What SpVgg Unterhaching does

SpVgg Unterhaching is a German professional football club founded in 1925 and headquartered at the uhlsport PARK (Am Sportpark 9, 82008 Unterhaching, Bavaria), a suburb of Munich. The club fields a senior men's team in the Regionalliga Bayern — currently ranked 3rd in the 2025/26 table with 70 points from 34 matches (72 goals scored, 30 conceded) — alongside a reserve team (U21, Bayernliga Süd) and a deep youth academy (Nachwuchsleistungszentrum) covering U10 through U19 age groups. The legal entity operating the professional department is SpVgg Unterhaching Fußball GmbH & Co. KGaA, with Haching Verwaltungs GmbH as general partner; Manfred Schwabl serves as Präsident and Prof. Dr. Florian Kainz as Aufsichtsratsvorsitzender.

The club's core operations span four revenue streams: (1) matchday ticketing via tickets.snec.de and day-of-match box offices at uhlsport PARK plus secondary venues (Neuried, Sportschule Oberhaching); (2) merchandise through the online fan shop fanshop.haching1925.de and a physical Geschäftsstelle, with disclosed price points including the home kit (from €54.95), anniversary jersey (from €69.95), 100-year chronicle (€29.85), and sticker album (€5.00); (3) sponsorship income from a diversified B2B portfolio led by uhlsport (stadium naming), Alpenbauer (jersey), and partners Lupse, Blitz Natural Power, Clickservice, OFW Catering, and Oberbayerische Schmankerl, plus the DNA Sports 89+1 program; and (4) institutional subsidies, including a record €759,738.88 from the DFB Nachwuchsfördertopf for 2023/24 — the highest single-club allocation in the fund's history. A separate registered charity, Haching schaut hin e.V. (founded July 2022, chaired by Klaus Maier), formalises the club's social programme and has channelled over €65,000 to flood relief, youth medical aid, and other community causes in 2024.

The technology footprint is conventional: a WordPress website with Kadence Blocks, AWS hosting, Google Analytics, Wordfence security, and a ticketing platform operated by snec/Clickservice. The digital audience is reached through Facebook, Instagram, TikTok, and the HachingTV YouTube channel. The club's customer base is split between individual fans in the Munich metropolitan area (mass market, low concentration) and regional business sponsors seeking Bavarian brand exposure (diversified across roughly ten named partners). No public revenue figures are disclosed; the most recent leadership change was the appointment of Sven Bender as Cheftrainer for the 2026/27 season following the mutual departure of Marc Unterberger, with sporting director Markus Schwabl overseeing a squad rebuild featuring signings such as Alexander Beusch (from VfB Eichstätt, July 2026).

Name

SpVgg Unterhaching

Legal name

SpVgg Unterhaching Fußball GmbH & Co. KGaA

Website

https://spvggunterhaching.de

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

SpVgg Unterhaching is a German football club founded in 1925, based in Unterhaching near Munich, currently competing in the Regionalliga Bayern with a senior team, U21 reserve side, and a certified youth academy from U10 to U19, operating ticket sales, a fan merchandise shop, sponsorships, and the charitable Haching schaut hin e.V. foundation.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• Youth football academy
• Match ticket sales
• Fan merchandise shop
• Community charity initiatives

Headquarters

HQ city

Unterhaching

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket sales: Revenue from matchday ticket sales at the uhlsport PARK stadium for professional matches in Regionalliga Bayern (formerly 3. Liga). Tickets are sold via tickets.snec.de, at the box office on match days, and season tickets are available.
2. Merchandise and fan shop: Sale of club merchandise including jerseys, the official 100-year anniversary chronicle book (29.85€), anniversary jersey (from €69.95), home jersey (from €54.95), and sticker album (€5.00) through the online fan shop at fanshop.haching1925.de.
3. Sponsorships and partnerships: Corporate sponsorship revenue from named sponsors and partners including Lupse, Alpenbauer, Blitz Natural Power, Clickservice, uhlsport (stadium naming), OFW Catering, Oberbayerische Schmankerl, and the 89+1 program through DNA Sports. The club also offers VIP hospitality packages (VIP-Haus).
4. DFB Youth Development Fund: The club received a record €759,738.88 from the DFB Nachwuchsfördertopf (youth development fund) for the 2023/24 season — the highest amount ever paid to a single club since the fund was introduced six years ago. This subsidy must be used exclusively for youth talent development.
5. Charitable donations (Haching schaut hin): The club's charitable initiative 'Haching schaut hin e.V.' collects donations and organizes charity matches to support people and clubs in need. While not directly revenue-generating, it raises funds such as the €25,000 raised at a benefit match in Passau (July 2024) for a local helper association, and €30,000 raised at a benefit match against FSV Pfaffenhofen (August 2024) for the family of a firefighter who died in a flood.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

