ERA Real Estate

What ERA Real Estate does

ERA Real Estate operates in the Netherlands as a franchise network of independent real estate brokers, originally founded in 1972 as Electronic Realty Associates and active in the Dutch market since 1994. The specific entity documented here is Admiraal ERA Makelaardij, a single franchise brokerage located in Amstelveen with 1-10 employees, serving individual residential property buyers and sellers in Amstelveen and surrounding municipalities including Ouderkerk aan de Amstel, Duivendrecht, Uithoorn, Amsterdam Buitenveldert, Zuid, Zuid-Oost, and Abcoude. The business operates as a traditional relationship-based brokerage without significant proprietary technology, relying on local market expertise, the national NVM (Nederlandse Vereniging van Makelaars) network, and the international ERA brand for market reach and credibility.

The service portfolio centers on full-service residential brokerage spanning free property valuation, purchase guidance, sales support from listing through key handover, and professional appraisal reports. Digital tools are limited to a Virtual Open House platform enabling remote property viewings. There is no evidence of proprietary AI/ML capabilities, custom platform architecture, or technology differentiation. The franchise's competitive position is supported by the ERA brand (since 1972) and 375 customer reviews averaging 4.5/5, demonstrating accumulated operational reputation.

Revenue is generated exclusively through transaction commissions on residential property closings, with rates negotiated per transaction and not publicly disclosed. The go-to-market motion is sales-led and relationship-driven, with customer acquisition supported by Funda (the dominant Dutch real estate portal), the ERA review system, social media, and word-of-mouth referrals. The franchise has no disclosed funding, no identified parent company or holding structure, and operates as an independent SMB under the ERA brand umbrella.

Name

ERA Real Estate

Legal name

ERA-makelaars

Website

https://admiraal.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

ERA Real Estate (Admiraal ERA Makelaardij) is a franchise residential brokerage in Amstelveen, Netherlands, providing full-service buying, selling, and valuation services to individual homeowners across Amstelveen and the greater Amsterdam region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Property valuation services
• Home buying guidance
• Real estate franchise network
• Property transaction support

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: ERA brokers earn commission on residential property transactions. Services include selling homes (full-service from valuation advice through key handover) and buying/guiding clients through property purchases. The brokerage model is transaction-based with commissions earned upon successful property closings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ERA Real Estate operates as an international franchise network of independent real estate brokers offering residential property buying, selling, and valuation services. Through local franchise offices such as Admiraal ERA Makelaardij in Amstelveen, ERA provides full-service brokerage guidance from initial property valuation advice through key handover, leveraging the national NVM network and international ERA brand reach to serve individual home buyers and sellers.

Product overview

ERA Real Estate operates as an international real estate brokerage franchise network, offering residential property buying and selling services through independently owned ERA broker offices across multiple countries. The core offering consists of the ERA Brokerage Network supported by the national NVM network integration, supplemented by property valuation services, virtual open house capabilities, and professional appraisal reports. Individual franchise offices like Admiraal ERA Makelaardij provide localized service while benefiting from the national and international ERA brand reach.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.5/5 average customer rating from 375 reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NVM (Nederlandse Vereniging van Makelaars)coreChannel Partner/ Reseller/ DistributorERA brokers participate in the NVM (Dutch Association of Real Estate Brokers) network, which provides access to the national network of property listings and professional standards. NVM membership is referenced as part of ERA's national network advantage for serving clients across the Netherlands.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• RE/MAX Netherlands: International residential real estate franchise operating in the Netherlands with independent broker offices competing for the same buyer/seller pool. Closest structural analogue to ERA's franchise model, NVM-equivalent local network, and Funda-driven lead flow.
• Makelaarsland: Large Dutch flat-fee residential brokerage. Direct competitor on the same Dutch residential transaction pool, differentiated by a discounted commission model that pressures traditional full-service brokerages like ERA on price.
• Coldwell Banker Netherlands: Global residential brokerage franchise present in the Dutch market. Competes directly with ERA for residential listings, agents, and brand-recognition-driven seller mandates in the same metropolitan regions.
• MVGM Makelaars: Dutch full-service residential and commercial brokerage group operating nationally. Comparable on NVM-style network affiliation, residential mandate acquisition, and transaction-based commission revenue.
• Century 21 Netherlands: International residential brokerage franchise operating in the Netherlands under the same franchise-broker model. Targets the same home-buying and home-selling customer segment with similar full-service commission-based offerings.
• Engel & Völkers Amsterdam: International residential brokerage with a strong Amsterdam/Amstelveen presence. Competes on the same seller mandate pool and serves overlapping high-end residential zip codes via a similar franchise/branch structure.
• Sotheby's International Realty Netherlands: Luxury-leaning international real estate franchise in the Netherlands. Comparable as a globally affiliated residential brokerage serving premium Dutch neighborhoods overlapping with ERA's Amstelveen/Buitenveldert catchment.
• De Makelaars van Nu: Dutch residential brokerage operating across multiple Dutch regions with a similar local-office, full-service positioning. Competes for the same Funda-driven seller and buyer leads in suburban markets like Amstelveen.

Others

• Funda: Dominant Dutch real estate marketplace/platform that controls listing discovery and lead routing for nearly all Dutch brokerages including ERA. Not a direct brokerage competitor but the key ecosystem infrastructure on which ERA's franchise depends for top-of-funnel demand.

Broad incumbents

• Keller Williams Realty: Large global residential brokerage franchise with a broader portfolio and significant agent-network scale. Comparable as an internationally affiliated residential brokerage model, though typically operating at meaningfully larger scale than the single ERA office profiled here.

Market position

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdmiraalERAMakelaardij
• LinkedInlinkedin.com/company/admiraal-era-makelaardij

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Real Estate