Art+Farm Wine

What Art+Farm Wine does

Art+Farm Wine is a privately held, direct-to-consumer winery founded in 2012 and headquartered in Napa, California. The company operates an e-commerce storefront (artfarm.securecheckout.com) powered by Offset Commerce and ships to 33 U.S. states where direct-to-consumer wine shipping is legally permitted. Its portfolio comprises six proprietary sub-brands — The Messenger, 11*14, the girls in the vineyard, Circadia, St Mayhem, and Winter Wine Estates — plus third-party label Amadio Wines from Australia. Prices range from $25 for entry-level California Cabernet Sauvignon to $180 for Magnum bottles, with most catalog concentrated in the $48–$90 range.

The company's core differentiator is artisanal winemaking, including multi-vintage blending and unconventional aging techniques such as jalapeño/habanero pepper infusion (SPCY LIL FKR, Hath No Fury), Merlot-brewed coffee hybrid (Wine Geek Breakfast in partnership with Ritual Roasters), and canned mulled wine (Huckfest, co-developed with winemaker Andy Erickson). Premium Cabernet Sauvignon is the dominant varietal, sourced from prestigious Napa Valley sub-appellations including Rutherford, Oakville, Coombsville (Farella Vineyard), and Red Hills Lake County (Beckstoffer). Limited-production reserves (e.g., 200 cases of 2019 Reserve) reinforce scarcity positioning.

Revenue is generated through three streams: one-time direct e-commerce sales of bottles and cases, recurring bi-annual wine club subscriptions (Friendship Circle at ~$125/shipment for 6 bottles; Lovers Circle at ~$250/shipment for 12 bottles), and value-priced case shipping programs. Wine club members receive a 20% discount, complimentary Napa tastings, and priority access to library and reserve wines. Distribution is exclusively DTC, with no wholesale or hospitality revenue disclosed; marketing is driven by email, organic social (Facebook, Instagram, Twitter), and content storytelling around winemaking philosophy.

Name

Art+Farm Wine

Legal name

Art+Farm Wine

Website

https://artfarm.securecheckout.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Art+Farm Wine is a Napa-based direct-to-consumer winery founded in 2012 that sells premium artisanal wines across six proprietary sub-brands and a third-party Australian label via e-commerce and a two-tier wine club, shipping to 33 U.S. states.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Napa Valley wines
• Wine club memberships
• Direct-to-consumer wine
• Artisanal winemaking
• Cabernet Sauvignon wines

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: E-commerce sales of wines across multiple labels (The Messenger, 11*14, the girls in the vineyard, Circadia, St. Mayhem, Winter Wine Estates, Amadio Wines). Products range from $25 to $150+ per bottle. Also offers case discounts and special bundle pricing.
2. Wine Club Memberships: Two wine club tiers: Friendship Circle ($125 average, 6 bottles twice yearly) and Lovers Circle ($250 average, 12 bottles twice yearly). Members receive 20% discount on all purchases, complimentary tastings, exclusive access to reserve wines, and first access to library wines.
3. Case Discount Programs: 'Making a Case' program offers case discounts for 12-bottle orders with zone-based shipping rates, passing savings from shipping/distribution to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Art+Farm Wine is a Napa-based winery that produces and sells a portfolio of premium, small-lot wines under proprietary sub-brands (The Messenger, 11*14, the girls in the vineyard, Circadia, St. Mayhem, Winter Wine Estates, plus Amadio Wines) directly to U.S. consumers through its e-commerce website. The company operates two-tier wine club memberships (Friendship Circle and Lovers Circle) delivering curated bi-annual shipments, and uses novel artisanal techniques such as pepper-infused aging, coffee-wine brewing, and mulled wine canning in its experimental St. Mayhem line.

Product overview

Art+Farm Wine is a direct-to-consumer wine e-commerce company offering multiple proprietary wine sub-brands (The Messenger, 11*14, the girls in the vineyard, Circadia, St Mayhem, Winter Wine Estates) plus third-party brands like Amadio Wines. The portfolio spans Napa Valley, California, and international appellations with Cabernet Sauvignon as the primary varietal. The company operates two wine club membership programs (Friendship Circle and Lovers Circle) offering bi-annual shipments with discounts and exclusive access. E-commerce functionality is powered by Offset Commerce, and the company ships to most US states via FedEx, UPS, and GSO.

Differentiator

Problem solved

Functional benefit

Brands

• The Messenger: Wine brand featuring complexity through blending vintages, vineyards and varietals to obtain luscious flavor.
• 11*14
• the girls in the vineyard
• Circadia
• St. Mayhem
• Winter Wine Estates
• Amadio Wines

