What NUbiz does

NUbiz (주)엔유비즈) is a South Korean IT services company founded in January 2012 and headquartered in Gwangju, South Korea, operating with 11-50 employees. The company specializes in public data platforms, community mapping, and digital social innovation, serving Korean municipal and provincial government clients through a portfolio of software products. Its core products include SocialMap (소셜맵), a PPGIS (Public Participation GIS) community mapping platform; SmartSurvey (스마트앱케이트), a real-time survey application combining AR and GIS for location-based information capture; nu-DMS, a public big data management system; and a Social Innovation Platform aimed at community problem-solving. The technology stack rests on GIS mapping, public big data processing, AR-based information search, and machine learning referenced in the company's main business areas.

NUbiz's business model is built around Korean public-sector software procurement, supplying platform deployment, customization, and maintenance services to local governments. Its customer roster includes approximately 10 named Korean government entities — including Gwangju Metropolitan City, Dongjak-gu, Gwangsan-gu, Naju City, Seongbuk-gu, Gimhae City, Changnyeong County, Gwangju Nam-gu, and Dong-gu — plus the 2023 expansion to Uijeongbu City and an international engagement with UNESCO APCIH. Revenue mechanics appear to be project-based government IT contracts rather than recurring SaaS subscriptions, supplemented by multi-year platform hosting and maintenance work. The company holds 13 patents and software copyrights and has been certified as Inno-Biz, Software Process (SP) Grade 2, and a Premium Small Enterprise, all of which are Korean government-validated credentials that support participation in public procurement.

Strategically, NUbiz has pursued growth through municipal partnerships, MOUs with telecom operators and universities (notably SK Telecom for GSimap in 2016 and Chonnam National University for the Multicultural Communication Platform in 2019), consortium membership in the national Village e-cheokcheok digital social innovation initiative, and ecosystem positioning via the Korean Living Lab Network. The most recent documented commercial expansion is the 2023 launch of the Smart Clean Uijeongbu service in Gyeonggi-do, which represents NUbiz's first material move outside its original Gwangju/Jeonnam base. The company remains a privately held, sub-scale vendor in a niche of Korean civic-tech, with growth tied to municipal IT budgets and the pace of Korea's digital social innovation policy agenda.

Name

NUbiz

Legal name

(주)엔유비즈 (NUbiz Inc.)

Website

https://nubiz.co.kr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

NUbiz (주)엔유비즈) is a Gwangju-based Korean IT firm (founded 2012, 11-50 employees) that builds public-data, PPGIS community-mapping, and civic-survey software platforms sold primarily to Korean municipal governments.

Ownership category

akta.pro rank

Product category

Government / Public Sector Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC), Geospatial BI & Location Analytics (HDAEAMAK)

Keywords

• Public data platforms
• Community mapping software
• GIS analytics solutions
• E-government services
• Digital social innovation

Headquarters

HQ city

Gwangju

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Government IT Services & Platform Development: NUbiz generates revenue primarily through government contracts for IT system development, digital transformation projects, and platform solutions. Revenue comes from public sector clients including municipal governments, provincial offices, and government-affiliated organizations through project-based contracts and platform licensing.
2. Platform Licensing & Software Solutions: Revenue from licensing proprietary platforms including SocialMap, SmartSurvey, and nu-DMS to government clients for community engagement, survey management, and public data visualization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NUbiz develops and licenses GIS-based public data platforms and citizen engagement software for Korean local government clients. Its portfolio includes SocialMap (a PPGIS participatory community mapping platform), SmartSurvey (a real-time mobile survey system with AR-enabled business search), nu-DMS (a public big data management and visualization system), and a Social Innovation Platform supporting community-driven problem solving through discussion and voting.

Product overview

NUbiz operates as a data curation company offering a portfolio of interconnected platforms and solutions focused on public data, community mapping, and digital social innovation. Its core product lineup consists of four named solutions: 소셜맵 (SocialMap), a resident-participatory community mapping platform; 스마트앙케트, a real-time smart survey platform; nu-DMS, a public big data management system; and 사회혁신플랫폼, a community-based social problem-solving platform. These products are supported by broader service categories — 공공데이터 플랫폼 (Public Data Platforms), 커뮤니티매핑 (Community Mapping), and 디지털 사회혁신 (Digital Social Innovation) — which NUbiz deploys for government clients in the form of customized platforms (e.g., 동작구 공공데이터 플랫폼, 마을e척척, Map4Safety). The company builds on expertise in public data analysis, big data + machine learning, and ICT to deliver solutions targeting digital village communities, civic participation, and public sector modernization.

Differentiator

Problem solved

Functional benefit

Brands

• SocialMap (소셜맵): Resident-participatory community mapping platform - a PPGIS platform enabling citizens to create participatory community maps with features including safety information collection, mapping day activities, and SNS sharing
• SmartSurvey (스마트앙케트)
• nu-DMS
• 사회혁신플랫폼 (Social Innovation Platform)

