Parklands Veterinary Group

What Parklands Veterinary Group does

Parklands Veterinary Group is a multi-site veterinary practice operating across Northern Ireland through five branches: Dungannon (headquarters), Cookstown, Portglenone, Drumahoe, and Aughnacloy. The practice serves a diverse customer base spanning companion animal owners (dogs, cats, rabbits), livestock producers (dairy, beef, sheep, goats), pig and poultry businesses, and equine owners. It operates a departmental structure — Small Animal, Farm, Equine, Pig, and Poultry — with dedicated clinical teams and 24/7 small animal emergency coverage at three branches plus a 24/7 mobile emergency service for farm animals and horses.

The technical foundation includes on-site digital radiography, ultrasound with colour flow doppler, video endoscopy, and an in-house laboratory supporting biochemistry, haematology, and faecal worm egg counts. The practice is RCVS-accredited and serves as a veterinary nurse training centre, and it operates a certificate-led referral service in medicine, orthopaedic surgery, soft tissue surgery, and ophthalmology. The marketing stack comprises a website, organic social on Facebook and Instagram, and the Vetstoria online booking platform.

The business model is professional services fee-for-service, with pay-as-you-go consultations (£39.26–£144.70 depending on type and out-of-hours status), procedural pricing (e.g., dog castration from £176.93, bitch spay from £244.87), and a subscription Pet Health Plan priced at £13–£30.50 per month for preventative care. Revenue is generated across five species verticals and is open to both registered clients and non-clients for emergency cases. The practice is part of the VetPartners corporate family and is registered as Parklands Veterinary Limited in Northern Ireland.

Name

Parklands Veterinary Group

Legal name

Parklands Veterinary Limited

Website

https://parklandsvets.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Parklands Veterinary Group is a multi-site veterinary practice across Northern Ireland (Dungannon, Cookstown, Portglenone, Drumahoe, Aughnacloy) serving pet owners, farmers, pig and poultry producers, and equine clients with 24/7 emergency services and a subscription Pet Health Plan.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Support Activities for Animal Production (1152)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK)

akta.pro secondary industries

Livestock & Farm Animal Veterinary Services (AFAEANAB), Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE), Mobile & Emergency Veterinary Services (AFAEANAH), Nutrition & Production Medicine Advisory (Transition Cow, Performance Optimization) (AFACADAI)

Keywords

• Veterinary services
• Small animal care
• Farm animal health
• Equine veterinary
• Emergency veterinary care

Headquarters

HQ city

Cookstown

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Veterinary Consultation and Treatment Services: Revenue generated from consultation fees, medical treatments, surgical procedures, and emergency services for small animals, farm animals, horses, pigs, and poultry

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Parklands Veterinary Group is a multi-site departmental veterinary practice providing comprehensive veterinary services across small animals, farm animals, horses, pigs, and poultry throughout Northern Ireland. The practice operates five branches and offers routine consultations, diagnostics, surgery, referrals, preventative health plans, and 24/7 emergency care with a mobile emergency service for farm and equine clients.

