What Sportschule Oberhaching does

Sportschule Oberhaching GbR operates a 220,000 m² integrated sports, hospitality, and conference campus located in Oberhaching, approximately 20 km south of Munich. Founded in 1994 and co-owned by the Bayerischer Landes-Sportverband (BLSV) and the Bayerischer Fußball-Verband (BFV), the facility functions as their official Leistungszentrum and serves as a single-venue hub for over 40 sport types, combining 257 beds across 142 rooms, full-board catering via Aramark, 12 flexible event rooms, a swimming pool and sauna, and modern strength-and-conditioning infrastructure. Its core revenue drivers are multi-day training camps, conferences/seminars, school class trips, and individual hotel stays priced from 99-120 EUR per person per day inclusive of full board and sports-facility access.

The company operates two newer product extensions: the S.P.O. Club (a ~570 m² fitness and performance facility featuring EGYM smart strength equipment, free weights, functional training, and a dedicated 170 m² HYROX zone, sold via monthly subscriptions with a 14-day free trial) and the S.P.O. Lab (an AI-supported Leistungsdiagnostik service combining EGYM, Skillcourt LIDAR, Vald force measurement, and SECA body composition with scientific backing from TH Deggendorf). Go-to-market combines direct enterprise sales to sports clubs, federations, schools, and corporate groups via website inquiry forms; self-serve D2C membership sign-up for the S.P.O. Club; channel access through the Wellpass corporate fitness network; and event-driven marketing (e.g., the Amon-Ra St. Brown Youth Football Camp). Tech stack is characterized by third-party AI/IoT integrations rather than proprietary models, with the EGYM partnership positioning the campus as a pilot site for EGYM's smart-training concept in organized Bavarian sport.

Name

Sportschule Oberhaching

Legal name

Sportschule Oberhaching GbR

Website

https://sportschule-oberhaching.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportschule Oberhaching operates a 220,000 m² sports, hotel, and conference campus south of Munich, co-owned by the BLSV and BFV as Bavaria's official Leistungszentrum, serving sports clubs, schools, national teams, and corporate groups with training camps, the S.P.O. Club fitness facility, and AI-supported performance diagnostics.

Ownership category

akta.pro rank

Product category

Sports Training Facility Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

Keywords

• Sports training camps
• Athletic performance diagnostics
• Conference hotel services
• Fitness club memberships
• Youth sports programs

Headquarters

HQ city

Oberhaching

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sports Training Camps & Group Bookings: Revenue from sports teams, clubs, and associations booking training camps including accommodation, full board, sports facilities, and seminar rooms. Priced at 120 EUR per person per day (standard) or from 99 EUR per person per day (summer special 2026). This is the core revenue driver.
2. Conferences, Seminars & Tagungen: Revenue from corporate and association conference and seminar bookings using the facility's meeting rooms (Hörsaal 133 persons, Spiegelsaal 160 persons, 7 seminar rooms 22-40 persons, 1 meeting room 11 persons), plus accommodation and catering.
3. S.P.O. Club Memberships: Monthly membership fees for the S.P.O. Club fitness center offering EGYM, free weights, functional training, and HYROX zones. Partner club members receive discounted rates. 14-day free trial available.
4. S.P.O. Lab Performance Diagnostics: Revenue from professional performance scans and KI-gestützte diagnostics for associations, clubs, and individual athletes, offered cost-effectively and practically.
5. School Class Trips: Revenue from school groups booking overnight stays with sports activities, meals, and leisure programs. Accommodates classes for sport trips, language travel, and sports camps.
6. Catering & Gastronomy: Revenue from on-site dining via Aramark catering in the 250-seat sports restaurant, Sportler-Treff bar, Bayernstube event venue (up to 40 persons), and Biergarten. Catering for external events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sportschule Oberhaching operates a 220,000 m² multi-sport campus offering integrated training camps, accommodation (257 beds), full-board dining, and 12 conference rooms for sports clubs, federations, schools, and corporate groups across 40+ sport disciplines. The facility additionally operates the S.P.O. Club fitness center with EGYM AI-powered training, the S.P.O. Lab for AI-supported performance diagnostics, and on-site hospitality venues (250-seat restaurant, Bayernstube, Sportler-Treff bar).

