What Reservio does

Reservio is a cloud-based SaaS platform for online appointment scheduling and business management, founded in 2012 and operated by a member of the Czech-based ABUGO Group. The platform serves primarily small and mid-sized service-based businesses across verticals including beauty and wellness, fitness, healthcare, education, professional services, and entertainment, with named enterprise references spanning IKEA, Nissan, Škoda, Allianz, Oracle, L'Oréal, Kiehl's, Kiwi.com, UNICEF, Deloitte, and Huawei. The technology stack is a unified core scheduling system extended through native iOS and Android business apps, a consumer-facing client booking app, an integrated POS module (beta launched in 2024), and 20+ first-party integrations covering CMS platforms (WordPress, Shopify, Wix, Squarespace, WooCommerce, Joomla, Drupal), calendar sync (Google, Outlook, Exchange), email marketing (MailChimp, SendInBlue, GetResponse, AWeber), and analytics (Google Analytics, Meta Pixel, Sklik, Google Ads). Infrastructure is multi-cloud across AWS, Google Cloud, DigitalOcean, and Nethost with data residency in Frankfurt, Prague, and Brno, supporting ISO 27001:2013, PCI DSS 4.0, GDPR, LGPD, and Privacy Shield compliance plus 99.9%+ uptime.

Reservio monetizes through a freemium subscription model (Free, Pro, Premium tiers with a 14-day premium trial), usage-based SMS credit bundles priced at $0.06-$0.10 per message, and a white-label "Branded App" offering for enterprise clients that distributes custom iOS and Android apps through the App Store and Google Play under the customer's brand. Go-to-market combines a product-led growth self-serve funnel (no-credit-card free signup) with a dedicated enterprise sales motion for multi-location organizations offering personalized demos. Marketing reach spans content/SEO across 25+ languages, social presence on Facebook, Instagram, YouTube, Twitter, and TikTok, email/newsletter automation, and integration marketplaces, driving distribution into 130+ countries with 500,000+ businesses, 20 million bookings per year, 21 million lifetime booked clients, and 43 million people booked.

The company is privately held with no disclosed external funding rounds, has not announced any M&A activity, and operates as part of the ABUGO Group. Reservio does not disclose AI/ML capabilities in its materials and has no patents or AI-differentiated features documented; competitive positioning rests on integration breadth, compliance certifications, multi-vertical workflow coverage (scheduling, POS, client/team management, payments), and distribution through app stores and website builder ecosystems. The most recent strategic moves include the 2024 POS beta launch, the Branded App offering, Zoom integration work, and continued multi-region infrastructure expansion.

Name

Reservio

Legal name

Reservio

Website

https://reservio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reservio is a cloud-based appointment scheduling and business management SaaS platform founded in 2012, serving 500,000+ service-based SMBs and enterprises across beauty, fitness, healthcare, education, and professional services in 130+ countries via freemium subscriptions, SMS usage credits, and a white-label branded app.

Ownership category

akta.pro rank

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans: Freemium model with free basic plan and premium subscription plans (Pro, Premium) that unlock advanced features such as SMS reminders, unlimited client database, customizable booking website, and marketing tools
2. POS System: POS system requires a premium plan and includes real-time inventory management, checkout, invoicing, and tax rate management
3. SMS Credits: Purchase of SMS credit bundles for automated text message reminders. Pricing tiers from 100 to 10,000 SMS credits at $0.06-$0.10 per SMS depending on volume
4. Branded Mobile App: Custom-branded mobile apps for iOS and Android distributed through App Store and Google Play under business branding

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Reservio is a cloud-based SaaS appointment scheduling and business management platform built for service-based small and mid-sized businesses. It offers online booking, a smart scheduling calendar, client and team management, an integrated POS, online payments, and automated SMS/email reminders, accessible via web and native iOS/Android apps across 130+ countries.

Product overview

Reservio is an all-in-one online appointment scheduling and business management platform designed for service-based small businesses. The platform consists of a unified core system with integrated modules: the Scheduling Calendar serves as the central hub, complemented by Online Booking System, Booking Website, and Booking Link/Form for customer-facing reservations. Business operations are supported by Client Management, Team Management, Business Management, and Data Security modules. Premium add-ons include Point of Sale (POS), Online Payments, Reminders (SMS/email), and Branded App for white-label mobile experiences. A developer API and 20+ third-party integrations (including WordPress, Shopify, Google Calendar, MailChimp, and analytics platforms) extend functionality. The platform is accessible via web application and native mobile apps for both business owners (iOS/Android) and end consumers, serving industries including beauty, wellness, fitness, healthcare, education, and professional services across 130+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduling Calendar Smart online scheduling calendar for service-based businesses to manage appointments, classes, and events with availability rules, buffer times, and recurring bookings. Central hub of the Reservio platform for businesses and solo entrepreneurs.
• Online Booking System Digital booking platform enabling 24/7 online reservations for appointments, classes, and events via a booking website, booking link, QR code, and marketplace distribution channels. Designed for service businesses across beauty, fitness, healthcare, and professional services.
• Booking Website Customizable booking website builder with responsive design, SEO optimization, staff pages, service listings, 256-bit SSL encryption, and domain hosting for service businesses to publish a branded online booking site.
• Point of Sale (POS) Integrated POS system for service-based small businesses offering cloud-based inventory management, real-time stock tracking, in-person and online payment processing, invoicing, financial reporting, and tax rate management. Available as a premium add-on requiring a premium subscription plan.
• Automated Reminders Automated SMS and email notification system designed to reduce missed bookings by up to 75%, with customizable templates and 11 types of automated messages. SMS credits sold as usage-based bundles.
• Online Payments Payment processing solution accepting credit/debit cards, e-wallets, Apple Pay, and Google Pay, with PCI DSS compliance, automated refunds on cancellation, and digital receipt generation. Powered by 2Checkout (PCI DSS Level 1).
• Reservio Business Mobile App Native iOS and Android application for business owners providing remote access to the scheduling calendar, client management, payment tracking, team coordination, and business analytics.
• Branded App (White-Label) Custom white-label mobile app for iOS and Android branded with the client's logo, colors, and design elements, providing an exclusive branded booking experience with calendar sync and push notifications for end users.
• Reservio Client Booking App Consumer-facing mobile app where end clients can discover and book appointments from thousands of businesses using Reservio, available in selected regions on iOS and Android.

