What Fluidampr does

Fluidampr, founded in 1985 and headquartered in Springville, New York, designs and manufactures premium viscous crankshaft dampers that protect high-performance gasoline and diesel engines from destructive torsional vibration. The product is a free-rotating inertia ring inside a sealed outer housing filled with silicone fluid; the architecture delivers broad-range vibration damping across the entire RPM band without tuning, adjustment, or maintenance, and is differentiated from conventional elastomer harmonic balancers that operate within narrow RPM windows. All dampers are SFI 18.1 certified, precision CNC machined from high-grade steel, corrosion-resistant finished, and manufactured in the USA under ISO 9001:2008 design and development standards inherited from parent entity Vibratech TVD.

The catalog spans domestic (Chevy, Ford, Chrysler, Pontiac/Oldsmobile), import/Euro (Honda, Mazda, Mitsubishi, Nissan, Subaru, Toyota-Scion, VW-Audi), and performance diesel platforms (Duramax, Cummins, Power Stroke), plus a Competition Series for tractor pulling and drag racing, an entry-level Streetdampr line, and an industrial damper business via Vibratech TVD serving OEM customers such as John Deere. Supporting SKUs — High Strength Bolt Kits (with ARP fasteners), Drill Pin Kits, Friction Washers, Dry Sump Adapters, and Holding Tools — monetize the install event. Products are priced at $512-$742 MSRP for dampers and $58-$153 for accessories.

Fluidampr generates revenue through B2B sales via authorized performance distributors (notably Turn 14 Distribution), quality performance retailers, and direct relationships with professional engine builders and race teams; the company does not sell direct to consumers, routing buyers through a dealer locator instead. Marketing is community-led and event-driven: 33 consecutive years at the PRI Trade Show, expanded SEMA presence, motorsports sponsorships (Formula Drift's Dan Burkett, Empire State Pullers), Tech Talks video series, technical school lectures, and editorial collaborations with performance media (MotoIQ, EngineLabs, HOT ROD).

Name

Fluidampr

Legal name

Horschel Brothers Precision, LLC

Website

https://fluidampr.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Fluidampr manufactures premium viscous crankshaft dampers that protect high-performance gasoline and diesel engines from torsional vibration, selling exclusively through authorized distributors, retailers, and professional engine builders serving motorsports, diesel performance, and import/Euro enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Springville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Performance Dampers Sales: Fluidampr generates revenue through the sale of performance crankshaft dampers for gas and diesel engines. Products are sold as one-time purchases through authorized distributors, retailers, and directly to professional engine builders. Pricing varies by application with typical MSRPs ranging from $500-$700+ per unit.
2. Accessories and Installation Kits: Supporting product line including High Strength Bolt Kits, Friction Washers, and Holding Tools. These accessories complement damper installations and provide upsell opportunities. Products like bolt kits ($153 MSRP) and friction washers ($58 single, $157 three-pack) offer recurring revenue from installation and maintenance needs.
3. Industrial Dampers (Vibratech TVD): Parent company Vibratech TVD specializes in torsional viscous damper design for industrial engines powering the global economy, including OEM and heavy-duty applications such as John Deere equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fluidampr designs, manufactures, and sells premium viscous (harmonic) crankshaft dampers that protect gas and diesel engines from destructive torsional vibration across the entire RPM range. Products include Performance Dampers for domestic/import/Euro platforms, Performance Diesel Dampers, Competition Series dampers for professional motorsports and tractor pulling, and supporting installation accessories such as High Strength Bolt Kits, Drill Pin Kits, Friction Washers, Holding Tools, and Dry Sump Adapters.

Product overview

Fluidampr is a manufacturer of premium performance viscous dampers (also called harmonic dampers) that protect engines from destructive crankshaft torsional vibration. The core product line includes Performance Dampers available for domestic (Chevy Small/Big Block, Chrysler, Ford, Pontiac/Oldsmobile), import/Euro (Honda, Mazda, Mitsubishi, Nissan, Subaru, Toyota-Scion, VW-Audi), and diesel (Chevy Duramax, Dodge Cummins, Ford Power Stroke) engines. Supporting products include Competition Series dampers for professional motorsports and tractor pulling, along with installation accessories such as High Strength Bolt Kits, Drill Pin Kits, Friction Washers, and Holding Tools. Additional offerings include Dry Sump Adapters for competition oiling systems and Streetdampr for entry-level street applications. The company also offers Industrial dampers through parent company Vibratech TVD. All Fluidampr dampers feature premium viscous damping technology providing broad RPM range protection with no tuning or maintenance required. Products are SFI 18.1 certified and manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Viscous Dampers (Domestic, Import/Euro, Diesel) Premium viscous harmonic dampers that control crankshaft torsional vibration across the entire RPM range for modified high-performance and OEM engines. Unlike rubber harmonic balancers, they require no tuning, rebuilds, or maintenance and are SFI 18.1 certified for professional motorsports.
• Competition Series Dampers High-performance dampers engineered for professional motorsports and tractor pulling competition where engines operate under extreme cylinder pressure and sustained full throttle, requiring maximum torsional vibration control and durability.
• Streetdampr Entry-level performance damper line for street applications, providing viscous damper technology benefits for moderate performance builds. Initially offered for Ford applications.
• Industrial Dampers (Vibratech TVD) Heavy-duty torsional viscous dampers for industrial, commercial, and OEM applications including engines for marine, defense, and commercial equipment, designed and developed under ISO 9001:2008 certified standards.
• High Strength Bolt Kits Premium installation hardware kits featuring ARP fasteners combined with diamond-impregnated friction washers that increase clamping force and improve damper retention under elevated torque loads, available for Duramax, Cummins, and Power Stroke diesel applications.
• Drill Pin Kits Mechanical retention kits that add a positive engagement point between damper and crankshaft for higher horsepower or competition applications.
• Friction Washers Diamond-impregnated friction washers that ensure a secure mating surface between damper and crankshaft, available in single ($58 MSRP) or three-pack ($157 MSRP) options for Power Stroke applications.
• Holding Tools Damper installation tools that hold the damper in place while the damper bolt is installed and also serve as barring tools to rotate the crankshaft with damper installed, available in small and large versions for various bolt circle patterns.
• Dry Sump Adapters Lightweight aluminum adapters for competition engines utilizing external dry sump oiling systems, with pre-drilled and tapped mounting holes for custom mandrel drives and dry sump oiling system configurations.

