Redcord

What Redcord does

Redcord AS is a privately held Norwegian medical-equipment and professional-education company founded in 1990 and headquartered in Arendal, Norway. The company designs, engineers, and manufactures suspension-based neuromuscular activation training systems — including the Redcord Workstation, Redcord Trainer (RAC system), Redcord Axis, Redcord Mini, and Redcord Floorstand, complemented by a range of interchangeable slings and accessories — all produced in Norway. Its offering is anchored by the proprietary Neurac Method, a clinically validated framework that combines suspension-based exercises, vibration input, elastic body-weight unloading, and standardized test-treat-retest protocols to restore motor control and reactivate deep stabilizing muscles.

The company sells its equipment primarily through an authorized international distributor network spanning more than 30 countries, with a direct Norwegian domestic e-commerce channel (redcordshop.no) for the home market. Redcord generates a second revenue stream from structured professional education delivered both digitally (online video tutorials, lifetime access) and in-person (Basic, Advanced, and Pro courses) through two parallel pathways: Neurac Therapy, for licensed healthcare practitioners (physiotherapists, chiropractors, physicians, occupational therapists), culminating in Certified Neurac Practitioner (CNP) certification; and Neurac Exercise, for fitness and exercise professionals, culminating in Redcord Active Specialist (RAS) certification. End customers include rehabilitation clinics, hospitals, elite sports programs, universities, gyms, and individual practitioners, with cited applications spanning chronic low back pain, stroke rehabilitation, post-surgical recovery, athletic performance, and active aging.

The business is operated by 11–50 employees, with no disclosed venture or institutional investment, no subsidiaries, and no public listing. Distribution is asset-light outside Norway (distributor-led), and the company has built an extensive body of peer-reviewed clinical evidence — including level-1 evidence (OCEBM) for Neurac Therapy in low back pain and stroke rehabilitation — across researchers in Norway, Korea, China, Taiwan, the USA, Germany, Japan, and Poland. A training academy and clinical competence center (Redcord Clinic) operates in Oslo, while the head office and manufacturing sit in Arendal.

Name

Redcord

Legal name

Redcord AS

Website

https://redcord.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Redcord AS is a Norwegian medical-equipment company that designs and manufactures suspension-based neuromuscular activation training systems (Neurac Method) and delivers clinical and exercise professional education in 30+ countries. It serves physiotherapists, chiropractors, fitness professionals, hospitals, and rehabilitation clinics via an authorized international distributor network.

Ownership category

akta.pro rank

Product category

Rehabilitation Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sports and Recreation Instruction (61162)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Functional Fitness & Mobility Training (HSADAAAD), Corrective Exercise & Posture Training (HSADAAAE)

Keywords

• Suspension training equipment
• Neurorehabilitation devices
• Clinical education programs
• Neuromuscular activation therapy
• Physical rehabilitation tools

Headquarters

HQ city

Arendal

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Suspension Training Equipment Sales: Redcord designs, engineers, and manufactures sling suspension systems (Redcord Workstation, Redcord Trainer, Redcord Axis, slings, straps, floor stands) sold primarily through authorized international distributors and a Norwegian domestic webshop (redcordshop.no). Equipment is sold as one-time capital purchases to clinics, hospitals, gyms, and individual practitioners.
2. Professional Education and Certification Courses: Redcord offers structured education programs under two paths — Neurac Therapy (for healthcare professionals) and Neurac Exercise (for fitness/exercise professionals). Courses include Basic, Advanced, Pro levels and culminate in CNP (Certified Neurac Practitioner) or RAS (Redcord Active Specialist) certification. Delivered digitally and in-person; generates course fee revenue.
3. International Distributor Network: Redcord distributes products globally through authorized country-level distributors who purchase products from Redcord and resell to end customers in their territories, generating margin on product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Redcord designs, engineers, and manufactures sling-based suspension training equipment (Redcord Workstation, Redcord Trainer, Redcord Axis, Redcord Mini, Redcord Floorstand, and accessories) for neuromuscular activation in rehabilitation and performance training. The company also delivers structured Neurac Therapy and Neurac Exercise certification courses to healthcare professionals and fitness/exercise professionals worldwide, applying its proprietary Neurac Method.

