Relate Derby and Southern Derbyshire

What Relate Derby and Southern Derbyshire does

Relate Derby and Southern Derbyshire operates the domain relatederby.org.uk, which functions as a content-driven affiliate marketing platform that reviews and ranks offshore online casinos not registered with the UK self-exclusion scheme GamStop. The site targets UK-based gamblers seeking alternatives to UK Gambling Commission–licensed operators, providing editorial reviews of casino brands such as Freshbet, MagicWin, Goldenbet, Mystake, and approximately 25 other operators, with content covering bonus structures, free spins, payment methods including crypto, and game-specific analyses.

The platform is built on WordPress and monetizes exclusively through affiliate referral commissions: users click through tracked links to casino operators and the site earns a commission on sign-ups or deposits. Content is produced primarily by a single named author, Anne Donegan (former Times writer), and is structured for SEO acquisition across long-tail queries relating to non-GamStop casinos, bonus comparisons, and individual slot games. Distribution is single-channel via the website itself; there is no disclosed mobile app, no API, and no third-party distribution partnerships. The site also surfaces responsible-gambling resource links (GamCare, GambleAware, Gamban, BetBlocker, NetNanny) and displays UK Gambling Commission and GamStop logos in its footer.

There is a material discrepancy in the input data: firmographics describe the entity as a relationship and family counseling service founded in 1947 with 11-50 employees, while every other data dimension (website content, products, revenue model, customer segments, partnerships) describes a 2026-dated casino affiliate review site with no disclosed incorporation, ownership structure, or headcount. The website-domain and detailed company records constitute the operative first-party evidence and have been treated as authoritative for product, revenue model, and customer characterization.

Name

Relate Derby and Southern Derbyshire

Legal name

Relate Derby

Website

https://relatederby.org.uk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Relate Derby and Southern Derbyshire operates relatederby.org.uk, a UK-focused affiliate review website that ranks offshore online casinos not on GamStop and earns commissions on player referrals to those operators.

Ownership category

akta.pro rank

Product category

Casino Affiliate Reviews

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Casino affiliate reviews
• Non-GamStop casinos
• Online gambling reviews
• Casino bonus comparison
• UKGC licensed casinos

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing: The organization earns commissions when users click through affiliate links to casino operators and sign up or deposit. The site features promotional codes and affiliate links for various non-GamStop casinos (Freshbet, MagicWin, Goldenbet, Mystake, etc.) and UKGC-licensed casinos.

Distribution channels1 record

Marketing channels2 records

Core offering

The company operates an online review and comparison platform that lists, rates, and reviews online casinos for UK players, with a specific focus on offshore casinos not registered with the GamStop self-exclusion scheme. It publishes bonus comparisons, game analyses, payment-method guides, and individual operator reviews, then directs visitors to casino operators through affiliate links that generate commissions on referred sign-ups and deposits.

Product overview

Relate Derby is a single content platform that provides casino reviews and comparisons. The platform features reviews of UKGC-licensed casinos and non-GamStop offshore casinos, offering bonus comparisons, operator ratings, and gambling guidance for UK players. The core product is the review website itself, which lists and evaluates casino brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Relate Derby Casino Reviews Platform A UK-based online casino review and comparison platform that evaluates both UKGC-licensed casinos and casinos not on GamStop, providing ratings, bonus information, game analyses, and detailed reviews for British gamblers, with affiliate links to casino operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• GamCareminorOthersReferenced as a responsible gambling support resource. GamCare provides professional support and access to group therapy for gamblers experiencing issues. The site links to GamCare as part of its responsible gambling resource section.
• GambanminorOthersReferenced as a blocking software service that installs on devices to prevent access to gambling sites. Listed as an alternative support option for users seeking self-exclusion beyond GamStop.
• BetBlockerminorOthersListed as a free app that sets password protection to lock casino access at the device level. Referenced as an alternative blocking option alongside other self-exclusion tools.
• NetNannyminorOthersReferenced as a service that hides advertising and blocks access to gambling sites. Listed as a parental control and self-exclusion option for responsible gambling.
• GambleAwareminorOthersUK-based gambling harm prevention charity whose logo appears on the website footer. Promotes safer gambling and provides resources for those affected by problem gambling.
• Gambling CommissionminorOthersUK regulatory body for gambling operators. The site references UKGC-licensed casinos and includes the Gambling Commission logo in its footer, indicating regulatory awareness.
• GamStopminorOthersUK self-exclusion scheme that the organization reviews and compares against. The site provides detailed explanations of how GamStop works and alternatives available to excluded gamblers.
• Casino Operators (Non-GamStop)coreChannel Partner/ Reseller/ DistributorThe organization maintains affiliate relationships with multiple offshore casino operators including Freshbet, MagicWin, Goldenbet, Mystake, Potter Slots, TrustStake, Winner Island, DonBet, BetPortal, Betmac, Casinoways, GQbet, Wildies, YukiCasino, BetFoxx, Bloodyslots, BoomingSlots, WinPlace, Reel Raven, Patrick Spins, LolaJack, SpinLynx, Maximal Bet, Doctor Spins, Rolletto, EgoGames, Fortunica, Britsino, HighSpin, Rakebit, and Amonbet. These operators are promoted through affiliate links where the organization earns commissions for referred players.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Gambling.com Group: Publicly traded gambling affiliate operator (GAMB on Nasdaq) running a portfolio of casino, sportsbook, and poker comparison sites targeting European and US markets. Directly comparable as a content-driven affiliate platform monetizing UK-facing gambling traffic.
• Latest Casino Bonuses (LCB): Independent casino review and player-community site with detailed bonus tracking, terms analysis, and player complaints. Comparable as a community-driven affiliate review platform operating in the same niche.
• NonStopCasino: Specialized affiliate site promoting offshore casinos outside GamStop to UK players. Closely comparable given near-identical target audience, vertical positioning, and affiliate-referral business model.
• AskGamblers: Long-running casino review and player-complaint platform owned by Catena Media, focused on online casino reviews, bonuses, and user feedback. Comparable as a casino-focused affiliate review destination serving European players.
• Casino Guru: Major casino review and complaint-resolution platform with global coverage and emphasis on responsible gambling. Comparable as a content-rich, SEO-driven affiliate review platform serving similar user intents.
• BonusFinder: Operator of region-specific casino bonus comparison sites including UK, US, and Canada verticals. Directly comparable as a content-led casino bonus affiliate targeting regulated-market players with comparable SEO and bonus-comparison mechanics.

Broad incumbents

• Better Collective: Publicly traded Danish sports betting and casino affiliate group operating flagship brands including CasinoTopsOnline. Comparable as an established multi-brand gambling affiliate incumbent with broader geographic and vertical coverage than the subject.
• Catena Media: Publicly listed European gambling affiliate operator with a large portfolio of regional casino and sportsbook review sites. Comparable as a broad incumbent in the gambling affiliate space, though it has divested several non-core assets in recent years.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/RelateDerby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relate Derby and Southern Derbyshire