Product overview

Parklands Veterinary Group is a multi-site veterinary practice offering a departmentalised service structure with five dedicated branches (Dungannon, Cookstown, Portglenone, Drumahoe, Aughnacloy) across Northern Ireland. The group operates four core service departments: Small Animal/Pet Care Services (with referral capabilities in medicine, orthopaedics, soft tissue surgery, and ophthalmology), Farm Services (covering dairy, beef, sheep, and smallholders), Equine Services, and specialised Pig and Poultry Services. The Pet Health Plan subscription product provides preventative healthcare coverage. All sites offer routine and emergency services, with three branches providing 24/7 small animal emergency cover and a mobile farm/equine emergency service operating around the clock. The practice is part of the VetPartners family.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Care Services Comprehensive small animal veterinary services for dogs, cats, and small animals including routine care (vaccinations, neutering, microchipping), in-house diagnostics (digital X-ray, ultrasound, video endoscopy, in-house laboratory), surgery (cancer treatments, orthopaedics), cardiology, internal medicine, dermatology, ophthalmology, and nurse clinics. Available at all five branches with 24/7 emergency cover at Dungannon, Portglenone, and Drumahoe.
• Referrals Service Certificate-led referral service offering medicine, orthopaedic surgery, soft tissue surgery, and ophthalmology referrals for first and second opinion cases. Led by experienced vets with over 40 years of combined surgical experience.
• Pet Health Plan Subscription-based preventative healthcare plan for dogs, cats, and rabbits covering annual vaccinations, flea/tick/worm treatments, health checks, and discounts on selected services. Monthly pricing from £13 (rabbits) to £30.50 (XL dogs).
• Farm Services Multi-species farm animal veterinary services covering dairy, beef, and sheep sectors. Includes herd health planning, fertility management, genomic testing (CLARIFIDE), lameness control, mastitis management, disease surveillance (BVD, IBR, Leptospirosis, Johne's), youngstock management, and 24/7 ambulatory emergency support. Available at Dungannon, Cookstown, Portglenone, and Drumahoe branches.
• Equine Services Ambulatory and in-house equine veterinary services including vaccinations, passports/certification, dentistry (motorised and hand rasps, dental radiography), internal medicine, lameness examinations, and 24/7 mobile emergency cover. Based at Dungannon, Drumahoe, and Portglenone sites.
• Pig Care Services Specialised pig veterinary and consultancy services operating throughout the island of Ireland. Includes routine advisory visits, disease management, Red Tractor audit visits, on-farm training, consultancy, pregnancy scanning, farm biosecurity, record analysis, research and development, post-mortem testing, and animal exports.
• Poultry Services Commercial poultry veterinary services covering Northern Ireland. Includes flock health planning, biosecurity/cleaning programmes, training, production advice, serology monitoring, export certification, NIPHAS inspections, DigiFlock clinical recording database, post-mortem examinations, and full range of medicines, vaccines, and supplements. Team led by Ian Stewart BVMS MRCVS and Caroline Hall BVMS MRCVS.
• 24/7 Emergency Service Round-the-clock emergency veterinary service for small animals at Dungannon, Portglenone, and Drumahoe branches, plus 24/7 mobile emergency service for farm animals and horses. Open to both registered clients and non-clients. Initial emergency consultation fee is £130.

Quantifiable outcome

• 24/7 emergency service availability
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• VetPartnersparent companyOthersParklands Veterinary Group is a proud member of the VetPartners family, a large corporate veterinary group providing support, resources, and shared services to member practices across the UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goddard Veterinary Group: Long-established London-area multi-site veterinary group offering primary care alongside a referral hospital in orthopaedics, ophthalmology, and internal medicine. Closely comparable in combining multi-branch primary care with certificate-led referral services.
• Rowe Veterinary Group: Bristol-area multi-site mixed veterinary practice offering small animal, farm, and equine services with 24-hour emergency cover. Comparable in multi-branch mixed practice model with similar species coverage.
• Bishopton Veterinary Group: North Yorkshire multi-site veterinary practice covering farm, equine, and small animal clients with referral services. Comparable as a long-established mixed-species UK group with parallel departmental structure.
• Scarsdale Veterinary Group: Derbyshire-based multi-site veterinary practice offering small animal, farm, and equine services alongside a referral hospital. Comparable as a UK mixed-practice group combining primary care with specialist referral capability.
• Medivet: Large UK veterinary group operating a network of community practices with referral centres and 24/7 emergency cover. Directly comparable in multi-site primary care model and out-of-hours emergency service structure.
• Cinque Ports Veterinary Group: Multi-site UK veterinary group with small animal, equine, and farm services across Kent and East Sussex. Comparable as a long-established mixed-species regional group with similar branch and emergency service structure.

Broad incumbents

• Vets4Pets (Companion Care): UK-wide veterinary chain owned by Pets at Home, with in-store and standalone practices offering small animal services and subscription health plans. Comparable as a competing subscription-based primary care provider with recurring-revenue focus.
• Linnaeus Veterinary Group: UK veterinary group owned by Mars Petcare, combining primary care practices with specialist referral hospitals. Comparable in combining primary care across species with higher-margin referral capability.
• CVS Group: One of the largest UK veterinary corporate groups, operating hundreds of small animal, farm, and equine practices with referral hospitals. Directly comparable as a UK corporate consolidator with mixed practice exposure that competes for talent, clients, and acquisition targets.
• IVC Evidensia: The largest UK and European veterinary corporate group with thousands of practices across small animal, farm, and equine. Comparable as a broad incumbent that competes across the same species mix and referral services that Parklands offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Parklands-Veterinary-Group-134018483326983
• Instagraminstagram.com/parklandsvetsdungannon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parklands Veterinary Group