Product overview

Redcord is a Norwegian company that develops and manufactures suspension-based rehabilitation and training equipment, along with structured education programs. The product portfolio centers on the Redcord Workstation, Redcord Trainer (RAC System), and Redcord Axis as core equipment platforms, complemented by various slings (Split Sling, Narrow Sling, Wide Sling), the PowerGrip handle, and Balance Cushion accessory. The Neurac Method is the overarching methodology that integrates the equipment with clinical and exercise education pathways. Two primary educational tracks are offered: Neurac Therapy (a four-level progression from Basic through Advanced and Pro to Certified Neurac Practitioner certification for healthcare professionals) and Neurac Exercise (a Basic course for fitness and performance professionals, with an Advanced course forthcoming). The Neurac Method uses suspension-based exercises for neuromuscular activation, targeting rehabilitation from pain and dysfunction through to athletic performance enhancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Redcord Workstation A wall- or ceiling-mounted training system that uses elastic de-loading bands and anchor points for suspension exercises targeting kinetic chains, enabling pain-free movement for rehabilitation and performance training. Sold to clinics, hospitals, and rehabilitation professionals.
• Redcord Trainer (RAC System) Suspension training equipment featuring adjustable ropes and straps and a sliding suspension system for precise exercise grading, supporting over 150 categorized exercises for rehabilitation and performance professionals.
• Redcord Axis A dual-pulley system that enables smooth rope movement and controlled rotational movements of the neck and spine during weight-bearing suspension exercises, for clinical and performance use.
• Redcord Mini A compact suspension training device for portable use cases where space or mobility is a constraint. Targeted at professionals and clinics needing portable setups.
• Redcord Floorstand A mobile floor-based unit with sliding suspension system for facilities where ceiling mounting is not possible, enabling Redcord suspension training in flexible clinical or gym environments.
• Redcord Sling & Accessory System A range of interchangeable slings (Wide Sling, Narrow Sling, Split Sling) plus PowerGrip handle and Balance Cushion that provide precise, comfortable, and targeted support for different body segments and exercise types within the Redcord suspension system.
• Neurac Therapy Basic Course Foundation-level clinical course for healthcare professionals covering principles of Neurac testing and treatment with focus on lower back, including theory lessons, practical sessions, and competence evaluation.
• Neurac Therapy Advanced Course Clinical reasoning course using the Perform+ methodology and Neurac test protocols, spanning 6 days of training with competence evaluation for licensed healthcare professionals.
• Neurac Therapy Pro Course Advanced course for healthcare professionals focusing on adapting Neurac testing and treatment to individual patient needs, comprising 4 days of training and serving as a pathway toward Certified Neurac Practitioner (CNP) certification.
• Neurac Exercise Basic Course Training course for exercise and fitness professionals covering over 150 Neurac exercises, delivered through 2 days of in-person training plus 5+ hours of online video tutorials, with certification upon completion.
• Certified Neurac Practitioner (CNP) Certification Professional certification granted to licensed healthcare practitioners who complete the full Neurac Therapy training pathway, including practical CNP exam and diploma. CNP is the formal credential recognizing advanced Neurac Therapy competence.
• Redcord Active Specialist (RAS) Certification Certification for exercise and fitness professionals who complete Neurac Exercise training, enabling them to integrate Redcord suspension training into fitness and performance contexts under the RAS credential.

Quantifiable outcome

• Neurac Therapy is level 1 evidence-based for the effect on low back pain and stroke rehabilitation (per OCEBM Levels of Evidence)
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• World Physiotherapy (Global Congress)coreGTM or Marketing Partner · 1 January 2025Redcord participates in the World Physiotherapy Congress 2025, providing hands-on Neurac demonstrations and expert insights. This major international event serves as a key GTM channel for demonstrating the Neurac Method to a global audience of physiotherapy professionals.
• International Distributor Network (30+ countries)coreChannel Partner/ Reseller/ DistributorRedcord has established authorized distributors in over 30 countries worldwide including Belgium, Canada, Czech Republic, Denmark, Germany, Greece, Hungary, Italy, Japan, Latvia, Lebanon, Lithuania, Malaysia, Netherlands, Norway, Peru, Qatar, Russia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, UAE, and USA. These distributors provide localized sales, support, and product availability in their respective markets.
• Kyiv Rehab (Ukraine)minorStrategic or Co-development PartnerKyiv Rehab in Ukraine uses the Neurac Method to provide rehabilitation services to patients in a war-torn country, helping thousands reclaim movement and dignity. This represents a humanitarian application of the Neurac Method in challenging operational conditions.
• Hacettepe University (Turkey)minorStrategic or Co-development PartnerHacettepe University in Turkey hosts hands-on Neurac workshops that bring innovation, education, and collaboration into rehabilitation practice. The partnership supports professional education and academic validation of the Neurac Method.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CrossCore: CrossCore produces a rotational pulley-based suspension trainer used for both fitness and rehabilitation, similar in form factor and use case to Redcord's Trainer and Axis systems. It targets comparable athletic and clinical professionals.
• Lifeline USA: Lifeline USA manufactures suspension training straps (e.g., Lifeline Jungle Gym) widely used by personal trainers and physical therapists. It competes head-on with Redcord in the suspension training equipment category at lower price points.
• HUR: HUR is a Finnish/Nordic manufacturer of evidence-based resistance training and rehabilitation equipment sold to physiotherapy clinics, hospitals, and senior fitness operators. It is a regional direct peer with comparable clinical-grade positioning and Nordic manufacturing base.
• TRX: TRX invented the consumer suspension trainer (TRX Suspension Trainer) and sells through both fitness and rehabilitation channels. It is Redcord's most direct competitor in the suspension-based training equipment category and competes for the same practitioner and trainer customer base.
• Gray Institute: Gray Institute sells functional rehabilitation methodology and certification courses (Applied Functional Science) to clinicians and trainers. Its education-and-framework business model closely mirrors Redcord's Neurac Therapy / Neurac Exercise certification model.

Emerging players

• Power Plate: Power Plate produces whole-body vibration equipment used for neuromuscular activation, recovery, and rehabilitation — overlapping with Redcord's vibration-input component of the Neurac Method. Both companies sell through clinical and fitness channels.
• RopeFit: RopeFit produces rope-and-suspension training equipment for functional fitness and rehabilitation. It overlaps with Redcord's Neurac Exercise product line in the personal-trainer and group-fitness segment.

Broad incumbents

• TechnoGym: TechnoGym is a global incumbent in commercial fitness and rehabilitation equipment, including for clinical and wellness facilities. While it does not compete in suspension-specific training, it competes for the same physiotherapy clinic and hospital equipment budgets.
• Cybex International: Cybex is a broad incumbent in strength and rehabilitation equipment used in clinical and fitness settings. It competes with Redcord for rehab clinic capital equipment purchases and clinician-approved positioning.
• TheraBand / Performance Health: Performance Health sells TheraBand resistance products, rehab tools, and clinical education used by physical therapists globally. It is a broad incumbent that competes with Redcord for clinical rehabilitation practitioners and rehab modality budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RedcordWorldwide
• Facebookfacebook.com/redcordofficial
• Instagraminstagram.com/redcordofficial
• Xx.com/redcordofficial
• LinkedInlinkedin.com/company/redcordofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redcord