Rockaway Home Care

What Rockaway Home Care does

Rockaway Home Care is a 501(c)(3) non-profit home care services agency organized as a division of the Foundation for the Elderly, headquartered in Inwood, New York, with additional offices in Far Rockaway and New City. Founded around 1999-2000 and operating for over 25 years, the agency provides in-home personal care and home health aide services across New York, Missouri, Michigan, and Nevada, serving primarily Medicaid-eligible seniors, adults with disabilities, and children with developmental needs. Its portfolio spans traditional Home Care Services (PCA/HHA), the Consumer Directed Personal Assistance Program (CDPAP) as a fiscal intermediary, the NHTD waiver program for nursing home diversion, the TBI waiver program, Pediatric Home Care under OPWDD, and a Private Pay offering, plus a DME supply partnership with Conduit Health and free Medicaid Planning support.

The business model is predominantly Medicaid-reimbursed managed services, supplemented by private pay subscription-style arrangements and a referral-driven DME logistics stream. Distribution is direct-to-consumer through website lead forms, phone inquiries, and community outreach, supported by state-specific SEO landing pages and social channels (Facebook, Instagram, LinkedIn, YouTube). The technology stack is built entirely on third-party platforms — Keeper for same-day caregiver pay, Melody Benefits for FSA cards, HHAeXchange for timesheet and scheduling, Equifax The Work Number for employment verification, and Maxsip for discounted phone plans — rather than proprietary systems, with the core differentiator being the 501(c)(3) structure that enables caregiver benefits and compensation that for-profit competitors struggle to match. Reported scale includes 2,885 professional caregivers and 4,269 clients served, though these figures are company-disclosed and not independently verified.

Name

Rockaway Home Care

Legal name

Rockaway Home Care

Website

https://rockawayhc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rockaway Home Care is a 501(c)(3) non-profit LHCSA and division of Foundation for the Elderly, providing Medicaid-funded in-home personal care, CDPAP fiscal intermediary services, NHTD/TBI waiver programs, pediatric care, and private pay home care across New York, Missouri, Michigan, and Nevada.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

akta.pro secondary industries

Post-Operative Personal Care Support (Non-Clinical) (HSABABAK), Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

Keywords

• Home care services
• Personal care aides
• CDPAP services
• Medicaid home health
• Elderly in-home care

Headquarters

HQ city

Inwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medicaid-Funded Home Care Services: Services covered through New York State Medicaid including CDPAP, NHTD, and traditional home care programs. Revenue received as a licensed home care services agency (LHCSA) providing Home Health Aides and Personal Care Aides
2. CDPAP Fiscal Intermediary Services: Administrative services as fiscal intermediary for CDPAP program, handling payroll processing, tax withholding, workers compensation, and compliance documentation for personal assistants hired by consumers
3. Private Pay Home Care: Out-of-pocket payments for individuals who do not have Medicaid coverage, offering customized care plans without insurance restrictions
4. DME Supply Coordination: Partnership with Conduit Health to assist patients in ordering medical supplies; Conduit bills insurance and ships directly to patients

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Rockaway Home Care is a 501(c)(3) non-profit licensed home care services agency that delivers in-home personal care and home health aide services to seniors, adults with disabilities, and special-needs children across New York, Missouri, Michigan, and Nevada. The company provides traditional Home Health Aide (HHA) and Personal Care Aide (PCA) services and serves as a fiscal intermediary for the Consumer Directed Personal Assistance Program (CDPAP), enabling consumers to hire family members or friends as paid caregivers. Additional programs include NHTD (Nursing Home Transition and Diversion), TBI Waiver, Pediatric Home Care for OPWDD-eligible children, and Private Pay customized care plans, all delivered through a direct-to-consumer model funded primarily by Medicaid with supplementary out-of-pocket payment options.

