Bandage shopping

What Bandage shopping does

Bandageshoppen.dk, operated by the Danish private limited company Bandageshoppen ApS (CVR: 40018999), is a Nordic direct-to-consumer e-commerce retailer founded in 2018 and headquartered in Køge, Denmark. The company sells orthopedic bandages, sports supports, compression wear, kinesiology tape, insoles, training equipment, first aid products, and an expanding assortment of wellness items (infrared sauna blankets, weighted blankets, cooling sleeves, freeze therapy products) to individual consumers across Denmark, Sweden, and Norway through localized storefronts at bandageshoppen.dk, bandageshoppen.se, and bandasjeshop.no.

The platform is built on a standard WooCommerce stack on WordPress, using CloudFlare for performance and security, Google Analytics for traffic analysis, Bing/Microsoft and Facebook Pixel cookies for retargeting, and an AI-assisted product selection wizard to guide customers to appropriate products based on injury type and intended use. The catalog aggregates more than 15 third-party medical and sports brands including Ottobock, ZAMST, LP Support, Falke, Juzo, OS1st, Sorbothane, Orthoteh, and Biofrost. Unit prices range from 24 kr for disposable ice packs to 1,999 kr for vibration trainers, with free shipping to DAO pickup points on orders over 500 kr and B2B purchasing available via EAN invoicing. The company is registered with the Danish Medicines Agency (Lægemiddelstyrelsen), supporting its positioning in regulated medical support categories.

Bandageshoppen generates revenue almost entirely from one-time direct e-commerce sales, with a small B2B/EAN channel for healthcare providers. It is privately held, has no disclosed funding, no public revenue figures, and a headcount of 1-10 employees. The company reports a 4.5/5 Trustpilot rating and a self-reported customer base of 50,000+, distributed across consumer segments including athletes, individuals with chronic pain or orthopedic conditions, workplace ergonomics buyers, and general wellness customers.

Name

Bandage shopping

Legal name

Bandageshoppen ApS

Website

https://bandageshoppen.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bandageshoppen.dk is a Danish Nordic e-commerce retailer (Bandageshoppen ApS) selling orthopedic bandages, sports supports, compression wear, training equipment, and wellness products to individual consumers and healthcare B2B customers across Denmark, Sweden, and Norway.

Ownership category

akta.pro rank

Product category

Orthopedic Supports and Bandages Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK), Hand & Foot Care (CRABAAAE)

Keywords

• Orthopedic bandages supports
• Sports injury supports
• Kinesiology tape products
• Medical compression stockings
• Rehabilitation and training equipment

Headquarters

HQ city

Køge

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (B2C & B2B): Direct e-commerce sales of bandages, supports, compression products, tapes, training equipment, and wellness products to individual consumers and business customers (B2B via EAN). Revenue is generated through one-time product purchases with optional free shipping threshold.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bandageshoppen.dk is a Danish direct-to-consumer e-commerce retailer that sells orthopedic bandages, joint supports, kinesiology tape, compression stockings, shock-absorbing insoles, first aid/medical aids, training equipment, and wellness products. The assortment covers multiple body parts (knee, ankle, elbow, back, shoulder, neck, wrist, abdomen) and is sourced from recognized brands such as Ottobock, ZAMST, LP Support, Falke, OS1st, Juzo, Orthoteh, Sorbothane, and Biofrost. The platform serves Denmark, Sweden, and Norway through localized storefronts, with 1–2 business day delivery and free DAO pickup shipping over 500 kr.

Product overview

Bandageshoppen.dk is a Danish e-commerce platform operated by Bandageshoppen ApS (CVR: 40018999) that sells a broad portfolio of orthopaedic bandages, sports supports, medical aids, and wellness products. The core offering consists of bandages and supports for various body parts (elbow, foot/ankle, knee, leg, hand, back, shoulder, neck, abdomen), supplemented by tape products (kinesiology tape, sports tape, bandage tape, precut tape, chest tape), compression stockings in medical grades (Class 1–3), shock-absorbing insoles, training equipment (resistance bands, yoga mats, pedal exercisers), first aid/medical aids (medical bags, ice packs, walking boots), and wellness items (infrared sauna blankets, weighted blankets, massage gels). The platform features an AI-powered product selection wizard to guide customers. The store carries over 15 branded product lines including ZAMST, Ottobock, LP Support, Falke, FootGel, OS1st, Sorbothane, Orthoteh, Biofrost, Juzo, Compressana, Novamed, Kilde, Reflexwear, Refit, Tiger Balsam, and CALYPSO. Shipping is handled via DAO and GLS with 1–2 business day delivery, and free shipping is available for orders over 500 kr. The company holds registration with the Danish Medicines Agency (Lægemiddelstyrelsen).