Quantifiable outcome

• 75% reduction in missed bookings
• +8 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core and strategic.

• 2Checkout (Verifone)coreTechnology or IntegrationPayment processing partner managing all online payments for Reservio's plans and premium services. 2Checkout is PCI DSS Level 1 certified and handles secure transaction processing for the platform.
• DigitalOceancoreTechnology or IntegrationCloud infrastructure provider hosting Reservio's data in European data centers including Frankfurt location.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider with data centers in Frankfurt used for storing Reservio's data across European facilities.
• Google CloudcoreTechnology or IntegrationCloud infrastructure provider with Frankfurt data center used for Reservio's European data storage and services.
• NethostcoreTechnology or IntegrationCzech cloud hosting provider with data centers in Prague and Brno, used for Reservio's primary and backup data storage.
• ZoomstrategicTechnology or IntegrationOnline conferencing integration (coming soon) to enable one-click video links for online classes, conferences, and consultations directly within the booking system.
• Google CalendarcoreTechnology or IntegrationCalendar synchronization allowing one- and two-way sync with Google Calendar for appointment and booking management.
• Microsoft OutlookcoreTechnology or IntegrationCalendar integration allowing sync with MS Outlook for sharing new bookings and updates with team members.
• WordPresscoreTechnology or IntegrationWebsite builder integration allowing Reservio 'Book Now' button to be added directly to WordPress sites for accepting bookings.
• ShopifycoreTechnology or IntegrationE-commerce platform integration enabling one-click booking widget on Shopify stores.
• MailChimpcoreTechnology or IntegrationEmail marketing integration for importing and exporting contacts to power email campaigns.
• Google AnalyticscoreTechnology or IntegrationAnalytics integration for tracking and analyzing visitor behavior on Reservio booking websites to improve customer experience.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial media integration allowing booking directly from Facebook pages and Instagram profiles, with Meta Pixel tracking for customer actions.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce plugin integration to increase traffic and customer bookings through WooCommerce-powered sites.
• SquarespacecoreTechnology or IntegrationWebsite builder integration enabling direct bookings from Squarespace pages.
• WixcoreTechnology or IntegrationWebsite builder integration allowing Wix visitors to book appointments with one click.
• ABUGO GroupstrategicOthersParent company/group that Reservio is a member of, providing strategic alignment and corporate structure.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calendly: Leading cloud-based appointment and meeting scheduling SaaS serving individuals, SMBs, and enterprises globally. Directly comparable to Reservio on core scheduling functionality, freemium GTM, and integrations, though Calendly skews more toward professional/meeting use cases and was acquired by Adobe for ~$3B.
• Acuity Scheduling: Scheduling and client management SaaS for service-based SMBs, acquired by Squarespace. Highly comparable product surface to Reservio across online booking, payments, client management, and integrations, with similar SMB target segments in beauty, wellness, and consulting.
• Setmore: Online appointment scheduling SaaS targeting service SMBs with staff management, payments, and a marketplace. Closely comparable to Reservio in feature scope, pricing model, and SMB customer segments such as salons, tutors, and consultants.
• SimplyBook.me: Booking website and appointment scheduling SaaS serving service businesses worldwide, with custom websites, POS, and integrations. Comparable to Reservio across online booking, custom websites, multi-vertical SMB focus, and global presence.
• Booksy: Appointment booking and business management platform specialized for beauty and wellness verticals (salons, barbers, spas). Comparable to Reservio in core scheduling and client management but with deeper vertical workflows and a beauty-focused marketplace.
• Vagaro: All-in-one salon, spa, and fitness business management software including scheduling, POS, payments, and a consumer marketplace. Highly comparable to Reservio across beauty/wellness/fitness verticals and SMB customers, with deeper vertical depth and marketplace distribution.
• Mindbody: Cloud-based business management platform for fitness, wellness, and beauty, covering scheduling, memberships, payments, and a consumer marketplace. Comparable to Reservio on scheduling and SMB service verticals with significantly deeper fitness/wellness functionality.
• Doodle: Online scheduling and meeting coordination platform with group polling, 1:1 booking, and enterprise scheduling. Comparable to Reservio on scheduling core, but Doodle skews more toward professional/enterprise meeting use cases rather than service SMBs.
• Fresha: Beauty and wellness marketplace and SaaS platform offering free appointment scheduling, POS, and payments to salons and spas globally. Comparable to Reservio on beauty/wellness scheduling and SMB target market, with a stronger consumer marketplace layer.

Broad incumbents

• Square Appointments: Free appointment scheduling offering from Block (Square), tightly integrated with Square's POS and payments stack. Comparable to Reservio's POS + scheduling bundle and SMB target market, but ships as part of a much broader commerce and payments platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Reservio
• YouTubeyoutube.com/@ReservioEN
• Facebookfacebook.com/Reservio
• Instagraminstagram.com/reservio_english
• TikToktiktok.com/@reservioEN

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reservio