White October Events

Event Management Serviceswhiteoctoberevents.co.uk

Company typePrivate
Founded2013
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

White October Events firmographics

Firmographics

Name: White October Events
Website: https://whiteoctoberevents.co.uk
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

White October Events industry classification

Industry

Product category: Event Management Services
NAICS: Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
SIC: Miscellaneous Publishing (2741)
akta.pro primary industry: Executive Summits & Invitation-Only Forums (MPAGAGAK)
akta.pro secondary industries: Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

Keywords

B2B event management
Engineering conferences
Event sponsorship services
Content marketing platform
Demand generation services

Where White October Events is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

White October Events business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Event Sponsorship: Revenue generated from technology companies purchasing sponsorship packages at flagship LeadDev events (London, New York, Berlin). Sponsorship tiers include lead generation through dedicated networking sessions, product showcase demos, relationship-building access to engineering leadership decision-makers, and thought leadership speaking opportunities.
Digital Advertising & Content Marketing: Revenue from advertising placements across leaddev.com and weekly newsletters, as well as bespoke research, surveys, and reports created in partnership with sponsor brands to generate leads from engineering leader registrants.
Networking & Editors Dinners: High-target, invitation-only dinner events for sponsor companies to meet senior engineering leaders matching their ICP, providing premium face-time and relationship-building opportunities.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Quote-based custom sponsorship packages — no public pricing disclosed.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

White October Events product offering

Product offering

Core offering

White October Events operates LeadDev, a B2B event and content platform for senior engineering leadership. The company produces flagship in-person conferences (London, New York, Berlin), online panel discussions, custom research reports, networking dinners, and digital advertising placements, sold to technology vendors seeking to reach engineering decision-makers through education-first content and curated community access.

Product overview

LeadDev is a B2B event and content platform for senior engineering leadership, operated by White October Events. The offering is structured around five integrated marketing solutions: Event Sponsorship (in-person flagship events), Networking & Editors Dinners (targeted 1:1 meetings), Research/Surveys/Reports (custom content partnerships), Online Panel Discussions (virtual thought leadership content), and Advertising (digital placements across newsletters and website). These products are designed for B2B demand generation and brand awareness targeting engineering leaders and decision-makers.

Differentiator

Problem solved

Functional benefit

Products and services

Event Sponsorship

Quantifiable outcome

50,000+ engineering leaders in the global community
+3 more outcomes

Companies that use White October Events

Customer profile

Named customers30 records

Segments1 record

Ideal customer profiles1 record

White October Events technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

White October Events partnerships and signals

Strategic signal

Partnerships

30 partnerships are on record, tiered reference_customer and minor.

Gitstartreference_customerGTM or Marketing PartnerGitstart is a featured customer and case study sponsor of LeadDev. The founder/CEO Hamza Zia is quoted as stating that LeadDev events were a huge driver of pipeline and growth, filling their calendar with high-quality demos and generating $500k ARR.
Incident.ioreference_customerGTM or Marketing PartnerIncident.io is a customer sponsor featured in LeadDev's commercial case studies. Their team is quoted on the impact of LeadDev's targeted outreach and 1:1 meetings, stating they created high-value pipeline opportunities that converted.
CircleCIreference_customerGTM or Marketing PartnerCircleCI's Global Head of Events Tim Bush is featured in LeadDev's case studies, noting that LeadDev has a unique proposition in bringing together a certain engineering leadership persona that couldn't be found elsewhere.
CodeClimateminorGTM or Marketing PartnerCodeClimate is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
CodeSignalminorGTM or Marketing PartnerCodeSignal is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
JellyfishminorGTM or Marketing PartnerJellyfish is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
LinearBminorGTM or Marketing PartnerLinearB is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
VercelminorGTM or Marketing PartnerVercel is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
DatadogminorGTM or Marketing PartnerDatadog is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
New RelicminorGTM or Marketing PartnerNew Relic is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
LaunchDarklyminorGTM or Marketing PartnerLaunchDarkly is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
MicrosoftminorGTM or Marketing PartnerMicrosoft is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
GoogleminorGTM or Marketing PartnerGoogle is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
Shopify EngineeringminorGTM or Marketing PartnerShopify Engineering is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
SourcegraphminorGTM or Marketing PartnerSourcegraph is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
Monday.comminorGTM or Marketing PartnerMonday.com is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
HarnessminorGTM or Marketing PartnerHarness is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
Pluralsight FlowminorGTM or Marketing PartnerPluralsight Flow is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
LambdaTestminorGTM or Marketing PartnerLambdaTest is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
Skiller WhaleminorGTM or Marketing PartnerSkiller Whale is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
SwimmminorGTM or Marketing PartnerSwimm is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
SleuthminorGTM or Marketing PartnerSleuth is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
ShortcutminorGTM or Marketing PartnerShortcut is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
FronteggminorGTM or Marketing PartnerFrontegg is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
MultiverseminorGTM or Marketing PartnerMultiverse is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
FiberplaneminorGTM or Marketing PartnerFiberplane is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
SuperblocksminorGTM or Marketing PartnerSuperblocks is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
CodeSeeminorGTM or Marketing PartnerCodeSee is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
DXminorGTM or Marketing PartnerDX is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).
ApollominorGTM or Marketing PartnerApollo is listed as a client/sponsor of LeadDev events (logo displayed in 'Our clients include' section).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

