123makelaar

What 123makelaar does

123makelaar (operating as 123ERAmakelaar) is a privately held residential real estate brokerage founded in 2009 by Ramon Brouwer in Amsterdam, Netherlands, and headquartered at Gedempt Hamerkanaal 89 in Amsterdam North. The firm offers three core services — property selling, property buying representation, and rental placement — for individual consumers and selective institutional clients in Amsterdam and Greater Amsterdam. It is the only ERA-affiliated broker in Amsterdam, giving it access to the ERA Service Guarantee, ERA Garantie on installations, and the ERA international referral network, alongside memberships in NVM (Nederlandse Vereniging van Makelaars) and MVA (Makelaarsvereniging Amsterdam). The team of approximately 12 people is led by founder Ramon Brouwer (a 25-year sworn NVM broker) and co-owner Joep Bangert (MRE-certified since the 1980s), supported by an operations manager and candidate brokers.

The firm's operational technology is conventional brokerage tooling layered with a few differentiated presentation features: a personalized property microsite (with street-address domain, 360-degree photography, sun-position analysis, and neighborhood data) is created for each listing; the Copaan third-party online search system lets buyers rank preferences and receive automated email alerts; and a WhatsApp-based channel handles free property valuation requests. Distribution runs through direct broker relationships, Funda (the dominant Dutch listing marketplace), the ERA.nl network, the firm's own website, and organic social channels (Facebook, LinkedIn, Instagram, YouTube), supplemented by community sponsorships and quarterly ERA Open House events. Sister companies under the broader 123vastgoed group extend the offering into commercial brokerage (123vastgoedmakelaar), NRVT-certified valuations and appraisals (123vastgoedexpertise), and property management (123vastgoedmanagement).

Revenue is generated entirely through transaction-based commissions: brokerage commissions on residential sales, buyer-representation fees, rental placement fees in the free-sector market, and professional appraisal fees via the affiliated valuation entity. Pricing is quote-based and not publicly disclosed. The firm reports no external funding, no parent entity, and no disclosed revenue figures, operating as an independent, founder-led small business with episodic institutional mandates (e.g., Eigen Haard, Amsterdamse Corporation, Lebo Vastgoed) supplementing a long tail of consumer transactions.

Name

123makelaar

Legal name

123ERAmakelaar

Website

https://123makelaar.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

123makelaar is a privately held Amsterdam-based residential real estate brokerage offering buying, selling, and rental services to consumers and select institutional clients in Amsterdam and Greater Amsterdam, operating as the sole ERA-affiliated broker in the city.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission: Brokerage commission on residential property sales, typically a percentage of transaction value. Services include listing, marketing, viewings, negotiations, and complete transaction support.
2. Property Purchase Services: Buyer representation services including property search, viewings, research, negotiations, and complete purchase support through closing.
3. Rental Services: Tenant placement and property rental management services for private landlords and professional organizations in the free sector market.
4. Property Valuation Services: Free property valuations and paid professional appraisals for property owners considering sale or refinancing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

123ERAmakelaar is a residential real estate brokerage in Amsterdam that provides full-service property selling, buying, and rental placement for individual homeowners, buyers, tenants, landlords, and select corporate clients. Services span market valuation, listing on Funda and ERA.nl, property viewings, negotiations, transaction support, and tenant screening, delivered by a team of more than twelve brokers and supported by the firm's ERA franchise affiliation.

Product overview

123ERAmakelaar operates as a full-service residential real estate brokerage offering three core services: property selling, property buying, and rental management. The company functions as the sole ERA franchise broker in Amsterdam, providing clients access to the international ERA network alongside local NVM and MVA professional memberships. The portfolio includes core brokerage services supplemented by digital tools such as the Copaan online property search system, WhatsApp-based property valuations, and personalized property websites featuring neighborhood and sun-position analytics. The ERA partnership adds guaranteed service standards (ERA Service Guarantee), installation warranties, and the ERA Sales Action Plan methodology. Additional offerings include expat relocation services and the ERA Home Value Weekend free valuation initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• 123ERAmakelaar Selling Services Full-service property selling assistance including market valuation, property presentation optimization, listing on Funda and ERA.nl, organization of viewings, negotiations, and sales documentation management for residential property owners in Amsterdam.
• 123ERAmakelaar Buying Services Property search assistance with access to off-market listings through the ERA network, property viewings, research on legal and construction documents, negotiations, and complete purchase support until key handover for individual home buyers.
• 123ERAmakelaar Rental Services Tenant finding and screening services for private-sector rentals, including market-rate rental advice, tenant background checks, lease agreement drafting, and ongoing management support for private landlords and professional organizations.
• ERA Home Value Weekend Free property valuation initiative organized five times yearly during ERA Open House Route weekends in which experienced ERA brokers visit homeowners at no charge to provide indicative property valuations.
• WhatsApp Property Valuation Digital valuation service via WhatsApp where clients send a property address, email, and photos to receive a preliminary property value estimate within days.
• Online Property Search System (Copaan) Client-facing property matching system where buyers input preferences, rank criteria by importance (hard needs versus nice-to-haves), and receive automated email notifications when matching properties become available.
• Personalized Property Website Custom property microsite created for each listed home, featuring a property-specific domain name (street address), photos, 360-degree images, videos, neighborhood information, sun position analysis, and downloadable documentation including floor plans and energy labels.
• ERA Expat Housing Services Specialized services for international clients relocating to or from the Netherlands, leveraging the ERA international network for cross-border real estate transactions and expat-specific guidance.
• ERA Sales Action Plan Structured sales methodology unique to ERA brokers, providing a systematic approach to property marketing and sales with guaranteed service standards for sellers.
• Koperscheck (Buyer Check) Tool that identifies the number of potential interested buyers for a seller's property, helping assess market readiness and pricing strategy before listing.

