Astoria Wines
Astoria Wines is an Italian vineyard and winery (founded 1987) producing DOCG-certified Valdobbiadene and Asolo Prosecco Superiore wines from the Refrontolo hills, selling directly to individual consumers via its own e-commerce site and a single physical wine shop in Susegana (Treviso), Italy.
- Company typePrivate
- Founded1987
- HeadquartersTreviso, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Astoria Wines does
Astoria Wines (legal entity Astoria A.C. srl) is an Italian vineyard and winery founded in 1987, headquartered in Susegana (Treviso) with vineyards in the hills of Refrontolo in the Valdobbiadene DOCG zone. The company produces and sells a portfolio of Prosecco and sparkling wines organized around eight product categories: Valdobbiadene Prosecco Superiore DOCG, Asolo Prosecco Superiore DOCG, Prosecco DOC, Spumanti, Vini Classici, Grappe e Liquori, Zero Alcohol, and Special editions. Named products span price points from approximately €11.20 (Prosecco DOC Treviso) to €22.00 (Valdobbiadene Superiore di Cartizze DOCG Dry). The portfolio also includes a custom gift-box service ('Crea la tua Box') and recent additions such as CLAMORE (Sauvignon Blanc sparkling) and INFEDELE (Brut Prosecco Superiore).
Astoria operates a direct-to-consumer go-to-market. Sales are generated through an owned e-commerce storefront (shop.astoria.it) with home delivery and a single physical Wine Shop at the Susegana headquarters open Monday–Saturday. Distribution is restricted to a single country (Italy); no wholesale, HoReCa, or export channels are disclosed. Marketing is executed through the e-commerce site, an email newsletter, and organic social channels (Facebook, Instagram, YouTube). The primary customer segment is individual wine consumers purchasing for personal consumption, gifting, collecting, and corporate gifts, with use cases concentrated in the consumer persona rather than B2B accounts.
The revenue model is one-time unit sales of 750ml bottles at price points ranging roughly €11–€22, plus optional bulk box purchases. There is no disclosed subscription, recurring, or licensing revenue stream. Pricing is uniform per unit with no tiered or volume-discount structure described. The company employs 11–50 people and operates as a private Italian limited liability company (srl) with no disclosed funding rounds, ownership structure, M&A activity, or financial reporting. There are no disclosed patents, certifications beyond DOCG/DOC wine classifications, awards, partnerships, or leadership team details in the source material.
Astoria Wines firmographics
Firmographics- Name
- Astoria Wines
- Legal name
- Astoria A.C. srl
- Website
- https://astoriawineshop.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astoria Wines is an Italian vineyard and winery (founded 1987) producing DOCG-certified Valdobbiadene and Asolo Prosecco Superiore wines from the Refrontolo hills, selling directly to individual consumers via its own e-commerce site and a single physical wine shop in Susegana (Treviso), Italy.
- Ownership category
- akta.pro rank
Astoria Wines industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Astoria Wines is headquartered
LocationHeadquarters
- HQ city
- Treviso
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Astoria Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: The company generates revenue through direct sales of wine products to consumers via their e-commerce platform and physical wine shop. Products include Prosecco, sparkling wines (Spumanti), classic wines (Vini Classici), grappa and liqueurs (Grappe e Liquori), and zero-alcohol alternatives. Sales are primarily one-time transaction-based purchases of individual bottles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Sparkling Wines (DOCG) - €22.00/bottle |
| Unit Pricing | Pay-as-you-go | High-End Sparkling Wines (DOCG) - €12.50-€13.80/bottle |
| Unit Pricing | Pay-as-you-go | Mid-Range Sparkling Wines (DOC/DOCG) - €11.20-€11.80/bottle |
| Unit Pricing | Pay-as-you-go | Specialty Sparkling - Price varies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Astoria Wines product offering
Product offeringCore offering
Astoria Wines is an Italian producer of premium sparkling wines, primarily DOCG-certified Prosecco Superiore from the Valdobbiadene and Asolo regions, grown in the hills of Refrontolo. The company sells directly to consumers through an e-commerce platform (shop.astoria.it) and a physical wine shop in Susegana (Treviso), offering Prosecco DOCG, Prosecco DOC, sparkling wines (Spumanti), classic still wines, grappas and liqueurs, and zero-alcohol alternatives.