Differentiator

Problem solved

Functional benefit

Brands

• S.P.O. Club: Fitness and training club within the Sportschule Oberhaching offering EGYM, strength training, functional training, and HYROX training areas for members of partner clubs, Wellpass users, and active individuals.
• S.P.O. Lab
• Bayernstube
• Sportler-Treff
• Mensa

Products and services

• Sports Training Camps (Trainingslager)
• Conferences, Seminars & Tagungen
• S.P.O. Club Fitness Membership
• S.P.O. Lab Performance Diagnostics
• School Class Trips (Klassenfahrten)
• Catering & Gastronomy Services

Quantifiable outcome

• Free performance diagnostic worth 99 EUR per person included with summer training camp bookings (June-August 2026)
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• EGYMcoreTechnology or Integration · 1 January 2025EGYM is a worldwide leading provider of intelligent, technology-driven workout solutions. Since 2025, EGYM has been a valued cooperation partner of the Sportschule Oberhaching. The partnership includes EGYM Seca Hub body composition analysis, 10 EGYM smart strength training machines, and the Genius AI system that generates personalized, self-adapting training plans. The S.P.O. Club serves as a pilot location for EGYM's smart training concept for organized sports in Bavaria.
• EGYM WellpasscoreChannel Partner/ Reseller/ DistributorWellpass is a corporate fitness network providing employees access to hundreds of sports, fitness, and wellness facilities across Germany. Through the partnership, Wellpass users can also train at the S.P.O. Club within the Sportschule Oberhaching.
• SkillcourtcoreTechnology or IntegrationThe SKILLCOURT is a state-of-the-art diagnostic and training device using LIDAR technology and 3D depth cameras to precisely capture athlete movement and train visual, cognitive, and motor abilities through targeted exercises. Present at the Sportschule since 2024.
• Physio Performance BasecoreImplementation/ SI/ Consulting PartnerPhysio Performance Base offers therapy and innovative training for recreational and professional athletes at the highest level. Operating the performance lab at the Sportschule, they are a valued partner for physiotherapy and rehabilitation services integrated with training in the S.P.O. Club and S.P.O. Lab.
• SCHNELL TrainingsgerätecoreTechnology or IntegrationSCHNELL develops training equipment and systems at the highest level and enables individual, performance-oriented training in the facility's strength room through high-quality equipment provision. The 180 m² central strength hall features SCHNELL machines, guided strength training, and a free weights zone.
• TH DeggendorfcoreStrategic or Co-development PartnerTH Deggendorf is the scientific partner in the S.P.O. Lab, providing expertise in the field of performance diagnostics and supporting the scientific foundation of the Leistungsdiagnostik offerings.
• HYROXcoreStrategic or Co-development PartnerHYROX is the world's leading fitness race series combining functional strength and endurance training with a unique competition format. As a partner of the Sportschule Oberhaching, HYROX supports the development of modern training and event formats for performance-oriented athletes, fitness enthusiasts, and clubs in the S.P.O. Club.
• TSV OberhachingminorStrategic or Co-development PartnerTSV Oberhaching is one of the largest recreational sports clubs in the region, offering sports for all ages. As a partner of the S.P.O. Club, shared goals of strengthening sport, health, and youth development connect the organizations.
• TSV GrünwaldminorStrategic or Co-development PartnerTSV Grünwald is committed to dedicated club work, qualified youth development, and a broad sports offering. The cooperation within the S.P.O. Club framework creates optimal conditions for high-quality training for all members and joint sporting projects.
• SpVgg UnterhachingminorStrategic or Co-development PartnerSpVgg Unterhaching is one of Germany's most traditional football clubs, known for professional youth development and performance-oriented football. The shared goal is to create optimal training conditions and sustainably promote talent.
• SSV Jahn RegensburgcoreStrategic or Co-development PartnerSSV Jahn Regensburg is a performance-oriented football club with professional youth development and strong club identity. As a new Klassik Partner, the club conducts its summer 2026 training camp (July 5-10, 2026) at the Sportschule Oberhaching. The cooperation includes individualized content campaigns and various presences in Jahn media.
