Northern Rehab Physical Therapy Specialists
Northern Rehab Physical Therapy Specialists is an independent, privately owned outpatient physical therapy practice operating three clinics in northern Illinois (DeKalb, Genoa, Rochelle), delivering manual therapy, aquatic PT, concussion care, and specialty rehabilitation services to patients across all age groups.
- Company typePrivate
- Founded1978
- HeadquartersDekalb, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Northern Rehab Physical Therapy Specialists does
Northern Rehab Physical Therapy Specialists is an independent, privately owned outpatient physical therapy practice founded in 1978 and headquartered in DeKalb, Illinois. The practice delivers hands-on, manual therapy-based treatment combined with therapeutic exercise across three clinic locations (DeKalb, Genoa, and Rochelle) serving DeKalb and Ogle Counties in northern Illinois. Service lines include manual therapy of the spine, aquatic physical therapy, TMJ therapy, post-surgical rehabilitation, pediatric physical therapy, vestibular and dizziness treatment, pelvic health rehabilitation, concussion management via ImPACT testing, and work conditioning, supported by specialty credentials such as Graston Technique certification, ImPACT concussion credentialing, and pelvic floor rehabilitation training through Herman and Wallace.
The business operates a direct-to-consumer model under Illinois direct-access laws, allowing patients to self-refer without physician prescriptions. Revenue is generated per visit through insurance billing (commercial carriers, Medicare, Medicaid, workers' compensation) with self-pay options for uninsured or out-of-network patients. The practice employs 11-50 staff across the three locations, including board-certified orthopaedic specialists, fellowship-trained clinicians, certified athletic trainers, and specialty-certified therapists. President and co-owner Kenneth A. Olson is a past-President of the International Federation of Orthopaedic Manipulative Physical Therapists (IFOMPT) and author of the Elsevier textbook Manual Physical Therapy of the Spine (3rd edition, 2022).
Growth has been incremental and locally driven, evidenced by 48 years of continuous operation, 14 consecutive years of DeKalb County Readers' Choice Best Physical Therapists recognition (2012-2025), and a 2025 expansion of the Rochelle clinic to a larger facility. The practice positions itself as an alternative to surgery and opioids for musculoskeletal conditions, emphasizing patient choice, evidence-based care, and community involvement through scholarships and partnerships with local schools, the YMCA, and other civic organizations.
Northern Rehab Physical Therapy Specialists firmographics
Firmographics- Name
- Northern Rehab Physical Therapy Specialists
- Legal name
- Northern Rehab Physical Therapy Specialists
- Website
- https://northernrehabpt.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northern Rehab Physical Therapy Specialists is an independent, privately owned outpatient physical therapy practice operating three clinics in northern Illinois (DeKalb, Genoa, Rochelle), delivering manual therapy, aquatic PT, concussion care, and specialty rehabilitation services to patients across all age groups.
- Ownership category
- akta.pro rank
Northern Rehab Physical Therapy Specialists industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Vestibular Rehabilitation & Balance Therapy (HSADAIAF)
- akta.pro secondary industries
- Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)
Keywords
Where Northern Rehab Physical Therapy Specialists is headquartered
LocationHeadquarters
- HQ city
- Dekalb
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Northern Rehab Physical Therapy Specialists business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Physical Therapy Services: Outpatient physical therapy services billed to insurance carriers including commercial insurance, Medicare, Medicaid, and workers' compensation. Also includes self-pay options for uninsured patients or those with out-of-network benefits. Revenue is generated per-visit based on treatment plans typically spanning multiple sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based physical therapy services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Northern Rehab Physical Therapy Specialists product offering
Product offeringCore offering
Northern Rehab provides outpatient physical therapy through clinics in DeKalb, Genoa, and Rochelle, Illinois. Treatment combines manual therapy, therapeutic exercise, and condition-specific programs for musculoskeletal pain, post-surgical recovery, TMJ disorders, concussion, dizziness and balance, pelvic health, pediatrics, work conditioning, and aquatic rehabilitation.
Product overview
Northern Rehab Physical Therapy Specialists is an independent, privately owned physical therapy practice offering a comprehensive range of treatment services. The core offering consists of physical therapy services including manual therapy, aquatic physical therapy, spine treatment, TMJ therapy, post-surgical rehabilitation, pediatric PT, dizziness/balance therapy, pelvic health, concussion rehabilitation, and work conditioning. These services are delivered across three clinic locations (DeKalb, Genoa, and Rochelle, Illinois) with special programs including Golf/Runners Performance Enhancement and Educational Seminars. The practice emphasizes direct access (no physician referral required), personalized hands-on treatment, and evidence-based care.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Services Direct-access outpatient evaluation and treatment using manual therapy and therapeutic exercise, with services spanning spine, TMJ, post-surgical, pediatric, dizziness, pelvic health, concussion, and work-conditioning needs.
- Aquatic Physical Therapy Pool-based physical therapy for patients with chronic pain, arthritis, and other needs for low-impact rehabilitation exercises.
- Golf/Runners Performance Enhancement Programs Specialized programs for golfers and runners that address mechanics, injury prevention, and athletic performance.
- Screening & Assessments Evaluation services for vestibular and balance disorders, concussion using ImPACT testing, and musculoskeletal conditions.
- Pelvic Health Physical Therapy Specialized pelvic floor rehabilitation addressing pelvic health needs associated with pregnancy, postpartum recovery, and other pelvic health conditions.
- Concussion Rehabilitation Concussion evaluation and treatment incorporating ImPACT for assessment and management.
Companies that use Northern Rehab Physical Therapy Specialists
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Northern Rehab Physical Therapy Specialists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Northern Rehab Physical Therapy Specialists partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Illinois Physical Therapy Association (IPTA)coreNorthern Rehab is a proud partner of the Illinois Physical Therapy Association, demonstrating commitment to the physical therapy profession and adherence to professional standards and best practices.
