Dunmurry Golf Club

What Dunmurry Golf Club does

Dunmurry Golf Club is a private members golf club founded in 1905, operating an 18-hole parkland course on Dunmurry Lane, southwest of Belfast, Northern Ireland. The course is Par 70 at 6,035 yards from the white tees (SSS 69.70, slope 125). The club survived the destruction of its original clubhouse during the 1970s and reopened a new course and clubhouse in 1983, opened by Peter Alliss.

The club's product offering is a traditional golf-and-hospitality bundle: the core 18-hole course is supplemented by a PGA-run Pro Shop (operated by Sam Brown, a coach trained under Michael Bannon) offering equipment retail, club repair, trolley/buggy rental, and Trackman-enabled golf coaching. On-site F&B and event venue operations are outsourced to MJ Catering, which runs the Lounge bar and Park Restaurant (capacity up to 100) and handles weddings, corporate events, and private parties. Membership runs across five tiers — 7-Day (£1,360), 6-Day (£1,150), Student (£460), Social (£240), and Junior (£195) — for the April-to-March playing year, supplemented by seasonal green fees (April–October), society and corporate group packages, and a Stay & Play arrangement with LaMon Country House Hotel.

The business model is a mix of recurring subscription revenue (memberships), transactional revenue (green fees, Pro Shop, Trackman lessons), and event/hospitality revenue (MJ Catering, corporate days). Distribution is direct through the club website and on-site facilities, augmented by third-party booking platforms (brsgolf.com, HowDidiDo.com), Golf Ireland affiliation for handicap and discount cross-referrals, and the hotel channel partner. Technology infrastructure is provided by Club Systems International (website and ClubV1 Members Hub). Governance is by an elected Management Board (Chair Lawrence Patterson, Honorary Secretary Steve Davis, Honorary Treasurer Colm McKenna, plus Men's and Women's Captains and Elected Members), consistent with a member-owned private club structure.

Name

Dunmurry Golf Club

Legal name

Dunmurry Golf Club

Website

https://dunmurrygolfclub.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Dunmurry Golf Club is a private members golf club founded in 1905 in southwest Belfast, Northern Ireland, operating an 18-hole parkland course alongside a PGA-run Pro Shop with Trackman coaching, MJ Catering-run restaurant and event venue, and tiered memberships with green-fee and corporate/society packages.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club memberships
• Parkland golf course
• Society golf packages
• Golf coaching
• Pro shop services

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees across multiple categories including 7-day, 6-day, social, student, and junior memberships. Fees range from £195 to £1,360 annually.
2. Green Fees: Daily play fees charged to visitors, guests, and non-member golfers. Prices vary by day, group size, and membership status (Golf Ireland Member vs Non-Member).
3. Pro Shop Sales: Retail sales of golf equipment, clubs, apparel, and accessories from the on-site pro shop. Services include club repair, trolley and buggy rental.
4. Society and Corporate Golf Days: Package bookings for golf societies and corporate groups including meal deals and golf-only options. Pricing based on party size and day of week.
5. Restaurant and Catering: MJ Catering provides restaurant services including the lounge, park restaurant (up to 100 people), and catering for corporate events, weddings, and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dunmurry Golf Club is a private members' golf club that sells access to its 18-hole parkland course (Par 70, 6,035 yards) through membership subscriptions, visitor green fees, and society/corporate group packages. It also runs an on-site PGA-operated Pro Shop (equipment, rental, repairs, Trackman coaching) and an on-site restaurant and event catering operation (MJ Catering) hosting weddings, corporate events, and celebrations for up to 100 guests.

