Ishavskraft

What Ishavskraft does

Ishavskraft AS is a Norwegian electricity retailer founded in 1997 and headquartered in Alta, in the Finnmark (NO4) price area, operating as a private limited company serving individual residential households and business customers across all five Norwegian bidding areas (NO1–NO5). Its primary product is variable spot-price electricity contracts tied to Nord Pool area prices, offered both as standalone contracts (Spotpris, Ishavsspot) and through partner-branded SKUs (Seniorstrøm with Pensjonistforbundet, Spotpris i Strawberry with Strawberry, Bonord Strøm with Bonord, PBL Kraft, BoSpot for housing cooperatives, Studentavtale Sit, FordelsSpot via telephone sales). Pricing combines a low per-kWh surcharge (~5–7 øre/kWh) with a small monthly fixed fee, and the company participates in government subsidy programs including Strømstøtte (variable electricity support) and the Norgespris fixed-price scheme launched October 2025. A separate fixed-price product (Fastpris) is currently limited to northern Norway and not open to new customers.

The technology stack is digital-first and consumer-facing rather than proprietary infrastructure. Customer interaction is conducted via the ishavskraft.no website, a mobile app ("Ishavskraft-appen") that integrates live Nord Pool spot prices, consumption analytics, price alerts, and electricity support calculations, and a Min side web portal. The company is not a hardware manufacturer; instead, it resells and bundles third-party products — Fujitsu and Panasonic heat pumps, Zaptec EV chargers (including Zaptec Sense load balancing), and fuse box upgrades — through an integrated e-commerce store (Nettbutikk), with installation by third-party certified electricians (VB, Energikontroll AS, FJ Klima) financed over 36–48 month installments added to the customer's electricity bill. Marketing and sales run through owned digital channels (Google Ads, Meta, HubSpot email automation, organic social) and partnerships with membership organizations; customer acquisition is supported by consistent "kundefavoritt" rating and top-3 supplier status on the Norwegian consumer review platform Bytt.no.

Ishavskraft earns revenue from three streams: (1) retail electricity margins on kWh sold plus fixed monthly fees under spot and fixed contracts, with Norgespris and Strømstøtte passed through as subsidy adjustments; (2) hardware product sales through Nettbutikk, recognized at delivery/installation and collected gradually via the electricity bill; and (3) bundled installation and electrical services delivered by partner electricians. The company employs 51–100 people, serves both private (primary) and business customers via a separate bedriftskunde portal, and offers concession power (konsesjonskraft) for business accounts. Customer concentration is broad, anchored by loyalty-program partnerships rather than any single anchor account.

Name

Ishavskraft

Legal name

Ishavskraft AS

Website

https://ishavskraft.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Ishavskraft AS is a Norwegian private electricity retailer (founded 1997, headquartered in Alta) selling spot-price and fixed-price electricity contracts to residential and business customers across Norway, bundled with a mobile app for consumption tracking, membership-based SKUs, and an e-commerce store for heat pumps, EV chargers, and electrical panel upgrades financed over the electricity bill.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC)

akta.pro secondary industry

Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)

Keywords

• Retail electricity supply
• Spot price contracts
• Home electrification solutions
• EV home charging
• Air-to-air heat pumps

Headquarters

HQ city

Alta

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Electricity Sales (Strømsalg): Core revenue from electricity retail. Customers pay a variable spot price per kWh (based on Nord Pool area price plus a margin/surcharge) plus a fixed monthly fee. Nord-Norge (NO4) customers have lower surcharges due to VAT exemption. Some customers are on fixed-price (fastpris) contracts with a guaranteed price per kWh for a fixed term. Additional revenue comes from Norgespris (government subsidy passed through) and electricity support scheme (strømstøtte) that reduces end-customer bills.
2. Hardware Products (Nettbutikk): Sale of physical products — heat pumps (Fujitsu, Panasonic), EV home chargers (Zaptec), fuse box upgrades — through the company's online store. Products include installation and are paid via installment plans over the electricity bill (typically 36–48 months). Revenue is recognized upfront at product delivery/installation, collected gradually through the billing system.
3. Installation and Electrical Services: Professional installation of hardware products (heat pumps, EV chargers, fuse box upgrades) is bundled with product sales and performed by third-party certified electricians (VB, Energikontroll AS, FJ Klima). Installation fees are included in the product price or billed separately for non-standard configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Ishavskraft is a Norwegian electricity retailer that sells spot-price and fixed-price electricity contracts to residential and business customers across all Norwegian price areas (NO1–NO5). Core supply is bundled with a mobile app for real-time consumption and Nord Pool spot-price tracking, and with an e-commerce store offering home energy hardware (heat pumps, EV chargers, electrical panel upgrades) with professional installation included and installment financing added to the customer's monthly electricity bill.

Product overview

Ishavskraft is a Norwegian electricity retailer offering a comprehensive energy ecosystem consisting of multiple spot price and fixed price electricity contracts (Spotpris, Fastpris, Ishavsspot, Seniorstrøm, Bonord Strøm, Spotpris i Strawberry, SpotPluss, FordelsSpot, BoSpot) combined with a proprietary mobile app for consumption tracking and billing management. The product portfolio extends into home energy hardware through an online store (Nettbutikk) featuring Zaptec EV chargers with smart charging capabilities, Fujitsu and Panasonic air-to-air heat pumps designed for Nordic climates, and electrical panel upgrades. All hardware products include professional installation and installment payment options over electricity bills. Additionally, Ishavskraft participates in government subsidy programs including Norgespris (fixed price subsidy) and Strømstøtte (variable electricity support). The company also previously offered a smart charging service which has been discontinued.

Differentiator

Problem solved

Functional benefit

Products and services

• Spotpris (Spot Price) Electricity Agreement Variable spot-price electricity contract that follows Nord Pool market prices hourly, with per-kWh markup and monthly fixed fee; historically the most cost-effective option per Forbrukerrådet and intended for Norwegian households and businesses seeking market-tied pricing.
• Fastpris (Fixed Price) Electricity Agreement Fixed-price electricity contract providing price predictability; currently available only in North Norway (NO4) with 1-year or 3-year binding periods, intended for households and businesses wanting insulation from market price swings.
• Ishavsspot Electricity Agreement Time-based spot-price electricity agreement with no monthly fixed fee, offering competitive per-kWh pricing for customers across all Norwegian price areas.
• Seniorstrøm Electricity Agreement Spot-price electricity contract exclusively for Pensjonistforbundet (Norwegian Pensioners' Association) members with no fixed monthly fee, a 9-month binding period, and an annual member bonus.
• Bonord Strøm Electricity Agreement Discounted spot-price electricity agreement for Bonord housing-cooperative members featuring reduced kWh surcharge and a 2% bonus on electricity spending.
• Spotpris i Strawberry Electricity Agreement Spot-price electricity contract for Strawberry hotel loyalty program members offering a 750 kr welcome gift card and 500 kr annual gift cards, with a 6-month binding period.
• SpotPluss Electricity Agreement Spot-price electricity agreement for prosumer customers (with their own electricity production) offering spot-price pass-through without kWh markup.
• FordelsSpot Electricity Agreement Preferential spot-price electricity agreement sold exclusively via telephone sales with lower kWh markup; converts to standard Spotpris terms after 12 months.
• BoSpot Electricity Agreement Time-based spot-price electricity contract tailored for housing cooperatives and apartment buildings (borettslag/sameier) with reduced markup and cooperative-area fixed fee.
• Ishavskraft Mobile App Free smartphone application providing real-time electricity consumption tracking, current and next-day Nord Pool spot prices, estimated strømstøtte and Norgespris calculations, and a complete billing overview — for Ishavskraft private and business customers to monitor and optimize their electricity use.
• Zaptec Go Home EV Charger with Installation Wall-mounted 22 kW home EV charger (Zaptec Go) with Eco Mode smart charging that automatically schedules charging when spot prices are lowest; sold with professional installation and financed over the electricity bill — intended for Norwegian homeowners buying an EV.
• Zaptec Sense Load Balancer with Installation Smart load-balancing device that connects to the HAN port of the electrical panel to automatically balance Zaptec Go EV charging against household consumption; sold with installation and installment financing over the electricity bill.
• Fujitsu Norgespumpa Heat Pump (with installation) Air-to-air heat pumps from Fujitsu specifically designed for Nordic climates, available in 5.7/5.9/6.4 kW capacities with WiFi, A++ energy rating, and operation down to -25°C; sold with professional installation and 48-month installment financing over the electricity bill.
• Panasonic Eco Heat Pump (with installation) Air-to-air heat pumps from Panasonic featuring NanoeX air purification, 6.5 kW capacity, SCOP 5.0, and operation down to -25°C, with WiFi and voice-assistant support; sold with professional installation and 48-month installment financing over the electricity bill.
• Panasonic Flagship/NEO Heat Pump (with installation) Premium Panasonic air-to-air heat pump in 7.5 kW capacity with Bluefin corrosion protection, NanoeX air purification, operation down to -25°C, and an extended 7-year warranty; sold with professional installation and installment financing over the electricity bill.
• Electrical Panel Upgrade (Sikringsskap) with Installation Electrical-panel modernization service including new ABB circuit breakers with ground-fault and surge protection (typically 8 circuits), supplied and professionally installed; financed over the electricity bill in 36-month installments.
• Norgespris (Government Fixed-Price Subsidy) Government-backed fixed-price electricity subsidy scheme offering 40 øre/kWh (excl. VAT) as an alternative to the variable strømstøtte scheme; available from October 2025 for Norwegian households (up to 5000 kWh/month) and holiday homes (up to 1000 kWh/month), administered by Ishavskraft for its customers.
• Strømstøtte (Government Electricity Support) Government electricity-support scheme providing 90% coverage of prices exceeding 77 øre/kWh (North Norway) or 96.25 øre/kWh (South Norway) up to 5000 kWh of monthly consumption; administered and passed through by Ishavskraft on behalf of its customers.

