Hendrick's Gin
Hendrick's Gin is a Scottish super-premium gin brand owned by William Grant & Sons, distilled in Girvan using dual Bennet and Carter-Head stills with signature rose and cucumber botanicals, and sold globally to legal-age consumers through retail and duty-free channels.
- Company typePrivate
- Founded-
- HeadquartersGirvan, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hendrick's Gin does
Hendrick's Gin is a Scottish super-premium gin brand owned and operated by William Grant & Sons Limited, a private, family-owned spirits company headquartered at The Glenfiddich Distillery in Dufftown, Scotland. The brand is distilled at The Hendrick's Gin Distillery Ltd in Girvan, South Ayrshire, using two rare stills — the Bennet Still and the Carter-Head Still — whose combined output produces the brand's signature flavour profile built on rose and cucumber alongside eleven additional botanicals (caraway, coriander, elderflower, chamomile, orange and lemon peel, yarrow, angelica, cubeb pepper, and orris). Both expressions are gluten-free and vegan-friendly.
The core product portfolio consists of Hendrick's Original and the newly launched Another Hendrick's — the brand's first permanent new gin expression in nearly a decade, created by Master Distiller Lesley Gracie and adding cacao and orange blossom to the original recipe. Pricing is positioned at the premium tier (approximately $54.95 CAD in Canadian launch markets). Distribution is global via William Grant & Sons' wholesale network across liquor retail, supermarkets, and duty-free in markets including the US, Canada, UK, India, and Australia, with India identified as a top-priority market. Go-to-market emphasizes experiential and cultural-channel marketing — Sundance Film Festival sponsorship, Gallery Beach House activations in the Hamptons, and the AI-powered Anotherland theatrical launch — alongside organic social, email, and targeted digital advertising.
The company is privately held, with no public revenue disclosure, a small core team (11–50 employees), and no fundraising activity in the record; growth levers visible in the input are the Another Hendrick's SKU rollout, Canadian provincial expansion, and stated prioritization of India.
Hendrick's Gin firmographics
Firmographics- Name
- Hendrick's Gin
- Legal name
- The Hendrick's Gin Distillery Ltd
- Website
- https://hendricksgin.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hendrick's Gin is a Scottish super-premium gin brand owned by William Grant & Sons, distilled in Girvan using dual Bennet and Carter-Head stills with signature rose and cucumber botanicals, and sold globally to legal-age consumers through retail and duty-free channels.
- Ownership category
- akta.pro rank
Where Hendrick's Gin is headquartered
LocationHeadquarters
- HQ city
- Girvan
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hendrick's Gin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Spirit Sales: Direct sales of Hendrick's Gin products to consumers through retail distribution channels, including liquor stores, supermarkets, and duty-free shops globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Another Hendrick's - New Permanent Expression |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Hendrick's Gin product offering
Product offeringCore offering
Hendrick's Gin produces premium small-batch Scottish gin distilled in Girvan, South Ayrshire, using two rare stills (the Bennett Still and the Carter-Head Still). Its signature flavour combines cucumber and rose with eleven other botanicals, and the brand also markets 'Another Hendrick's', a new permanent expression featuring cacao and orange blossom botanicals. Both expressions are gluten-free and vegan-friendly.
Product overview
Hendrick's Gin is a Scottish spirits brand that produces premium gin products. The core portfolio consists of two main expressions: the original flagship Hendrick's Original Gin (featuring the brand's signature rose and cucumber botanical combination with 11 other botanicals, distilled using the rare Bennet Still and Carter-Head Still), and the newly launched Another Hendrick's (the first permanent addition in nearly a decade, adding cacao and orange blossom botanicals). Both products are gluten-free and vegan-friendly. The brand is owned by William Grant & Sons and distilled in Girvan, South Ayrshire, Scotland.
Differentiator
Problem solved
Functional benefit
Products and services
- Hendrick's Original Gin Premium Scottish small-batch gin distilled in Girvan, South Ayrshire, featuring a signature combination of rose and cucumber with eleven other botanicals including juniper, caraway, coriander, elderflower, chamomile, orange and lemon peel, yarrow, angelica, cubeb pepper, and orris. Produced using the rare Bennett Still and Carter-Head Still. Gluten-free and vegan-friendly. Aimed at premium spirit consumers.
- Another Hendrick's New permanent gin expression launched in April 2026 as the first new permanent addition to the Hendrick's range in nearly a decade. Based on the original Hendrick's recipe with added botanicals of cacao and orange blossom, alongside rose and cucumber. Created by Master Distiller Lesley Gracie for premium gin consumers.
