The Eye Doctors

What The Eye Doctors does

The Eye Doctors P.C. is a privately held, single-location optometry practice operating as a professional corporation in Sioux Falls, South Dakota, co-founded in 1998 by Dr. Larry VanderZee and Dr. Sietstra. The practice employs 11-50 staff including four optometrists (Dr. VanderZee, Dr. Paul Greenfield, Dr. Jeannie Dehne, Dr. Josh Tims) and delivers comprehensive family eye care from infants through seniors, with specialty services spanning low vision rehabilitation (Dr. Greenfield), glaucoma and macular degeneration management, dry eye treatment, LASIK/cataract co-management, and emergency eye care, alongside routine adult, pediatric, contact lens, diabetic, and InfantSEE examinations.

The practice's core technology stack comprises standard optometric diagnostic equipment — autorefractor, Optomap digital retinal imaging, visual field testing, and tonometry — supplemented by vendor-provided digital tools including a Framesdata-powered Virtual Try-On feature, online contact lens reordering, and a third-party bill pay portal (mypay.poscorp.com). Eyewear retail offers prescription eyeglasses, sunglasses, and children's eyewear with lens brands and frame labels including Ray-Ban, Oakley, Coach, Kate Spade, Michael Kors, and Wiley X; contact lens offerings include daily disposables, extended wear, RGP, toric, cosmetic, and multifocal options sourced from Bausch + Lomb, Alcon, and Johnson & Johnson Vision.

Revenue is generated through a mix of per-visit professional service fees, retail eyewear and contact lens sales, surgery co-management fees, and low vision rehabilitation services, accepted across vision insurance (VSP, EyeMed), medical insurance, CareCredit financing, and out-of-pocket payment. The go-to-market is direct-to-consumer via scheduled appointments (phone, text, online), supported by content marketing through the practice blog, a Facebook presence, and a Google Business profile. The practice is in-network with the InfantSEE public health program and co-manages surgical cases with local ophthalmologists, but operates with no external investment, no parent company, and no multi-location footprint.

Name

The Eye Doctors

Legal name

The Eye Doctors P.C.

Website

https://theeyedoctorspc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eye Doctors P.C. is a private, single-location optometry practice in Sioux Falls, SD, founded in 1998, providing comprehensive family eye care — exams, specialty disease management, surgical co-management, and optical retail — to patients from infants through seniors.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Offices of Optometrists (621320), Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Optometry services
• Comprehensive eye exams
• Prescription eyewear
• Contact lens fittings
• Specialty eye care

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eye Exams and Professional Services: Comprehensive eye exams for adults, children, and infants including pediatric exams, diabetic eye exams, contact lens exams, and specialty consultations for glaucoma, cataracts, macular degeneration, dry eye, and low vision.
2. Eyewear Sales: Retail sale of prescription eyeglasses, sunglasses, and children's eyewear with a wide selection of frames from brands including Ray-Ban, Oakley, Coach, Kate Spade, Michael Kors, and Wiley X. Lens options include single vision, progressive, polarized, computer, and anti-fatigue lenses.
3. Contact Lens Sales: Sale of various contact lens types including daily disposables, extended wear, RGP, toric, cosmetic, and prosthetic lenses. Online ordering available through practice website.
4. Surgery Co-Management: Pre- and post-operative care coordination for LASIK and cataract surgery referrals to local ophthalmologists, including follow-up appointments and ongoing monitoring.
5. Low Vision Treatment: Specialized low vision rehabilitation services including magnifying devices, specialized eyewear, lighting solutions, electronic visual aids, and non-optical aids prescribed by Dr. Greenfield.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Eye Doctors P.C. is a family-focused optometry practice that provides comprehensive eye exams (adult, pediatric, contact lens, diabetic, and InfantSEE), specialty medical eye care for conditions such as glaucoma, cataracts, macular degeneration, dry eye, and low vision, plus surgical co-management for LASIK and cataract procedures. The practice also sells prescription eyeglasses, sunglasses, children's eyewear, and contact lenses through its on-site optical shop and online ordering channel from a single Sioux Falls, SD location.

