Braveheart Sales Performance

What Braveheart Sales Performance does

Braveheart Sales Performance is a private sales performance consulting firm headquartered in Dublin, Ohio, founded in 2009 by Gretchen Gordon. The firm delivers customized sales training, coaching, and sales hiring systems to mid-market B2B organizations, with explicitly identified vertical segments in physical security and fire integration, security technology and solution manufacturing, banks and credit unions, and broader B2B growth-minded businesses. Named clients include Per Mar Security, Mid West Fabricating, KeyBridge Medical Revenue Management, Safe Systems, GradLeaders, and A-Com Protection.

Service delivery follows a four-step methodology of analysis, solution design, implementation, and coaching, executed through a blended learning model that combines customized online curriculum, live group training, and one-on-one coaching. The firm operates no proprietary technology platform; its diagnostic and candidate evaluation engine is built on Objective Management Group (OMG) assessments and a database of more than 2.2 million salespeople, with Litmos handling learning management and CRM systems incorporated into recommended client tooling. The IP portfolio includes the book 'The Happy Sales Manager' and a companion workbook (Amazon #1 New Release in Sales & Selling Management), plus white papers, eBooks, case studies, and free diagnostic tools such as a Sales Force Grader and Trade Show Action Plan.

Revenue derives almost entirely from professional services engagements — customized consulting, training, and coaching packages — priced on a quote basis by scope, team size, and duration, with multi-year contracts available. Supplementary revenue comes from keynote and conference speaking engagements led by Gretchen Gordon and from direct-to-consumer book and workbook sales. The go-to-market motion is direct sales only, with no channel partners; pipeline is sourced through content marketing (blog, eBooks, white papers, webinars), free tool lead capture, conference speaking, and discovery calls. The company is founder-owned, bootstrapped with no disclosed external investors, and operates with a small core team of 1–10 professionals spanning operations, sales coaching, and consulting functions.

Name

Braveheart Sales Performance

Legal name

Braveheart Sales Performance

Website

https://braveheartsales.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Braveheart Sales Performance is a bootstrapped, founder-led sales consulting firm founded in 2009 in Ohio, delivering customized training, coaching, and hiring systems to mid-market B2B companies across security, financial services, and growth-oriented industries.

Ownership category

akta.pro rank

Product category

Sales Training and Consulting

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Sales training services
• Sales coaching consulting
• Sales hiring system
• Sales enablement tools
• B2B sales performance

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sales Training & Development Services: Customized training programs including blended learning approach with online curriculum, live group training, and one-on-one coaching. Packages are tailored to the unique needs of each sales team.
2. Sales Consulting and Coaching: Ongoing consulting engagements focused on sales organization analysis, coaching, and execution discipline. Helps companies become self-sufficient over time.
3. Sales Enablement Tools: Process, playbooks, and scorecards to produce reliable pipelines and repeatable results.
4. Sales Hiring System: Services for attracting, interviewing, selecting, and onboarding sales professionals using a predictive methodology.
5. Book Sales - The Happy Sales Manager: Sale of the book 'The Happy Sales Manager' available on Amazon, plus companion workbook.
6. Keynote & Conference Speaking: Gretchen Gordon books speaking engagements for conferences and events to deliver sales leadership messages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Braveheart Sales Performance provides customized B2B sales consulting, training, coaching, and hiring services to mid-market companies. Its core offerings include a four-step methodology (diagnosis, solution design, implementation, coaching), a blended learning training program, a predictive Sales Hiring System for selecting sales talent, sales enablement tools such as playbooks and scorecards, and keynote speaking engagements. Services are delivered directly to client sales teams through on-site sessions, virtual coaching, and ongoing consulting engagements.

Product overview

Braveheart Sales Performance is a modular sales performance consulting and training platform organized around four core service pillars — Sales Enablement Tools, Sales Training & Development, Sales Hiring System, and Keynote & Conference Speaking — supported by a library of free tools, published books, and white papers. The Sales Enablement Tools module provides process, playbooks, and scorecards for pipeline reliability; Sales Training & Development uses a blended learning approach with online curriculum, live group reinforcement, and one-on-one coaching; the Sales Hiring System offers a four-category candidate assessment framework to reduce mis-hires; and Keynote Speaking provides Gretchen Gordon and team for conference engagements. The company also publishes 'The Happy Sales Manager' book and companion workbook, distributes free resources including the Trade Show Action Plan, Sales Force Grader, and Value Proposition Toolkit, and curates white papers on sales science topics from Objective Management Group and Membrain.

