Dève herbes

What Dève herbes does

Dève herbes (legal entity: Deve Herbes) is a privately held, bootstrapped e-commerce retailer founded in 2011 and headquartered in New Delhi, India, that sells natural essential oils, carrier oils, and adjacent botanical wellness products directly to consumers through its own multi-currency website (deveherbes.com) and a wholesale channel. The product catalog spans roughly 18 categories — including single essential oils extracted by steam distillation, cold-pressed carrier oils, pre-diluted roll-on blends, aromatherapy chakra oils, floral waters/hydrosols, face serums, hair care oils, ayurvedic powders, body butters, herbal mosquito repellent, and specialty items such as Ganga water — priced in the low-to-mid single-digit USD range and positioned as 100% Natural Therapeutic Grade with FDA-approved manufacturing.

The underlying technology is process-based rather than software-based: steam distillation for essential oils, cold pressing for carrier oils, and proprietary blend formulations, with no disclosed AI/ML, software platform, or API layer. The go-to-market is a direct-to-consumer model augmented by a wholesale option, multi-currency checkout (INR, USD, EUR, GBP, AUD, CAD, CNY), international shipping, and an owned content marketing engine consisting of an educational blog, email newsletter, and active social media accounts across Facebook, Instagram, LinkedIn, YouTube, and Pinterest. Customer claims include presence in over 100 countries and a 4 million customer base, though these figures are unverified marketing statements and the business operates with a small team of 11–50 employees with no disclosed external funding.

Name

Dève herbes

Legal name

Deve Herbes

Website

https://deveherbes.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dève herbes is a New Delhi-based, bootstrapped D2C e-commerce retailer founded in 2011 that sells 100% Natural Therapeutic Grade essential oils, carrier oils, and botanical wellness products to individual consumers worldwide via its multi-currency website and wholesale channel.

Ownership category

akta.pro rank

Product category

Natural Aromatherapy & Personal Care

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Essential oils
• Carrier oils
• Aromatherapy products
• Natural skincare
• Ayurvedic wellness

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of essential oils, carrier oils, hair care, skin care, serums, and other natural wellness products through their e-commerce platform. Products sold at various price points with promotional discounts and free gifts on qualifying orders.
2. Wholesale: Wholesale purchase option available for bulk buyers on the website

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Dève herbes manufactures and sells 100% Natural Therapeutic Grade essential oils, cold-pressed carrier oils, pre-diluted roll-on blends, aromatherapy chakra oils, floral waters/hydrosols, beauty serums, hair and skin care products, ayurvedic preparations, and curated essential oil kits. Products are produced in-house using steam distillation and cold pressing and sold directly to consumers through the company's own online storefront with multi-currency support and free gifts on qualifying orders; a wholesale channel exists for bulk buyers.

Product overview

Dève herbes is an Indian e-commerce company specializing in natural and pure essential oils and botanical wellness products. The company operates as a multi-category beauty and wellness retailer offering 100% Natural Therapeutic Grade products across two primary product lines: (1) Essential Oils & Blends category including single essential oils, pre-diluted roll-on blends, aromatherapy chakra oils, aroma oils, and essential oil kits; and (2) Carrier Oils & Personal Care category including cold-pressed carrier oils, floral waters/hydrosols, face serums, hair care oils, skin care products, body butters, and ayurvedic preparations. The product portfolio spans approximately 18 distinct product categories ranging from raw essential oils to finished consumer products like serums and moisturizers. Products are primarily positioned for aromatherapy, spiritual/chakra practices, hair care, and skincare applications. The company emphasizes cold-pressed and steam-distilled extraction methods and distributes to customers in over 100 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Oils Single, pure essential oils such as Ajwain, Amyris, Angelica, Anise, Aniseed, and Patchouli extracted via steam distillation, marketed as 100% Natural Therapeutic Grade for aromatherapy and topical use (diluted).
• Carrier Oils Cold-pressed base oils such as Virgin Coconut, Extra Virgin Coconut, Almond, Aloe Vera, Ambrette Seed, Jojoba, Karanja Seed, and Pumpkin Seed oils, used for diluting essential oils and direct skin and hair application.
• Pre-Diluted Essential Oil Roll-on Blends Ready-to-use essential oil blends in roll-on format including Bergamot, Citronella, Frankincense, Lavender, and Lemon variants, designed for topical aromatherapy application.
• Essential Oil Blends Proprietary blended formulations such as Breathe Fresh Clean Air, Pain Relief, PROTECTION, Pure Thieves Blend, and Rosemary and Almond Oil for hair and scalp health.
• Aromatherapy Chakra Oils Spiritual oil blends for chakra balancing including Crown (Sahasrara), Heart (Anahata), Solar (Manipura), Root (Muladhara), and Throat (Vishuddha) chakra oils, packaged in 8ml roll-on bottles.
• Aura Cleansing & Aura Increase Aromatherapy Blends Aromatherapy essential oil blends combining multiple oils for spiritual and energy purposes, including Aura Cleansing (Lavender, Tea Tree, Cinnamon, Patchouli, Holy Basil) and Aura Increase (Frankincense, Ylang Ylang, Geranium, Sandalwood, Lavender).
• Aroma Oils Fragrance oils for aroma diffusers including Jasmine, Lavandin, Lavender, Lemon, and Mandarin variants, described as 100% Natural Therapeutic Grade.
• Natural Floral Waters (Hydrosols) Steam-distilled floral waters including Bergamot, Chamomile, Cucumber, Geranium, Helichrysum, Orange, Rose Water, and Holy Basil (Tulsi), produced as by-products of essential oil distillation.
• Pure Rose Water 100% Natural Therapeutic Grade Rose Water (Rosa damascena) sourced from Kannauj, India, packaged in a 100ml PET bottle with spray for skin cleansing and toning.
• Face Serums Plant-based facial serums including Alpha Arbutin Face Serum (with Bearberry & Blueberry Extract), Retinol Face Serum (with Linseed & Cotton Seed Oil), and Vitamin C Face Serum (with Hyaluronic Acid & Vitamins A & E).
• Face Rejuvenation Serums Traditional recipe serums formulated for different skin types—for oily skin (10ml, 15ml) and for dry to normal skin (10ml, 15ml)—targeting pigmentation, blemishes, dark spots, and signs of aging.
• Anti Acne Serum Serum blend combining Tea Tree, Lemongrass, French Lavender, and Peppermint essential oils in a safflower and grapeseed oil base, formulated for acne-prone skin.
• Hair Care Products Hair oils and treatments including Rosemary and Almond Oil for healthy hair, scalp, and roots, plus Pumpkin Seed Oil, Karanja Seed Oil, and Jojoba Oil marketed for hair growth and scalp health.
• Skin Care Products Topical skincare offerings including Aloe Vera Elixir Gel, Body Butters, and Pure Vitamin E Oil marketed for daily skincare routines.
• Aloe Vera Elixir Gel Soothing hydration gel derived from aloe vera for skin and hair application.
• Body Butters Body moisturizing butters for dry skin hydration and nourishment.
• Pure Vitamin E Oil 100% pure vitamin E oil for skin health, suitable for direct topical use in small amounts for anti-aging, skin softening, and as an under-eye treatment.
• Essential Oil Kits Curated sets of essential oils, including a 6-oil variety kit featuring Peppermint, Eucalyptus, Tea Tree, Lavender, Lemon, and Rosemary, marketed as Natural Essential Oils Sets.
• 7 Chakra Healing Kit Complete chakra aromatherapy kit containing 7 natural essential oils (8ml each) for meditation, yoga, chakra alignment, and spiritual healing.
• Ayurvedic Powders Traditional ayurvedic herbal powders for skin and hair care applications.
• Floral Waxes Natural floral waxes for cosmetic and skincare formulations.
• Ganga Water (Holy Ganga Water) Sacred Ganga (Ganges) water marketed for spiritual and ritual purposes.
• Herbal Mosquito Repellent 200ml herbal mosquito repellent formulated with natural essential oils as an alternative to chemical-based repellents.
• Specialty Oil Blends Targeted formulations including ABUNDANCE (success and wealth blend with Orange, Cinnamon, Geranium, Nutmeg, Clove, Myrrh, Ylang Ylang, Patchouli, Ginger, Frankincense) and Tone Up (breast enlargement and firming blend using Ancient Ayurveda Formula).

Quantifiable outcome

• Trusted by customers in over 100 countries
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Expansion highlights4 records

Regional players

• Kama Ayurveda: Premium Indian ayurvedic beauty and wellness brand with overlapping categories (hair oils, skin oils, floral waters, ayurvedic face care); India-headquartered comparable focused on domestic and export markets.
• Forest Essentials: Luxury Indian ayurvedic beauty brand selling essential oil-based hair, skin, and body care; comparable in premium positioning and ayurvedic/botanical product mix, primarily India-focused.
• Bos Essentials: Indian aromatherapy and essential oils brand with roll-ons, single oils, and wellness kits targeted at the same Indian consumer base — directly competitive on SKU overlap in India.

Direct peers

• Plant Therapy: Online-first essential oils retailer offering single oils, kid-safe blends, roll-ons, carrier oils, and aromatherapy kits — comparable assortment and D2C-first model.
• Mountain Rose Herbs: Specialty retailer of organic essential oils, carrier oils, herbal powders, and floral waters via direct e-commerce — close overlap on botanical/personal-care product mix.
• Aura Cacia: Well-established essential oils and aromatherapy brand (now under Frontier) selling single oils, blends, and roll-ons through online and natural-product channels — comparable therapeutic-grade positioning.
• Rocky Mountain Oils: US-based D2C essential oils company offering single oils, blends, roll-ons, and kits via own e-commerce site — directly comparable therapeutic-grade, multi-SKU brand.
• doTERRA: Global leader in essential oils with overlapping product categories (single oils, blends, roll-ons, kits, aromatherapy/wellness); directly comparable as a multi-country D2C essential oils brand.
• Edens Garden: US-based D2C essential oils brand selling single oils, blends, roll-ons, and kits via own storefront with therapeutic-grade positioning — a near-direct match in assortment and GTM.
• Young Living Essential Oils: One of the largest essential oils brands globally with single oils, blends, and wellness kits sold through direct-selling — same core category, similar end-use cases (aromatherapy, wellness).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@deveherbesoils
• Facebookfacebook.com/deveherbes
• LinkedInlinkedin.com/company/deve-herbes
• Instagraminstagram.com/deveherbes
• Pinterestpinterest.com/deve_herbes
• Xx.com/deveherbes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dève herbes