What Floorz does

Floorz is a Denver-based commercial flooring subcontractor that installs resilient (vinyl), ceramic, carpet tile, wood, polished concrete, and resinous flooring systems for healthcare, higher education, corporate workplace, hospitality, government, and life-sciences clients across Colorado. The company positions itself as a specialist rather than a generalist, drawing on tenured flooring experts placed in every role and department, with 'education as the cornerstone' of its mission, and it supplements internal capacity through the Floorz Certified Install Program, which trains and certifies subcontractor partners with discipline-specific credentials. Revenue is generated on a project-by-project professional services basis via direct, contact-driven engagement with enterprise and institutional buyers; pricing is not publicly disclosed and is quoted per project based on scope, materials, square footage, and installation complexity.

Notable reference projects include the 300,000 sq ft SCL Lutheran Hospital, the Colorado State University Spur Campus, Aims Community College, the Le Colonial restaurant in Cherry Creek, an Alteryx workspace, and the Westmoreland Mining headquarters relocation. Floorz operates as one studio within the elements of place design and construction collective, alongside sister studios in experiential design, workplace research, furniture, boutique interiors, and prefab construction, and holds a certified women-owned business designation usable as a procurement lever. The go-to-market is consultative and direct-to-customer with project-based CTAs, supported by a portfolio of case studies and a subcontractor-recruitment channel around the certified install program.

Name

Floorz

Legal name

Floorz

Website

https://floorz.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Floorz is a Denver-based commercial flooring subcontractor that installs resilient, ceramic, carpet tile, wood, polished concrete, and resinous flooring for healthcare, higher education, corporate, hospitality, government, and life-sciences clients across Colorado, operating as a studio within the elements of place collective.

Ownership category

akta.pro rank

Product category

Commercial Flooring Installation Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

Keywords

• Commercial flooring installation
• Flooring subcontractor services
• Resilient and ceramic flooring
• Carpet tile installation
• Polished concrete flooring

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Flooring Installation Services: Project-based commercial flooring installation services for commercial clients including healthcare facilities, educational institutions, hospitality venues, corporate offices, and government buildings. Revenue is generated through direct project contracts for flooring installation, with specialization in complex, high-traffic environments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Floorz is a commercial flooring subcontractor studio specializing in precision installation across six product categories: resilient (vinyl), ceramic, carpet tile, wood, polished concrete, and resinous flooring. The company serves healthcare, education, corporate, hospitality, government, and life sciences clients through project-based contracts. It supports installation quality via the Floorz Certified Install Program, which trains and certifies subcontractor partners with specialty certificates tailored to flooring types.

Product overview

Floorz is a commercial flooring studio and subcontractor specializing in precision flooring installations for commercial spaces. The company operates as a collective of flooring specialists (not generalists) offering six distinct flooring product categories: Resilient (vinyl), Ceramic, Carpet tile, Wood, Polished concrete, and Resinous flooring. These products serve diverse commercial environments including corporate workplaces, healthcare facilities, educational institutions, and hospitality spaces. The portfolio is supported by the Floorz Certified Install Program, which provides training and certification for subcontractor partners to ensure quality craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Resilient (Vinyl) Flooring Installation Vinyl-based resilient flooring installation for commercial spaces, providing durability and aesthetic appeal for high-traffic environments such as healthcare and education facilities.
• Ceramic Flooring Installation Ceramic tile flooring installations for commercial applications, delivering durability and design flexibility for settings such as healthcare facilities, restaurants, and educational buildings.
• Carpet Tile Installation Carpet tile installation for commercial environments, offering design flexibility and ease of maintenance for corporate workplaces and learning environments.
• Wood Flooring Installation Custom wood flooring installation for commercial spaces, including custom wood installations featured in projects such as the CSU Spur Campus.
• Polished Concrete Flooring Installation High-gloss polished concrete flooring installation for modern commercial and educational spaces, as demonstrated in the Colorado State University Spur Campus project across three buildings.
• Resinous Flooring Installation Resinous flooring system installation for commercial applications requiring seamless, durable surface solutions.
• Floorz Certified Install Program A specialized certification program for subcontractor partners that trains and certifies installers with specialized certificates of completion tailored to flooring specialization types.

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Elements of Place (Parent Brand)coreStrategic or Co-development PartnerFloorz operates as a studio within the 'elements of place' brand family, part of the 'build experience' alongside the 'constructive' prefab construction studio. Elements of place is a design and construction collective comprising multiple studios: 3d-identity (experiential design), peoplelab (workplace research), slate (furniture design), marke (boutique interiors), and constructive (prefab construction).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mannington Mills: US-based commercial flooring manufacturer with strong resilient, carpet, and rubber lines sold into healthcare, education, and corporate. Comparable to Floorz as a broad incumbent supplying the same materials that Floorz installs, and competing in the same specification-driven bids.
• Mohawk Industries: Largest US flooring manufacturer with broad commercial coverage across carpet, resilient, ceramic, and wood. Comparable to Floorz as a vertically integrated competitor whose commercial division (Mohawk Group) can supply and install the same material categories Floorz specializes in.
• Armstrong Flooring: Long-established US manufacturer of resilient, LVT, and sheet vinyl flooring with commercial focus. Comparable to Floorz as a broad incumbent whose commercial product portfolio directly overlaps the resilient and LVT categories Floorz installs most often.
• Patcraft (Shaw Contract): Shaw Industries' commercial specification brand for carpet tile, resilient, and hard-surface flooring. Comparable to Floorz as a broad commercial incumbent with deep penetration in the same healthcare, education, and corporate specification processes Floorz bids into.
• Interface: Global leader in modular commercial carpet tile and resilient flooring (including the nora rubber brand). Comparable to Floorz because Interface sells into the same corporate workplace, healthcare, and higher education segments and increasingly bundles specification, supply, and installation.
• Shaw Industries Group: Largest US carpet manufacturer and a Berkshire Hathaway-owned broad commercial flooring incumbent. Comparable because Shaw Contract and Patcraft divisions serve the same healthcare, education, and corporate end markets that Floorz targets, often acting as both product supplier and competing installer.
• Engineered Floors (EF Contract): US commercial carpet manufacturer with a growing hard-surface and modular tile business. Comparable to Floorz as a broad commercial incumbent serving healthcare, education, hospitality, and corporate end markets with the same installation-adjacent product mix.
• Tarkett: Global flooring manufacturer with major commercial resilient, vinyl, and carpet tile lines. Comparable to Floorz as a broad incumbent serving the same commercial verticals (healthcare, education, hospitality, corporate) and competing on the same six flooring categories.

Emerging players

• J+J Flooring Group: US commercial carpet tile manufacturer (Engineered Floors subsidiary) focused on corporate, healthcare, and education. Comparable to Floorz as a commercial specification player targeting the same end markets with modular carpet and resilient product, often as a competing supply-and-install bidder.

Direct peers

• Starnet Worldwide Commercial Flooring Partnership: Cooperative of independent commercial flooring contractors across the US and Canada. Most direct peer to Floorz's model: a network of specialty installers serving the same healthcare, education, and corporate end markets, with shared quality programs analogous to Floorz's Certified Install Program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Floorzco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorz