Não+Pelo Tatuapé 2

What Não+Pelo Tatuapé 2 does

Não+Pelo Tatuapé 2 is a specific franchise unit of the Não+Pelo network, a Brazilian laser hair removal franchise system headquartered in Nova Lima, Minas Gerais, and operated under the legal entity Não Mais Pelo Brasil Beauty Franchising Serviços Estéticos LTDA. The unit operates at Rua Cantagalo 1542 in the Tatuapé neighborhood of São Paulo, serving local female and male consumers seeking hair removal services across body areas including legs, underarms, face, groin, back, and chest. The parent network also offers female- and male-specific depilation packages as well as content-driven lead generation via blog, email, and social channels (Facebook, LinkedIn, Instagram), with bookings executed through WhatsApp or walk-in.

The brand is anchored by Sun&Safe, an exclusive patented laser technology featuring proprietary sapphire filters and integrated SubZero cooling, which the company markets as safe and effective across diverse skin phototypes including tanned skin. The newer THERA/THEROS platform combines BroadBand Light (BBL) for depilation with Radio Frequency Light (RFL) for rejuvenation, and is described as AI-assisted, with intelligent skin sensors that adjust laser intensity in real time. The franchise model targets both men and women with a horizontal segmentation approach and personalization by skin and hair type.

Revenue is generated on a per-session transaction basis through franchise retail clinics, supported by centralized marketing, operational software, training, and site selection provided by the franchisor. Unit economics disclosed by the parent brand indicate an average monthly franchise revenue of R$60,000–R$140,000 with approximately 35% net margin, against an entry franchise investment starting at R$149,000 and a stated 12–24 month payback. The 2025 launch of THEROS and a partnership with Rennova for facial harmonization expand the service portfolio beyond core depilation, and the network operates over 1,000 units globally across 16 countries, with 170 units in Brazil.

Name

Não+Pelo Tatuapé 2

Legal name

Não Mais Pelo Brasil Beauty Franchising Serviços Estéticos LTDA

Website

https://naomaispelo.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Não+Pelo Tatuapé 2 is a São Paulo franchise unit of the Não+Pelo laser hair removal network serving local female and male consumers with proprietary Sun&Safe laser technology and AI-assisted THERA platform, generating per-session service revenue within a 170-unit Brazilian franchise system.

Ownership category

akta.pro rank

Product category

Laser Hair Removal Services

NAICS

Beauty Salons (812112)

akta.pro industry

PRIMARYHSALAGAE

Laser Hair Removal Clinics

Home & Personal Services/Personal Care & Beauty Services/Hair Removal Services (Waxing/Sugaring/Laser)

SECONDARYHSALAGAC

Bikini & Brazilian Hair Removal Services

Home & Personal Services/Personal Care & Beauty Services/Hair Removal Services (Waxing/Sugaring/Laser)

Keywords

• Laser hair removal
• Aesthetic clinic services
• Beauty franchise
• Hair removal treatments
• Esthetic services

Headquarters

HQ city

Nova Lima

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Laser Hair Removal Sessions: Revenue generated from individual laser hair removal treatment sessions across multiple body areas for both male and female clients. Sessions are sold per treatment area with personalized protocols based on skin type and hair thickness.
2. Esthetic Services: Additional esthetic services including facial harmonization and rejuvenation treatments, expanded through partnership with Rennova.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Não+Pelo Tatuapé 2 is a franchise unit of the Não+Pelo network offering laser hair removal services using the proprietary Sun&Safe patented laser technology with SubZero cooling and intelligent skin sensors. The unit serves individual male and female consumers in the Tatuapé neighborhood of São Paulo, providing personalized laser depilation treatments across multiple body areas with results visible from the first session.

