What Onefarm does

Onefarm is a New Zealand-based manufacturer and direct-to-customer retailer of modular hot-dipped galvanised steel cattle yard systems, cattle crushes, and loading ramps. Founded in 2016 (originally as Otago Fencing Supplies) and headquartered in Hamilton with a South Island office in Christchurch, the company operates two product sub-brands: MAXXUS Yards for lifestyle-block owners (6 to 45 head capacity) and Commercial Yards for large-scale farming operations (82 to 186 head capacity). Notable technical features include an anti-rattle connection clamp system, a 47mm deep rail profile (15% stronger than common alternatives), overhead bracing, curved races, and forcing-circle designs — all hot-dipped galvanised after welding to NZAS standards with a 10-year galvanising warranty.

The business runs a direct-to-consumer and direct-to-SMB model via an online showroom (onefarm.co.nz) and a 0800 phone line staffed by New Zealand-based specialists. Customers pay a 50% deposit with the balance due prior to dispatch; MAXXUS yards ship via 18 Mainfreight collection points while Commercial yards include Hiab delivery direct to the farm, with a network of 8+ fencing/yard contractors handling installation. Pricing ranges from approximately $5,599 NZD for an entry-level 6-head MAXXUS yard up to $39,499 NZD for a 120-head commercial yard, with crushes priced $8,999-$15,499 and loading ramps $3,299-$6,999 NZD.

Onefarm employs a hybrid manufacturing model combining domestic New Zealand design and quality assurance with offshore production partners, allowing it to position as a value-without-compromise alternative offering 15-25% savings versus comparable competitors. The company has served 935+ customers across all 11 regions of New Zealand, with a customer mix spanning lifestyle-block owners, small-to-medium farmers, and large commercial operators. There are no disclosed funding rounds, no institutional investors, and revenue is not publicly reported.

Name

Onefarm

Legal name

Onefarm

Website

https://onefarm.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Onefarm is a New Zealand manufacturer and direct retailer of hot-dipped galvanised steel cattle yard systems, crushes, and loading ramps, serving lifestyle-block owners and commercial farmers nationwide with 935+ customers across 11 regions.

Ownership category

akta.pro rank

Product category

Agricultural Equipment - Cattle Handling Systems

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industries

Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

Keywords

• Cattle yard systems
• Agricultural equipment
• Livestock handling
• Cattle crushes
• Farming infrastructure

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cattle Yard Sales: One-time purchase of steel cattle yards ranging from small MAXXUS lifestyle yards to large commercial yard systems. Prices range from approximately $5,599 NZD for a 6-head MAXXUS yard up to $39,499 NZD for a 120-head commercial yard. Customers pay 50% deposit upon order confirmation with remaining 50% due prior to dispatch.
2. Cattle Crush Sales: One-time purchase of cattle crushes (head bails). Products include Gryphon Crush ($8,999 NZD), Gryphon Pro Crush ($12,499 NZD), Phoenix Crush and Phoenix Pro Crush ($15,499 NZD). Crushes are sold separately from yards but can be paired together.
3. Loading Ramp Sales: Height-adjustable loading ramps sold as add-ons to yards. MAXXUS Loading Ramp approximately $3,299-$3,799 NZD; Commercial Loading Ramp approximately $5,999-$6,999 NZD depending on whether purchased with a package or standalone.
4. Accessories and Hardware: Specialist yard gear including yard gates, head bails, sliding gates, loading ramps, and other accessories and hardware for yards.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Onefarm designs, manufactures, and sells hot-dipped galvanised steel cattle yard systems, cattle crushes, and loading ramps for New Zealand farmers. The company operates two product sub-brands—MAXXUS yards for lifestyle blocks and small farms (6–45 head) and Commercial yards for large-scale operations (82–186 head)—alongside four crush models (Gryphon, Gryphon Pro, Phoenix, Phoenix Pro) and height-adjustable loading ramps. Products are sold direct through an online showroom and phone-based specialists, with delivery via an 18-point Mainfreight network and Hiab delivery direct to farm.

