RW Property Group

What RW Property Group does

RW Property Group Pty Ltd is a privately-held Australian real estate agency founded in 2021 by Anthony Rabl and Kirsty Patterson, headquartered in Warragul and serving the Gippsland region of Victoria. The company operates as a traditional full-service real estate brokerage rather than a technology platform, delivering residential, commercial, rural, and land sales transactions alongside ongoing property management and rental compliance services. Its technology stack is limited to Agentbox, an off-the-shelf Australian property management platform used for listings, search, and internal database operations, with no proprietary software or AI components referenced. Operations are supported by a small team of under 10 employees, including three licensed estate agents, and the company runs multi-channel digital marketing (company website, social media, paid digital advertising, SEO) plus a referral network from past clients and local tradespeople.

The business model rests on two revenue streams. The first is transaction-based commission earned on property sales, with listing prices observed between AUD 360,000 and AUD 5.7 million, although commission rates are not publicly disclosed. The second is recurring monthly property management fees on rental properties, supplemented by professional-services revenue for compliance work such as gas, electrical, and smoke alarm safety checks. Customer segments are entirely retail/SMB in nature — individual property buyers, sellers, investors, and rental providers in a single regional market. The company also directs clients to a separate advisory brand, RW Advisory (rowo.com.au), for more specialised property advisory work, indicating a modest attempt to broaden revenue beyond core agency fees.

The company has not raised external capital, has no disclosed parent, no subsidiaries, no M&A activity, no patents, no regulatory actions, and no strategic funding rounds on record. Its competitive positioning rests on the personal reputations and combined experience of its founding partners and sales agents, an internal buyer-seller matching database, and a transparent service ethos in a regional market where reputation is locally transmitted. Recent Google-sourced customer testimonials are predominantly positive regarding sales execution, though at least one published review cites poor responsiveness on the rental management side, an operational risk inherent to a sub-10-person agency.

Name

RW Property Group

Legal name

RW Property Group Pty Ltd

Website

https://rwpropertygroup.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

RW Property Group is a privately-held, sub-10-person real estate agency based in Warragul, Australia, serving buyers, sellers, investors, and rental providers in the Gippsland region of Victoria through residential, commercial, rural, and land sales plus ongoing property management and compliance services.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Residential property sales
• Property management services
• Rental leasing services
• Real estate agency
• Rental compliance services

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Property Sales Commission: Commission-based revenue from residential, commercial, rural, and land property sales in the Gippsland region. Services include listing, marketing, and sales facilitation.
2. Property Management Services: Ongoing property management fees for rental providers, including tenant selection, lease management, compliance coordination, and maintenance coordination services.
3. Compliance Services: Assistance with required paperwork, safety checks coordination (gas, electrical, smoke alarms), and minimum standards compliance for rental properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RW Property Group is a traditional real estate agency based in Gippsland, Victoria, Australia that provides residential, commercial, rural, and land property sales, full-service property management for rental providers, and compliance services including gas, electrical, and smoke alarm safety checks. The firm also offers buyer matching services drawing on its database of prospective purchasers, and tenant placement services for rental properties.

Product overview

RW Property Group operates as a traditional real estate agency offering a unified set of property services rather than a modular software platform. The core offerings consist of Property Sales (residential, commercial, rural, and land transactions), Property Management (tenant selection and ongoing rental management), Compliance Services (mandatory safety checks and regulatory compliance), Buying Services (buyer matching and investment guidance), and Rental/Leasing Services. The company also directs clients to RW Advisory for more specialized advisory services. Together, these services cover the full property lifecycle for buyers, sellers, investors, and renters in the Gippsland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Residential, commercial, rural, and land sales services with innovative advertising including social media and digital marketing to showcase properties to a larger audience. Targets buyers, sellers, investors, and developers in Gippsland, Victoria.
• Property Management Full-service property management including tenant selection, lease management, market condition updates, and compliance with residential tenancies legislation. Targets rental providers and investors in Gippsland.
• Compliance Services Assistance with rental compliance obligations including gas and electrical safety checks, smoke alarm checks, minimum standards inspections, and disclosure statements for rental providers in Victoria.
• Buying Services Property buying assistance for first home buyers to experienced investors, providing database matching of buyers to properties and real estate investment guidance in the Gippsland region.
• Rental/Leasing Services Tenant placement and property leasing services for residential and commercial properties with quick, effective tenant selection to minimize vacancies for rental providers in Gippsland.

Quantifiable outcome

• Positive customer testimonials across multiple transactions

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local TradespeoplecoreStrategic or Co-development PartnerRW Property Group works collaboratively with local tradespeople and businesses to support property maintenance needs. They use preferred local trades for compliance checks including gas and electrical safety checks, smoke alarm checks, and repairs. This partnership enables timely, cost-effective solutions and supports other local businesses while ensuring compliance with Victorian rental legislation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Barry Plant: Established Victorian real estate agency network with strong presence in regional Victoria including Gippsland. Directly comparable as a residential and commercial sales + property management agency serving overlapping buyer/seller segments in the same geography.
• McGrath Estate Agents: National residential real estate group with Victorian operations. Provides overlapping residential sales and property management services, competing in similar premium and lifestyle regional segments as RW Property Group.
• Ray White: Major Australian real estate franchise with extensive Victorian and Gippsland coverage. Competes head-to-head for residential listings, sales commissions, and property management mandates — same product offering, broader scale and brand.
• Belle Property: Premium Australian real estate brand with offices across Victoria. Competes for higher-value residential listings in regional and lifestyle markets similar to those in Gippsland, with comparable sales-led GTM.
• Raine & Horne: Established Australian real estate firm with regional and rural coverage including Victoria. Comparable product offering spanning residential, commercial, rural, and land sales plus property management — overlapping with RW Property Group's full-service positioning.
• Harcourts: International real estate franchise with Australian offices across regional and metropolitan Victoria. Directly comparable service mix — residential sales, property management, rural and lifestyle sales — overlapping with RW Property Group's offering.
• LJ Hooker: National Australian real estate franchise with offices throughout regional Victoria. Provides the same residential/commercial sales, property management, and rental services that form RW Property Group's offering — but with significantly larger scale.

Direct peers

• Stockdale & Leggo: Mid-sized Victorian-focused real estate network with offices across regional and suburban markets. Closely comparable in business model (sales + property management + leasing) and target customer segments (buyers, sellers, investors, renters).
• First National Real Estate: Australian real estate network with strong regional and rural coverage, particularly in Victoria and Gippsland-style markets. Directly comparable mid-market agency model with sales, leasing, and property management offerings.
• Hodges Real Estate: Victoria-centric real estate agency with strong regional Victorian footprint. Closely matches the buyer/seller and property management model RW Property Group runs, including their focus on personalized service to a similar customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInau.linkedin.com/in/anthony-rabl-1459a0228

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RW Property Group