Quantifiable outcome
- First new permanent expression in nearly a decade demonstrates continued innovation
- +1 more outcomes
Companies that use Hendrick's Gin
Customer profileSegments2 records
Ideal customer profiles1 record
Hendrick's Gin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Hendrick's Gin partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- William Grant & SonscoreParent company and operator of the Hendrick's Gin brand. William Grant & Sons is a Scotland-based premium spirits company that owns brands including Glenfiddich, Monkey Shoulder, and Hendrick's Gin. The company manages global distribution and operations.
- Ace of HeartscoreCreative agency that supported the launch of 'Another Hendrick's' through the ambitious theatrical project called Anotherland, combining AI technology with immersive experiences.
- David SzaudersupportingAI artist collaborated on the Anotherland theatrical project for the launch of Another Hendrick's, bringing AI technology integration to the immersive brand experience.
- Gallery Media GroupsupportingGallery Media Group operates experiential events including Gallery Beach House franchise. Hendrick's Gin was a brand partner featuring curated activations for top creators and influencers.
- Sundance Film Festival / Cinema CentersupportingHendrick's Gin partnered with Cinema Center hospitality hub at the Sundance Film Festival, offering hospitality services to filmmakers and industry attendees.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hendrick's Gin competitors and assessment
Company assessmentDirect peers
- Sipsmith: London-based premium craft gin, one of the original craft gin pioneers. Competes with Hendrick's in the premium craft tier with strong UK and US distribution and a similar small-batch authenticity narrative.
- Roku Gin: Japanese premium gin by Beam Suntory featuring six Japanese botanicals. Comparable as a terroir-rooted, distinctive-botanical super-premium gin appealing to the same craft-curious consumer.
- Beefeater: Mass-premium London dry gin owned by Pernod Ricard. Competes with Hendrick's in the same retail premium segment with broader distribution and stronger value-tier positioning.
- Monkey 47: German premium craft gin with 47 botanicals and distinctive apothecary-style bottle. Most direct premium-craft comparator to Hendrick's, competing for the same bartender-curious and gift-led consumer.
- Tanqueray: Iconic premium gin brand owned by Diageo, the global market leader. Directly competes with Hendrick's on shelf and in-trade, sharing the same premium positioning, classic botanical heritage, and bartender-led gifting occasions.
- Bombay Sapphire: Premium gin brand owned by Bacardi, distilled using a unique vapor infusion process with 10 botanicals. Competes head-to-head with Hendrick's in the same premium on-trade and off-trade tier globally.
- Aviation Gin: American premium craft gin with lavender and sarsaparilla botanicals. Competes with Hendrick's in the contemporary craft-tier cocktail segment, particularly in the US market.
- The Botanist: Islay-based premium gin by Rémy Cointreau distilled with 22 botanicals. Directly comparable as a terroir-driven, hero-botanical premium gin competing in the same super-premium cocktail occasion.
- Plymouth Gin: Historic British premium gin (Pernod Ricard) with protected geographical indication. Comparable as a heritage-led, single-distillery premium gin with strong on-trade presence.
Broad incumbents
- Gordon's Gin: World's best-selling gin (Diageo). Operates in the broader gin category at a mass-market tier above and adjacent to Hendrick's, providing category benchmark dynamics and channel competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hendrick's Gin social profiles
Digital presenceHendrick's Gin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hendrick's Gin leadership team
Management profileNumber of profiles
Profiles1 record
Hendrick's Gin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hendrick's Gin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hendrick's Gin
What does Hendrick's Gin do?
Hendrick's Gin produces premium small-batch Scottish gin distilled in Girvan, South Ayrshire, using two rare stills (the Bennett Still and the Carter-Head Still). Its signature flavour combines cucumber and rose with eleven other botanicals, and the brand also markets 'Another Hendrick's', a new permanent expression featuring cacao and orange blossom botanicals. Both expressions are gluten-free and vegan-friendly.
Is Hendrick's Gin a public or private company?
Hendrick's Gin is a private company. It is classified as corporate owned and is currently operating.
When was Hendrick's Gin founded?
Hendrick's Gin was founded in -1. It employs 11 to 50 people.
Where is Hendrick's Gin based?
Hendrick's Gin is headquartered in Girvan, United Kingdom, in the Europe region.
How does Hendrick's Gin make money?
One revenue line is on record: spirit Sales.
Who are Hendrick's Gin's main competitors?
Direct peers on record are Sipsmith, Roku Gin, Beefeater, Monkey 47, Tanqueray, Bombay Sapphire, Aviation Gin, The Botanist and Plymouth Gin. Gordon's Gin is listed as a broad incumbent.
Does Hendrick's Gin have an API?
No public API is recorded for Hendrick's Gin.