SpVgg Unterhaching operates a professional German football club, currently competing in the Regionalliga Bayern. The club sells match tickets, branded fan merchandise (jerseys, the 100th-anniversary chronicle, commemorative sticker albums), sponsorships and VIP hospitality packages, and runs a certified youth academy (NLZ) with age-group teams from U10 to U21. It also operates the charitable foundation Haching schaut hin e.V., which raises funds for individuals and clubs in need.

Product overview

SpVgg Unterhaching is a German football club offering a unified portfolio centered on football sports entertainment and merchandise. The core products include professional football (playing in Regionalliga Bayern), youth development (Nachwuchsleistungszentrum with U21, U19, U17, U16, U15, U14, U13, U11, U10 teams), a fan merchandise shop (fanshop.haching1925.de), ticketing for home matches (tickets.snec.de), and the charitable Haching schaut hin e.V. foundation. The club's digital presence is primarily informational, centered on the website www.spvggunterhaching.de which provides news, match schedules, league tables, and club information. The portfolio does not constitute a software product or platform with technical integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Haching schaut hin: Social welfare initiative of SpVgg Unterhaching supporting people and clubs in financial need

Products and services

• Online Fan Shop (fanshop.haching1925.de) Official online merchandise store operated at fanshop.haching1925.de, selling SpVgg Unterhaching-branded apparel, jerseys, accessories, the 100-year anniversary chronicle, anniversary jersey, and commemorative sticker album, aimed at fans and collectors.
• Ticketing Platform (tickets.snec.de) Digital ticketing platform offering single-match and season tickets to Regionalliga Bayern home fixtures at the uhlsport PARK stadium, plus day-of-match box office sales at the Ost entrance.
• 100 Jahre Chronik (Official 100-Year Anniversary Chronicle) Official 100-year anniversary chronicle (book) covering the club's history from 1925 to 2025, priced from €29.85, sold as a collector's item for SpVgg Unterhaching fans.
• Jubiläumstrikot – 100 Jahre (Anniversary Jersey) 100th-anniversary commemorative jersey celebrating 1925–2025, available from €69.95 through fanshop.haching1925.de.
• Heimtrikot Saison 2025/26 (Home Kit 2025/26) Official home kit for the 2025/26 Regionalliga Bayern season, priced from €54.95 and sold through the official online fan shop.
• SpVgg – Sammelalbum 100 Jahre (Centenary Sticker Album) Sticker album celebrating 100 years of SpVgg Unterhaching (1925–2025), priced at €5.00, sold through the online fan shop.
• Haching schaut hin e.V. (Charitable Foundation) Charitable foundation established by SpVgg Unterhaching to support people and clubs in financial or social need, organizing charity matches (e.g., over €30,000 raised for flood-relief; €25,000 raised for Julian Kölbl) and the annual BR-Sternstunden donation drive.

Quantifiable outcome

• 759,738.88 euros from DFB Nachwuchsfördertopf for 2023/24 season — highest ever amount paid to a single club in the fund's 6-year history
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered primary, core and minor.

