Wesemann New Media

What Wesemann New Media does

Wesemann New Media GmbH is a Cologne-based, full-service advertising agency founded in 2000, operating from a converted historic post office at Mauritiussteinweg 11 under managing directors Dan Hummel (Dipl.-Designer) and Lukas Suszka. The agency offers an integrated suite of digital and traditional creative services: Joomla CMS-based web design (currently Joomla 5), SEO (on-page, technical, local), Google Ads, social media, print and graphic design, corporate branding and logo design, product and food photography, video production including drone footage, 360° photography (via partner Taubeler), and outdoor advertising. It serves a heterogeneous German client base across SMEs, manufacturing (Borggreve Zwieback & Keksfabrik, Bungard Elektronik, BAWO Türen, EXTRA, Becker/Mamba), municipal government (Stadt Remagen, Gemeinde Oberwinter), public transport (Kölner Verkehrs-Betriebe), research (Max Planck Institute for Biology of Ageing), hospitality, and nonprofit/cultural organizations, with multi-decade relationships anchoring several institutional accounts.

The business model is primarily project-based with one-time fees quoted per engagement (following AGD guidelines or agency rate card) plus separately billed materials and production costs. A recurring revenue layer exists through a 30 EUR/month per-website maintenance retainer covering CMS, component, and PHP updates, and a 15% service fee on third-party production orders routed through the agency. Distribution is entirely direct via the company website, phone, and email, with no intermediary channels; marketing relies on the agency's own SEO-optimized site, blog/newsletter (Wesemann informiert), and active Facebook, Instagram, and LinkedIn profiles. The agency is privately held, has no external investors or subsidiaries, and operates with a flat hierarchy of 1–10 employees. AI use is nascent and confined to generative image tools for product visualization (BAWO Türen case), and the firm is a member of BSKI, reflecting attention to cybersecurity and critical-infrastructure standards relevant to its hosting and web operations.

Name

Wesemann New Media

Legal name

Wesemann New Media GmbH

Website

https://wesemann-newmedia.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Wesemann New Media GmbH is a Cologne-based full-service advertising agency (founded 2000, 1–10 employees) offering Joomla web design, SEO, print, photography, video, and drone services to SMEs, manufacturers, municipalities, and nonprofits across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Agency Services: The primary revenue stream consists of one-time project fees for web design, SEO, print design, logo design, photography, video production, and related creative services. Fees are quoted per project, based on AGD (Allianz Deutscher Designer e.V.) guidelines or Wesemann's own rate card. Separately billed items include materials, production costs, travel, and third-party services. For design concepts, the agency charges presentation fees.
2. Recurring Monthly Service Retainers: Monthly service retainer of 30 EUR per website per month covering CMS updates, component updates, PHP version upgrades, and ongoing maintenance. This creates a recurring revenue stream from existing client base.
3. Third-party Production Administration: Agency acts as intermediary for third-party production orders (print, media). A 15% handling fee (Service-Fee) is charged on third-party order values. For third-party quote procurement (not awarded to the agency), a rate of 100 EUR net per hour applies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Wesemann New Media is a full-service advertising agency that designs and builds websites, plans and runs SEO and Google Ads campaigns, and produces print media, photography, video and drone footage for small businesses, municipalities and non-profit organizations primarily in the Cologne/Bonn region of Germany. Services are bundled under project engagements with optional monthly website maintenance retainers.