Product overview

Não+Pelo is a franchise-based beauty services company offering laser hair removal and aesthetic treatments. The core portfolio consists of three main offerings: (1) the Sun&Safe — an exclusive, patented laser technology with proprietary sapphire filters and SubZero integrated cooling, suitable for all skin types including tanned skin; (2) the THEROS platform — an AI-powered system combining BBL (depilation) and RFL (rejuvenation) technologies; and (3) the Depilação a Laser service itself, available in both Feminina and Masculina variants covering a wide range of body areas. The company operates on a franchise model with over 100 units across Brazil and presence in 18+ countries, providing services for both women and men.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Hair Removal (Depilação a Laser) Core laser hair removal service that acts directly on the hair follicle to significantly reduce hair growth over multiple sessions, leaving hair finer, lighter and sparser with lasting results. Available to both male and female consumers.
• Women's Laser Hair Removal (Depilação Feminina) Laser hair removal service targeted at female clients, covering areas such as groin, anus, armpits, half-leg, upper lip, anterior thigh, areolas, and belly. Delivered using Sun&Safe technology with personalized protocols for each client's skin and hair type.
• Men's Laser Hair Removal (Depilação Masculina) Laser hair removal service targeted at male clients, covering areas such as legs, armpits, face, groin, back, and chest. Designed to reduce body hair, prevent folliculitis from regular shaving, and minimize grooming time.

Quantifiable outcome

• Results visible from first session with Sun&Safe technology
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RennovacoreStrategic or Co-development Partner · 1 January 2026Partnership with Rennova, a reference in advanced aesthetics, combines Não+Pelo's laser hair removal technology with Rennova's facial harmonization expertise focused on rejuvenation and aesthetics. This union strengthens the business model, expands the portfolio, increases brand value, and creates revenue opportunities for franchisees.
• NutriexminorStrategic or Co-development PartnerLeonardo Rezende, founder of Não+Pelo Group, is also a partner in Nutriex, one of Brazil's largest cosmetics industries. Nutriex provides cosmetic products that may be used in conjunction with laser hair removal treatments.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Natura &Co: Largest Brazilian beauty conglomerate with adjacent aesthetics and personal-care products; relevant as a broad incumbent with potential to vertically integrate into laser services and as a brand benchmark in the same consumer market.
• Grupo Boticário: Major Brazilian beauty and personal-care group with retail and franchise operations; competes indirectly in personal-care services and serves a similar Brazilian consumer base, useful as a benchmark for franchise-brand scaling in Brazil.
• LaserAway: U.S. aesthetic services chain offering laser hair removal alongside skin rejuvenation and injectables; comparable multi-service clinic model and target consumer profile, providing international scale benchmark.
• Ideal Image: Largest U.S. laser hair removal and aesthetic services chain; comparable service portfolio (laser hair removal plus adjacent skin rejuvenation) and clinic-based retail model, though operating at much greater scale in a different geography.
• Milan Laser Hair Removal: Largest U.S. laser hair removal specialist chain with hundreds of locations; comparable pure-play depilation model and clinic retail format, useful as a benchmark for unit economics and franchise-style scaling.

Direct peers

• Laser Fast: Brazilian laser hair removal clinic chain with multiple locations; directly comparable offering (laser depilation for both genders) and similar price-sensitive positioning in the same Brazilian market.
• Espaçolaser: Brazil's largest laser hair removal franchise chain; competes head-to-head with Não+Pelo in the same customer segment (men and women seeking depilação a laser) using a similar franchise-driven, multi-unit retail model across Brazilian cities.
• SEV Laser: U.S.-based laser hair removal chain with rapid multi-unit expansion; closely comparable retail clinic concept, single-service specialization, and franchise-style scaling strategy relevant to Não+Pelo's Brazilian franchise system.
• Depil Star: Brazilian depilation franchise and clinic network offering laser hair removal services to men and women; competes with Não+Pelo on price, convenience, and geographic coverage in Brazilian retail locations.

Emerging players

• European Wax Center: U.S. waxing-focused chain exploring laser hair removal expansion; shares a similar franchise-style multi-unit retail model and women-led consumer base, though the primary modality (wax vs. laser) differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naomaispelotatuape2
• LinkedInlinkedin.com/company/naomaispelofranquias
• Instagraminstagram.com/naomaispelobr
• Xx.com/naomaispelobr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Não+Pelo Tatuapé 2