ODL

Name

ODL

Legal name

Oulun Diakonissalaitoksen säätiö sr

Website

https://odl.fi

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social welfare and sports medicine services

NAICS

Educational Support Services (6117), Vocational Rehabilitation Services (624310), Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Health Workforce Development & Capacity-Building (HLAJAKAM)

akta.pro secondary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Social welfare services
• Sports medicine clinic
• Corporate wellness programs
• Residential property rental
• Rehabilitation services

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social and healthcare service fees: ODL generates revenue through fees charged for social empowerment services (ODL Yhdessä), sports medicine and exercise clinic services (ODL Liikuntaklinikka), and property rental income (ODL Kiinteistöt). These include consultations, fitness testing, coaching, medical appointments, and facility rentals.
2. Project and grant funding: ODL conducts multiple funded research and development projects (e.g., Liikuttava sote, Soveltavaa liikuntaa yli kuntarajojen) financed by the European Social Fund (ESR+), the Finnish government Suomi liikkeelle programme, and regional ELY-keskus. These grants support project delivery costs.
3. Property rental income: ODL Kiinteistöt rents residential apartments and commercial premises in central Oulu, generating recurring rental income from tenants in properties such as Asunto Oy Isorauta (Isokatu 41), Isokatu 43, Isokatu 45, Kiinteistöosakeyhtiö Vesper, and others.
4. Donations and charitable contributions: ODL collects donations from individuals, companies, and communities to support its social mission work, including care for youth and elderly. The foundation holds a fundraising permit (rahankeräyslupa) and operates a dedicated donation programme for its 130th anniversary.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

ODL is a Finnish foundation operating three service pillars: ODL Yhdessä delivers social empowerment services including life management support, rehabilitation, integration, volunteering, and youth and elderly programmes; ODL Liikuntaklinikka is a multidisciplinary sports and exercise medicine clinic offering sports physician appointments, physiotherapy, nutritional therapy, fitness testing, and structured running coaching programmes; ODL Kiinteistöt provides rental apartments, commercial premises, and event venues in central Oulu.

Product overview

ODL (Oulun Diakonissalaitoksen Säätiö) operates as a social enterprise founded in 1896, organized into three main pillars: ODL Yhdessä (social empowerment and well-being services), ODL Liikuntaklinikka (sports and exercise medicine clinic), and ODL Kiinteistöt (property services). ODL Yhdessä provides social services supporting life management including help for everyday life, work life support, rehabilitation, integration, volunteering, and community activities through a service advice hotline. ODL Liikuntaklinikka is a multidisciplinary clinic offering medical services (sports physician, physiotherapy, nutritional therapy), fitness testing (exercise level tests, VO2max, lactate testing), running coaching programs (Juoksukoulu 8-month, Juoksutekniikkavalmennus 2-month, Juoksustartti 1-month), psychological and recovery coaching, and corporate well-being services. The clinic also conducts scientific research and development projects. ODL Kiinteistöt manages rental properties including residential apartments, commercial premises, and the Hietasaaren Veljeskoti retreat venue.

Differentiator

Problem solved

Functional benefit

Brands

• ODL Yhdessä: Social empowerment services that support life management and promote well-being
• ODL Liikuntaklinikka
• ODL Kiinteistöt
• ODL Solmu
• Walkers
• ODL Vapaaehtoistoiminta
• PALOMA-osaamiskeskus

Products and services

• ODL Yhdessä Social empowerment services supporting life management and well-being, including help for everyday life, work-life support, study readiness, rehabilitation, integration, volunteering coordination, and community activities. Includes a phone-based service advisory hotline and connections to community programmes.
• ODL Liikuntaklinikka