White October Events competitors and assessment

Company assessment

Broad incumbents

Dreamforce: Dreamforce is Salesforce's annual flagship conference, one of the largest enterprise software events in the world. It is comparable in operating a flagship conference at massive scale with deep sponsor engagement, but operates as part of Salesforce's wider business rather than as a standalone events company.
Web Summit: Web Summit operates some of the world's largest technology conferences (Lisbon, Rio, Vancouver, etc.). It is broader in audience than LeadDev but directly comparable as a sponsorship-led B2B tech events franchise with multiple flagship city editions.
INBOUND (HubSpot): INBOUND is HubSpot's flagship annual conference for marketing, sales, and technology leaders, combining keynote content, sponsor booths, and educational programming. Comparable to LeadDev's combination of flagship event + content + sponsor monetization, though with a broader (not engineering-specific) audience.

Direct peers

Config (Figma): Config is Figma's annual flagship conference for design and engineering leaders, with sponsorship, demos, and content programming for a senior technical audience. Comparable to LeadDev as a vendor- or operator-led event serving engineering-adjacent decision-makers.
DevRelCon: DevRelCon runs conferences and community programming for developer relations and developer experience professionals. It targets a niche of engineering-leader-adjacent buyers similar to LeadDev and monetizes via sponsorship of small, focused events.
QCon: QCon is a series of international software conferences targeting senior developers, architects, and technical leaders. It is the most directly comparable peer — same senior-engineering audience, same flagship-city tour model, and same content-led sponsorship value proposition as LeadDev.
SaaStr: SaaStr runs the SaaStr Annual conference and a year-round content/community platform for B2B SaaS executives. It is comparable in running flagship conferences built around a single buyer persona and monetizing access via sponsorship.
Devoxx: Devoxx is a community-organized developer conference series run across multiple European cities with a strong engineering and software development focus. It overlaps with LeadDev's developer-tools sponsor base and its in-person flagship conference model.
Strange Loop: Strange Loop is a single-venue annual conference for senior software engineers, with sponsorship from major developer-tools vendors. It is comparable to LeadDev's flagship events in audience seniority and sponsor base, though narrower in geographic scope.
InfoQ: InfoQ operates software engineering news, articles, and video content alongside the QCon conference series. It mirrors LeadDev's combination of a high-traffic owned digital property and conferences aimed at senior engineering decision-makers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

White October Events financial estimates

Financial estimate

Revenue estimate

Valuation estimate

White October Events leadership team

Management profile

Number of profiles

White October Events funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

White October Events M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White October Events

What does White October Events do?

Is White October Events a public or private company?

White October Events is a private company. It is classified as unknown and is currently operating.

When was White October Events founded?

White October Events was founded in 2013. It employs 1 to 10 people.

Where is White October Events based?

White October Events is headquartered in London, United Kingdom, in the Europe region.

How does White October Events make money?

Three revenue lines are on record. Event Sponsorship is the primary driver. The others are digital Advertising & Content Marketing and networking & Editors Dinners.

Who are White October Events's main competitors?

Broad incumbents on record are Dreamforce, Web Summit and INBOUND (HubSpot). Direct peers are Config (Figma), DevRelCon, QCon, SaaStr, Devoxx, Strange Loop and InfoQ.

Does White October Events have an API?

No public API is recorded for White October Events.

What industry is White October Events in?

White October Events's product category is Event Management Services. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 56192 and its SIC code is 2741.