Quantifiable outcome

• Heat pump customers can reduce annual electricity consumption by up to 6,700 kWh (per customer testimonial, Fujitsu Norgespumpa 5.7)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Strawberry (Nordic Hotels)coreGTM or Marketing PartnerIshavskraft offers 'Spotpris i Strawberry Nord' and 'Spotpris i Strawberry Sør' — exclusive electricity products for Strawberry hotel loyalty program members. Members receive a 750 kr welcome gift card and 500 kr annually as long as they remain customers. Customer membership is validated via phone number and membership number shared with Strawberry at sign-up.
• BonordcoreGTM or Marketing PartnerIshavskraft offers 'Bonord Strøm' — a discounted electricity product for Bonord housing cooperative members. Members receive a reduced surcharge on electricity plus 2% bonus on electricity spending. Bonord card number is validated on the Ishavskraft website at sign-up.
• Pensjonistforbundet (The Norwegian Pensioners' Association)coreGTM or Marketing PartnerIshavskraft offers 'Seniorstrøm' — a discounted electricity product for Pensjonistforbundet members with no fixed monthly fee, 7.12 øre/kWh surcharge, and an annual bonus of 370 kr. No verification is needed between the parties at sign-up. In 2023, members saved nearly 3 million NOK total.
• PBL (Private Barnehagers Landsforbund)minorGTM or Marketing PartnerIshavskraft offers 'PBL Kraft' — a discounted electricity product exclusively for PBL employees. The product features a reduced surcharge of 1.5 øre/kWh and fixed monthly fee of 31.25 kr.
• Agio forvaltningminorGTM or Marketing PartnerListed as a partnership with no verification required between the parties. Nature of partnership is not fully disclosed in available source material.
• ZapteccoreTechnology or IntegrationZaptec Go and Zaptec Pro EV home chargers are sold through Ishavskraft's e-commerce store (nettbutikk) with installation included. Zaptec is a Norwegian company specializing in EV charging infrastructure. The Zaptec Go is marketed as a 'smart charger' with Eco Mode that automatically charges when electricity prices are lowest. It is NAF test winner and Teknisk Ukeblad test winner.
• Fujitsu (Air Conditioning / Heat Pumps)coreTechnology or IntegrationFujitsu Norgespumpa air-to-air heat pumps (models 5.7, 5.9, 6.4) are sold through Ishavskraft's e-commerce store with professional installation included. Products feature high SCOP ratings (4.6–4.6+), Nordic climate certification (operational down to -25°C), and A++ energy ratings. Payment is via installment over the electricity bill.
• Panasonic (Air Conditioning / Heat Pumps)coreTechnology or IntegrationPanasonic Eco 6.5 and Flagship 7.5 air-to-air heat pumps are sold through Ishavskraft's e-commerce store with professional installation included. Products feature Nanoe™ X air purification technology, SCOP up to 5.0, and A++ energy ratings. Payment is via installment over the electricity bill.
• VB (Autorisert elektrikerkjede)coreImplementation/ SI/ Consulting PartnerVB is a chain of authorized electricians that performs installation of Ishavskraft hardware products (heat pumps, EV chargers, fuse box upgrades) across Norway. VB has a data processing agreement with Ishavskraft for handling customer personal data during installation.
• Energikontroll AScoreImplementation/ SI/ Consulting PartnerEnergikontroll AS performs heat pump installations for Ishavskraft, particularly in Troms and Finnmark regions. They have a data processing agreement with Ishavskraft for handling customer personal data during installation.
• FJ KlimaminorImplementation/ SI/ Consulting PartnerFJ Klima is a climate/energy services provider that performs installations for Ishavskraft. They have a data processing agreement with Ishavskraft for handling customer personal data during installation.
• Nord PoolTechnology or IntegrationNord Pool is the Scandinavian electricity market (kraftmarked) where the spot price for electricity is set. Ishavskraft's primary product is based on Nord Pool area prices, and the company's app displays live and next-day spot prices from Nord Pool.
• HubSpotcoreTechnology or IntegrationHubSpot is used by Ishavskraft for customer service (chat widget), marketing automation, email newsletters, CRM, and website analytics. HubSpot sets cookies for chat functionality, consent management, and visitor tracking.
• Google (Google Ads, Google Tag Manager)coreGTM or Marketing PartnerIshavskraft uses Google Ads for paid search advertising and Google Tag Manager to manage advertising tags and analyze marketing performance. Google sets cookies for marketing and advertising purposes when customers consent.
• Meta (Facebook, Instagram)coreGTM or Marketing PartnerIshavskraft advertises on Facebook and Instagram using Meta Pixel for audience targeting and conversion tracking. Meta sets cookies for marketing and advertising purposes when customers consent.
• BrightbidminorGTM or Marketing PartnerBrightbid is a third-party digital marketing agency that handles portions of Ishavskraft's Meta and Google advertising. Brightbid receives no customer or user data from Ishavskraft and has no access to personal data when running advertising on the company's behalf.
• Sit (Studentsamskipnaden i Trondheim)minorGTM or Marketing PartnerIshavskraft offers 'Studentavtale Sit' — an electricity product specifically for students living in Sit-managed housing in Trondheim. The product features a hybrid fixed/spot pricing model (60% fixed price, 40% spot price).