• KIM SportmanagementminorGTM or Marketing PartnerKIM Sportmanagement is an agency specializing in brand development, strategic marketing, and management in sports. They support the development of a new, fresh brand image and manage trial students.
• AramarkcoreImplementation/ SI/ Consulting PartnerAramark is an internationally active catering and service provider known for balanced, modern nutrition concepts. As a long-term catering partner of the Sportschule, Aramark provides athlete-appropriate nutrition for guests and offers versatile catering for events of all kinds. Aramark has been on-site since June 2021.
• Bayerischer Landes-Sportverband e.V. (BLSV)coreOthersThe BLSV, one of the largest sports associations in Germany, is co-owner of the Sportschule Oberhaching and directs member clubs and associations to the facility as the official Leistungszentrum of Bavarian sport.
• Bayerischer Fußball-Verband e.V. (BFV)coreOthersThe BFV is the central organization for football in Bavaria and co-owner of the Sportschule Oberhaching, providing a key platform for football activities and supporting the development of football sport in Bavaria.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Landessportschule Ruit: Another Baden-Württemberg Landessportschule providing sports training, accommodation, and seminars, operated in cooperation with regional sports federations. Closely comparable as a state-level, multi-sport facility with lodging and event infrastructure.
• Landessportschule Steinbach: Official Landessportschule of the Landessportbund Baden-Württemberg, offering sports training camps, accommodation, conference facilities, and coaching courses. Direct German state-level sports school peer to Sportschule Oberhaching with the same institutional ownership model and multi-sport, multi-use structure.
• Sportschule Werdau: Landessportschule of the Landessportbund Sachsen, providing sports training camps, accommodation, and event facilities for member clubs and schools. Closely comparable German state sports school concept.
• Olympiastützpunkt Bayern: Bavaria's official Olympic Training Center, providing elite athlete support, performance diagnostics, and training infrastructure. Directly comparable as a Bavarian high-performance sports facility serving national-team athletes, with overlapping diagnostics and training functions.
• Landessportschule Hachen: NRW-affiliated sports training and conference facility combining hotel accommodation, multiple sports halls, and seminar rooms — serving sports clubs, associations, and corporate groups. Directly comparable to Oberhaching's camp + conference + training offering.
• SportCentrum Kamen-Kaiserau: Landessportschule of the Landessportbund Nordrhein-Westfalen, one of Germany's flagship state sports schools offering training, accommodation, conferences, and sports-specific courses. Directly comparable institutional model and service portfolio.
• Landessportschule Osterburg: Sachsen-Anhalt Landessportschule providing sports training, school trip programs, and conference facilities. Comparable as a state-affiliated multi-sport campus with overnight accommodation.

Emerging players

• HYROX Training Center Partners: Official HYROX-affiliated training facilities worldwide offering competition-near preparation in functional fitness. Overlaps with Sportschule Oberhaching's 170 m² HYROX zone in target audience and training methodology, though typically without the lodging or institutional sports-school layer.
• EGYM-branded Smart Training Centers: EGYM-equipped fitness studios and sports facilities expanding globally with the same AI-driven strength and body-composition technology stack. Partial overlap with the S.P.O. Club's technology positioning, serving as adjacent peers in the smart-training category.

Broad incumbents

• Maritim Hotels (sports/conference properties): German hotel chain operating conference and sports-themed properties (e.g., Maritim Berghotel Braunlage, Maritim Hotel Bonn) with sports facilities, conference rooms, and wellness amenities. Comparable in the conference + sports + accommodation combination, though not institutionally owned or sports-focused as core business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SportschuleOberhaching1994
• Facebookfacebook.com/oberhachingsportschule
• LinkedInlinkedin.com/company/sportschule-oberhaching
• Instagraminstagram.com/sportschuleoberhaching
• TikToktiktok.com/@sportschule_oha

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportschule Oberhaching