Product overview

Rockaway Home Care is a division of Foundation for the Elderly, a 501(c)(3) non-profit home care agency offering a comprehensive suite of in-home care services. The core portfolio includes traditional Home Care Services with Personal Care Aides (PCA) and Home Health Aides (HHA), supported by government programs such as CDPAP (Consumer Directed Personal Assistance Program) for Medicaid-funded family caregiver employment, NHTD (Nursing Home Transition and Diversion) for nursing home diversion/transition, and TBI (Traumatic Brain Injury) waiver services. Additional offerings encompass Private Pay for out-of-pocket flexibility, Pediatric Home Care for children with developmental disabilities, and Medicaid Planning assistance. The agency also provides employee-facing tools including Keeper (same-day pay), Melody FSA card, Maxsip phone plans, and The Work Number employment verification. DME ordering is available through a partnership with Conduit Health. Together, these services enable consumers to direct their own care while Rockaway Home Care handles administrative, payroll, and compliance functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Services Personalized in-home assistance with activities of daily living, including bathing, dressing, meal preparation, medication reminders, companionship, and transportation, delivered by Home Health Aides (HHA) and Personal Care Aides (PCA) to seniors and adults with disabilities across New York, Missouri, Michigan, and Nevada; services are available 24 hours per day, 7 days per week.
• CDPAP (Consumer Directed Personal Assistance Program) Medicaid-funded program that allows consumers to hire and direct their own personal assistants, including family members or friends, with Rockaway Home Care serving as the fiscal intermediary handling payroll, tax withholding, workers compensation, and compliance documentation.
• NHTD (Nursing Home Transition and Diversion) Program New York State 1915(c) Medicaid waiver program helping seniors and individuals with disabilities transition out of nursing homes or avoid institutionalization altogether, providing a personal service coordinator, increased aide hours, and modern safety equipment to support community living.
• TBI (Traumatic Brain Injury) Waiver Program New York State Medicaid waiver program providing service coordination, independent living skills training, community integration counseling, and respite care to individuals with traumatic brain injury who need nursing-home-level care but can safely live in community settings.
• Private Pay Home Care Out-of-pocket home care services offering flexible, customized care plans without restrictions from Medicaid or insurance companies, with flexible scheduling matched to client preferences and caregiver personalities.
• Pediatric Home Care Medicaid-funded in-home care services for children aged 3-18 with developmental disabilities and special needs who qualify for OPWDD services, addressing physical care, companionship, and developmental disability support in the child's home.

Quantifiable outcome

• 2,885 professional staff serving across 25 years
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Conduit HealthminorStrategic or Co-development PartnerRockaway Home Care has partnered with Conduit Health to help patients order medical equipment and supplies. Conduit bills the patient's insurance and ships supplies directly to the patient at no cost. This partnership provides added convenience for patients needing DME supplies.
• MaxsipminorGTM or Marketing PartnerPartnership with Maxsip brings affordable cell phone plans tailored for Rockaway employees. Plans range from $10-$30/month with data and unlimited talk/text. Employees receive 10% off first month with promo code Rockaway10.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interim HealthCare: Nationwide home health, hospice, and personal care franchise with established Medicaid programs. Comparable in service mix, though operates as a franchise system rather than a unified agency.

Direct peers

• VNS Health: New York-based non-profit home health and hospice provider with strong CDPAP and Medicaid waiver presence. Directly comparable in geography, payer mix, and consumer-directed offerings.
• Maxim Healthcare Services: National home healthcare and personal care services provider with strong Medicaid waiver and consumer-directed offerings. Comparable in payer mix and service breadth.
• Aveanna Healthcare: Large home health, private duty, and pediatric home care provider with Medicaid payer mix. Comparable across pediatric home care, adult HHA services, and consumer-directed programs.
• Pennant Group: Home health, hospice, and senior living operator with operations across multiple states. Comparable in home health and personal care service delivery models.
• All Ways Caring HomeCare: Multi-state Medicaid-focused home care provider offering personal care and HHA services across similar geographies. Comparable in scale and waiver-program focus.
• Bayada Home Health Care: Largest US non-profit home health care provider with multi-state footprint and similar HHA/PCA service portfolio. Closely comparable in mission, scale, and non-profit structure to Rockaway.
• Addus HomeCare: Public personal care services company with strong Medicaid waiver focus across multiple states. Directly comparable in personal care aide delivery and consumer-directed programs.
• BrightSpring Health Services: Diversified home and community-based health services provider offering personal care, home health, and pharmacy. Comparable in personal care services across multiple states.
• Help at Home: Leading Medicaid-focused personal care services provider across multiple states. Directly comparable in personal care aide delivery and Medicaid waiver program participation.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rockawayhomecare
• YouTubeyoutube.com/channel/UCobGM5vjsGWY7qYkoEqrrqQ
• Facebookfacebook.com/RockawayHomeCare
• LinkedInlinkedin.com/company/rockawayhomecare
• Instagraminstagram.com/rockawayhomecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockaway Home Care