Product overview

Wesemann New Media is a full-service advertising agency based in Cologne, Germany, operating since 2000. The company offers a comprehensive suite of digital and traditional marketing services organized around three core pillars: Webdesign (websites built on Joomla CMS, SEO), Print & Graphic Design (corporate design, logos, print materials, catalogs), and Creative Services (photography, video production, drone footage, outdoor advertising, social media). The company operates its own photo studio and serves clients across Germany, ranging from small businesses to municipalities and large organizations like Max Planck Institute and Kölner Verkehrs-Betriebe. Services are delivered as project-based engagements rather than a SaaS platform, with ongoing maintenance and support available through monthly service packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Website design and development Design, build and launch of client websites primarily on the Joomla content management system, including custom layout, responsive design and integration of maps, contact forms and social channels; delivered to small businesses, municipalities and non-profits in Germany.
• Website maintenance and hosting retainer Monthly website care package priced from approximately €30 per month, covering updates, security patches, backups and minor content changes for client sites.
• Search engine optimization (SEO) On-page, technical and off-page SEO services aimed at improving the Google ranking and organic visibility of client websites, sold as a standalone service or in combination with website builds.
• Google Ads campaign management Setup, management and ongoing optimization of paid search and display campaigns on Google Ads to drive traffic, leads and conversions for client accounts.
• Social media marketing Strategy, content creation and community management for client accounts on Facebook, Instagram, YouTube and other relevant networks, including ad buys and performance reporting.
• Print and graphic design Design of printed marketing collateral such as business stationery, brochures, flyers, posters and other offline communication materials for clients.
• Photography Professional on-location and studio photography for clients, used for websites, brochures, social media and other marketing channels.
• Video production Concept, shoot and post-production of corporate videos, image films and social-media video content for clients across web and social channels.
• Drone aerial photography and video Licensed drone-based aerial photography and videography used for real-estate, tourism, event and corporate communications deliverables.

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• TaubelerminorStrategic or Co-development PartnerTaubeler is a partner providing innovative 360-degree product photography for websites, Amazon listings, and shop systems. The partnership allows Wesemann to offer enhanced visual product presentation capabilities to its clients.
• Wesemann Werbeagentur GmbH (Braunschweig)minorStrategic or Co-development PartnerWesemann Werbeagentur in Braunschweig specializes in branding and packaging design. The partnership enables referral and collaboration between the two agencies for clients needing specialized brand/packaging work.
• BSKI (Bundesverband für den Schutz Kritischer Infrastrukturen e.V.)minorOthersWesemann New Media is a member of BSKI, the Federal Association for the Protection of Critical Infrastructure. This membership demonstrates the agency's commitment to cybersecurity and infrastructure protection standards, potentially relevant to its own web operations and client-facing digital services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• kempertrautmann: Hamburg-headquartered independent creative agency working across brand, digital, and social. Comparable in offering the integrated digital-plus-classic creative mix Wesemann sells, but at a larger scale and broader client roster.
• Jung von Matt: Major German creative agency network providing integrated advertising, digital, and content services. Overlaps with Wesemann on full-service creative delivery for brand and corporate clients, but operates at significantly larger scale.
• SYZYGY: German digital agency group offering strategy, technology, and creative services. Overlaps with Wesemann on web design, SEO, and digital campaigns, though with a more enterprise-focused and tech-heavy positioning.
• Kolle Rebbe: Hamburg-based full-service creative agency with strong digital, brand, and content offerings. Comparable service mix to Wesemann (web, content, campaign, design), though with a larger team and more international brand clients.
• Scholz & Friends: One of Germany's largest independent creative agencies with full-service digital, print, and brand capabilities. Comparable to Wesemann as a German full-service offering, though at substantially larger scale and broader geographic reach.

Direct peers

• Moccu: Cologne-based digital agency focused on UX, web, and brand work for German SMEs and mid-market clients. Highly comparable service scope (web design, branding, digital) and geography to Wesemann New Media.
• ressourcenmangel: Berlin-based independent creative and digital agency offering integrated brand, web, and content services. Comparable in offering a one-roof mix of digital and classic creative services for German clients, at a slightly larger scale.
• Scholz & Volkmer: Wiesbaden-based digital creative agency specializing in brand systems, web platforms, and digital products. Comparable to Wesemann on the web and digital brand offering for German mid-market and enterprise clients.
• denkwerk: Cologne-based digital agency providing web, e-commerce, SEO, and creative services for German brands. Strong geographic and service overlap with Wesemann, especially on web design, SEO, and integrated digital marketing.
• DERICHS UKE: Cologne-based creative agency providing brand, digital, print, and content services for German SMEs and corporate clients. Closely comparable to Wesemann in service mix, geography, and target segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wesemann.newmedia
• LinkedInlinkedin.com/company/wesemann-new-media-gmbh
• Instagraminstagram.com/wesemanncgn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wesemann New Media