What Metro Signs does

Metro Signs Pty Ltd is an Australian privately held signage manufacturer founded in 1991 and headquartered at a purpose-built facility in Epping, Victoria. The company designs, fabricates and installs illuminated and electronic signage for enterprise clients, with in-house capabilities spanning metal fabrication, spray painting, vacuum forming, custom aluminium extrusion tooling, CNC routing, large-format digital printing, vinyl/acrylic finishing and LED assembly. Its core product portfolio includes pylon signs, LED signs, fascia signs, channel letters, wall signs, directional signs, reception signs, moulded signs, digital printing and church signage.

The business operates a direct enterprise field-sales model, targeting major corporations requiring national multi-site rollouts and serving as a single point of contact across design, permit procurement, project management and installation. Revenue is generated primarily through one-time custom signage projects plus professional turnkey services including national site surveys, schedule coordination with engineers, councils and planning authorities, and after-sales service and maintenance programmes. Pricing is quote-based and not publicly disclosed.

The customer base is concentrated in automotive OEM dealer networks (Subaru, Audi, Volkswagen, Kenworth, Scania, BMW, Mazda), fuel retail (Woolworths Petrol, 7-Eleven, EG FuelCo across 500+ sites), national retail (Coles, Aldi, Ritchies IGA), financial services (Commonwealth Bank), government and emergency services (CFA), QSR (Hungry Jack's, KFC, El Jannah) and nonprofits (Red Cross). Long-tenured sole-supplier mandates - Volkswagen across ~80 dealerships, CFA since 1999, Manpower since 2007, Red Cross since 2009 - are paired with multi-site programme wins of national scale. The company holds ISO9001:2015 accreditation continuously for nearly 25 years and is the Australian agent for Novyc LED illuminated petrol price systems used in fuel-retail pylon signage.

Name

Metro Signs

Legal name

Metro Signs Pty Ltd

Website

https://metrosigns.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Metro Signs is an Australian ISO9001-accredited manufacturer of custom illuminated and electronic signage, serving enterprise clients with national multi-site rollouts across automotive, fuel retail, retail and government sectors.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

SIC

Commercial Printing (2750), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Digital Signage & Commercial Displays (HDACADAL), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Commercial signage manufacturing
• Illuminated pylon signs
• LED signage systems
• Corporate identity signage
• National signage rollouts

Headquarters

HQ city

Epping

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Signage Manufacturing and Installation: One-time custom signage products including pylon signs, LED signs, fascia signs, directional signs, reception signs, and moulded signs. Includes professional installation services and project management for national rollouts.
2. Project Management and Turnkey Services: Comprehensive turnkey services including national site surveys, permit procurement, design, installation, scheduling, and after-sales support including service and maintenance programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Metro Signs designs, manufactures, and installs custom illuminated and electronic signage for businesses across Australia. Its product range covers pylon signs, LED signs, fascia signs (including channel letters and wall signs), directional signs, reception signs, moulded signs, church signs, and large-format digital printing, with end-to-end project management including site surveys, permit procurement, manufacturing, and professional installation for national rollout programmes.

Product overview

Metro Signs is a signage manufacturing company offering an integrated suite of physical signage products and services. The portfolio includes Pylon Signs (tall freestanding location beacons), LED Signs (energy-efficient illuminated signage), Fascia Signs (building fascia solutions including Channel Letters and Wall Signs), Directional Signs (wayfinding signage), Reception Signs (interior professional signage), Digital Printing (large-format full-colour printing), Church Signs (religious institution signage), and Moulded Signs (vacuum-formed plastic signage). The company provides end-to-end services encompassing design, manufacturing, and installation, operating from ISO9001-accredited facilities with capabilities including metal fabrication, LED illumination, digital printing, spray painting, and vinyl cutting.

