Just Kids Pediatrics Urgent Care

What Just Kids Pediatrics Urgent Care does

Just Kids Pediatrics is a private, founder-owned pediatric healthcare provider headquartered in Oklahoma City, operating 12-14 clinics across the Oklahoma City metro and Tulsa areas. Founded in 2014 by pediatrician Dr. Angela Yaffe and attorney Alex Yaffe, the company delivers both pediatric primary care and seven-day extended-hours urgent care (Mon-Fri 8am-7pm, Sat-Sun 9am-5pm), targeting families with children from birth through age 18. Core services include well-child visits, vaccinations, sick visits, and minor injury treatment, supported by in-house X-ray and medical laboratory equipment at multiple locations, electronic medical records, and a child-themed clinical environment.

The business model is primarily fee-for-service clinical revenue billed to insurance (Aetna, Blue Cross Blue Shield, Cigna, Humana, United Health Care, Oklahoma Health Care Authority, SoonerCare, Tricare, Centene and others) with a sliding fee discount program for qualifying families. Complementary revenue streams include pediatric speech and occupational therapy and a $100 flat-rate medical-grade ear piercing service via the Blomdahl Medical system. The go-to-market is direct-to-consumer through walk-in visits, online scheduling via Phreesia, phone, and SMS, with marketing driven by content, organic social media, community events, and word-of-mouth referrals.

Operationally, the company is bootstrapped with no disclosed institutional funding, led by CEO Jesse Smith alongside the Yaffe co-founders. Strategic growth has been executed through geographic expansion into suburban Oklahoma communities and incremental service-line additions (therapy, ear piercing), with recent openings including Mustang (2020) and Westmoore (October 2025). The technology stack is conventional for a multi-site clinical practice: EMR for patient records, Phreesia for scheduling, and standard diagnostic imaging/lab equipment, with no disclosed AI or proprietary software products.

Name

Just Kids Pediatrics Urgent Care

Legal name

Just Kids Pediatrics

Website

https://justkidspeds.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Kids Pediatrics is a founder-owned, private pediatric healthcare provider operating 12-14 clinics across the Oklahoma City metro and Tulsa, delivering primary care, extended-hours urgent care, vaccinations, therapy services, and medical-grade ear piercing to families with children from birth through age 18.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (6211), Outpatient Care Centers (6214), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

akta.pro secondary industries

Pediatrics & Adolescent Medicine Practices (HLAFAJAF), Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

Keywords

• Pediatric urgent care
• Pediatric primary care
• Child healthcare services
• Pediatric vaccinations
• Pediatric therapy services

Headquarters

HQ city

Scarborough

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Services Revenue: Fee-for-service healthcare revenue from pediatric primary care visits, urgent care visits, well-child checkups, vaccinations, and medical procedures. Billed to insurance or paid via sliding fee scale for qualifying families.
2. Medical-Grade Ear Piercing: One-time fee of $100 for medical-grade ear piercing services using Blomdahl system, including sterile earrings, topical anesthetic, procedure, aftercare instructions and kit. Not covered by insurance.
3. Therapy Services: Speech therapy and occupational therapy services billed to insurance (SoonerCare, Tricare, Blue Cross Blue Shield, Centene) or private pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Just Kids Pediatrics operates a pediatric-only healthcare practice delivering both primary care (well-child visits, chronic condition management, developmental screenings) and 7-day-a-week urgent care for non-life-threatening pediatric conditions across 12-14 clinics in the Oklahoma City metro and Tulsa area. The practice also offers vaccinations and flu shots, medical-grade ear piercing using the Blomdahl system, speech therapy (with SOS feeding approach, PROMPT, and AAC devices), and occupational therapy. Services are billed to insurance or via a sliding-fee discount program, with extended hours (Mon-Fri 8am-7pm, Sat-Sun 9am-5pm) and walk-ins always welcome.

Product overview

Just Kids Pediatrics is a full-service pediatric healthcare provider offering a coordinated suite of services centered on a Primary Care platform. The core offering includes Pediatric Primary Care for routine wellness visits and chronic condition management, paired with Pediatric Urgent Care for same-day after-hours and weekend treatment of acute illnesses and injuries. Supporting services include Vaccinations & Flu Shots for preventive care, Medical-Grade Ear Piercing as a specialized offering using Blomdahl Medical equipment, and Therapy services (Speech Therapy and Occupational Therapy) for developmental support. The practice operates 12 convenient locations throughout the OKC metro and Tulsa area, accepting walk-ins and offering extended hours to provide accessible pediatric care for families.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Primary Care Comprehensive primary care services for children from birth through adolescence, including routine check-ups, vaccinations, growth monitoring, and developmental screenings. Staffed by pediatricians trained specifically to work with children.
• Pediatric Urgent Care Same-day access to high-quality pediatric care seven days a week with extended after-hours availability. Features in-house X-rays, treatment for minor injuries and common illnesses, and a child-friendly environment. Open Mon-Fri 8:00 a.m. - 7:00 p.m. and Sat-Sun 9:00 a.m. - 5:00 p.m.
• Vaccinations & Flu Shots Immunization services including routine childhood vaccines per AAP recommendations, flu shots, and COVID-19 vaccines (Pfizer-BioNTech for ages 5+). Vaccination policy requires children to receive all recommended vaccines according to the AAP schedule.
• Medical-Grade Ear Piercing Professional ear piercing using Blomdahl Medical system, available only through medical professionals. Features sterile disposable cartridges, medical-grade plastic or titanium studs to reduce allergic reactions, and topical anesthetic. Available to children at least two months old who are 14+ days past their 2-month immunizations. One-time charge of $100 includes earrings, anesthetic, procedure, aftercare instructions, and kit.
• Speech Therapy Pediatric speech therapy including evaluation and treatment of communication disorders, speech and language development, and feeding difficulties. Offers specialized training in SOS (Sequential Oral Sensory) feeding approach, PROMPT Therapy for motor speech disorders, and AAC Devices for non-verbal children.
• Occupational Therapy Pediatric occupational therapy assisting children in achieving independence in daily occupations including learning, playing, and self-care. Addresses fine motor skills, sensory processing, visual perception, handwriting, and executive function. Accepts SoonerCare, Tricare, and Centene insurance.

Quantifiable outcome

• 7-day-a-week availability with extended hours (Mon-Fri 8am-7pm, Sat-Sun 9am-5pm)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Night Lite Pediatrics Urgent Care: Pediatric-only urgent care chain with extended evening and weekend hours across Florida. Mirrors JKP's pediatric specialization, walk-in model, and after-hours positioning.
• Pediatric Associates: Large multi-site pediatric primary care group with multiple locations and broad service offerings. Comparable business model (multi-site pediatric primary care with extended services) at greater scale.
• Children's Medical Group: Multi-site pediatric primary care practice operating in multiple U.S. markets. Directly comparable in offering pediatric primary care services across a multi-clinic footprint, though typically without the dedicated urgent care emphasis.
• Urgent Care for Children: Multi-site pediatric urgent care group operating in the Southeast U.S. with extended hours and on-site lab/imaging. Closely comparable in service mix, hours, and target demographic to JKP.
• Little Spurs Pediatric Urgent Care: Pediatric urgent care chain based in Texas with multiple clinics offering walk-in care, X-ray, and lab services. Comparable on pediatric specialization, service breadth, and walk-in access.
• PM Pediatrics: One of the largest dedicated pediatric urgent care platforms in the U.S., operating evening and weekend hours with multiple locations. Directly comparable to Just Kids Pediatrics' pediatric-only urgent care model and extended-hours GTM.

Regional players

• Blue Fish Pediatrics: Multi-location pediatric practice in Texas offering primary care with extended hours and on-site services. Comparable in pediatric-only positioning, though operating in a different geography than JKP.

Broad incumbents

• OU Health (Oklahoma Children's Hospital): Oklahoma's primary academic pediatric health system. Competes for pediatric visits in the OKC metro and provides the broader specialty/specialty hospital context within which JKP operates.
• INTEGRIS Health (Children's): Large Oklahoma health system with pediatric primary and specialty services across the OKC metro. A general incumbent in the same regional pediatric care market.
• Mercy Clinic Pediatrics (Oklahoma): Pediatric primary and urgent care services delivered through the Mercy health system in the OKC region. Competes for the same families and is part of a larger hospital system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/just-for-kids-pediatric

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Kids Pediatrics Urgent Care