Venti's
Venti's is a founder-owned, single-location Salem, Oregon cafe and bar (since 1996) serving a plant-first menu, craft beer, catering, and private events in its Beer Vault, with online ordering via Popmenu and gift cards via Toast Tab.
- Company typePrivate
- Founded1996
- HeadquartersSalem, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Venti's does
Venti's Cafe + Beer Vault is a single-location, founder-owned restaurant and bar at 325 Court Street NE in Salem, Oregon, established in 1996 by brothers Dino and Mike Venti. The company operates a plant-first menu — built around bowls (Cajun, Korean BBQ, Nacho), sandwiches, wraps, and signature sides such as sweet potato fries — alongside a craft beer and cocktail program, with an explicit positioning as Salem's "pioneer of plant-based proteins" and "Good Clean Food." Beyond core dine-in service, Venti's has built out four additional revenue streams: catering (vegan and meat boxed lunches, hot-tray drop-offs, GF menu), a private event venue called the Beer Vault, online ordering for pickup and delivery, and digital gift cards.
The underlying technology is a third-party restaurant SaaS stack rather than any proprietary platform. Popmenu powers the company website, online ordering, menu management, and customer review/giveback workflows; Toast Tab handles digital gift cards; and the company runs a VIP membership program for repeat engagement. There is no disclosed proprietary AI, mobile app, or owned data infrastructure. GTM is primarily direct-to-consumer: dine-in foot traffic, website-based ordering, catering sales, and event-driven marketing through recurring programming such as Irish Trad Sessions, weekly trivia, comedy open mic, and philosophy talks, supported by organic social (Instagram) and a review-solicitation program with a $500 monthly drawing.
Venti's serves two primary consumer segments — vegan and plant-based diners and craft beer enthusiasts — plus general community diners and corporate/personal catering and event clients. The business is privately held, founder-controlled, with no external investment, parent company, or franchise footprint disclosed. All revenue is generated from a single Salem location, making geographic concentration to downtown Salem the defining operating characteristic of the business.
Venti's firmographics
Firmographics- Name
- Venti's
- Legal name
- Venti's Cafe + Beer Vault
- Website
- https://ventiscafe.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Venti's is a founder-owned, single-location Salem, Oregon cafe and bar (since 1996) serving a plant-first menu, craft beer, catering, and private events in its Beer Vault, with online ordering via Popmenu and gift cards via Toast Tab.
- Ownership category
- akta.pro rank
Venti's industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (THAFAEAB)
- akta.pro secondary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Venti's is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Venti's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in Restaurant Sales: Traditional restaurant revenue from food and beverage sales at the Salem location, featuring plant-based and craft beer offerings.
- Online Ordering: Website-based ordering through Popmenu platform for pickup and delivery, generating transaction revenue.
- Catering Services: Corporate and personal event catering including boxed lunches ($18 vegan/$22 meat) and hot tray drop-offs starting at $12 per person.
- Event Space Rental (Beer Vault): Private event venue rental with no rental fees but food and beverage minimum spending requirements. Generates revenue through per-person food and drink purchases.
- Gift Cards: Digital gift cards sold through Toast Tab platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Menu items priced individually ranging from sides to entrees |
| Unit Pricing | Multi-year contract | Catering boxed lunches - vegan and meat options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Venti's product offering
Product offeringCore offering
Venti's Cafe + Beer Vault is a Salem, Oregon restaurant and bar offering a plant-first menu with vegan, vegetarian, and meat bowls, sandwiches, burgers, sweet potato fries, craft beer, and cocktails. The business operates dine-in service, online ordering for pickup and delivery, catering (boxed lunches and hot tray drop-offs), the Beer Vault private event space, and digital gift cards, complemented by recurring community events such as Irish trad sessions, trivia nights, comedy open mic, and philosophy talks.
Product overview
Venti's Cafe + Beer Vault is a Salem, Oregon restaurant established in 1996, operated by brothers Dino and Mike Venti. The company offers a plant-first menu philosophy featuring clean food with bold flavors, including vegan and vegetarian options alongside craft beer and alcoholic beverages. The business operates as a unified restaurant concept with integrated services including online ordering, catering, and a private event space called the Beer Vault. The menu features signature items such as bowls (Cajun Bowl, Korean BBQ Bowl, Nacho Bowl), various fry options (Sweet Potato Fries, House Fries), sandwiches, wraps, and desserts. The Beer Vault serves as both a bar area and rentable event space hosting recurring events like trivia nights, live Irish music sessions, and comedy open mic nights.
Differentiator
Problem solved
Functional benefit
Products and services
- Venti's Cafe + Beer Vault Restaurant Full-service dine-in restaurant and bar at 325 Court Street NE, Salem, OR, offering a plant-first menu of bowls, sandwiches, burgers, fries, craft beer, and cocktails to individual consumers.