Products and services

• SocialMap (소셜맵) Resident-participatory community mapping (PPGIS) platform enabling citizens to create participatory community maps by submitting safety information, verifying collected data, conducting MapDay activities, and sharing via SNS with simplified login. Deployed for Korean local governments (e.g., 'Smart Clean Uijeongbu' waste-issue platform with Gyeonggi-do Uijeongbu City).
• SmartSurvey (스마트앱케이트) Real-time smart work survey platform using ICT, featuring AR-powered business information search for survey targets and GIS-based data analysis and visualization, enabling field surveyors to input responses on mobile devices and view visualized results in real time. Designed for government statistical and field-investigation use cases.
• nu-DMS Public big data management system that collects public big data and supports overall management through visualization such as maps, charts, and graphs. Includes per-menu content registration, site layout configuration, dataset management, graph template management, and public data portal integration module. Underpins NUbiz's public data portal deployments (e.g., Dongjak-gu, Gwangsan imap, Naju Data Naru, Seongbuk, Gimhae).
• Social Innovation Platform (사회혁신플랫폼) Community-based social problem-solving solution supporting discussion, voting, and various systems for residents to independently address local issues. Underpins deployments including 'Village e-cheokcheok' (Maul e-cheokcheok, 2019 DSI Grand Prize winner) and the Multicultural Communication Platform (MOU with Gwangju Nam-gu and Chonnam National University, 2019).

Quantifiable outcome

• Village e-cheokcheok platform won Best Award in 2019 Digital Social Innovation by Ministry of the Interior and Safety
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Gwangju Nam-gu Office (광주광역시 남구)coreStrategic or Co-development Partner · 24 October 2019MOU for 'Multicultural Communication Platform Service' digital social innovation project. Platform includes multicultural family chat rooms, 30+ video contents, lifestyle information maps, and community services.
• Chonnam National University Industry-Academia Collaboration Group (전남대학교 산학협력단)coreStrategic or Co-development Partner · 24 October 2019Joint partner in multicultural communication platform development with Gwangju Nam-gu
• Korean Living Lab Network (한국리빙랩네트워크)coreStrategic or Co-development Partner · 17 May 2019NUbiz organizes the 14th Korean Living Lab Network Forum at Seoul Yangjae aT Center, focusing on Korea-Netherlands Smart Aging Living Lab collaboration
• Gwangju Metropolitan City Urban Regeneration Community Center (사)광주광역시도시재생공동체센터)coreStrategic or Co-development Partner · 1 January 2019Consortium partner for 'Village e-cheokcheok' digital social innovation platform development
• TheKingPin (주)더킹핀)coreStrategic or Co-development Partner · 1 January 2019Consortium partner for 'Village e-cheokcheok' digital social innovation platform development
• SK Telecom (SK텔레kom)minorStrategic or Co-development Partner · 1 October 2016MOU signed with SK Telecom, Gwangsu-gu Office, and Bizgia for GSimap open platform collaboration

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• SuperMap Software: SuperMap is a leading GIS platform company headquartered in China with strong presence in Asia-Pacific government markets. Comparable as a GIS platform provider targeting government/public-sector clients in a regional geography, though it primarily serves China and broader Asia rather than Korea.

Broad incumbents

• ESRI: ESRI is the global leader in GIS software with ArcGIS platform widely used by government agencies. While NUbiz builds applications on GIS concepts rather than directly competing with ArcGIS, ESRI's broad geospatial platform represents the incumbent ecosystem NUbiz's GIS-based products (SocialMap, nu-GeoCMS) operate within and against.
• Trimble: Trimble is a large geospatial and positioning technology company providing GIS, surveying, mapping, and location-based solutions to government and enterprise. Overlaps with NUbiz's broader GIS/spatial analytics capabilities, though Trimble operates at significantly greater scale and breadth.
• Hexagon Geospatial: Hexagon Geospatial (part of Hexagon AB) provides enterprise GIS, remote sensing, and spatial data management platforms. Comparable to NUbiz's enterprise GIS and spatial analytics functionality (nu-DMS, nu-GeoCMS) at the broad platform level, but operates as a global incumbent serving defense, government, and utilities.

Direct peers

• Mango System: Mango System is a Korean GIS software company offering spatial data management, indoor mapping, and location analytics solutions for government and enterprise. Directly comparable as a Korean-headquartered peer building GIS-based platforms for public-sector use cases overlapping with NUbiz's nu-DMS and SocialMap.
• Socrata (Tyler Technologies): Acquired by Tyler Technologies, Socrata provides open data and performance management platforms for government clients — directly comparable to NUbiz's public data portal offerings (e.g., Dongjak Public Data Platform, Seongbuk Public Data Platform, Naju Data Naru). Both serve municipal and state government clients with data visualization and civic engagement tools.
• Granicus: Granicus provides government experience cloud and civic engagement platforms including community participation tools and public meeting transparency solutions. Comparable to NUbiz's Social Innovation Platform and SocialMap PPGIS offerings, both targeting citizen engagement workflows for municipal government clients.
• Carto: Carto provides a location intelligence and geospatial analytics platform used by enterprises and public-sector organizations for spatial data visualization and analysis. Comparable to NUbiz's SmartSurvey GIS-based visualization and nu-DMS public big data analytics capabilities.
• Mapbox: Mapbox provides mapping and location platform APIs and SDKs used by developers to build custom geospatial applications. Comparable to NUbiz's mapping platform layer (SocialMap, nu-GeoCMS), though Mapbox operates as a global infrastructure layer while NUbiz packages vertical community-mapping solutions on top.

Emerging players

• Boundless Spatial: Boundless Spatial provides open-source geospatial data management and mapping platforms for government and enterprise. Comparable to NUbiz's open public data platform approach and nu-GeoCMS offering, with overlapping technology stack philosophy in serving government spatial data needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/141049961358157

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUbiz