Feriehusdirect
- Company typePrivate
- Founded2014
- HeadquartersHørsholm, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
Feriehusdirect firmographics
Firmographics- Name
- Feriehusdirect
- Legal name
- FeriehusDirect ApS
- Website
- https://feriehusdirect.dk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Feriehusdirect industry classification
Industry- Product category
- Vacation Rental Brokerage
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industries
- Vacation Rental Compliance, Licensing & Tax Administration (BPAJAIAN), Single-Family Rental (SFR) Property Management (BPAJAFAB), Vacation & Short-Term Rental Management (BPAJAFAI)
Keywords
Where Feriehusdirect is headquartered
LocationHeadquarters
- HQ city
- Hørsholm
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Feriehusdirect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Commission on Full-Service Bookings: 29% commission on bookings sourced through FeriehusDirect's international marketing and sales portals, including full service: tenant finding, marketing, insurance, cleaning, guest support, and Baseinfo electronic house manual
- Commission on Basic Service Bookings: 10% commission for rental agreements, payment collection, and settlement with insurance included but no marketing or cleaning services
- Self-Renter Administration Fee: 8% fee for owners who find their own tenants but want FeriehusDirect to handle lease agreements, payment collection, tax reporting, and optionally insurance
- Cancellation Insurance: 2% of rental price for cancellation insurance covering illness, job loss, and major home damages, provided in partnership with Gouda Rejseforsikring
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full Service (29% commission) |
| Transaction based/ take rate | Pay-as-you-go | Basic Service (10% commission) |
| Transaction based/ take rate | Pay-as-you-go | Self-Renter Administration (8% commission) |
| Usage-based | Pay-as-you-go | Cancellation Insurance (2% of rental price) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Feriehusdirect product offering
Product offeringCore offering
FeriehusDirect is a vacation home rental bureau that connects property owners with holiday renters across Denmark and Sweden (via sister brand StugaDirect). It offers tiered rental management services: a Full-Service option at 29% commission (including insurance and full administration), a Basic Service at 10% commission (rental agreement and payment collection), and a Self-Renter Administration option at an 8% fee for owners who handle their own bookings. A Cancellation Insurance product (2% of rental price) is also offered.
Product overview
FeriehusDirect operates a vacation rental bureau across Denmark and Sweden, offering property owners flexible management options through a tiered service model. The core offering comprises Full-Service Rental Management (29% commission) and the Self-Renter (Selvudlejer) service (8% admin fee). The platform includes owner-facing tools via BookingStudio, a renter-facing property search portal, and specialized search categories (pet-friendly, pool, waterfront), plus last-minute and short-stay deals. Supporting content includes the FeriehusNYT newsletter and a dedicated industry blog.
Differentiator
Problem solved
Functional benefit
Brands
- StugaDirect: A Swedish vacation house rental brand operated by FeriehusDirect for properties in Sweden.
Products and services
- Full-Service Rental Management (Fuld udlejning) End-to-end vacation rental management for property owners: marketing the property, booking, guest communication, check-in, cleaning coordination, and full administrative handling. Charged at a 29% commission inclusive of insurance with no excess and no hidden utility surcharges. Targets owners who want hands-off rental of their Danish or Swedish vacation homes.
- Basic Service Rental Management (Basis udlejning) Light-touch rental management covering the rental agreement and payment collection with the owner handling the rest. Charged at a 10% commission. Targets owners who want FeriehusDirect to secure bookings and process payments but prefer to manage guest contact themselves.
- Self-Renter Administration (Selvudlejer) Administration service for owners who handle their own bookings: FeriehusDirect handles the rental agreement and administration while the owner retains a favorable tax deduction. Charged at an 8% admin fee. Targets owners who want full control of guest relationships and pricing while outsourcing administration.
- Cancellation Insurance Optional cancellation insurance for holiday renters, charged at 2% of the rental price. Bundled into the Full-Service tier without excess; available as an add-on on other tiers.
Quantifiable outcome
- Properties priced approximately 20% lower in Germany compared to competitors due to no currency surcharges
- +3 more outcomes
Companies that use Feriehusdirect
Customer profileSegments3 records
Ideal customer profiles2 records
Feriehusdirect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Feriehusdirect partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Gouda RejseforsikringcoreGouda Rejseforsikring provides cancellation insurance for vacation rentals booked through FeriehusDirect. The insurance covers illness, death, unexpected unemployment, and major damages to the renter's primary residence. It costs 2% of the rental price and is offered as an add-on to renters. FeriehusDirect also uses Gouda for insurance claims processing.