Product overview
Astoria Wines is an Italian wine company operating as an e-commerce platform for wines produced in the Conegliano Valdobbiadene region. The portfolio is organized around eight product categories: Valdobbiadene Prosecco Superiore DOCG, Asolo Prosecco Superiore DOCG, Prosecco DOC, Spumanti (sparkling wines), Vini Classici (classic wines), Grappe e Liquori (grappas and liqueurs), Zero Alcohol (non-alcoholic alternatives), and Special editions. Key named products include ARZANÀ (a premium Cartizze Dry), GALIE, CORDERIE, FANÒ, TIEMO, VELÉRE (including a Rosé), IL MILLESIMATO, CASA VITTORINO, ANNIVERSARIO, KALIBRO (Metodo Cavazzani), CLAMORE (Sauvignon Blanc sparkler), and INFEDELE (Brut). The company also offers a custom box-building service for personalized wine selections. The philosophy emphasizes producing expressive, fine, and elegant sparkling wines from vines grown in the hills of Refrontolo.
Differentiator
Problem solved
Functional benefit
Products and services
- ARZANÀ
Companies that use Astoria Wines
Customer profileSegments1 record
Ideal customer profiles1 record
Astoria Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Astoria Wines partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Astoria Wines competitors and assessment
Company assessmentDirect peers
- Ferrari Trento: Leading Italian sparkling wine producer (Trento DOC metodo classico). Comparable to Astoria as a premium Italian sparkling wine house with strong domestic and international brand presence, though focused on metodo classico rather than Charmat Prosecco.
- La Marca Prosecco: Prosecco producer from the Veneto region with strong US distribution and recognized brand. Comparable to Astoria on Conegliano Valdobbiadene DOC/DOCG focus and broad price-point Prosecco portfolio.
- Mionetto: Historic Conegliano Valdobbiadene Prosecco house owned by Henkell Freixenet. Directly comparable to Astoria on DOCG Prosecco focus, premium positioning, and broad SKU portfolio across Extra Dry, Brut, and Millesimato styles.
- Val d'Oca: Prosecco Superiore cooperative from the Valdobbiadene DOCG region. Comparable to Astoria on geography, DOCG Prosecco focus, mid-to-premium pricing, and DTC capabilities.
- Carpenè Malvolti: One of the oldest Prosecco houses, founded in Conegliano. Comparable as a heritage DOCG producer in the same Valdobbiadene region with similar sparkling wine portfolio targeting traditional Italian consumers.
- Bottega SpA: Italian Prosecco and sparkling wine producer based in the Veneto region with strong DTC and global distribution. Closely comparable to Astoria on product mix (Prosecco, sparkling, grappa, gift boxes) and target customer (gift and premium buyers).
Broad incumbents
- Santa Margherita: Premium Italian wine group with Pinot Grigio and sparkling wine offerings including Prosecco. Comparable to Astoria on premium DTC positioning in Italian wines, though with broader portfolio and stronger international presence.
- Ruffino: Major Tuscan-rooted Italian wine brand owned by Constellation Brands with broad portfolio including Prosecco. Comparable to Astoria as a multi-region Italian wine incumbent, though much larger and more globally distributed.
- Cantine Riunite & Civ: Large Italian wine cooperative with significant Prosecco and sparkling wine production. Comparable to Astoria as a Valdobbiadene-area producer, though at substantially greater scale via cooperative structure and broad distribution.
- Zonin 1821: One of Italy's largest privately held wine companies with vineyards across multiple regions including Veneto. Comparable as a broader incumbent Italian wine producer overlapping with Astoria on Prosecco and still wines, though at much greater scale and geographic diversification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Astoria Wines social profiles
Digital presenceAstoria Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astoria Wines leadership team
Management profileNumber of profiles
Astoria Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astoria Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astoria Wines
What does Astoria Wines do?
Astoria Wines is an Italian producer of premium sparkling wines, primarily DOCG-certified Prosecco Superiore from the Valdobbiadene and Asolo regions, grown in the hills of Refrontolo. The company sells directly to consumers through an e-commerce platform (shop.astoria.it) and a physical wine shop in Susegana (Treviso), offering Prosecco DOCG, Prosecco DOC, sparkling wines (Spumanti), classic still wines, grappas and liqueurs, and zero-alcohol alternatives.
Is Astoria Wines a public or private company?
Astoria Wines is a private company. It is classified as unknown and is currently operating.
When was Astoria Wines founded?
Astoria Wines was founded in 1987. It employs 11 to 50 people.
Where is Astoria Wines based?
Astoria Wines is headquartered in Treviso, Italy, in the Europe region.
How does Astoria Wines make money?
One revenue line is on record: direct Wine Sales.
Who are Astoria Wines's main competitors?
Direct peers on record are Ferrari Trento, La Marca Prosecco, Mionetto, Val d'Oca, Carpenè Malvolti and Bottega SpA. Broad incumbents are Santa Margherita, Ruffino, Cantine Riunite & Civ and Zonin 1821.
Does Astoria Wines have an API?
No public API is recorded for Astoria Wines.
What industry is Astoria Wines in?
Astoria Wines's product category is Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.