What Edu3 does

Edu3 is a privately held Brazilian education technology company founded in 2012 and headquartered in São Bernardo do Campo, São Paulo. The company operates a cloud-based educational ERP platform combining academic administration (student records, grading, attendance, academic calendars) with financial administration and embedded payment processing through its EduPag module. Its product suite includes dedicated portals for students, parents, and teachers, plus a digital agenda for real-time school-to-family communication, and is delivered via web and native iOS/Android applications.

The company targets private Brazilian schools across three education levels — Ensino Médio (high school), Ensino Fundamental (elementary), and Educação Infantil (early childhood) — and reports more than 200 schools and 30,000 students using the platform, processing approximately R$15 million in monthly tuition payments and 800,000 evaluations per month. Edu3 monetizes through quote-based annual SaaS subscriptions (priced per school and student count) and transaction fees on payment processing. Distribution is sales-led, combining website-driven quote requests, WhatsApp inside-sales, and mobile app stores, with 24-hour support as a marketed differentiator. No external investors, partnerships, awards, or M&A activity are disclosed in the source material, and the company appears to be founder-operated with no publicly known leadership team beyond customer-facing references.

Name

Edu3

Legal name

Edu3

Website

https://edu3.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Edu3 is a Brazilian cloud-based educational ERP serving 200+ private K-12 schools with integrated academic, financial, and payment-processing tools (EduPag), monetized via annual SaaS subscriptions and transaction fees across 30,000+ students.

Ownership category

akta.pro rank

Product category

K-12 School Management Software

NAICS

Educational Support Services (6117), Elementary and Secondary Schools (6111)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Education ERP (Student Information, Finance, HR) (HDAEAEAI), Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN), School ERP: Finance, Procurement & Budgeting (EDAFAEAC)

Keywords

• School management software
• Educational ERP
• Student information system
• School payment processing
• Academic administration platform

Headquarters

HQ city

Teresina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. ERP Subscription Licenses: SaaS subscription model providing access to the educational ERP platform including student management, academic tracking, teacher portals, and parent portals. Pricing is quote-based and customized per school size and requirements.
2. Payment Processing (EduPag): Transaction-based revenue from online payment processing services including boleto and credit card payments. Schools pay fixed fees per transaction while parents benefit from zero boleto issuance fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Edu3 provides a cloud-based educational ERP and school management platform for Brazilian private K-12 schools, integrating academic administration (student records, grades, attendance, classes) with dedicated portals for students, parents, and teachers, a digital agenda for real-time communication, and EduPag online payment processing for tuition collection via boleto and recurring credit card.

Product overview

Edu3 is a unified educational management platform combining an ERP system with modular components including the Portal do Aluno (Student Portal), Portal do Responsável (Guardian Portal), Portal do Professor (Teacher Portal), Agenda Digital (Digital Agenda), and EduPag (payment processing). The platform serves schools across different levels including Ensino Médio (high school), Ensino Fundamental (elementary school), and Educação Infantil (early childhood education), processing approximately R$15 million in monthly tuition payments across more than 200 schools and 30,000 students.

Differentiator

Problem solved

Functional benefit

Brands

• EduPag: Online payment solution for schools to reduce default rates and automate collection processes, supporting boleto and credit card payments with recurring billing options.

Products and services

• ERP Educacional Edu3

Quantifiable outcome

• Schools report successful migration from legacy systems after 10 years of using previous solutions
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Microsoft Education (Minecraft Education / Teams for Education): Global education suite from Microsoft offering LMS, communication, and classroom tools integrated with Office 365. Competes with Edu3 for the teacher/student engagement layer, especially in private schools adopting Microsoft stacks.
• TOTVS: Brazil's largest enterprise software company with a dedicated education vertical offering ERP, SIS, and financial modules for schools. Comparable as the dominant incumbent in the same Brazilian K-12 ERP category Edu3 competes in.
• Canvas (Instructure): Global LMS provider used in K-12 and higher education worldwide, with presence in Brazil. Competes with Edu3's Portal do Professor and academic tracking modules from a content-and-assessment-led angle.
• Google Classroom: Free global LMS and classroom management tool used widely in Brazilian K-12 schools. Comparable as an alternative for the teacher/student portal and assignment workflows Edu3 covers, though lacking the financial/ERP depth.

Direct peers

• Sponte Educacional: Brazilian school management platform offering integrated ERP modules for private K-12 schools including academic, financial, and communication features. Most direct head-to-head competitor to Edu3 in the Brazilian private school SIS segment.
• Lyceum: Brazilian school management system serving private K-12 institutions with academic, financial, and administrative modules. Direct competitor with similar target customer and feature set.
• SAJ Schools: Brazilian education management software targeting private schools with academic, financial, and student information modules. Direct peer competing for the same customer segment with overlapping functionality.
• Escola Web: Brazilian school management system offering SIS, financial, and communication features for private K-12 schools. Direct domestic peer with similar feature scope and customer profile.
• ClassApp: Communication and school management platform for Brazilian schools, with parent/teacher messaging and administrative workflows. Overlaps directly with Edu3's Portal do Responsável and Agenda Digital features.

Emerging players

• Geekie: Brazilian EdTech offering adaptive learning and content solutions for K-12 schools. Adjacent competitor focused on the academic/content layer rather than ERP, but increasingly competing for the same school budget Edu3 targets.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xwa.me/+5586988534166
• Facebookfacebook.com/Edu3Tec
• Instagraminstagram.com/edu3tec

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edu3