Quantifiable outcome

• Broad RPM range protection eliminates need for damper re-tuning when making engine modifications, reducing future upgrade costs.
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Pit+PaddockcoreGTM or Marketing Partner · 6 April 2024Fluidampr sponsored Pit+Paddock's Cars+Coffee Season Opener held at Turn 14 Distribution in Horsham, PA. The event drew over 1,000 vehicles, becoming the biggest gathering to date for this import/performance car showcase.
• Performance Racing Industry (PRI) Trade ShowcoreGTM or Marketing Partner · 9 December 2021Fluidampr has been a PRI Charter Member exhibiting at the PRI Trade Show for 33 consecutive years, positioned in Green Hall Booth #1725 between Ford Performance and Penske exhibits.
• Empire State PullerscoreGTM or Marketing PartnerFluidampr has been a proud sponsor of Heavy Super Stock class at Empire State Pullers for nearly 5 seasons. This partnership supports tractor pulling competitors operating under extreme load where torsional vibration control is critical for engine reliability. The sponsorship provides brand visibility to engaged diesel and pulling enthusiasts.
• Turn 14 DistributioncoreChannel Partner/ Reseller/ DistributorTurn 14 Distribution is a key distribution partner for Fluidampr products in the import/performance market. They host Fluidampr-sponsored events and provide distribution infrastructure for the brand's products.
• Dan Burkett (RAD Industries)coreGTM or Marketing PartnerFormula Drift PRO Driver 'Rad' Dan Burkett is sponsored by Fluidampr, competing with a Toyota Supra and utilizing Fluidampr performance dampers. The partnership provides visibility in the drifting and import performance community.
• ARP (Automotive Racing Products)coreTechnology or IntegrationFluidampr partners with ARP for premium fasteners in their High Strength Bolt Kits. ARP is recognized as an industry-leading bolt manufacturer, and their products are included in Fluidampr installation kits to ensure proper clamp load and damper retention under high torque applications.
• Paul Svinicki (Paul's High Performance)coreGTM or Marketing PartnerPaul's High Performance collaborated with Fluidampr on Ford 7.3L Godzilla damper development and performance, featured on Race Industry Now Episode #464. This partnership demonstrates damper capability in high-performance Ford engine applications.
• Speed AcademyminorGTM or Marketing PartnerSpeed Academy, supported by Turn 14 Distribution, released a video on Toyota 2JZ GTE reliability mods featuring Fluidampr as a recommended component for building reliable high-performance engines.
• Firepunk DieselminorStrategic or Co-development PartnerFirepunk Diesel is a high-power diesel competition engine builder working with Fluidampr on inline-6 Cummins engines pushing extreme power levels for competitive applications.
• D&J Precision MachineminorStrategic or Co-development PartnerD&J Precision Machine is a professional diesel engine builder collaborating with Fluidampr on high-horsepower competition applications requiring specialized damper solutions.
• Vibratech TVDcoreOEM/ Whitelabel/ Licensing PartnerFluidampr is a fully owned product line of Vibratech TVD, a torsional vibration solutions provider to OEM powertrain manufacturers. Vibratech provides ISO 9001:2008 certified design and development for Fluidampr products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• COMP Cams: COMP Cams is a major valvetrain and performance driveline component manufacturer serving the same high-performance engine builder and motorsports customer segments as Fluidampr.
• Moroso Performance Products: Moroso is an established broad-line performance parts manufacturer (oil pans, valve covers, harmonic dampers, dry sumps), competing with Fluidampr within an overlapping race engine builder and pro Mod customer base.
• Edelbrock: Edelbrock is a long-standing broad-line performance parts manufacturer (intake manifolds, cylinder heads, superchargers) addressing the same performance engine builder and race team customer base as Fluidampr.
• Holley Performance Products: Holley is the largest diversified aftermarket performance parts conglomerate (Holley, MSD, Hooker, Flowmaster, Earl's) serving enthusiast channels closely comparable to Fluidampr's distributor and engine builder network.

Emerging players

• Kooks Headers & Exhaust: Kooks is a focused emerging performance exhaust and headers brand addressing similar import/domestic performance enthusiasts and race engine builders through overlapping distribution channels.

Direct peers

• ProTech Damper: ProTech is a niche emerging specialist in performance and race-grade engine dampers, directly overlapping with Fluidampr's viscous damper product line across drag racing and competition engine platforms.
• ATI Performance Products: ATI is a direct competitor in aftermarket performance dampers and crankshaft balancer assemblies, serving the same engine builder and race team customers with similar product positioning.
• Canton Racing Products: Canton is a direct competitor producing performance oil pans, oil pump drives, and engine vibration dampers, targeting the same race engine builder and high-performance street customer base.
• D&J Precision Machine: D&J Precision Machine is a professional diesel performance engine builder collaborating on high-horsepower Cummins competition builds that spec Fluidampr dampers; operates in the same precision engine component ecosystem.

Others

• Vibratech TVD: Vibratech TVD is Fluidampr's parent division specializing in industrial and OEM torsional viscous damper solutions; included as the ecosystem participant providing engineering, certification infrastructure, and OEM customer relationships to the Fluidampr brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fluidampr
• YouTubeyoutube.com/channel/UCHi5OinuPCntDpKFop1jHVA
• Facebookfacebook.com/Fluidampr
• LinkedInlinkedin.com/company/fluidampr
• Instagraminstagram.com/theoriginalfluidampr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluidampr