What Gouda Reiseforsikring does

Gouda Reiseforsikring is a Nordic travel insurance specialist founded in Denmark in 1994 and operating in Norway since 2002. The company is a wholly-owned subsidiary of Gjensidige Forsikring ASA, one of Norway's largest insurance groups, following its 2013 acquisition. Gouda's product portfolio covers single-trip, annual, cancellation, student-abroad, senior, expatriate, and corporate business travel insurance, plus add-on services such as online doctor consultations, identity protection, web cleanup, airport-lounge access during flight delays, and digital mental-health support. Underlying technology includes an integrated 24/7 Travel Assistance alarm center based in Copenhagen with Scandinavian-speaking staff and a stated 12-second average phone response time, a mobile app for policy access and claims, and integrations with partners including Dr.Dropin (online doctor), Chubb (expat policy issuance), Collinson (lounge access), AirHelp (flight compensation), Mehrwerk (ID-protection), Braive (mental health), and CERTA (security advisory).

The company makes money primarily through recurring travel insurance premiums, with both annual subscription and single-trip payment models, and pricing tied to coverage tier (Standard/Super), number of insured, trip duration, destination, and claims history. Cancellation insurance is priced at 7% of trip cost up to NOK 250,000 and 9% above that threshold. Go-to-market is hybrid: direct-to-consumer online self-serve plus phone-based customer service for consumers, and dedicated business sales advisors for corporate accounts. Distribution is amplified by presence on Finansportalen (the Norwegian Consumer Authority comparison site) and a presence in all Nordic countries with worldwide claims assistance.

Gouda reports a significant position in the Nordic travel-insurance market, with Norway revenue tripling over the past five years, and serves a diverse customer mix that includes private adults aged 35–70, youth under 35, seniors over 70, students studying abroad, corporate clients with traveling employees, expatriates, and foreign visitors to Norway. The combination of specialized focus, multilingual operational infrastructure, and a layered value-added services ecosystem, all backed by the Gjensidige group balance sheet, defines its competitive positioning.

Name

Gouda Reiseforsikring

Legal name

Gouda Reiseforsikring

Website

https://gouda.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Gouda Reiseforsikring is a Nordic travel insurance specialist providing single-trip, annual, cancellation, student, senior, expatriate, and corporate business travel insurance, plus 24/7 Travel Assistance, online doctor, and ancillary services, serving private travelers, students, seniors, and businesses across Norway and the broader Nordic region under Gjensidige Forsikring ASA.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Accident & Health Insurance (6321), Insurance Carriers, Nec (6399)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Travel Medical Insurance (Individual) (FSAIAEAI), Baggage & Personal Effects Insurance (FSAJAJAE), Student & Study-Abroad Travel/Accident Insurance (FSAJAJAJ), International Student Health & Travel Insurance (EDAIAMAA)

Keywords

• Travel insurance
• Single trip insurance
• Annual travel coverage
• Business travel insurance
• Cancellation insurance

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Travel Insurance Premiums: Gouda generates revenue through insurance premiums from various travel insurance products including annual travel insurance, single-trip insurance, student insurance, cancellation insurance, and business travel insurance. Premiums are calculated based on number of insured persons, selected coverage levels, and claim history. Both subscription (annual) and one-time payment models are offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gouda Reiseforsikring sells specialized travel insurance products to Norwegian consumers, students, seniors, and businesses. The portfolio includes single-trip, annual, cancellation, and student-abroad insurance for individuals, and business travel, expatriate, and incoming-visitor insurance for companies. All policies are backed by a proprietary 24/7 Travel Assistance alarm center in Copenhagen, a mobile app, and value-added services including online doctor consultations, ID protection, and mental health support.

Product overview

Gouda Reiseforsikring is a specialized travel insurance company operating primarily in Norway as part of the Gjensidige Forsikring ASA group. The product portfolio consists of two main segments: personal travel insurance products and business/corporate travel insurance products, supplemented by digital service add-ons. Personal products include Enkeltreiseforsikring (single trip), Helårsreiseforsikring (annual), Avbestillingsforsikring (cancellation), and Student Utland (student abroad). Corporate products include Business FLEX Tjenestereise, Business FLEX inkludert familie, Business EXPAT Utstasjonering, and Incoming Insurance for foreign visitors. Value-added services include Online lege (video doctor consultations via Dr.Dropin), ID-sikring and Web Cleanup (via Mehrwerk), Online mental helsehjelp (via Braive), SmartDelay+ airport lounges, and AirHelp flight compensation. All customers have access to Travel Assistance, a 24/7 emergency assistance center. The company also offers Fordelspakke (benefit package) for business customers bundling these services together.