Product overview

Onefarm is a New Zealand-based manufacturer of cattle yard systems and crushes, operating two product sub-brands: MAXXUS Yards (for lifestyle blocks and small farms) and Commercial Yards (for large-scale operations). The MAXXUS range includes 11 yard sizes from 6-head to 45-head capacity, featuring modular hot-dipped galvanised steel construction with anti-rattle connection clamps. The Commercial range includes 9+ yard configurations from 82-head to 186-head capacity, designed for heavy-duty operations with features like forcing circles, cattle-free zones, and extended races. Complementing the yard systems are four crush models: Gryphon and Phoenix, each available in standard and Pro variants (vetless vs vet configurations), priced from $8,999 to $15,499. Loading ramps are available as add-ons for both ranges ($3,299-$5,999). All products feature hot-dipped galvanised steel construction with 10-year warranty on galvanising and 36-month structural warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• MAXXUS 06 Head Yard Entry-level MAXXUS modular steel yard for lifestyle blocks running 2–4 cattle, including 2.1m x 1.8m panel, yard gate, walk-through head bail, and sliding gate. Priced at $5,599 NZD excluding GST.
• MAXXUS 12 Head Yard MAXXUS yard with 12-head holding capacity (8 comfortable) for small lifestyle blocks needing a bit more room than the 6-head yard. Priced at $6,199 NZD excluding GST.
• MAXXUS 18 Head Yard MAXXUS yard with 18-head holding capacity (12 comfortable) and two-way drafting through a force pen for working cattle. Priced at $10,499 NZD excluding GST.
• MAXXUS 22 Head Yard MAXXUS narrow-body yard with 22-head holding capacity (13 comfortable) and two-way drafting, designed for positioning in a laneway. Priced at $11,899 NZD excluding GST.
• MAXXUS 23 Head Yard MAXXUS yard with 23-head holding capacity (15 comfortable) and two-way drafting, designed for 12–15 cattle. Priced at $10,699 NZD excluding GST. Identified as the most popular MAXXUS yard over the past three years.
• MAXXUS 30 Head Yard MAXXUS yard with an extended 4m race holding 3 cattle and 30-head holding capacity (19 comfortable). Optional catwalk available.
• MAXXUS 33 Head Yard MAXXUS yard with a larger main pen allowing 15–18 cattle with operator. 33-head holding capacity.
• MAXXUS 39 Head Yard MAXXUS yard with 39-head holding capacity (24 comfortable) and left and right drafting out into the open.
• MAXXUS 42 Head Yard MAXXUS yard with 4m race and main working pen for 20–25 cattle. 42-head holding capacity (30 comfortable).
• MAXXUS 45 Head Yard MAXXUS yard with Forcing Circle design, 4.2m race, and three drafting options. 45-head holding capacity (27 comfortable).
• Commercial 98 Head Yard Commercial square yard with 2 working pens (40-head each), circular forcing pen, and 8.4m race. 98-head holding capacity (67 comfortable). Priced at $33,999 NZD excluding GST.
• Commercial 104 Head Yard Commercial circular yard with forcing circle, 3 working pens, cattle-free zone, and 6.3m race. 104-head holding capacity (71 comfortable).
• Commercial 113 Head Yard Commercial mid-sized circular yard with forcing circle, 3 pens, and 8.5m race. 113-head holding capacity (77 comfortable).
• Commercial 120 Head Yard Commercial yard with 5-section 10.5m race holding 8–9 cattle and 3 drafting options. 120-head holding capacity (82 comfortable). Priced at $39,499 NZD excluding GST. Identified as the most popular Commercial design since Onefarm started 8 years ago.
• Commercial 82 Head Working Area Commercial working area with 6.3m race holding 5 cattle and 3 drafting options. Includes full overhead bracing, catwalk brackets, and external support bracing.
• Commercial 98 Head Working Area Commercial working area featuring Forcing Circle with 8.5m race. No ground obstructions as the post is buried 800mm in concrete.
• Commercial 99 Head Working Area Commercial working area with traditional funnel-shaped forcing pen and cattle-free zone for single-person operation safety.
• Commercial 100 Head Working Area Commercial working area available with curved races, circular forcing pens, and cattle-free zones.
• Commercial 120 Head Working Area Commercial working area with the popular Forcing Circle design, 10.5m race, and 3 drafting options.
• Gryphon Crush Standard vetless crush (head bail) available in left and right-hand operation with Off-Side Drafting Handle. Priced at $8,999 NZD.
• Gryphon Pro Crush Heavy-duty vetless squeeze crush with two anti-backing ratchet systems and split gates on both sides. Designed for larger cattle, bulls, and calves requiring internal width adjustment. Priced at $12,499 NZD. Launched in 2025 as part of the Gryphon Pro and Phoenix Pro lineup.
• Phoenix Crush Standard vet crush model available in left and right-hand operation with Off-Side Drafting Handle for veterinary access. Sold separately from yards but can be paired with them.
• Phoenix Pro Crush Heavy-duty vet crush built for maximum durability and handling demanding livestock operations. Priced at $15,499 NZD. Launched in 2025 as part of the Gryphon Pro and Phoenix Pro lineup.
• MAXXUS Loading Ramp Height-adjustable loading ramp suitable for utes, trailers, and stock trucks; cattle, calf, and sheep friendly with tight rail spacing. Priced at $3,299 NZD when purchased with a yard or $3,799 NZD standalone.
• Commercial Loading Ramp Heavy-duty 4m loading ramp with 3m ramp section and 1m flat platform, full-length catwalk, Australian hardwood deck with steel cleats, and heavy 4–5mm steel frame. Priced at $5,999 NZD as part of a package or $6,999 NZD standalone.
• MAXXUS 06 Head Yard + Ramp Bundle MAXXUS 06-head yard bundled with a height-adjustable loading ramp for loading cattle onto vehicles. Priced at $11,499 NZD excluding GST.
• MAXXUS 12 Head Yard + Ramp Bundle MAXXUS 12-head yard bundled with a height-adjustable loading ramp for small lifestyle blocks wanting more room. Priced at $11,999 NZD excluding GST.