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Otovo: Norwegian-headquartered residential solar and home energy hardware provider selling directly to consumers with installation. Adjacent to Ishavskraft's hardware+installation bundle, especially as home electrification expands.

Direct peers

• Tibber: Norwegian digital-first electricity retailer with a proprietary app for real-time spot price tracking, consumption insights, and smart-home integrations. Competes head-to-head with Ishavskraft in the same Norwegian residential market with similar app-led positioning.
• Greenely: Swedish app-based electricity retailer offering real-time spot pricing, consumption tracking, and home energy hardware. Closely comparable business model to Ishavskraft across the Nordics, though operating in Sweden.

Broad incumbents

• Hafslund: Major Norwegian energy group with retail electricity supply plus grid ownership and generation. Competes broadly with Ishavskraft across Norwegian residential and business segments through Hafslund Strøm.
• Fortum: Large Nordic energy group with retail electricity supply across Norway, Sweden, and Finland, plus generation assets. Comparable in customer-facing electricity retail despite its much broader portfolio.
• Vattenfall: Major European state-owned energy company with retail electricity operations in the Nordics (Sweden, Finland). Comparable as a broad incumbent in Nordic retail electricity markets where Ishavskraft also operates.
• Fjordkraft (now Fjordkraft-Hafslund): One of Norway's largest electricity retailers following its merger with Hafslund; offers spot and fixed contracts plus mobile app to residential and business customers across Norway. A scaled incumbent against Ishavskraft's regional position.

Regional players

• Lyse: Norwegian regional energy and telecom group offering retail electricity along with broadband and other services. A relevant peer for Ishavskraft's diversified energy-services and digital-first go-to-market.
• Eidsiva Energi: Regional energy provider serving Innlandet and surrounding Norwegian counties with retail electricity, fiber, and district heating. Analogous regional retail energy business to Ishavskraft's Northern Norway base.
• Agder Energi: Regional Norwegian energy group headquartered in Southern Norway, supplying electricity and energy services to households and businesses. Comparable to Ishavskraft in operating as a regionally-anchored multi-product energy retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ishavskraft
• LinkedInlinkedin.com/company/ishavskraft-as
• Instagraminstagram.com/ishavskraft
• Facebookfacebook.com/ishavskraft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ishavskraft