Flightpath Strategy

What Flightpath Strategy does

Flightpath Strategy Pty Ltd is an Australian strategic marketing and innovation consultancy co-founded by David Rebetzke and Londa Rebetzke. The firm positions itself as a senior marketing and innovation partner for ambitious businesses, delivering brand strategy, innovation and new product development (NPD), fractional CMO support, and international market expansion services. Engagements are executed via three delivery models: bespoke project-based consulting, embedded day-to-day consultant integration into client teams, and facilitated workshops (including the productised TrendTrek workshop). Its core 'technology' is human expertise and proprietary methodologies such as the 'Brand Positioning Cockpit' workshop framework; no software platform, AI capability, or digital product is disclosed.

The business operates a hybrid go-to-market targeting both enterprise FMCG clients (Unilever, Nestle, Blackmores, Rexona, Toll, Neverfail, Schmidts, Uncle Tobys, Australian Vinegar, MLA/Australian Beef, Visis) and SMEs/startups needing senior marketing leadership without a full-time hire. Revenue is generated through professional services engagements (project-based) and a recurring fractional CMO subscription model, with TrendTrek sold as a discrete one-time engagement. Customer logos span food and beverage, personal care, supplements, logistics, and sports/entertainment.

The firm is privately held, founder-owned, bootstrapped, and incorporated in Australia with no disclosed institutional investment, M&A activity, or international offices. Geographic reach is anchored in Australia with documented cross-border work into India (Chennai Bulls Rugby Premier League) and South East Asia (Australian Vinegar expansion). The company is actively operating with a current 2025 website and ongoing content marketing across a broad social channel stack.

Name

Flightpath Strategy

Legal name

Flightpath Strategy Pty Ltd

Website

https://flightpathstrategy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flightpath Strategy is an Australian strategic marketing and innovation consultancy offering brand strategy, innovation/NPD, fractional CMO, and market expansion services to enterprise FMCG brands and growth-stage SMEs across Australia and global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Consulting Services: Project-based strategic marketing and innovation consulting engagements. Services include brand strategy, innovation workshops, and capability building delivered through tailored solutions.
2. Fractional CMO Services: Ongoing senior marketing leadership support delivered flexibly - ranging from part-time (1 day per week) to full-time project engagements. Provides scalable marketing expertise without full-time hiring commitment.
3. TrendTrek Workshop Product: Structured workshop product offering trend inspiration, curated global intelligence, and facilitated ideation sessions. Sold as a discrete engagement with tangible outputs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Flightpath Strategy is a strategic marketing and innovation consultancy that helps ambitious brands sharpen positioning, accelerate innovation pipelines, and expand into new markets. Core offerings include Brand Strategy, Innovation and new product development, Capability-building workshops, Fractional CMO engagements, and Market Expansion advisory. The firm also sells a discrete workshop product called TrendTrek that delivers curated global trend intelligence for client ideation sessions.

Product overview

Flightpath Strategy is a strategic marketing and innovation consultancy offering a portfolio of professional services and one named product. The core offerings include Brand Strategy, Innovation and NPD, Fractional CMO services, and Market Expansion services. These are delivered through project-based engagements, workshops, and embedded team support. The company's named product is TrendTrek, an immersive trend inspiration workshop designed to spark new thinking and commercial ideas for growth.

Differentiator

Problem solved

Functional benefit

Brands

• TrendTrek: An immersive, high-energy trend inspiration workshop designed to spark bold new thinking and fresh commercial ideas. Curates and delivers the latest global and category-shaping trends across industries, markets, and geographies.

Products and services

• Brand Strategy Helps teams strengthen brand positioning and develop strategies to engage customers effectively, delivered through project engagements and tailored strategy workshops.
• Innovation Consulting Works with teams to enhance innovation skills, drive growth, and generate ideas that translate into sustainable business growth through workshops and sprint engagements.
• Capability Building Guides teams through customised strategy workshops to generate innovative ideas, strengthen internal marketing capability, and translate insights into sustainable business growth.
• Fractional CMO Service Provides senior marketing leadership support on a flexible basis, ranging from part-time (one day per week) to full-time project engagements, offering scalable marketing expertise without a full-time executive hire.
• Market Expansion Advisory Supports brands assessing and entering new international markets through country assessment, consumer research, and distribution strategy development.
• TrendTrek Immersive, high-energy trend inspiration workshop that curates and delivers the latest global and category-shaping trends across industries, markets, and geographies to spark bold new thinking and fresh commercial ideas for marketing and innovation teams.

Quantifiable outcome

• 100+ concepts generated in single innovation workshop engagement
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Liquid: Brand strategy and innovation consultancy delivering brand positioning, consumer insight, and innovation programs to enterprise clients — comparable mix of strategy and innovation work.
• Hall & Partners: Brand strategy and consumer insights consultancy working with global brands — comparable in strategic brand focus and enterprise client base, particularly in FMCG.
• Prophet: Brand and marketing-led growth consultancy serving global enterprises with brand strategy, innovation, and customer experience work — directly comparable in service offering and target buyer.
• Lippincott: Brand strategy and corporate identity consultancy serving large global brands — comparable in service depth, client caliber, and strategic brand focus to Flightpath.
• Siegel+Gale: Brand strategy, naming, and design consultancy working with enterprise clients — closely comparable in brand positioning and simplification focus to Flightpath's Brand Positioning Cockpit methodology.
• Wolff Olins: Global brand consultancy providing brand strategy, experience, and innovation services to enterprise clients — directly comparable category, scope, and client tier to Flightpath.
• Interbrand: Global brand strategy consultancy offering brand positioning, innovation, and naming services to enterprise clients across industries — directly comparable to Flightpath's core offering and target market.
• Landor & Fitch: Brand consulting and design firm delivering brand strategy, experience design, and innovation engagements to global enterprises — directly comparable service mix and client type to Flightpath.
• Superunion (formerly The Brand Union): WPP-owned brand and design consultancy offering brand strategy, innovation, and naming — closely comparable in service breadth and enterprise focus.

Regional players

• Thinkerbell: Australian-founded creative and brand strategy agency known for measurable brand and marketing outcomes — comparable in service mix and Australian market focus, though heavier on creative execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flightpath Strategy