Scandinavian Avionics

What Scandinavian Avionics does

Scandinavian Avionics A/S, founded in 1978 in Billund, Denmark, is the headquarters of The SA Group, a privately-held, family-owned Danish aerospace services group operating 14 locations across 9 countries in Europe, the Middle East, India, and Southeast Asia, with approximately 150 employees worldwide. The company provides complete turn-key avionics solutions for civil and military aircraft, helicopters, and unmanned aerial vehicles, spanning sales, installation, maintenance/repair/overhaul (MRO), design and engineering, Supplemental Type Certificate (STC) development, certification, production, and training. Its proprietary technology assets include over 700 STCs and certification packages, a modular tablet-based Electronic Flight Bag (EFB) solution certified across Airbus A320, Boeing 737NG/MAX/757/767, ATR, and other platforms, ADS-B compliance solutions with pre-wired plug-and-play installation kits, and a Solid-State Data Transfer Unit (SSDTU) product line for replacing obsolete avionics components.

The company operates as an authorized distributor and service center for major avionics OEMs including Garmin, Universal Avionics, Rockwell Collins, Telephonics, BendixKing, True Blue Power, and Bose Aviation. It holds EASA Part-145, Part-21J (Design), Part-21G (Production), Part-147 (Training), FAA Part-145, TCCA, BCAA, GAR, and DOT RIN N083 approvals, enabling full lifecycle service delivery. Revenue mechanics span five streams: MRO services (battery shop, oxygen services, galley equipment, ELT), parts and equipment sales through OEM distribution agreements, design/engineering and STC certification services, installation services for aircraft modifications, and aviation training through AEROTEAM Training Solutions and the MAYDAY training tool product. The business model is project-based, quote-driven enterprise sales with direct field service teams across 14 locations and 24/7 headquarters support.

Customer segments include commercial airlines (Icelandair, Norwegian Air Shuttle, Pegasus Airlines, Enter Air, TUIfly, Volotea, Danish Air Transport, Air Alsie, SUN-AIR), military and defense (Danish Armed Forces, U.S. F-35 Joint Program Office via the Terma joint venture), business aviation, and UAV operators. The group expanded its capability footprint through the 2021 acquisition of Classic Trim Aircraft Interiors and the 2021 launch of the CSD Competence Center in Austria. A generational succession from founder Hardy B. Truelsen to his son Michael R. Truelsen was completed in 2021.

Name

Scandinavian Avionics

Legal name

Scandinavian Avionics A/S

Website

https://scanav.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Scandinavian Avionics A/S, founded 1978 in Billund, Denmark, provides turn-key avionics solutions through The SA Group's 14 locations across 9 countries, serving civil and military aviation operators with EFB systems, ADS-B compliance, MRO, STC certification, design/engineering, training, and installation services, holding EASA, FAA, and other regulatory approvals.

Ownership category

akta.pro rank

Product category

Avionics Systems Integration and Aircraft Modification Services

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

Avionics Integration, Wiring Harnesses & Installation Kits (IMABAFAL)

akta.pro secondary industries

Integrated Modular Avionics (IMA) & Avionics Computing Platforms (IMABAFAI), Fixed-Wing Aircraft Conversion & Modification (STC/Completions) (IMABAAAI), Avionics Test, Simulation & Calibration Equipment (IMABAFAN)

Keywords

• Avionics systems integration
• Aircraft MRO services
• STC certification services
• Electronic flight bag
• Aircraft modification services

Headquarters

HQ city

Billund

HQ country

Denmark

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. MRO Services: Maintenance, Repair and Overhaul services for avionics equipment including batteries, oxygen systems, galley equipment, ELT maintenance and recoding
2. Parts and Equipment Sales: Sales of avionics equipment as authorized distributor for Garmin, Universal Avionics, Rockwell Collins and other OEM products
3. Design, Engineering and STC Services: Certification services including STC development, design organization approval under EASA Part-21J for complex avionics modifications
4. Training Services: EASA Part-147 approved training including aircraft type training, Human Factors, EWIS, Fuel Tank Safety, CRM, and operational training through AEROTEAM Training Solutions
5. Installation Services: Aircraft modification programs including avionics upgrades, cockpit modifications, and complete turn-key installation solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Scandinavian Avionics (The SA Group) provides complete turn-key avionics solutions for civil and military aircraft, helicopters and UAVs, spanning sales, MRO, certification (STC), design and engineering, installation, production, training and consultancy. The flagship product is a modular tablet-based Class II Electronic Flight Bag (EFB) certified across multiple Airbus and Boeing types, supported by 700+ proprietary STCs, AML STC packages for ADS-B and CVR upgrades, and authorized distribution of Garmin, Universal Avionics and Rockwell Collins equipment.

Product overview

Scandinavian Avionics provides complete turn-key avionics solutions for civil and military aircraft, helicopters, and UAVs through The SA Group. The product portfolio centers on the Electronic Flight Bag (EFB) as a modular tablet-based Class II solution with supporting MAYDAY Training Tools for interactive instruction. The company offers a comprehensive range of services including MRO, STC certification, design & engineering, product development, installation, production, training, interiors, UAV services, logistics, and consultancy. ADS-B compliance solutions and SSDTU data transfer units represent key product offerings. The business operates across 14 locations in 9 countries with EASA, FAA, and other regulatory approvals.

Differentiator

Problem solved

Functional benefit

Brands

• AEROTEAM Training Solutions: Part of The SA Group providing complete turn-key training solutions for aviation professionals, including EASA Part-147 training, Human Factors, EWIS, Fuel Tank Safety, CRM, and operational training courses.
• Electronic Flight Bag (EFB) Solution
• MAYDAY Training Tools
• CSD Competence Center
• Avionics Test Center Denmark (ATCD)

Products and services

• Electronic Flight Bag (EFB) Solution Modular, tablet-based Class II Electronic Flight Bag comprising Windows tablets or iPads, Data Integration Center (DIC-600), control panels, optional wireless access, Cockpit Door and Cabin Surveillance Camera system, and ERC-400 communication module with 3G/4G/LTE/CDMA/WiMAX support. EASA certified for A320, B737MAX, B737NG, B757, B767, ATP, ATR Q200 and Q400 aircraft; used by airlines such as Icelandair, Norwegian Air Shuttle, Pegasus Airlines, TUIfly, Enter Air, Volotea and Danish Air Transport.
• MRO Services Maintenance, Repair and Overhaul services for avionics and instruments, including line maintenance, troubleshooting, modifications and battery shop services. Authorized under EASA Part-145, FAA Part-145, TCCA Part-145, BCAA Part-145 and GAR Part-145 for civil and military operators.
• STC Certification Supplemental Type Certificate (STC) development and certification services for avionics modifications, including design, engineering and compliance with EASA, FAA and other authority requirements. The company has developed 700+ STCs and certification packages for a wide range of aircraft.
• Design & Engineering Services Complete design, engineering and certification services for aircraft modifications including complex structural and electrical avionics modifications. Operates under EASA Part-21J Design Organization Approval.
• Installation Services On-aircraft installation services for avionics modifications performed by field service teams at customer premises or in hangar facilities, including cockpit modifications and complete turn-key avionics installations.
• Production Services Manufacturing and production services for avionics equipment and components, operated under EASA Part-21G Production Organization Approval (POA DK.21G.0002).
• Training Services (AEROTEAM) Aviation training including aircraft type training, Human Factors, EWIS, Fuel Tank Safety, CRM and operational training post-modifications, delivered through AEROTEAM Training Solutions under EASA Part-147 Training Organization Approval.
• ADS-B Solutions Turn-key Automatic Dependent Surveillance-Broadcast (ADS-B) Out compliance solutions comprising STC certification and pre-wired plug-and-play installation kits. Available for ATR 42/72, Dornier 328, and other aircraft types; includes GTX 3000 transponders and GPS 3000 position source.
• SSDTU (Solid-State Data Transfer Unit) Solid-state data transfer unit using USB and SD technology to replace obsolete floppy and ZIP DTU/DTU-100. Interfaces with up to 6 LRUs including FMS, TAWS, VSI, ASU, Unilink and FDR; EASA certified for Part-23 and Part-25 aircraft.
• CVR 120-Minute Recording Upgrade EASA-certified AML Supplemental Type Certificates for Cockpit Voice Recorder upgrades to meet the 120-minute recording requirement, covering Universal Avionics CVR-120A and L3 FA2100 upgrades on Part-23 and Part-25 aircraft.
• MAYDAY Training Tools Interactive physical board-game-based classroom training tools covering Crew Resource Management (CRM), Human Factors, Stress Management, Location & Procedure, and Pre-flight Briefing Cards. EASA compliant and used for both MRO and operator training.
• Logistics & Parts Services Parts sales, logistics support and supply chain management for avionics equipment and consumables as an authorized distributor for Garmin, Universal Avionics, Rockwell Collins, BendixKing, Telephonics, Bose Aviation, True Blue Power and SKYTRAC.
• Consultancy Services Technical and regulatory consultancy services for aviation compliance and aircraft modifications, including EASA and FAA regulatory advisory work.
• UAV Services Avionics and safety systems for unmanned aerial vehicles (UAVs/drones) including Sense-and-Avoid and CATI collision avoidance technology, supporting drone delivery, medical transport and BVLOS operations.
• Interiors (Classic Trim Aircraft Interiors) Aircraft interior solutions including cleaning, restoration, refurbishment and modifications for VIP business aircraft and general aviation, delivered through the acquired Classic Trim Aircraft Interiors business.
• Lifeseeker (Search and Rescue) Airborne phone location system for Search and Rescue operations, available in SAR (mid-range), SAR XL (long-range) and Mini (drone) variants. SA Group delivers sales, installation and post-sales services for the CENTUM-developed product.
• CSD Cabin Safety Design Dedicated competence center for aircraft cabin interior, livery and external marking design, operating under EASA Part-21J approval from Sieghartskirchen, Austria.
• Galley Equipment Services Sales, certification, installation and repair services for aircraft galley equipment including ovens, coffee makers, water boilers and beverage makers.
• Battery Shop Services Aircraft main battery maintenance including deep cycling, repair and overhaul for Ni-cd and sealed lead acid batteries; capacity for 4 main batteries simultaneously.
• Oxygen Services MRO services on oxygen cylinders including checks, refills, overhaul, hydrostatic checks and regulator maintenance under DOT RIN N083, with an ISO 7/Class 10,000 clean-room facility.
• Product Development Custom product development capabilities for avionics solutions including hardware design, certification and production, primarily delivered through SA Technologies AB in Sweden.

