WPExplorer
WPExplorer is a privately held WordPress resource publisher (Las Vegas, founded circa 2010) that monetizes via affiliate commissions from hosting/theme/plugin referrals and direct sales of its Total WordPress Theme, serving beginner to developer WordPress users globally.
- Company typePrivate
- Founded2010
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WPExplorer does
WPExplorer is a privately held WordPress-focused content and resource publisher operating the website wpexplorer.com from Las Vegas, Nevada. The company publishes editorial content for WordPress users ranging from beginners to developers, including tips, code-driven tutorials, curated theme and plugin collections, hosting guides, and seasonal deal roundups. The site has been active for multiple years (founded circa 2010) and maintains a 27k+ subscriber email newsletter, an active blog, and social media presence on Facebook, Twitter/X, and LinkedIn.
The product portfolio is content-led rather than platform-led. Core offerings include the WPExplorer website itself (organized into Tips, Tutorials, Plugins, Themes, Deals, and Hosting sections), the Total WordPress Theme (a commercial theme sold via ThemeForest and a dedicated landing page, supporting both WPBakery and Elementor), and three free utility plugins (wpex-remove-upsells-for-yoast-seo, wpex-remove-upsells-for-elementor, Post Types Unlimited) distributed via WordPress.org and GitHub. The underlying technology is a standard WordPress-based publishing stack; no proprietary platform, API, or SaaS product is offered. The company is not affiliated with the WordPress Foundation.
The business model relies primarily on affiliate referral commissions generated when visitors purchase hosting, themes, or plugins through partner links (WP Engine, Bluehost, Cloudways, Kinsta, Pressable, Pagely, Flodesk). A secondary revenue stream comes from one-time license sales of the Total WordPress Theme, promoted through dedicated landing pages and Black Friday/Cyber Monday campaigns offering up to 50% discounts. The site does not publicly disclose pricing or financial performance, and no funding rounds, ownership changes, or institutional investors are indicated in the source data.
WPExplorer firmographics
Firmographics- Name
- WPExplorer
- Legal name
- WPExplorer
- Website
- https://wpexplorer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WPExplorer is a privately held WordPress resource publisher (Las Vegas, founded circa 2010) that monetizes via affiliate commissions from hosting/theme/plugin referrals and direct sales of its Total WordPress Theme, serving beginner to developer WordPress users globally.
- Ownership category
- akta.pro rank
WPExplorer industry classification
Industry- Product category
- WordPress Resources and Content
- NAICS
- Broadcasting and Content Providers (516), Software Publishers (5132)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ)
- akta.pro secondary industries
- Membership Communities with Learning (Community-Led Education) (MPACALAF), Open-Source & Developer Communities (BPAMABAM)
Keywords
Where WPExplorer is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
WPExplorer business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing: WPExplorer earns commissions by promoting WordPress hosting services (WPEngine, Bluehost, Cloudways, Kinsta, Pressable), themes, and plugins through affiliate links on their deals page and recommendations throughout articles.
- Theme Sales (Total WordPress Theme): Direct sales of their own Total WordPress theme product, with dedicated landing pages and Black Friday/Cyber Monday promotional campaigns offering up to 50% discounts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
WPExplorer product offering
Product offeringCore offering
WPExplorer is a WordPress-focused editorial resource and affiliate marketing platform that publishes expert tips, code tutorials, curated theme and plugin collections, hosting recommendations, and seasonal deal roundups for WordPress users ranging from beginners to developers. The company also develops and distributes its own premium Total WordPress Theme and several free WordPress plugins, with primary revenue generated through affiliate commissions from hosting providers, theme vendors, and plugin developers.
Product overview
WPExplorer is a WordPress-focused content and resource platform, not a traditional software product company. The site operates as an editorial resource providing tips, tutorials, themes, plugins, and hosting recommendations for WordPress users. Its content portfolio includes developer tutorials, practical WordPress tips, curated plugin and theme collections, hosting guides, and seasonal deal roundups. WPExplorer also distributes several free WordPress plugins (such as wpex-remove-upsells-for-yoast-seo, wpex-remove-upsells-for-elementor, and Post Types Unlimited) available on GitHub and WordPress.org. The site promotes the Total WordPress Theme as its affiliated premium theme product. All offerings are content-driven rather than platform-based, with no paid SaaS product, API, or enterprise software.
Differentiator
Problem solved
Functional benefit
Brands
- Total WordPress Theme: An all-in-one WordPress theme created by WPExplorer, offered at totalwptheme.com. The Total theme is a top WPBakery-powered theme with extensive built-in modules and design options.
Products and services
- Total WordPress Theme
Companies that use WPExplorer
Customer profileSegments1 record
Ideal customer profiles1 record
WPExplorer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WPExplorer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered primary, core and minor.
- WP EngineprimaryWPExplorer uses WP Engine as their primary recommended managed WordPress hosting provider and personal host. They provide affiliate links and detailed reviews recommending WP Engine, earning commissions for referred customers.
- BluehostcoreRecommended as affordable shared WordPress hosting option with exclusive discounts for WPExplorer readers (up to 60-75% off). Affiliate partnership with commission-based referrals.
- CloudwayscoreRecommended cloud hosting platform with affiliate partnership. Featured for cloud hosting made easy with up to 50% off Black Friday deals.
- KinstacoreRecommended managed WordPress cloud hosting with affiliate partnership. Featured with up to 50% off Black Friday deals.
- Pressable (Automattic)coreFeatured managed WordPress hosting partner in migration tutorials. Pressable offers free migration services and affiliate partnership with WPExplorer for referred customers.
- PagelyminorRecommended as custom enterprise hosting solution in hosting guide with affiliate links.
- Envato (ThemeForest)coreDistribution partner for Total WordPress Theme through Envato's ThemeForest marketplace. Theme featured with Black Friday discounts up to 50% off.
- FlodeskminorEmail marketing platform featured in tutorial about migrating from Mailchimp. Includes referral link for Flodesk with 50% first-year discount.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
WPExplorer competitors and assessment
Company assessmentDirect peers
- WPMU DEV: WPMU DEV combines WordPress plugins, hosting, and educational blog content — overlapping WPExplorer in tutorials, free plugins, and WordPress ecosystem community-building.
- WPBeginner: WPBeginner is a leading WordPress resource site offering tutorials, guides, theme/plugin reviews, and hosting recommendations with affiliate revenue model — closely overlapping WPExplorer's content, audience, and monetization structure.
- Elegant Themes: Elegant Themes sells premium WordPress themes (including Divi) and publishes extensive documentation/blog content, comparable to WPExplorer's Total Theme + tutorial publishing mix.
- CSS-Tricks: CSS-Tricks is a long-running web development tutorial and resource publication with strong WordPress overlap, comparable audience of developers and SMB site builders, and similar content-driven monetization.
- ThemeIsle: ThemeIsle publishes WordPress tutorials, free plugins, and premium themes, mirroring WPExplorer's combined content + theme + free plugin offering with a similar SMB/developer audience.
- Torque Magazine: Torque is a WordPress news, tutorial, and review publication with a strong developer focus, directly competing for the same readers and affiliate dollars as WPExplorer.
- WPKube: WPKube is a WordPress-focused blog publishing tutorials, theme and plugin reviews, and hosting guides — a near-twin of WPExplorer's editorial and affiliate-led format.
Emerging players
- ManageWP: ManageWP is a WordPress site management tool with companion tutorials and content; competes with WPExplorer for WordPress SMB attention while offering a software product as an additional revenue stream.
Broad incumbents
- Smashing Magazine: Smashing Magazine is a large, established web design/development publication with tutorials and books; broader than WPExplorer but addresses an overlapping developer/designer audience with content-led monetization.
- Kinsta Blog: Kinsta's blog publishes WordPress tutorials, hosting guides, and performance content from a managed host — competing directly for the same affiliate-driven search traffic WPExplorer monetizes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WPExplorer social profiles
Digital presenceWPExplorer financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPExplorer leadership team
Management profileNumber of profiles
WPExplorer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPExplorer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPExplorer
What does WPExplorer do?
WPExplorer is a WordPress-focused editorial resource and affiliate marketing platform that publishes expert tips, code tutorials, curated theme and plugin collections, hosting recommendations, and seasonal deal roundups for WordPress users ranging from beginners to developers. The company also develops and distributes its own premium Total WordPress Theme and several free WordPress plugins, with primary revenue generated through affiliate commissions from hosting providers, theme vendors, and plugin developers.
Is WPExplorer a public or private company?
WPExplorer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPExplorer founded?
WPExplorer was founded in 2010. It employs 1 to 10 people.
Where is WPExplorer based?
WPExplorer is headquartered in Las Vegas, United States, in the North America region.
How does WPExplorer make money?
Two revenue lines are on record. Affiliate Marketing is the primary driver. The others are theme Sales (Total WordPress Theme).
Who are WPExplorer's main competitors?
Direct peers on record are WPMU DEV, WPBeginner, Elegant Themes, CSS-Tricks, ThemeIsle, Torque Magazine and WPKube. ManageWP is listed as an emerging player. Broad incumbents are Smashing Magazine and Kinsta Blog.
Does WPExplorer have an API?
No public API is recorded for WPExplorer.
What industry is WPExplorer in?
WPExplorer's product category is WordPress Resources and Content. Its primary akta.pro industry code is EDAFACAJ, Open Educational Resources (OER) & Curriculum Repositories, with a secondary code of MPACALAF, Membership Communities with Learning (Community-Led Education). Its NAICS code is 516 and its SIC code is 2721.