Differentiator

Problem solved

Functional benefit

Products and services

• Pylon Signs Tall freestanding signs designed to attract passing traffic and provide visibility to guide visitors to a location. Available in various dimensions and configurations, including internally illuminated options for 24/7 advertising visibility. Offered to enterprise clients requiring roadside and large-format visibility, such as automotive dealerships, fuel retailers, and fast food chains.
• LED Signs Custom LED signage offering up to 80% greater energy efficiency compared to fluorescent and neon signs, with a lifespan exceeding 60,000 hours. Features include striking effects, vibrant colours, 3D lettering, custom shapes, and borders. Sold to commercial customers seeking energy-efficient illuminated branding.
• Fascia Signs Building fascia signage conveying identity and offerings to clients. Options range from simple flat PVC or aluminium to sophisticated illuminated solutions, including Flexface material for larger lightboxes and Aluminium Composite (ACM) signage. Purchased by businesses for building identification and branded storefront presence.
• Channel Letters Individual letters for building fascia that can be fabricated in any size, font, or colour. Available with various lighting effects including halo-illuminated and rear illumination options for day and night visibility. Purchased as a standalone building identification solution by commercial clients such as automotive dealerships and financial institutions.
• Wall Signs Dynamic signage solutions mounted on walls, designed to align with building aesthetics and budgetary parameters using cutting-edge techniques. Sold to commercial customers seeking building-mounted branded identification.
• Directional Signs Wayfinding signage that helps employees, clients, and visitors navigate business properties, strategically placed at key decision points to streamline traffic flow and reduce confusion. Provided to multi-site commercial facilities such as automotive dealerships.
• Reception Signs Custom-made reception signage solutions accommodating intricate logos, available in options including individual letters, acrylic plates, and stainless finishes for professional first impressions. Sold to corporate offices and business centres such as Commonwealth Bank branches.
• Digital Printing Large-format digital printing technology enabling full-colour prints on diverse surfaces including aluminium, plastic, and acrylic. Suitable for interior and exterior applications with rapid turnaround times. Provided to retail and commercial customers such as Aldi and 7-Eleven.
• Church Signs High-quality signage for churches using diverse premium materials and techniques, offering cost-effective solutions including LED screen upgrades for auditoriums. Sold to churches and religious organisations for building identification and auditorium communication.
• Moulded Signs Plastic moulding signage using vacuum formers and press moulds for seamless finishes and national sign programs requiring logo and branding integration. Enables precise replication of branding including intricate designs. Provided to major retailers such as Coles and Woolworths for national rollouts.

Quantifiable outcome

• 80% greater energy efficiency with LED signs compared to fluorescent and neon signs
• +1 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Novyc ElectronicscoreTechnology or IntegrationMetro Signs serves as the Australian agent for Novyc LED illuminated petrol price systems. These systems are incorporated into pylon signs for fuel retailers including 7-Eleven, featuring green LEDs for fuel pricing displays.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FASTSIGNS: Global franchised sign and visual graphics manufacturer with multiple Australian centres. Comparable as a multi-site sign producer targeting enterprise customers, though primarily franchise-driven rather than a single integrated manufacturer like Metro Signs.
• JCDecaux Australia: Global outdoor advertising and street-furniture signage operator with Australian presence. Comparable as a large-scale signage and display provider, though oriented toward advertising media rather than custom brand signage.
• oOh!media: Australia's largest out-of-home advertising company operating roadside and digital signage networks. Adjacent in outdoor signage deployment, though focused on advertising inventory rather than bespoke customer signage manufacture.
• Snap Print Solutions: Australian print and signage franchise network offering wide-format digital printing and signage. Comparable on the digital-print and small-format signage segments, though broader in scope and less specialized in illuminated/pylon fabrication.
• Signarama: International sign franchise with Australian presence producing custom signage for businesses. Comparable product set (pylon, fascia, vehicle, digital) and enterprise customer focus, but operates on a decentralized franchise model.

Direct peers

• National Signs: Australian commercial signage manufacturer with national reach across pylon, fascia, LED and wayfinding signage. Most direct comparable: similar product mix, Australian-wide service, and enterprise customer base including automotive and retail chains.
• SKG Sign Group: Australian signage manufacturer providing design, manufacture, and installation of commercial signs including pylons, fascia, and illuminated signage. Directly comparable in capability scope and Australian enterprise customer focus.
• Visual Impact Signage: Australian signage company specializing in custom commercial signs, vehicle wraps, and digital printing for national brands. Comparable product offering and multi-site rollout capability.

Others

• 3M Commercial Solutions: Global manufacturer of graphic films, reflective materials, and signage components used in commercial sign fabrication. Comparable ecosystem participant as a materials supplier rather than a direct signage manufacturer.
• Avery Dennison Graphics Solutions: Global manufacturer of sign and graphics materials including vinyl films, reflective sheeting, and signage substrates. Adjacent supplier of inputs used in Metro Signs' manufacturing workflow rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metrosigns.au
• LinkedInlinkedin.com/company/metro-signs-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Signs