Quantifiable outcome

• Reduced ADS-B installation downtime with pre-wired plug-and-play kits
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered major, core, strategic, innovation, flagship and standard.

• CENTUMmajorStrategic or Co-development Partner · 1 September 2022Partnership for Lifeseeker airborne phone location system for Search and Rescue operations. SA Group supports sales, installations, and post-sales services for Lifeseeker products covering SAR, SAR XL, and Mini series for various aircraft platforms.
• Classic Trim Aircraft InteriorscoreStrategic or Co-development Partner · 1 September 2021Acquisition of Classic Trim ApS aircraft division. Provides aircraft interior services including cleaning, restoration, refurbishment and modifications for civilian and military aircraft. Maintains founders as owners and mentors with Grønning & Juelsgaard as additional partner.
• GarmincoreTechnology or Integration · 1 March 2020Collaborative development of ADS-B solutions for various aircraft types including Dornier 328, ATR 42/72. Scandinavian Avionics develops STCs and installation kits that incorporate Garmin equipment (GTX 3000, GPS 3000). SA is authorized Garmin distributor.
• AEROTEAM Training SolutionscoreStrategic or Co-development Partner · 1 October 2019Joint venture between Aeroteam ApS (est. 2004) and The SA Group. Part of The SA Group as 12th division. Provides complete turn-key training solutions including EASA Part-147 courses, CRM, Human Factors, EWIS, Fuel Tank Safety, and operational training.
• JetSupportstrategicStrategic or Co-development Partner · 1 May 2019Strategic Partnership Agreement signed for aviation support services. Both companies share business and operational synergies.
• HealthDrone ConsortiuminnovationStrategic or Co-development Partner · 1 January 2019Innovation project with SDU, Falck, Holo, Unifly, and Odense University Hospital. Develops and tests drones for transporting blood samples, medicine and medical equipment. SA provides air and ground safety through certified avionics systems including sense-and-avoid technology. DKK 30.6M total budget with DKK 14.1M from Innovation Fund.
• TermaflagshipStrategic or Co-development Partner · 1 March 2018Avionics Test Center Denmark (ATCD) consortium formed with Terma to provide European regional maintenance and sustainment for F-35 fighter aircraft. Responsible for repair and maintenance of 16 avionics components for F-35 globally (2021-2025) and regional responsibility within Europe from 2025. Selected by U.S. Department of Defense F-35 Joint Program Office.
• SKYTRACstrategicChannel Partner/ Reseller/ Distributor · 1 March 2018Partnership announced November 2020 for SKYTRAC to expand global reach via The SA Group distribution network.
• BendixKingstandardChannel Partner/ Reseller/ Distributor · 1 January 2018Authorized Repair Center for BendixKing products. Remained authorized despite BendixKing's shrink of repair network.
• GE AviationmajorStrategic or Co-development Partner · 1 November 2016MoU agreement signed for collaboration in aviation systems and support services.
• True Blue PowerstandardChannel Partner/ Reseller/ Distributor · 1 January 2016International Service Agreement for in-country maintenance and service of True Blue Power products.
• Bose AviationstandardChannel Partner/ Reseller/ Distributor · 1 January 2014Authorized Repair Station for Bose Aviation Headset Series.
• TelephonicsstrategicChannel Partner/ Reseller/ Distributor · 1 January 2013First authorized Telephonics European repair center for radar and communication systems.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• SR Technics: SR Technics is a Switzerland-based independent MRO provider with avionics, component, and engine services for commercial aviation. Comparable to Scandinavian Avionics as a multi-OEM-licensed MRO and avionics service provider for European and international airline customers.
• Jet Aviation: Jet Aviation provides business aviation MRO, completions, and avionics services across multiple global locations. Comparable to Scandinavian Avionics in its multi-site aviation services model and avionics modification capabilities, though focused on the business/VIP aviation segment.
• StandardAero: StandardAero provides MRO, avionics modification, and component repair services across business aviation, regional airlines, and military platforms. Comparable to Scandinavian Avionics as an independent avionics services provider with multiple regulatory approvals and STC development capabilities.
• Lufthansa Technik: Lufthansa Technik is one of the world's largest independent providers of aircraft MRO services, with extensive avionics maintenance, modification, and component repair capabilities. Highly comparable to Scandinavian Avionics as a multi-OEM-licensed avionics service provider serving global airlines, though operating at significantly larger scale.
• Terma: Terma is a Danish aerospace and defense company that co-founded Avionics Test Center Denmark (ATCD) with Scandinavian Avionics for F-35 sustainment. Comparable as a Danish-headquartered aerospace and defense electronics firm, sharing F-35 program exposure and Danish defense customer relationships.
• FL Technics: FL Technics is a Lithuania-based independent MRO provider with line maintenance, base maintenance, and component services across Eastern Europe and Asia. Comparable to Scandinavian Avionics in its European regional MRO and avionics services model, though with broader engine and component scope.

Broad incumbents

• Universal Avionics: Universal Avionics is a manufacturer of flight management systems, CVRs, and cockpit displays whose equipment is integrated by Scandinavian Avionics. Comparable through aviation avionics product overlap, particularly around CVR upgrades and FMS retrofits, though it focuses on product rather than MRO service delivery.
• Garmin: Garmin is the dominant general aviation avionics OEM whose products (GTX 3000, GPS 3000, GTN series) form the foundation of many Scandinavian Avionics solutions. Comparable as a major avionics brand and OEM, though it operates as a manufacturer rather than an integrator/MRO specialist.
• Collins Aerospace: Collins Aerospace (formerly Rockwell Collins) is a major avionics OEM for commercial, business, and military aviation, and a key partner of Scandinavian Avionics as an authorized distributor. Comparable through its avionics portfolio and service network but much broader in scope, including a global MRO footprint.
• Honeywell Aerospace: Honeywell Aerospace is a major avionics OEM offering navigation, communication, and display systems, plus associated MRO services through its Aviall distribution arm. Comparable as an avionics stakeholder but operates as a broad incumbent across many aerospace categories beyond Scandinavian Avionics' integration-focused niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thesagroup

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scandinavian Avionics