- BookingStudiocoreBookingStudio provides the technology platform behind FeriehusDirect's booking system and OwnerApp portal. Property owners use the BookingStudio-based OwnerApp to manage calendars, view bookings, and track earnings. The platform also powers the public booking website.
- Fritidshusejerne (Danske Sommerhusudlejere)coreFeriehusDirect was founded based on values promoted by the Fritidshusejerne (Danish Vacation Home Owners) association. The CEO of FeriehusDirect serves as chairman of the association. The company has worked since 2013 to improve conditions for vacation property owners including greater flexibility, reduced week requirements, and shorter termination periods.
- Jyske BankminorJyske Bank is FeriehusDirect's banking partner. Bank details provided for payments include Jyske Bank, Reg. 5078, Account 1166645, IBAN DK2150780001166645, BIC JYBADKKK.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Feriehusdirect competitors and assessment
Company assessmentBroad incumbents
- Vrbo: Global vacation rental marketplace (part of Expedia Group) carrying significant Danish and Swedish holiday-home supply. Overlaps with FeriehusDirect's renter-acquisition channels and competes for inbound tourist bookings.
- Airbnb: Global short-term rental platform where Danish and Swedish vacation homeowners also list. Competes for renter demand and increasingly for managed-listing supply, though operates as a broad marketplace rather than a specialized Nordic bureau.
- Booking.com: Global travel platform with a rapidly expanding vacation rental inventory including Danish and Swedish holiday homes. Functions as both a distribution channel that FeriehusDirect lists on and a competitor for renter demand.
Direct peers
- DanCenter: One of Denmark's largest traditional vacation home rental bureaus and the previous employer of FeriehusDirect's founder/CEO. Competes head-to-head in the same Danish summerhouse market with overlapping owner and renter segments.
- Sol og Strand: Established Danish vacation home rental bureau offering full-service property management and booking. Direct competitor for Danish homeowner supply and renter demand, operating a similar commission-based model.
- NOVASOL: Major European vacation rental operator with strong Nordic presence (parent group of DanCenter). Competes across Denmark, Sweden, and broader Europe for both vacation homeowners and cross-border renters.
- Traum-Ferienwohnungen: German vacation rental portal with a large portfolio across Northern Europe including Denmark. Direct competitor for inbound German renter demand on Danish properties.
- Interhome: European vacation rental specialist managing holiday properties across multiple countries with full-service property management. Comparable full-service rental management model across European geographies.
- Stugknuten: Swedish vacation home rental marketplace directly competing with FeriehusDirect's sister brand StugaDirect. Same product category, same owner/renter segments, same Swedish geography.
- E-Domizil: German-headquartered vacation rental agency with a strong portfolio in Denmark and Northern Europe. Comparable full-service property management offering for cross-border vacation rental demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Feriehusdirect social profiles
Digital presenceFeriehusdirect compliance and trust
Trust signalCompliance2 records
Feriehusdirect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feriehusdirect leadership team
Management profileNumber of profiles
Profiles1 record
Feriehusdirect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feriehusdirect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feriehusdirect
What does Feriehusdirect do?
FeriehusDirect is a vacation home rental bureau that connects property owners with holiday renters across Denmark and Sweden (via sister brand StugaDirect). It offers tiered rental management services: a Full-Service option at 29% commission (including insurance and full administration), a Basic Service at 10% commission (rental agreement and payment collection), and a Self-Renter Administration option at an 8% fee for owners who handle their own bookings. A Cancellation Insurance product (2% of rental price) is also offered.
Is Feriehusdirect a public or private company?
Feriehusdirect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feriehusdirect founded?
Feriehusdirect was founded in 2014. It employs 11 to 50 people.
Where is Feriehusdirect based?
Feriehusdirect is headquartered in Hørsholm, Denmark, in the Europe region.
How does Feriehusdirect make money?
Four revenue lines are on record. Commission on Full-Service Bookings are the primary driver. The others are commission on Basic Service Bookings, self-Renter Administration Fee and cancellation Insurance.
Who are Feriehusdirect's main competitors?
Broad incumbents on record are Vrbo, Airbnb and Booking.com. Direct peers are DanCenter, Sol og Strand, NOVASOL, Traum-Ferienwohnungen, Interhome, Stugknuten and E-Domizil.
Does Feriehusdirect have an API?
No public API is recorded for Feriehusdirect.
What industry is Feriehusdirect in?
Feriehusdirect's product category is Vacation Rental Brokerage. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAIAN, Vacation Rental Compliance, Licensing & Tax Administration. Its SIC code is 6531.