Product overview

Dunmurry Golf Club operates as a traditional golf club offering an 18-hole parkland course as its core product, supplemented by a Pro Shop operated by PGA professional Sam Brown, on-site restaurant catering by MJ Catering, and various membership and pay-to-play green fee options. The club provides society and corporate golf packages, coaching services using Trackman technology, and multiple membership categories ranging from full 7-day access to social-only memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course An 18-hole parkland golf course with Par 70, located on Dunmurry Lane southwest of Belfast. Rated 69.70 with a slope of 125 from the white tees and measuring 6,035 yards (Out 3,131 yards Par 35, In 2,904 yards Par 35). Course is renowned for its excellent layout and superb playing conditions and is open with current status shown on the club website.
• Pro Shop and Coaching Services Full-service on-site pro shop operated by Sam Brown PGA, offering golf equipment from brands including TaylorMade, Titleist, Ping, Footjoy, Galvin Green, Green Lamb, Proquip and Powakaddy, plus club repair, electric trolley (with GPS) and pull trolley rental, buggy rental, and golf coaching using Trackman launch-monitor and ball-flight analysis with personalised screencast recordings.
• Restaurant and Event Catering On-site restaurant, lounge bar and event catering operated by MJ Catering, featuring the Lounge and the Park Restaurant accommodating up to 100 guests with balcony views over the golf course. Services include casual dining for members and guests, as well as weddings, corporate events, business meetings and private parties.
• Society and Corporate Golf Packages Group golf packages for societies, corporate clients and charities covering 12+ players, with tiered pricing by party size (12-18, 19-26, 27+) and a choice of Meal Deal or Golf Only options across both weekday and Sunday slots in the April-October season. Available via direct booking through the Pro Shop.
• Golf Club Memberships Annual club membership with five tiers for the April 2026 to March 2027 season: 7-Day (£1,360, unlimited 7-day access), 6-Day (£1,150, excludes Sundays), Social (£240, social-only), Student (£460), and Junior (£195, ages 16-18).
• Visitor Green Fees Pay-as-you-play green fee rounds for visitors and guests during the April-October season, with rates varying by day (weekday vs Sunday), party size, and Golf Ireland membership status. Guest rate requires accompaniment by a member; junior rate available for ages 16-18.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MJ CateringcoreOthersMJ Catering provides all restaurant and catering services at Dunmurry Golf Club, operating the Lounge bar and Park Restaurant (capacity up to 100 people). They provide menus, social events, and catering for corporate events, weddings, and private parties. Restaurant can accommodate business meetings, celebrations, and has balcony views over the golf course.
• Club Systems International LtdcoreTechnology or IntegrationClub Systems International provides and hosts the club website platform (dunmurrygolfclub.com). They are a specialist provider of club management technology solutions for golf clubs.
• brsgolf.comcoreTechnology or IntegrationOnline tee time booking platform for visitors and members. Provides Member Booking and Visitor Booking portals, as well as Open Competitions listings accessible through the club website.
• Golf IrelandcoreStrategic or Co-development PartnerGoverning body for golf in Ireland. Dunmurry Golf Club is affiliated and operates under Golf Ireland rules and dress code regulations. Golf Ireland members receive discounted green fees at the club.
• Michael Bannon Golf AcademyminorOthersMichael Bannon, coach to Rory McIlroy, trained Sam Brown during his PGA training at Bangor Golf Club. Sam Brown continues coaching methodology influenced by his training under Michael Bannon.
• LaMon Country House Hotel (Stay & Play)minorChannel Partner/ Reseller/ DistributorPartner hotel for Stay & Play packages. LaMon Country House Hotel offers accommodation combined with golf at Dunmurry Golf Club, targeting visiting golfers and tourists.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Royal Portrush Golf Club: Premier championship links in Northern Ireland and The Open host; not a direct daily competitor but a regional incumbent that anchors tourism golf demand and competes for society/corporate bookings.
• Galgorm Castle Golf Club: Larger resort-style golf operation in Northern Ireland with on-site accommodation, F&B, and event facilities; broader incumbent that overlaps Dunmurry on society/corporate and Stay & Play demand.

Direct peers

• Holywood Golf Club: Members' parkland club near Belfast operating on a similar subscription, green-fee, and society model; Sam Brown is also a former junior member here, evidencing direct competitive overlap for golfers in the Greater Belfast catchment.
• Ardglass Golf Club: Coastal parkland members' club in Northern Ireland; comparable society/corporate package pricing and visitor green-fee model in the same regional tourism funnel.
• Kirkistown Castle Golf Club: Links-style members' club in County Down with green-fee and society offerings; comparable in scale and member-club governance structure to Dunmurry.
• Malone Golf Club: Parkland members' golf club in the Belfast area with 18-hole course, membership tiers, society packages, and pro shop — directly comparable operating model and customer base to Dunmurry.
• Royal Belfast Golf Club: Historic Northern Ireland parkland club on the outskirts of Belfast; comparable membership-driven 18-hole parkland operations and Dunmurry's PGA Professional Sam Brown is a former junior member.
• Bangor Golf Club: Northern Ireland parkland club where Sam Brown completed his PGA training; similar membership and visitor green-fee model in the same regional market.

Emerging players

• Lough Erne Resort: Northern Ireland luxury golf resort with on-site accommodation and multiple course options; overlaps Dunmurry on Stay & Play and corporate hospitality demand from Belfast-based buyers.

Regional players

• Slieve Russell Hotel Golf & Country Club: Hotel-and-golf resort in the Republic of Ireland catering to society and corporate bookings; comparable offering structure but located in a different catchment and therefore not a direct Belfast competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DunmurryGolf
• Facebookfacebook.com/DGCBELFAST
• Instagraminstagram.com/sambpga
• LinkedInlinkedin.com/company/dunmurry-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunmurry Golf Club