- Online Ordering Service
Quantifiable outcome
- Mood-boosting food experience for all dietary preferences
Companies that use Venti's
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Venti's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Venti's partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PopmenucorePopmenu powers the restaurant's website, online ordering system, menu management, and customer review platform. This is the primary digital infrastructure for customer transactions and engagement.
- Céilí of the ValleycoreIrish music organization that organizes and supports the Trad Sessions at Venti's, held 1st Saturdays and 3rd Thursdays at 7pm. Key partner for community cultural events.
- Salem Trad SessionscoreOrganization running traditional Irish music sessions at Venti's, including slow sessions for learning. Open to experienced players with guidelines for participation.
- Willamette Valley Music CompanyminorMusic store that hosts slow sessions for musicians new to Trad Sessions who want to learn traditional Irish music before playing at Venti's.
- Salem Talks ScienceminorCommunity organization that inspired Venti's Philosophy Talks series. Represents the model for community educational programming at the restaurant.
- Trivianaught Trivia (Ronan Baker)coreTrivia host bringing weekly trivia events to the Beer Vault every other Sunday. Part of ongoing entertainment programming.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Venti's competitors and assessment
Company assessmentEmerging players
- Sweetgreen: Plant-forward fast-casual chain built around bowls, fresh ingredients, and clean-label sourcing. Comparable to Venti's on the bowl-format menu, vegan/vegetarian emphasis, and clean-food positioning.
Direct peers
- Veggie Grill: Plant-based fast-casual restaurant chain with a similar plant-forward menu philosophy to Venti's, including tempeh, vegan proteins, and meat alternatives. Compares directly on menu identity and target health-conscious/vegan diner segment.
- Native Foods Cafe: Plant-based restaurant chain operating full-service dining with vegan and vegetarian comfort food. Closely comparable to Venti's on menu positioning, clean-label approach, and dine-in community-oriented experience.
Broad incumbents
- Yard House: National craft-beer-focused restaurant chain with an extensive tap list and full food menu. Comparable to Venti's on the combination of premium craft beer and broad casual dining menu, though at much larger scale.
- Hopdoddy Burger Bar: Premium casual chain pairing craft beer with creative burgers and bowls. Overlaps with Venti's on craft-beverage-led positioning and bowl-style menu items, though centered on meat rather than plant-based.
- BJ's Restaurant Brewhouse: National brewhouse chain with in-house craft beer and a broad full-service menu including shareables, burgers, and plant-based options. Comparable on the brewpub/gastropub model with full bar and family-friendly dining.
- Olive Garden (Darden Restaurants): Large-scale full-service casual dining chain with broad menu, bar service, catering, and gift card programs. Comparable to Venti's as a full-service restaurant operating bar service, gift cards, and catering at scale.
Regional players
- McMenamins: Oregon-based chain of brewpubs, music venues, and historic hotels with strong community/cultural programming. Operates a comparable gastropub-plus-live-events model in the same Pacific Northwest market as Venti's.
- 10 Barrel Brewing: Oregon-based craft brewery operating brewpubs with full food menus. Comparable to Venti's on Pacific Northwest craft beer positioning and brewpub-style food-and-beverage service.
- Backwoods Brewing Company: Oregon-based craft brewery with a taproom/food service model. Appears in Venti's own review-giveaway history as a peer Oregon craft beverage operator; comparable on the craft-beer-and-food service combination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Venti's social profiles
Digital presenceVenti's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venti's leadership team
Management profileNumber of profiles
Profiles2 records
Venti's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venti's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venti's
What does Venti's do?
Venti's Cafe + Beer Vault is a Salem, Oregon restaurant and bar offering a plant-first menu with vegan, vegetarian, and meat bowls, sandwiches, burgers, sweet potato fries, craft beer, and cocktails. The business operates dine-in service, online ordering for pickup and delivery, catering (boxed lunches and hot tray drop-offs), the Beer Vault private event space, and digital gift cards, complemented by recurring community events such as Irish trad sessions, trivia nights, comedy open mic, and philosophy talks.
Is Venti's a public or private company?
Venti's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Venti's founded?
Venti's was founded in 1996. It employs 11 to 50 people.
Where is Venti's based?
Venti's is headquartered in Salem, United States, in the North America region.
How does Venti's make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering, catering Services, event Space Rental (Beer Vault) and gift Cards.
Who are Venti's's main competitors?
Sweetgreen is listed as an emerging player. Direct peers are Veggie Grill and Native Foods Cafe. Broad incumbents are Yard House, Hopdoddy Burger Bar, BJ's Restaurant Brewhouse and Olive Garden (Darden Restaurants). Regional players are McMenamins, 10 Barrel Brewing and Backwoods Brewing Company.
Does Venti's have an API?
No public API is recorded for Venti's.
What industry is Venti's in?
Venti's's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFAEAB, Pubs & Gastropubs, with a secondary code of HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 722511 and its SIC code is 5810.