Differentiator

Problem solved

Functional benefit

Products and services

• Enkeltreiseforsikring (Single Trip Travel Insurance) Travel insurance for individual trips lasting 2 to 365 days, available for youth (under 35), adults (35-70), and seniors (70+). Covers travel goods, illness, accidents, home transport, companion attendance, summons, travel interruption, personal liability, legal aid, delays, and personal safety.
• Helårsreiseforsikring (Annual Travel Insurance)
• Avbestillingsforsikring (Cancellation Insurance)
• Student Utland (Student Abroad Insurance)
• Business FLEX Tjenestereise (Business Travel)
• Business FLEX inkludert familie (Business FLEX with Family)
• Business EXPAT Utstasjonering (Expatriate Insurance)
• Incoming Insurance
• Online lege (Online Doctor)
• ID-sikring (ID Protection)
• Web Cleanup
• Online mental helsehjelp (Online Mental Health Support)

Quantifiable outcome

• Travel Assistance average response time: 12 seconds
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Chubb European Group SEcoreStrategic or Co-development PartnerNordic partnership for expatriates where Chubb serves as insurance provider and can issue local policies through their network in nearly 200 countries. Gouda remains responsible for consulting and sales of expat insurance while Chubb provides the underlying coverage and local policy issuance.
• CERTA Intelligence & SecurityminorStrategic or Co-development PartnerSecurity services partnership providing customers with access to security advisory and assistance services via Travel Assistance when facing critical situations such as terrorism, political unrest, or other security threats during travel. Business customers receive 20% discount on CERTA's tailored services.
• Dr.DropincoreTechnology or IntegrationPartnership providing Online Doctor service allowing Gouda customers access to video consultations with Norwegian-speaking doctors while traveling abroad. Service available 07:00-22:00 daily without co-payment. Enables customers to consult doctors via the Dr.Dropin app.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Seven Corners: Seven Corners is a US-based travel insurance provider offering international medical and trip protection plans. It is comparable to Gouda in providing specialty international travel insurance with bundled medical and assistance services for travelers abroad.
• World Nomads: World Nomads specializes in travel insurance for backpackers, adventure travelers, and long-trip international travelers. It compares to Gouda's youth, adventure-sports, and student abroad segments with comparable coverage philosophy.
• AIG Travel: AIG Travel is a global provider of travel insurance and assistance services. It is comparable to Gouda as a multi-line travel insurance carrier covering medical, cancellation, baggage, and 24/7 assistance for international travelers.
• Europeiske Reiseforsikring (If): Europeiske is a Nordic travel insurance specialist now part of If Skadeförsäkring. It directly competes with Gouda in Norwegian and Nordic travel insurance for private travelers, students, and seniors, with overlapping product ranges (single-trip, annual, cancellation) and similar distribution channels.
• Allianz Travel: Allianz Travel is one of the world's largest travel insurance providers, offering single-trip, annual, family, and business travel coverages. It overlaps with Gouda in product structure and in bundling value-added services (medical assistance, claims, digital tools) for international travelers.

Regional players

• Falck Denmark: Falck provides emergency, medical assistance, and roadside services across the Nordics. It overlaps with Gouda's Travel Assistance value proposition but operates across multiple service lines (ambulance, healthcare, training) and serves a broader Nordic market.
• SOS International: SOS International is a Nordic-owned assistance company providing 24/7 alarm centers, medical assistance, and roadside services to insurers. It is comparable to Gouda's in-house Travel Assistance capability, though SOS primarily serves other insurers as a B2B partner.

Broad incumbents

• If Skadeförsäkring: If is a major Nordic P&C insurer (parent of Europeiske). It overlaps with Gouda in travel insurance but serves a much wider market across personal and commercial lines, making it a broad incumbent rather than a direct specialist peer.
• Tryg Forsikring: Tryg is one of the largest general insurers in the Nordics, offering travel insurance alongside home, auto, and personal accident products. It competes with Gouda in Norwegian travel insurance but as part of a much broader portfolio, not as a travel-only specialist.
• Gjensidige Forsikring ASA: Gjensidige is Gouda's parent and one of Norway's largest general insurers, offering travel, home, vehicle, and life products. It is relevant as the corporate parent context but covers a much broader portfolio than Gouda's travel-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gouda-reiseforsikring

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gouda Reiseforsikring