Quantifiable outcome

• 15% stronger steel profile than market alternatives (47mm vs 40-42mm rail depth)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• MainfreightcoreChannel Partner/ Reseller/ DistributorMainfreight is the logistics partner for Onefarm's national distribution. They operate 18 collection points across New Zealand with last-mile delivery options even to remote locations. This partnership enables Onefarm's 'National Coverage, Local Service' positioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Prattley Industries: NZ manufacturer of livestock handling equipment including sheep and cattle yards, drafts and portable systems. A long-established direct competitor in the NZ cattle/livestock yard category with comparable galvanised steel product offerings.
• Arrow Farmquip: NZ-based maker of cattle yards, sheep yards and handling equipment. Competes head-to-head with Onefarm in steel cattle yard systems for both commercial and lifestyle block customers across New Zealand.
• Rappa Fencing: Specialist manufacturer of mobile livestock handling systems including mobile cattle yards and crushes. Targets similar lifestyle and commercial farming segments with portable handling equipment, comparable to Onefarm's MAXXUS range.
• Te Pari: NZ-based manufacturer of cattle crushes, yards and livestock handling equipment with a broad product range serving commercial and lifestyle farmers. Directly competes with Onefarm across crushes and yard systems, with similar galvanised steel construction and NZ-wide distribution.
• Stockpro: NZ supplier of cattle and sheep handling equipment including yards, crushes and ramps. A focused direct competitor in the livestock handling equipment category with overlapping product range to Onefarm.

Broad incumbents

• Tru-Test (Datamars Livestock): NZ-headquartered livestock weighing and EID equipment maker (now part of Datamars). Tru-Test load bars are explicitly compatible with Onefarm crushes, positioning it as both an integration partner and broader incumbent in livestock handling technology.
• Gallagher Animal Management: NZ-headquartered global livestock technology company offering weighing, EID, fencing and electric animal management products. Gallagher load bars are compatible with Onefarm crushes; broader portfolio overlaps with livestock handling infrastructure.
• PGG Wrightson: Largest NZ rural supplies retailer and distributor, selling farming equipment including yards, crushes and load bars through nationwide branches. Acts as both a competing distribution channel and a potential retail partner for Onefarm-style products.
• Farmlands: NZ farmer-owned rural supplies co-operative with extensive branch and online presence, retailing livestock handling equipment and consumables. A broad incumbent distribution channel that overlaps with Onefarm's lifestyle and commercial farmer customers.

Regional players

• Beeftech Australia: Australian manufacturer and supplier of cattle handling equipment including crushes and yards. Comparable product offering to Onefarm but focused on the Australian market, representing both an international peer and a potential export adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/onefarmnz
• LinkedInlinkedin.com/company/onefarmltd
• Instagraminstagram.com/onefarm.nz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onefarm