Quantifiable outcome

• Properties demonstrably sold faster and for better prices with ERA guarantees
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ERA (ERA Nederland)coreChannel Partner/ Reseller/ Distributor · 1 September 2023123ERAmakelaar is the only ERA broker in Amsterdam. ERA affiliation provides access to ERA Service Guarantee, ERA Garantie (warranty on installations), extensive ERA network for national exposure, ERA Omwonendenmailing (neighbor notifications), ERA Open Huizen Route (open house events four times yearly), and personalized property websites. ERA network enables referrals when clients relocate within Netherlands.
• NVM (Nederlandse Vereniging van Makelaars)coreOthersProfessional membership organization for real estate brokers in Netherlands. Provides certification, industry standards, market data, and professional credibility. Ramon Brouwer has been sworn NVM broker for 25 years.
• MVA (Makelaarsvereniging Amsterdam)coreOthersAmsterdam-specific real estate broker association. Provides local market intelligence, networking, and professional standards. Representatives present at Ramon Brouwer's 25-year NVM broker celebration.
• FundacoreGTM or Marketing PartnerPrimary property listing platform in Netherlands. 123ERAmakelaar lists all properties on Funda with enhanced presentations linking to personal property websites. Also FundainBusiness for commercial listings.
• 123vastgoedexpertiseminorStrategic or Co-development PartnerSister company under same ownership specializing in professional property valuations and appraisals. NRVT certified appraisers for mortgage applications and formal valuations.
• 123vastgoedmakelaarminorStrategic or Co-development PartnerSister company under same ownership specializing in commercial real estate (BOG - Bedrijfsonroerend Goed). Part of the same group of 123vastgoed companies.
• 123vastgoedmanagementminorStrategic or Co-development PartnerSister company under same ownership providing property management services. Completes the 123vastgoed group offering for comprehensive real estate services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Makelaarsland: Large Dutch low-cost brokerage operating nationwide with online-driven model. Comparable as a Dutch residential brokerage competing on the same Funda platform and serving similar home-buying and selling customers, though with a discount positioning.
• Coldwell Banker Nederland: International real estate franchise operating in the Netherlands with full-service residential brokerage offering. Comparable as a competing franchise network using similar NVM-aligned broker models and Funda-driven lead generation in the Dutch market.
• Engel & Völkers Amsterdam: International premium real estate brokerage with established Amsterdam presence serving residential buyers and sellers. Comparable in customer segment (premium residential), service model (full-service brokerage), and international affiliation strategy.
• RE/MAX Netherlands: Major international real estate franchise operating across the Netherlands with similar agent-based brokerage model. Directly comparable as a competing franchise brokerage serving Dutch home buyers and sellers with shared marketing platforms.
• Sotheby's International Realty Amsterdam: Luxury-focused international brokerage with Amsterdam office serving premium residential segment. Comparable in target customer base (high-end Amsterdam homeowners), brand-driven differentiation strategy, and expat/international client focus.

Others

• Funda: Dominant Dutch residential property listing platform where 123ERAmakelaar lists all inventory and acquires a significant portion of buyer leads. Included as a critical enabler/ecosystem participant whose platform rules directly shape the subject company's distribution economics.
• NVM: Nederlandse Vereniging van Makelaars, the dominant Dutch professional real estate association of which 123ERAmakelaar's founder has been a sworn member for 25 years. Included as an ecosystem participant shaping the regulatory and competitive environment the subject company operates in.
• VBO Makelaar: Dutch association of real estate brokers and real estate experts, the second-largest broker association in the Netherlands after NVM. Included as an ecosystem participant that influences broker certification and market standards relevant to the subject company's positioning.

Emerging players

• Eerlijk Bieden: Dutch online brokerage offering transparent commission structures and auction-based selling model. Comparable as an alternative Dutch brokerage model disrupting traditional full-service commissions on the same residential transaction space.

Broad incumbents

• ERA Real Estate: Global parent brand of the ERA franchise network that 123ERAmakelaar joined in September 2023. Comparable because it defines the service guarantees, warranty programs, and network structure that the subject company delivers locally in Amsterdam.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/123makelaar
• Facebookfacebook.com/123makelaar
• LinkedInlinkedin.com/company/123makelaar-o-z-
• Instagraminstagram.com/123makelaar
• Xx.com/123makelaar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123makelaar