Differentiator

Problem solved

Functional benefit

Products and services

• Bandages and Orthopedic Supports

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• OttobockcoreOthersSells Ottobock branded orthopedic supports and medical devices including ankle braces, knee supports, and walkers. Ottobock is a German medical device manufacturer specializing in prosthetics and orthotics.
• ZAMSTcoreOthersSells ZAMST branded sports supports and bandages including ankle supports, knee braces, and elbow supports. ZAMST is a Japanese manufacturer of sports medical equipment.
• LP SupportcoreOthersCarries LP Support products including CoolPrene-branded compression supports for various body parts. LP Support specializes in sports compression and support wear.
• SorbothaneminorOthersSells Sorbothane branded shock-absorbing insoles and heel pads for foot pain relief.
• JuzominorOthersCarries Juzo compression products including compression stockings and socks.
• OS1stminorOthersSells OS1st branded compression products including FS4 heel spur socks and foot compression wear.
• OrthotehminorOthersCarries Orthoteh branded orthopedic supports including ankle supports, knee braces, and elbow supports from the Bulgarian manufacturer.
• FalkeminorOthersSells Falke premium socks including compression socks, running socks, ski socks, and trekking socks.
• BiofrostminorOthersSells Biofrost brand hot/cold therapy gels for muscle and joint pain relief.
• DAO (DAO Pakkeshop)minorChannel Partner/ Reseller/ DistributorPrimary shipping partner for parcel delivery to DAO pickup points across Denmark. Free shipping on orders over 500 kr.
• GLS DenmarkminorChannel Partner/ Reseller/ DistributorShipping carrier for home and business delivery services across Denmark.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Apotea: Sweden's largest online pharmacy, selling OTC drugs, medical devices, skin care, and health products across Sweden. Closely comparable as a Nordic online health retailer with multi-category assortment including compression and supports, operating in a geography Bandageshoppen also serves.
• Med24 (DK): Danish online pharmacy and health product retailer selling a broad assortment of OTC medicines, medical devices, and personal care products directly to consumers. Directly comparable as a Nordic online retailer of health and medical supplies with overlapping categories (compression, supports, insoles, wellness).

Broad incumbents

• DocMorris: European online pharmacy serving customers in Germany, the Netherlands, Switzerland, and other markets. Comparable as a multi-country mail-order pharmacy and health retailer, but with a much wider product and geographic footprint.
• Sanicare: German online pharmacy and medical supply retailer offering prescription drugs, OTC products, and medical devices. Comparable as an online-only health retailer in Europe, but operates at greater scale and across broader categories.
• Shop-Apotheke: Large European online pharmacy operating across multiple countries (Germany, Netherlands, Austria, Italy, Belgium, France). Comparable as a scaled online health and DME retailer, but with broader geographic reach and a much larger assortment than Bandageshoppen.
• Apoteket (Apotek Hjärtat): Major Swedish pharmacy chain with online storefront selling OTC medicines, medical devices, and personal care. Comparable in carrying overlapping support and health categories, but with a much larger retail footprint and brand recognition.

Others

• McKesson Medical-Surgical: Large-scale medical supply distributor serving healthcare providers rather than consumers. Relevant as the type of scaled B2B distribution infrastructure Bandageshoppen could aspire to build on its B2B/EAN channel, though McKesson is not a direct D2C competitor.
• ZAMST (D2C): Japanese sports support brand that sells its braces and supports directly to consumers in addition to supplying Bandageshoppen. Comparable as an overlapping assortment of sports braces and supports, but acts as a brand rather than a curated multi-brand retailer.
• Ottobock D2C: Brand partner of Bandageshoppen that also sells orthopedic supports, braces, and mobility devices directly to consumers in Europe. Comparable because they overlap in product category and target customers, but compete as a brand-direct alternative to Bandageshoppen's curated marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bandageshoppen
• Instagraminstagram.com/bandageshoppen.dk
• Xx.com/bandageshoppen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bandage shopping