Product overview

The Eye Doctors P.C. is a comprehensive optometry practice offering a unified portfolio of eye care services and eyewear products for the entire family. The core service offering includes diagnostic eye exams (adult, pediatric, contact lens, diabetic, InfantSEE) and specialty medical eye care for conditions such as cataracts, glaucoma, macular degeneration, dry eye, and low vision. The practice provides surgical co-management for LASIK and cataract procedures. The eyewear product line includes prescription eyeglasses with various lens types (single vision, progressive, computer, anti-fatigue), sunglasses with UV protection, and children's eyewear, with frame brands including Ray-Ban, Oakley, Coach, Kate Spade, Michael Kors, and Wiley X. Contact lens offerings span daily disposables, extended wear, toric, RGP, cosmetic, and multifocal options from suppliers including Bausch + Lomb and Alcon. A digital Virtual Try-on feature powered by Framesdata enables patients to virtually test frames before purchase. All services are provided from a single location in Sioux Falls, SD, with four optometrists serving patients from infancy through senior age.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Eye Exam Comprehensive eye examination evaluating overall eye health, vision prescription, and screening for conditions such as glaucoma, cataracts, and macular degeneration using autorefractor and Optomap digital retinal imaging.
• Contact Lens Exam
• Diabetic Eye Exam
• InfantSEE Exam
• Pediatric Eye Exam
• Cataract Diagnosis and Co-Management
• Emergency Eye Care
• Glaucoma Exams
• Dry Eye Treatment
• Macular Degeneration Management
• LASIK Consultation and Co-Management
• Low Vision Treatment
• Digital Eye Strain Treatment
• Eyeglasses
• Sunglasses
• Children's Eyewear
• Contact Lenses

Quantifiable outcome

• Early detection of over 270 chronic health issues through comprehensive eye exams
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Local Ophthalmologists (LASIK/Cataract Surgeons)coreStrategic or Co-development PartnerPractice works closely with leading ophthalmic surgeons in the area for LASIK consultation, refractive surgery, and cataract surgery. The Eye Doctors provides pre-operative evaluations and post-operative co-management including follow-up appointments and monitoring during recovery.
• Optometry Cares - The AOA FoundationcoreStrategic or Co-development PartnerThe practice participates in the InfantSEE public health program administered by Optometry Cares - The AOA Foundation, providing no-cost eye exams for infants 6-12 months old regardless of family income or insurance coverage.
• VSP (Vision Service Plan)coreChannel Partner/ Reseller/ DistributorIn-network vision insurance provider accepted by The Eye Doctors P.C. VSP covers routine eye exams and prescription eyewear for members.
• EyeMedcoreChannel Partner/ Reseller/ DistributorIn-network vision insurance provider accepted by The Eye Doctors P.C. EyeMed plans cover eye exams and eyewear allowances for members.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Warby Parker: DTC-native eyewear brand that has expanded into in-person eye exams and retail stores, offering prescription glasses, contact lenses, and optometrist services at lower price points—directly comparable on product category and customer base.
• Stanton Optical: Multi-state optical retailer combining on-site eye exams with same-day eyeglass production and value-priced contact lens packages; comparable to The Eye Doctors on integrated exam-and-dispensing model but with a discount positioning.
• America's Best Contacts & Eyeglasses: High-volume optometry and optical retail chain combining eye exams, contact lens sales, and two-pair eyeglass deals; competes directly with independent practices like The Eye Doctors on price and convenience for routine vision care and eyewear.
• MyEyeDr. Large multi-location optometry group practice offering comprehensive eye exams, contact lens fittings, and a wide optical dispensary under a single brand—directly comparable to The Eye Doctors' full-service family eye-care model but at significantly greater geographic scale.
• AEG Vision: Private-equity-backed platform that acquires and operates independent optometry practices while preserving local branding—directly comparable as a potential acquirer or strategic alternative for The Eye Doctors and as a peer in the independent-practice operating model.
• Costco Optical: In-warehouse optical department operated by independent Doctors of Optometry providing low-cost eye exams, prescription glasses, and contact lenses; competes directly with The Eye Doctors on price-sensitive routine vision care.

Broad incumbents

• Target Optical: In-store optical centers within Target retail locations, staffed by independent optometrists offering exams, eyewear, and contact lenses; a broad incumbent that competes with The Eye Doctors for convenience- and price-oriented vision-plan patients.
• Visionworks: Multi-state optical retailer offering comprehensive eye exams, prescription eyewear, and contact lenses through owned and leased retail locations; competes with The Eye Doctors for insured patients in markets with overlapping geographic reach.
• LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses inside mall and standalone locations; competes with The Eye Doctors for insured vision-plan patients in the Sioux Falls market.
• Pearle Vision: Established optical retail franchise network providing eye exams, eyewear, and contact lenses with both corporate and franchise-owned locations; operates a similar full-service optometry-plus-optical model to The Eye Doctors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theeyedoctorspc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eye Doctors