Avendoo

Name

Avendoo

Legal name

Magh und Boppert GmbH

Website

https://avendoo.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Learning Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Learning Technology & LMS/LXP Implementation (BPACANAH)

akta.pro secondary industries

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)

Keywords

• Corporate learning platform
• Learning management system
• Learning experience platform
• E-learning software
• Compliance training software

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Learning Management System (LMS/LXP) Subscriptions: Avendoo generates revenue through subscription-based licensing of its learning management and experience platform. Pricing follows a tiered model based on user count and feature access. The platform is offered as 'Learning technology as a service' (subscription SaaS model).
2. Professional Services and Implementation: Consulting, implementation, and customization services provided either directly or through authorized resellers to help organizations deploy and optimize the learning platform.
3. Content and Authoring Tools: Revenue from AI-supported eLearning authoring tool (Move) and potentially third-party content from the Content Marketplace.
4. Reseller Distribution Revenue: Revenue share or direct sales through the Authorized Reseller network, including Haufe Akademie and other partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Avendoo provides a unified corporate learning platform that combines a Learning Management System (LMS) with a Learning Experience Platform (LXP) in a single product, supported by an AI-assisted eLearning authoring tool, integrated seminar management, and open APIs for integration with HR, collaboration, content, and analytics systems. The platform is sold as a subscription SaaS to enterprises and organizations for employee onboarding, professional development, compliance training, and skills management, with delivery through direct sales and a D-A-CH Authorized Reseller network.

Product overview

Avendoo is a unified learning platform that combines LMS and LXP functionality in a single product, offering both learning management with experience factor and learning experience features. The core platform is complemented by add-on modules including Seminar Management for in-person and virtual event coordination, the eLearning Authoring Tool Move with AI-supported content creation, and open APIs supporting REST, SCORM, xAPI, and LTI 1.3 standards. The platform delivers solutions for Digital Learning, Onboarding & Talent Management, Professional Development & Compliance, and Skills & Qualifications, along with a content marketplace featuring compliance training and eLearning content for employee competencies. Content creation is enhanced through AI capabilities for generative AI-powered course development. The company also provides an Academy service for customer training on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Avendoo Learning Management System (LMS) The Avendoo LMS is the core organizational learning management system, providing the planning, administration, and tracking of corporate training programs within a single platform. It is aimed at enterprises and organizations that need to manage, deliver, and measure mandatory, professional, and compliance training across their workforce, and is sold as part of the Avendoo subscription platform.
• Avendoo Learning Experience Platform (LXP) The Avendoo LXP provides the learner-experience layer of the platform, enabling engaging, self-directed learning content and experiences alongside the structured LMS. It is targeted at organizations that want to combine formal training management with a modern, experience-led learning environment for their employees, and is sold as part of the Avendoo subscription platform.
• Avendoo Seminarmanagement (Seminar Management) Avendoo Seminarmanagement is a module that unifies planning, communication, and success measurement for seminars, webinars, and blended learning sessions held online or on-site. It is aimed at organizations that run a mix of in-person, virtual, and blended training events and need a single system to manage them.
• Avendoo eLearning Autorentool Move (Authoring Tool) The Avendoo eLearning Authoring Tool Move is an AI-supported content creation tool that enables customers to build e-learning courses efficiently. It is targeted at training teams, instructional designers, and subject-matter experts who need to produce digital learning content for use within the Avendoo platform.
• Avendoo Academy The Avendoo Academy is a customer training and enablement service offering trainer-led courses that prepare customers and partners to operate the Avendoo LMS/LXP platform. It is aimed at new and existing customers, administrators, and training managers who want to maximize the value of their Avendoo deployment.

