IVF Matters
IVF Matters is a UK private fertility clinic operating from Harley Street, London, and online nationwide, offering IVF, ICSI, egg freezing, IUI, and related diagnostics under an HFEA-regulated satellite model led by Dr Irfana Koita.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IVF Matters does
IVF Matters is a UK-based private fertility clinic that combines a physical consultation and treatment presence on Harley Street, London, with a digital-first model offering online fertility consultations, diagnostic services, and lab/ultrasound access across the country. The clinic operates as an HFEA-registered satellite clinic of TFP Boston Place Clinic, which provides the regulatory framework required to deliver assisted reproduction treatments in the UK. Founded in 2016 by Dr Irfana Koita (FRCOG), the clinic's service portfolio spans IVF and ICSI, intrauterine insemination, ovulation induction, preimplantation genetic testing, frozen embryo transfer, egg/sperm/embryo freezing, and a growing set of preconception, pregnancy, and NIPT services, supported by specialist consultations in andrology, nutrition, endocrinology, genetics, and counselling.
The core technology and distribution model is built around self-referral patient acquisition through a free 30-minute advisory call, a Shopify-based e-commerce and booking platform, online fertility assessment questionnaires, and a UK-wide network of partner laboratories and ultrasound providers — avoiding the need for patients to travel to London for every step. Treatments are sold as all-inclusive fixed-price packages with no public list pricing, and patient financing is offered through in-house 12-month plans and a Kandoo partnership extending terms up to seven years. The clinic is a small, founder-led business (11–50 employees) with no disclosed institutional funding; it markets primarily through social media, YouTube patient testimonials, affiliate referrals, and earned media in major UK outlets. Reported clinical performance — 47% IVF and 50% FET success rates for patients aged 30–43 (2022–2024) versus UK averages of 25% and 33% — is the central marketing claim.
IVF Matters firmographics
Firmographics- Name
- IVF Matters
- Legal name
- IVF Matters
- Website
- https://ivfmatters.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IVF Matters is a UK private fertility clinic operating from Harley Street, London, and online nationwide, offering IVF, ICSI, egg freezing, IUI, and related diagnostics under an HFEA-regulated satellite model led by Dr Irfana Koita.
- Ownership category
- akta.pro rank
IVF Matters industry classification
Industry- Product category
- Fertility Clinic Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)
Keywords
Where IVF Matters is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IVF Matters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fertility Consultations: Individual consultation fees for Fertility, Andrology, Nutrition, Counselling, Endocrinology, and Genetics consultations. Available both in-person at Harley Street and online.
- Fertility Treatment Packages: All-inclusive fixed-price treatment packages covering IVF, ICSI, egg freezing, IUI, ovulation induction, PGT, and FET. These constitute the primary revenue stream.
- Diagnostic Testing: Revenue from fertility tests including ultrasound scans, hormone tests, semen analysis, miscarriage panels, and fertility MOTs for both male and female patients.
- Payment Plan Financing: Partnership with Kandoo and own monthly payment plans allows patients to spread costs over 12 months to 7 years. IVF Matters earns revenue from the full treatment cost while offering financing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Advisory Call |
| Unit Pricing | Pay-as-you-go | Consultation Services |
| Unit Pricing | Pay-as-you-go | Fertility MOT Packages |
| One time/ perpetual license | Multi-year contract | All-Inclusive IVF Treatment Packages |
| Subscription | Monthly | Payment Plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
IVF Matters product offering
Product offeringCore offering
IVF Matters is a private fertility clinic offering IVF, ICSI, IUI, ovulation induction, PGT, and frozen embryo transfer treatments, alongside fertility preservation services (egg, sperm, and embryo freezing). The clinic combines in-person consultations at its London Harley Street location with UK-wide online consultations, diagnostic testing, and specialist consultations (fertility, andrology, nutrition, counselling, endocrinology, and genetics).
Product overview
IVF Matters is a private fertility and IVF clinic operating as a hybrid model offering both in-person consultations at their Harley Street London clinic and online services UK-wide. The core treatment portfolio includes IVF & ICSI, intrauterine insemination (IUI), ovulation induction, preimplantation genetic testing (PGT), and frozen embryo transfer (FET). The clinic provides fertility preservation through sperm, embryo, and egg freezing services. Supporting the treatment offerings is a comprehensive range of diagnostic services including fertility ultrasound, hormone testing, semen analysis, and miscarriage screening. The clinic also offers specialist consultations across fertility, andrology, nutrition, counselling, endocrinology, and genetics. Additional services include preconception advice through the Prep4Pregnancy subscription program, pregnancy support including early pregnancy scans and NIPT testing, and female fertility fitness assessments (Female MOT). The clinic operates with fixed-price treatment packages and offers finance options including short-term interest-free and long-term payment plans.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 47% IVF success rate for patients aged 30-43 (vs 25% UK average)
- +2 more outcomes
Companies that use IVF Matters
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
IVF Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
IVF Matters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TFP Boston Place CliniccoreTFP Boston Place Clinic in London serves as the HFEA-registered parent clinic for IVF Matters. IVF Matters operates as an HFEA-registered satellite clinic under this partnership, allowing them to provide regulated fertility treatments while expanding access through their online model.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
IVF Matters competitors and assessment
Company assessmentEmerging players
- Gaia (formerly Béa Fertility): UK fertility startup offering at-home and clinic-supported treatments plus online consultations. Comparable as a digital-first fertility brand targeting earlier-stage patients.
- Apricity: UK-based online fertility clinic offering remote consultations and treatment coordination. Comparable to IVF Matters' digital-first model and shared emphasis on online patient experience.
Direct peers
- CREATE Fertility: One of the largest UK private fertility clinic chains, offering IVF, IUI, egg freezing, and natural/mild IVF. Direct competitor in the UK private fertility market with multiple clinic locations.
- Manchester Fertility: UK private fertility clinic offering IVF, ICSI, egg/embryo freezing, and donor treatments. Comparable as a regional private clinic competing for UK self-pay patients.
- The Lister Fertility Clinic: Established London-based private fertility clinic offering a full range of IVF and fertility treatments. Comparable on Harley Street location and premium private patient positioning.
- Bourn Hall Clinic: Historic UK fertility clinic (founded as the world's first IVF clinic) offering IVF, ICSI, and fertility preservation. Comparable in scope of treatments and private patient focus.
- CARE Fertility: Major UK private fertility clinic network providing IVF, ICSI, PGT, and egg freezing across multiple sites. Direct competitor focused on the same self-pay and NHS-funded private patient segments.
- TFP Boston Place Clinic: HFEA-registered parent clinic of IVF Matters and part of the TFP Fertility UK network. Closely comparable as the regulated clinical partner providing embryology and laboratory services.
- London Women's Clinic: London-based private fertility and women's health clinic offering IVF, IUI, donor programs, and egg freezing. Directly competes for the same London private patient base.
Regional players
- Kindbody: US-based fertility clinic and employer-benefits platform with a tech-enabled care model. Comparable business model (digital-first fertility, fixed packages, employer channel) but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
IVF Matters social profiles
Digital presenceIVF Matters compliance and trust
Trust signalCompliance1 record
IVF Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
IVF Matters leadership team
Management profileNumber of profiles
Profiles1 record
IVF Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IVF Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IVF Matters
What does IVF Matters do?
IVF Matters is a private fertility clinic offering IVF, ICSI, IUI, ovulation induction, PGT, and frozen embryo transfer treatments, alongside fertility preservation services (egg, sperm, and embryo freezing). The clinic combines in-person consultations at its London Harley Street location with UK-wide online consultations, diagnostic testing, and specialist consultations (fertility, andrology, nutrition, counselling, endocrinology, and genetics).
Is IVF Matters a public or private company?
IVF Matters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IVF Matters founded?
IVF Matters was founded in 2016. It employs 11 to 50 people.
Where is IVF Matters based?
IVF Matters is headquartered in London, United Kingdom, in the Europe region.
How does IVF Matters make money?
Four revenue lines are on record. Fertility Consultations are the primary driver. The others are fertility Treatment Packages, diagnostic Testing and payment Plan Financing.
Who are IVF Matters's main competitors?
Emerging players on record are Gaia (formerly Béa Fertility) and Apricity. Direct peers are CREATE Fertility, Manchester Fertility, The Lister Fertility Clinic, Bourn Hall Clinic, CARE Fertility, TFP Boston Place Clinic and London Women's Clinic. Kindbody is listed as a regional player.
Does IVF Matters have an API?
No public API is recorded for IVF Matters.
What industry is IVF Matters in?
IVF Matters's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 621410 and its SIC code is 8011.