Products and services

• The Messenger A wine brand focused on blending vintages, vineyards, and varietals to create complex, layered flavors. Offerings include Napa Valley Cabernet Sauvignon ($60), Adelaide Hills Cabernet Sauvignon ($48), Mountain Reserve Napa Valley Cabernet Sauvignon ($90), and California Cabernet Sauvignon ($30). Target consumers seeking nuanced, multi-layered Napa wines.
• 11*14 A wine brand originating from a small Napa Valley vineyard, featuring single-vineyard and reserve wines from Coombsville, Rutherford, and Napa Valley. Includes Cabernet Sauvignon ($90), Red Blend, and Magnum formats ($180), with 2019 Reserve Napa Valley Cabernet Sauvignon produced in a limited run of 200 cases.
• the girls in the vineyard Beautifully balanced high country wines of exceptional quality, made to be enjoyed with food in the company of friends and family. Features 2023 California Cabernet Sauvignon at $25 per bottle as the entry-tier offering.
• Circadia A varietal-driven wine brand focused on expressing the true character of each grape variety. Offers Napa Valley Cabernet Sauvignon ($75), California Cabernet Sauvignon ($25), and Oakville Cabernet Sauvignon ($120). Targets consumers who value varietal authenticity over blending complexity.
• St. Mayhem An experimental, artisanal wine brand featuring unconventional aging techniques and ingredients including jalapeño and habanero peppers, coffee, and spices. Offerings include Wine Geek Breakfast (Merlot aged on jalapeños with Ritual Roasters Costa Rican coffee), Hath No Fury (Sauvignon Blanc with peppers), Ginger Loves Company (Chardonnay with ginger), and Huckfest canned mulled wine in 4x250ml format.
• Winter Wine Estates A collection of wines from the famed Farella Vineyard in Coombsville, Napa Valley, featuring vintage Cabernet Sauvignon wines from 2012 through 2016 vintages. Targets collectors seeking terroir-driven Coombsville expressions.
• Amadio Wines Third-party Australian wine brand from Adelaide Hills, featuring the 2017 Cabernet Sauvignon made from low-vigor fruit in a high-altitude, cool-climate region with sandy loam and brown clay soils. Provides international diversity within Art+Farm's portfolio.
• Friendship Circle Wine Club Wine club membership with two 6-bottle shipments per year (Spring and Fall) at approximately $125 per shipment. Members receive 20% off all wine purchases, flat-rate shipping, access to small lot and reserve wines, and complimentary tastings for two at the Napa location.
• Lovers Circle Wine Club Wine club membership with two 12-bottle shipments per year (Spring and Fall) at approximately $250 per shipment. Members receive 20% off all wine purchases, flat-rate shipping, access to small lot and reserve wines, exclusive library wines access, and complimentary tastings for four at the Napa location.

Quantifiable outcome

• Wine Enthusiast #30 Top 100 Cellar Selections 2022
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Andy EricksonminorStrategic or Co-development PartnerAndy Erickson collaborated with Art+Farm Wine on St. Mayhem Huckfest, a 4x250ml canned mulled wine. Erickson is a winemaker and the collaboration originated from shared experiences as parents of ski racers in the Sierras, combining Swedish glögg family recipe with Art+Farm's winemaking expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matthiasson Wines: Small Napa producer known for restrained, food-friendly and unconventional winemaking. Comparable to Art+Farm's experimental/exploratory positioning through the St. Mayhem label and artisanal blending philosophy.
• Realm Cellars: Small, premium Napa DTC winery with a wine allocation model and limited-production Bordeaux-style blends. Comparable in scale, sub-AVA sourcing strategy, and DTC-first distribution to Art+Farm's 11*14 and The Messenger Reserve lines.
• Hourglass Winery: Boutique Napa winery focused on single-vineyard Cabernet from Calistoga and St. Helena. Closely mirrors Art+Farm's emphasis on prestigious sub-AVA sourcing, small production, and direct-to-consumer allocation.
• Domaine Carneros: Established Napa sparkling winery with a robust DTC wine club, tasting room hospitality, and tiered memberships. Comparable to Art+Farm's DTC + club + Napa tasting format, though scaled larger.
• Trefethen Family Vineyards: Family-owned Napa winery with a wine club and direct sales focus across multiple varietals and price tiers. Compares to Art+Farm's multi-label portfolio and club-based retention model.
• Sinegal Estate Winery: Boutique Napa Valley producer selling via DTC and a high-end wine club with allocation. Comparable to Art+Farm's premium-tier pricing, membership model, and exclusive library access.
• Boich Family Cellar: Small premium Napa DTC winery focused on single-vineyard Cabernet from Beckstoffer and other prestige sites, with a wine club allocation model. Highly comparable to Art+Farm's reliance on Beckstoffer vineyards and similar sub-AVA premium positioning.

Broad incumbents

• Prisoner Wine Company: Iconic Napa-based DTC wine brand portfolio (The Prisoner, Saldo, Cuttings) emphasizing blends and bold consumer marketing. Comparable portfolio strategy to Art+Farm's multi-label approach and DTC-led national distribution.
• Orin Swift Cellars: California cult-style wine brand known for unconventional blends and bold labels, owned by E. & J. Gallo. Comparable to Art+Farm's St. Mayhem positioning around experimental winemaking and provocative branding, though at larger scale under a major portfolio owner.

Emerging players

• Winc: DTC wine subscription club shipping to most U.S. states with a data-driven personalization model. Comparable to Art+Farm's wine club membership mechanics, e-commerce-first GTM, and broad-state shipping, though with a much larger scale and lower price point.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/artfarmwine
• Facebookfacebook.com/artfarmwine
• Instagraminstagram.com/stmayhemwine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art+Farm Wine