Named customers24 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Haufe Akademie GmbH & Co. KGflagshipChannel Partner/ Reseller/ Distributor · 1 January 2021Haufe Akademie is Avendoo's Top Performance Partner for 2025 and 2026 and has been certified as an Authorized Avendoo Reseller since 2021. With many years of HR experience and broad training portfolio, they support organizations from concept phase to successful rollout with tailor-made solutions integrating into existing structures.
• C.C.Buchner21 GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorPart of the Bamberg Publishing Group with extensive knowledge in qualification and education. Team of experienced media educators, producers, and project managers accompanies projects from initial idea to publication.
• Copendia GmbH & Co KGcoreChannel Partner/ Reseller/ DistributorBased in Rostock with more than 20 years of experience combining media didactics, graphic designers, and specialist authors. Develops, produces, and adapts online content since 2006. Specializes in tailor-made solutions and personal advice.
• EGOS GmbHcoreChannel Partner/ Reseller/ Distributor30 years of experience developing comprehensive training and consulting concepts to increase performance of companies and employees since 1993. Provides holistic support in training and consulting for knowledge generation and performance strengthening.
• novaSkill GmbHminorChannel Partner/ Reseller/ DistributorFounded in 2023 with founder Uwe Schirrmacher's experience managing HR department of automotive supplier (1991-1996) and developing 80+ business games and learning videos. Demonstrates continuous learning innovation.
• p-manent consulting GmbHcoreImplementation/ SI/ Consulting PartnerSpecialized in implementation of HR IT systems since 2000 with over 20 years of experience with HR solutions. Offers comprehensive services in talent management, recruiting, performance, and learning culture. Supports national and international projects.
• NaWik (Nationales Wissenschafts-Kommunikationszentrum)minorStrategic or Co-development PartnerPartner for digital learning platform and professional training in science communication. Shown as customer logo partner on Avendoo website.
• Content Marketplace PartnersminorOthersMultiple content providers offering eLearning content for employee competencies and compliance training. Content can be integrated into Avendoo with one click.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• itslearning: Nordic-European LMS provider serving education and corporate training markets. Comparable to Avendoo as a regional European LMS player with similar customer types and standards-based architecture.

Broad incumbents

• Cornerstone OnDemand: Global enterprise talent and learning platform with broad LXP and LMS capabilities. Competes with Avendoo for mid-market and enterprise corporate learning contracts, especially those requiring content, compliance, and analytics at scale.
• Workday Learning: Cloud HCM vendor whose Learning module competes with standalone LMS/LXP platforms like Avendoo by bundling learning into the broader Workday suite, increasingly relevant for European enterprises standardizing on Workday.
• Skillsoft: Global enterprise learning and talent development platform combining LMS, content, and compliance training. Competes with Avendoo particularly in regulated industries where content + compliance + LMS bundling is the buyer requirement.
• SAP SuccessFactors Learning: Global incumbent LMS module within the SAP SuccessFactors HCM suite. Competes with Avendoo for enterprise training mandates, particularly in regulated industries like those in Avendoo's customer base (insurance, manufacturing).

Emerging players

• Degreed: LXP-focused platform for skills development and learning experience, complementary to LMS functionality. Competes with Avendoo's LXP positioning and is increasingly relevant in European enterprise skill-based learning strategies.

Direct peers

• Moodle: Open-source LMS with a massive global footprint across education and corporate training. Directly competes with Avendoo on LMS functionality, customizability, and price, particularly for organizations wanting to self-host.
• OpenOlat: Swiss-developed open-source LMS/LXP for higher education, public administration, and corporate learning. Comparable to Avendoo as a European, standards-compliant learning platform targeting D-A-CH customers.
• ILIAS open source LMS: Open-source LMS widely adopted across German universities, public sector, and corporate training. Directly competes with Avendoo in the D-A-CH LMS market on price and standards-based architecture.

Others

• Haufe Group / Haufe Akademie: German corporate learning content and training provider, simultaneously a flagship channel partner of Avendoo (Top Performance Partner 2025-2026) and a competing provider of learning solutions — making it a channel-and-competitor hybrid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/avendoo
• Xx.com/avendoo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avendoo