What Beemoov does

Beemoov SARL is a privately held French free-to-play game studio founded in 2006 (originally as Web-Expect SARL) in Nantes, France, operating with 51-100 employees and a stated SARL capital of 200,000€. The company develops and publishes browser-based and mobile virtual games — chiefly dating simulations, fantasy adventure, and fashion/lifestyle titles — targeting teenage girls and young women. Its core franchises include Amour Sucré (and its English-language counterpart My Candy Love, German Sweet Amoris, and additional localized variants), Eldarya, Moonlight Lovers, Le Secret d'Henri, and Ma Bimbo, with the portfolio encompassing 127 million+ registered players across roughly 10 language markets and 302,568 concurrent players online as of the most recent site snapshot.

Distribution is direct-to-consumer through the company's own websites (e.g., amoursucre.com, eldarya.fr, ma-bimbo.com) and native iOS/Android apps, supplemented by a self-developed advertising network, the "Beemoov Network," which sells display advertising directly via Google DFP with detailed demographic and geographic targeting. Monetization is freemium: games are free to play, with revenue generated through a combination of the in-house ad network (CPM/CPC), in-game virtual goods purchases (freemium microtransactions), and the implicit value of the registered-player audience as an advertising inventory asset. The company has historically grown via a mix of organic product launches (Ma Bimbo in 2007, Amour Sucré in 2011, Eldarya in 2014) and a handful of small bolt-on acquisitions (Space Fight, Cromimi, Secteur 18 between 2008-2010).

The business is founder-led by co-founders Benoit Guihard and Jean-Philippe Tessier (co-directors of publication), with no disclosed institutional investors, no parent company, and no identified external funding rounds. Hosting is outsourced to OVH SAS. Products are released episodically to sustain engagement, with a major franchise refresh (Amour Sucré NewGen) launched in April 2024 and ongoing episodic content updates continuing into 2026. Two-thirds of registered users were international as of 2014, indicating meaningful — though early — globalization of the audience.

Name

Beemoov

Legal name

Beemoov SARL

Website

https://beemoov.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Beemoov SARL is a French free-to-play browser and mobile game publisher, founded 2006 in Nantes, specializing in dating simulations, fantasy adventure, and lifestyle games aimed at teenage and young adult female audiences worldwide, monetized through in-app purchases and its in-house Beemoov advertising network.

Ownership category

akta.pro rank

Product category

Casual Free-to-Play Browser and Mobile Games

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

• Free-to-play games
• Dating simulation games
• Virtual fashion games
• Mobile browser gaming
• Casual social games

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising: The Beemoov Network monetizes its audience through display advertising campaigns, sold directly. CPM/CPC models with geotargeting, gender, age, and language targeting capabilities. Data and statistics provided through Google DFP.
2. In-game Purchases: Virtual goods and in-game items likely generate revenue through microtransactions within the free-to-play games.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Beemoov is a French game creation and publishing studio that develops and operates free-to-play virtual games on web browsers and mobile devices, including dating simulations (Amour Sucré, Amour Sucré NewGen, Moonlight Lovers), fashion/lifestyle games (Ma Bimbo), and fantasy adventures (Eldarya, Le Secret d'Henri). The studio monetizes its 127M+ registered-player community primarily through in-game advertising on the Beemoov Network and through virtual goods purchases within the games.

Product overview

Beemoov is a French free-to-play virtual game publishing studio operating across web browsers and mobile platforms. The company manages a portfolio of games primarily targeting teenage girls and young women, including dating simulation games (Amour Sucré and its international variants like My Candy Love, Sweet Amoris), fashion/lifestyle games (Ma Bimbo), fantasy adventure games (Eldarya), and various other themed virtual worlds (Moonlight Lovers, Le Secret d'Henri). The portfolio spans over 127 million registered players across French, English, German, Spanish, Polish, Finnish, Russian, Japanese, and other language versions. Beemoov generates revenue through in-game virtual goods purchases and advertising across its Beemoov Network.

Differentiator

Problem solved

Functional benefit

Brands

• Amour Sucré: First dating virtual game published by Beemoov, where players create their own romantic story.
• Eldarya
• Ma Bimbo
• Moonlight Lovers
• Le Secret d'Henri

Products and services

• Amour Sucré Free-to-play virtual dating simulation game where players create their own story and live a unique romance with customizable characters.
• Amour Sucré NewGen Next-generation remake of the original Amour Sucré dating simulation with updated graphics, new characters, and a reimagined storyline set in a modern office environment.
• Eldarya Free-to-play fantasy adventure game where players must protect the citadel of Eldarya from threats, featuring magical elements and character customization.
• Moonlight Lovers

Quantifiable outcome

• 127 million+ registered players
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• OVH SAScoreTechnology or IntegrationOVH SAS provides hosting services for the Beemoov network infrastructure. OVH is a major European hosting provider headquartered in Roubaix, France, with capital of 10,000,000€.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Voltage Entertainment USA: Voltage USA specializes in otome and romance visual novels for Western audiences, the same sub-genre pioneered by Beemoov's Amour Sucré. It is a direct competitor in the localized dating-sim category with overlapping customer base and episodic content model.
• Crazy Maple Studio: Crazy Maple Studio produces Chapter Interactive Stories, a free-to-play mobile interactive fiction app with episodic releases and in-app purchases aimed at female readers. It directly overlaps with Beemoov's Amour Sucré and Eldarya franchises on gameplay, monetization, and target demographic.
• Pixelberry Studios: Pixelberry, a subsidiary of Ubisoft, publishes Choices: Stories You Play, a mobile interactive-fiction game with branching narratives and IAP monetization targeting a similar teen/young-adult female demographic. Its narrative game mechanics closely mirror Beemoov's dating-sim and romance portfolio.
• Pocket Gems: Pocket Gems publishes Episode, an interactive storytelling platform with a similar free-to-play model, episodic content, and a heavy skew toward female teen/young-adult audiences. It is the most direct Western peer to Beemoov in interactive narrative casual gaming.
• MiTale: MiTale is an Italian mobile studio that publishes otome-style dating simulation games in multiple languages, with a comparable target audience and monetization approach. It overlaps with Beemoov on genre, demographic, and European roots.

Broad incumbents

• Outfit7: Outfit7 (Talking Tom, My Talking Angela) is a large casual mobile publisher with a broad portfolio and heavy reliance on advertising and IAP. While its audience skews younger and broader, its monetization and mobile-publishing scale are comparable infrastructure to what Beemoov has built on the web.
• Zynga: Zynga is a large incumbent publisher of casual free-to-play mobile and browser games with advertising and IAP monetization. While broader in genre than Beemoov, its free-to-play casual playbook, ad-tech stack, and demographic reach are highly comparable.
• Ludia: Ludia is a mobile-first casual publisher (Jurassic World, Family Guy) operating under the same free-to-play, ad-supported and IAP model targeting mass-market Western audiences. It represents a broader-incumbent comparison point for casual game publishing economics.
• Ubisoft: Ubisoft is a major global game publisher and parent of Pixelberry. As a broad incumbent in interactive entertainment, it competes indirectly through its narrative-driven franchises and mobile publishing operations that overlap Beemoov's audience.

Regional players

• Scripta Interactive: Scripta Interactive is a Latin American interactive fiction publisher that produces mobile romance and otome-style stories in Portuguese and Spanish. It is comparable to Beemoov on genre and demographic but serves primarily Brazilian and Latin American markets rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beemoov
• Facebookfacebook.com/beemoov

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beemoov