Quantifiable outcome

• Sakari Alapuranen improved marathon time by ~40 minutes (3:58:51 → 3:18:18) after completing ODL Juoksukoulu, with 25 kg weight loss
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Diakonia-ammattikorkeakoulu (Diak University of Applied Sciences)coreStrategic or Co-development PartnerCo-implementer of the Liikuttava sote project alongside ODL. Diak provides expertise in social welfare education and research, contributing to the development of health-promoting physical activity training for social and healthcare professionals. The project is co-funded by the European Social Fund (ESR+).
• Pohjois-Pohjanmaan hyvinvointialue (Pohte)coreStrategic or Co-development PartnerRegional public health authority (wellbeing services county) in Northern Ostrobothnia. Primary public sector partner for Liikuttava sote project, providing access to social and healthcare professionals for training. Also the primary commissioning body for healthcare services.
• Suomi liikkeelle programme (Finnish government)coreStrategic or Co-development PartnerGovernment programme aimed at increasing physical activity across all age groups. Funding programme for Soveltavaa liikuntaa yli kuntarajojen project, which provides adapted sports activities for children and youth with support needs in Ii, Liminka, Kempele, Muhos, Tyrnävä, and Utajärvi municipalities.
• Paralympia (Finnish Paralympic and Sports Federation)minorStrategic or Co-development PartnerCollaboration partner for Soveltavaa liikuntaa yli kuntarajojen project. Paralympia experts (Kaisa Kiri, Tiina Siivonen) co-deliver training on accessibility and adapted physical activity.
• Oulun Diakonissalaitoksen säätiö sr (parent foundation)coreStrategic or Co-development PartnerODL operates as part of Oulu Deaconess Foundation (Oulun Diakonissalaitoksen säätiö sr), which owns ODL's properties, holds fundraising permits, and provides overall governance. The foundation celebrated its 130th anniversary in 2026.
• Oulu School of Sports Sciences and Oulu Sports AcademyminorStrategic or Co-development PartnerCollaboration on sports medicine services, athlete health examinations, and research. Sports Academy athletes receive health examinations through ODL Liikuntaklinikka.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Suomen Punainen Risti (Finnish Red Cross): National humanitarian organization operating social support, integration, youth programmes, and volunteer coordination across Finland. Compares to ODL Yhdessä on social welfare delivery, volunteering infrastructure, and community engagement, though without clinical or property services.
• Mannerheimin Lastensuojeluliitto (Mannerheim League for Child Welfare): Finland's largest child-welfare NGO, providing family support services, volunteering programmes, and community activities — overlapping with ODL Yhdessä's youth and family support work, though focused exclusively on children rather than the full life-cycle.
• Validia: Finnish provider of housing and assisted-living services for people with disabilities, including nursing and rehabilitation services. Compares to ODL Kiinteistöt's Vesper assisted-living portfolio and to ODL Yhdessä's rehabilitation offerings, though Validia's residential model is its core business.

Direct peers

• Folkhälsan: Swedish-speaking Finnish foundation providing health and social welfare services, research, and education across Finland. Comparable to ODL as a non-profit foundation delivering integrated health/social services with a research arm and community programmes.
• Helsingin Diakonissalaitos (Helsinki Deaconess Institute): Finnish diaconal foundation (säätiö) operating since 1867 with a near-identical three-pillar structure combining social welfare, healthcare, and property/real estate services in Helsinki. Directly comparable as a legacy Finnish deaconess institution with multi-pillar social enterprise model.

Broad incumbents

• Pihlajalinna: Finnish provider of primary care, occupational health, and social/wellbeing services with a strong regional footprint and a focus on integrated care. Comparable in clinical and occupational-health offering to ODL Liikuntaklinikka, though not structured as a foundation.
• Terveystalo: Largest private healthcare service provider in Finland, offering occupational health, primary care, specialist care, and sports/exercise medicine services nationwide. Overlaps with ODL Liikuntaklinikka in clinical services and corporate wellness, but operates at vastly larger scale and across all of Finland.
• Mehiläinen: Major Finnish private healthcare and social services provider operating clinics, occupational health services, and care homes nationwide. Comparable to ODL across clinical care, rehabilitation, and social services, but with broader geographic reach and a more commercial operating model.

Regional players

• SATS Finland: Nordic fitness chain operating multiple clubs in Finland offering group training, personal training, and wellness services. Adjacent to ODL's coaching and fitness-testing offerings; overlaps in target consumer (health-conscious adults) and corporate wellness, but does not provide clinical or social services.
• Kuntokeskus: Finnish fitness-club chain offering gym, group exercise, and personal-training services. Comparable to ODL on the consumer fitness side and partially on corporate wellness, but without clinical, sports-medicine, or social-service capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWTiBrDxHOX6jSfJ0NrVQNA
• Facebookfacebook.com/oulundiakonissalaitoksensaatio
• Instagraminstagram.com/odl.fi
• Xx.com/odlpalvelut

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ODL