Differentiator

Problem solved

Functional benefit

Brands

• The Happy Sales Manager: A book authored by Gretchen Gordon, President of Braveheart Sales Performance, designed to help sales managers eliminate burnout and frustration and revolutionize their sales leadership strategy. It is an Amazon #1 New Release in Sales & Selling Management.
• The Happy Sales Manager Workbook

Products and services

• Sales Enablement Tools Process, playbooks, and scorecards that enable sales teams to produce reliable pipelines and repeatable results, providing infrastructure and tools for consistent sales execution.
• Sales Training & Development Blended learning sales training combining customized online curriculum, live group reinforcement, and one-on-one coaching to produce behavior change and sales skill improvement for business owners, sales leaders, and salespeople.
• Sales Hiring System A predictable system for identifying, attracting, interviewing, selecting, and onboarding sales professionals who can and will sell, categorizing candidates into four distinct profiles to eliminate bad hires.
• Keynote & Conference Speaking Booking service for Gretchen Gordon and Braveheart team members as dynamic speakers for conferences and events to provide immediate impact on sales teams.
• The Happy Sales Manager (Book) A book by Gretchen Gordon designed for sales managers to eliminate burnout and frustration, covering key competencies, tactical elements, and mindset required for successful sales leadership. Amazon #1 New Release in Sales & Selling Management.
• The Happy Sales Manager Workbook Companion workbook to The Happy Sales Manager book, providing tools and resources for sales managers to apply the book's strategies, including Manager Weekly Texts and exclusive resources.

Quantifiable outcome

• 172% more likely to close business when salespeople uncover budgets (vs. those who don't)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Objective Management Group (OMG)coreTechnology or IntegrationOMG is listed as a 'Proud Partner' on the Braveheart Sales website. The partnership involves using OMG's industry-leading sales assessment tools and databases for evaluating sales professionals, sales managers, systems, and processes. Braveheart accesses OMG's data on 2.2 million+ salespeople for benchmarking and uses their assessment methodology as part of their diagnostic process. OMG's assessments measure competencies including staying in the moment, consultative selling ability, commitment level, and sales DNA factors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RAIN Group: Sales training and consulting firm focused on sales leadership, consultative selling, and virtual selling skills for B2B sales organizations — closely aligned mid-market sales training and coaching offering.
• ValueSelling Associates: Consultative sales training and methodology firm delivering workshops, coaching, and sales process implementation for B2B organizations — comparable methodology-and-coaching model to Braveheart.
• Force Management: B2B sales transformation consultancy offering value-based selling methodology, sales training, and deal coaching for complex enterprise sales — competes in the same mid-market/enterprise training-and-coaching segment.
• Richardson Sales Performance: Sales training and performance improvement firm offering customized sales training, sales coaching, and sales selection solutions to mid-market and enterprise B2B clients — directly comparable services and buyer profile to Braveheart.
• Sandler Training: Global sales training and consulting franchise with a structured methodology for B2B sales transformation, coaching, and sales management development — the closest analog to Braveheart's blended learning, training-plus-coaching delivery model.

Emerging players

• Gong: AI-powered revenue intelligence and sales coaching platform that increasingly competes for the same sales enablement budget as Braveheart, though delivered as a tech subscription rather than custom consulting.

Broad incumbents

• FranklinCovey: Large-scale performance and leadership training company (NYSE: FC) whose sales performance and customer-facing programs overlap with Braveheart's mid-market sales transformation offerings.
• Dale Carnegie Training: Global incumbent in professional training offering sales, leadership, and communication courses; overlaps with Braveheart's sales training pillar but operates a much broader franchise portfolio.
• Korn Ferry (Sales Effectiveness): Global organizational consulting firm whose Korn Ferry Sales (formerly Miller Heiman) division delivers enterprise sales training and sales force effectiveness consulting — a much larger incumbent in the same space.

Others

• Sales Hacker: Community and content platform for B2B sales professionals; not a direct competitor but addresses overlapping buyer personas and overlaps in thought-leadership/content-driven demand generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1863836

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braveheart Sales Performance