- Kishwaukee Family YMCAcoreCollaborative partnership hosting monthly Lunch & Learn educational series on health topics including fall prevention and injury prevention. Joint community outreach to promote health and wellness in DeKalb County.
- Genoa Kingston High SchoolminorAnnual Health & Wellness Scholarship program awarding scholarships to deserving students pursuing health-related fields. Builds community goodwill and promotes healthcare careers.
- Rochelle Township High SchoolminorAnnual Health & Wellness Scholarship program awarding scholarships to deserving students pursuing health-related fields. Builds community goodwill and promotes healthcare careers.
- Sycamore United Methodist Church Coat MinistryminorAnnual community coat drive to collect winter coats and accessories for those in need. Demonstrates commitment to community service beyond healthcare services.
- DeKalb County Community GardensminorCommunity donation program supporting local food security initiatives through charitable contributions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Northern Rehab Physical Therapy Specialists competitors and assessment
Company assessmentEmerging players
- Hinge Health: Digital-first musculoskeletal care platform offering virtual PT, coaching, and wearable-guided exercise programs. Competes for the same self-referred and employer-sponsored MSK patient demand that Northern Rehab addresses, but through a fundamentally different delivery model.
- Sword Health: Virtual MSK care provider combining AI-guided exercise with licensed PT oversight. Targets the same employer and payer contracts that traditional PT practices like Northern Rehab rely on, representing a structural competitive threat to in-person clinic models.
Direct peers
- Drayer Physical Therapy Institute: Multi-state outpatient PT brand owned by US Physical Therapy, offering orthopedic, sports, and specialty rehabilitation services. Directly comparable community-based PT model with similar specialty program emphasis.
- BenchMark Physical Therapy: Southeast and Midwest outpatient PT chain offering orthopedic, manual therapy, and specialty rehabilitation programs. Comparable multi-clinic operator with similar patient-centered, independent-style positioning despite larger footprint.
- Pivot Physical Therapy: Mid-Atlantic and Midwest outpatient PT chain offering orthopedic, sports, and specialty rehabilitation programs. Comparable multi-clinic community practice model with similar emphasis on direct-access and specialty certifications.
- Athletico Physical Therapy (Empower): Midwest-headquartered outpatient PT chain (now part of Empower) operating hundreds of clinics across the U.S. Provides the same direct-access orthopedic and sports PT services as Northern Rehab, with overlapping specialty offerings in concussion, vestibular, and pelvic health.
- ATI Physical Therapy: Large multi-state outpatient physical therapy operator with clinics across the Midwest and beyond. Directly comparable to Northern Rehab in offering outpatient orthopedic PT, manual therapy, and specialty programs, but at vastly greater scale.
Broad incumbents
- Select Physical Therapy (Select Medical): National outpatient rehabilitation subsidiary of Select Medical, offering orthopedic PT, manual therapy, and specialty rehab programs. Comparable service mix to Northern Rehab but operates as part of a much larger post-acute and outpatient healthcare enterprise.
- NovaCare Rehabilitation: National outpatient PT brand within the Select Medical family offering orthopedic, sports, vestibular, and work-related rehabilitation services. Comparable in service breadth to Northern Rehab but at national scale with hospital system integration.
Regional players
- Accelerated Physical Therapy: Illinois-based outpatient PT practice with multiple clinic locations offering orthopedic, sports, and manual therapy services. Comparable in size, geographic focus, and independent ownership model to Northern Rehab.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Northern Rehab Physical Therapy Specialists social profiles
Digital presenceNorthern Rehab Physical Therapy Specialists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Rehab Physical Therapy Specialists leadership team
Management profileNumber of profiles
Profiles1 record
Northern Rehab Physical Therapy Specialists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Rehab Physical Therapy Specialists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Rehab Physical Therapy Specialists
What does Northern Rehab Physical Therapy Specialists do?
Northern Rehab provides outpatient physical therapy through clinics in DeKalb, Genoa, and Rochelle, Illinois. Treatment combines manual therapy, therapeutic exercise, and condition-specific programs for musculoskeletal pain, post-surgical recovery, TMJ disorders, concussion, dizziness and balance, pelvic health, pediatrics, work conditioning, and aquatic rehabilitation.
Is Northern Rehab Physical Therapy Specialists a public or private company?
Northern Rehab Physical Therapy Specialists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northern Rehab Physical Therapy Specialists founded?
Northern Rehab Physical Therapy Specialists was founded in 1978. It employs 11 to 50 people.
Where is Northern Rehab Physical Therapy Specialists based?
Northern Rehab Physical Therapy Specialists is headquartered in Dekalb, United States, in the North America region.
How does Northern Rehab Physical Therapy Specialists make money?
One revenue line is on record: physical Therapy Services.
Who are Northern Rehab Physical Therapy Specialists's main competitors?
Emerging players on record are Hinge Health and Sword Health. Direct peers are Drayer Physical Therapy Institute, BenchMark Physical Therapy, Pivot Physical Therapy, Athletico Physical Therapy (Empower) and ATI Physical Therapy. Broad incumbents are Select Physical Therapy (Select Medical) and NovaCare Rehabilitation. Accelerated Physical Therapy is listed as a regional player.
Does Northern Rehab Physical Therapy Specialists have an API?
No public API is recorded for Northern Rehab Physical Therapy Specialists.
What industry is Northern Rehab Physical Therapy Specialists in?
Northern Rehab Physical Therapy Specialists's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HSADAIAF, Vestibular Rehabilitation & Balance Therapy, with a secondary code of HSADAIAC, Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS). Its NAICS code is 621340 and its SIC code is 8093.