• uhlsportprimaryStrategic or Co-development Partner · 1 January 2025uhlsport is the stadium naming rights partner and official equipment supplier for SpVgg Unterhaching. The home stadium is named the 'uhlsport PARK' and the company appears prominently on the club's official website footer as a key partner.
• AlpenbauerprimaryStrategic or Co-development PartnerAlpenbauer is the club's jersey sponsor (Trikotsponsor), appearing on the front of all professional match jerseys. The company is represented in the website footer and associated with Walter Wenisch as the company's managing director who attended the founding of 'Haching schaut hin e.V.'
• LupsecoreGTM or Marketing PartnerLupse appears as a club partner in the website footer, indicating a commercial partnership supporting the club's marketing activities.
• Blitz Natural PowercoreGTM or Marketing PartnerBlitz Natural Power is a partner of the club, appearing in the website footer with logo placement. The company operates in the natural/renewable energy sector.
• Clickservice GmbHcoreTechnology or IntegrationClickservice GmbH (clickservice.at) provides digital services for the club, including website development and management. The SpVgg Unterhaching website credits Clickservice as the developer and the club has specifically engaged Clickservice for 'Digitaler Heimvorteil' (digital home advantage) services. Clickservice also powers the ticket sales platform.
• DNA Sports (89+1 program)minorGTM or Marketing PartnerDNA Sports operates the '89+1' program for SpVgg Unterhaching, a partner program targeting businesses for sponsorship opportunities. The program is listed under the Business section of the club's website.
• OFW CateringminorGTM or Marketing PartnerOFW Catering is a new partner of SpVgg Unterhaching, announced in March 2026 along with Oberbayerische Schmankerl. The partnership was introduced as part of the club's ongoing partner development efforts.
• Oberbayerische SchmankerlminorGTM or Marketing PartnerOberbayerische Schmankerl is a new partner of SpVgg Unterhaching, announced alongside OFW Catering in March 2026, providing regional Bavarian culinary products and services.
• Sportschule OberhachingcoreStrategic or Co-development PartnerThe club has an expanded cooperation agreement with Sportschule Oberhaching, a sports school facility used for youth team training and matches. The U17 plays home matches at the Sportschule Oberhaching, and the partnership was further developed in 2026.
• BR-Sternstunden (Bayerischer Rundfunk charity)coreOthersBR-Sternstunden is the club's long-term charitable partner. The club organizes annual donations for BR-Sternstunden, which supports children in emergency situations. The club participates in the annual 'Sternstundentag' charity event organized by BR.
• Haching schaut hin e.V.coreOthersA registered charitable association (e.V.) founded by the club in July 2022 to professionalize and expand the club's existing 'Haching schaut hin' social initiative. It supports people and clubs in financial or personal distress. The foundation has donated 10,000 euros to flood relief (FSV Pfaffenhofen), organized the BR-Sternstunden fundraiser, and coordinated charity matches raising over 25,000 euros. Klaus Maier serves as 1st Vorstand, Peter Wagstyl as treasurer, and Karin Radl as deputy Vorstand.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VfB Eichstätt: Regionalliga Bayern side (7th in 2025/26) that supplied a player transfer (Alexander Beusch) to SpVgg Unterhaching. Comparable as a small Bavarian professional club with similar revenue scale and operations.
• SV Wacker Burghausen: Bavarian club and regional derby opponent in Regionalliga Bayern. Comparable as a community-anchored lower-tier club with similar ticketing, sponsorship, and youth-academy structures, located in the broader Munich/Bavaria ecosystem.
• TSV 1860 München: Historic Munich-based football club operating in the lower professional tiers of German football. Directly comparable as a Bavarian club with similar regional fan base, community orientation, and historic 3. Liga pedigree — and the club whose previous DFB Nachwuchsfördertopf record SpVgg Unterhaching surpassed.
• FC Würzburger Kickers: Regionalliga Bayern competitor that finished 2nd in 2025/26 with 75 points. Comparable as a Bavarian lower-tier professional club competing in the same league, with similar community-led operations and youth-development focus.
• TSV Aubstadt: Regionalliga Bayern club (6th in 2025/26). Comparable as a small, community-oriented Bavarian lower-tier club with a similar mix of matchday, sponsorship, and youth-development revenue.
• 1. FC Nürnberg II: Reserve team of 1. FC Nürnberg, competing in Regionalliga Bayern (1st in 2025/26 with 77 points). Comparable as a Bavarian Regionalliga side operating with a similar staffing scale and youth-development function.
• DJK Vilzing: Regionalliga Bayern competitor (5th in 2025/26). Comparable as a small Bavarian lower-tier club with a similar community-led operating model and modest commercial scale.
• FV Illertissen 1921: Regionalliga Bayern side finishing 4th in 2025/26 with a 72:46 goal difference. Comparable as a small Bavarian lower-division club competing in the same league with similar operational scale.

Broad incumbents

• Borussia Dortmund: Major publicly listed German football club. Relevant as a broader-incumbent peer because it operates in the same publicly-traded German football space (KGaA-equivalent structures on German exchanges) and shares the talent-development and youth-academy thematic, though at vastly greater scale.
• FC Bayern München II: Reserve team of FC Bayern München, competing in Regionalliga Bayern. Functions both as a direct sporting peer and as an incumbent within the broader Bayern Munich corporate umbrella, sharing the uhlsport PARK fixture calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HachingTV
• Facebookfacebook.com/spvggunterhaching
• Instagraminstagram.com/spvgg_unterhaching/?hl=de
• TikToktiktok.com/@spvggunterhaching
• Xx.com/haching_1925
• LinkedInlinkedin.com/company/spielvereinigung-unterhaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpVgg Unterhaching