Sierzega Electronics

What Sierzega Electronics does

Sierzega Elektronik GmbH is an Austrian family-owned manufacturer of traffic safety electronics, headquartered in Thening (Linz area), Austria, with a German office in Bottrop. The company designs and produces radar-based speed displays (GR36 and GR48 series), traffic detection devices (SR7 vehicle counter and SR7-Bike bicycle counter), and supporting accessories (solar packages, batteries, chargers, pole mounts). Core technology relies on K-Band (24 GHz) radar with MIMO architecture for bi-directional vehicle detection and classification in up to 8+1 categories, IP68 weatherproof housing, automatic calibration under 5 minutes, and LTE cloud connectivity for hourly data upload. The company claims 30 years of operating experience, 35,000+ devices installed worldwide, and a customer base across 50+ countries.

The business model is hardware-led with complementary software. Products are sold directly via e-commerce (www.sierzega.com) and through a network of 40+ distribution partners in 40+ countries providing local-language sales, technical support, and service. Pricing ranges from €995 for entry-level speed displays to €2,095 for full-color full-matrix units, with traffic counters priced at €1,595. Software platforms — SAI for centralized traffic data management, GRS Online for speed display evaluation (provided free to customers), SRA Web for traffic counter analysis, and the STerminal 3 mobile app — extend the hardware into a recurring platform layer with API/FTP/email data distribution. End customers are predominantly municipal governments (e.g., Cologne, Haiger, Grünberg), traffic safety organizations, and temporary-deployment operators for events or construction zones.

The company is privately held by the Sierzega family, with Ing. Robert Sierzega serving as CEO; no external investors, funding rounds, or institutional capital have been disclosed. Credibility is supported by ISO 9001:2015 certification (TÜV Austria), CE, FCC, and IC certifications, enabling public-sector procurement across Europe and North America. Distribution partners in 40+ countries and participation in major industry trade shows (Intertraffic Amsterdam, Kommunale Nuremberg, Kommunalmesse Klagenfurt) constitute the primary go-to-market channels.

Name

Sierzega Electronics

Legal name

Sierzega Elektronik GmbH

Website

https://sierzega.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sierzega Elektronik GmbH is an Austrian family-owned manufacturer of radar-based traffic safety devices — including GR36/GR48 speed displays, SR7 vehicle and bicycle counters, and the SAI cloud data platform — sold to municipal governments and traffic safety organizations across 50+ countries via direct e-commerce and 40+ distribution partners.

Ownership category

akta.pro rank

Product category

Traffic Safety Electronics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

akta.pro secondary industry

Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH)

Keywords

• Radar speed displays
• Traffic counters
• Traffic safety electronics
• Vehicle classification sensors
• Traffic data platforms

Headquarters

HQ city

Thening

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Radar Speed Displays: Sale of hardware radar speed display products including GR36 and GR48 series. These are one-time hardware purchases with optional accessories.
2. Traffic Counters: Sale of SR7 traffic detection devices and SR7-Bike bicycle counters for traffic data collection and analysis.
3. Accessories: Related accessories including batteries (Banner), solar packages, battery chargers, pole clamps, and mounting equipment.
4. Software Platforms: Browser-based analysis platforms including GRS Online for speed displays, SRA Web for traffic counters, and SAI Platform for centralized traffic data management. GRS Online provided free of charge to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sierzega Elektronik GmbH designs, manufactures, and sells radar-based traffic safety hardware — including the GR36 and GR48 series radar speed displays and the SR7 / SR7-Bike traffic counters — for municipalities, traffic safety organizations, and event or construction operators. Hardware is bundled with browser-based analysis software (GRS Online for speed displays, SRA Web for traffic counters) and the SAI Platform for centralized traffic data management, with the STerminal 3 app enabling mobile Bluetooth configuration. Products are sold as one-time hardware purchases supplemented by accessories such as batteries, solar packages, and pole clamps.

Product overview

Sierzega Electronics is a family-owned Austrian company (Sierzega Elektronik GmbH) specializing in traffic safety electronics with over 30 years experience and more than 35,000 devices installed across 50+ countries. The product portfolio is organized into three core hardware categories: Radar Speed Displays (GR36 and GR48 series), Traffic Counters (SR7 for vehicles, SR7-Bike for bicycles), and Accessories (solar packages, batteries, chargers, pole mounts). These devices integrate with the SAI platform for centralized traffic data management and the GR.net platform for remote speed display control. Data analysis is enabled through GRS Online (speed displays), SRA Web (traffic counters), and the STerminal 3 mobile app for on-site configuration. The ecosystem is characterized by radar-based detection technology, LTE cloud connectivity, Bluetooth configuration, and IP68 weatherproof ratings across products.

Differentiator

Problem solved

Functional benefit

Products and services

• GR36 Series Radar Speed Displays Radar-based speed display series providing real-time visual speed feedback (LEDs, smileys, symbols) for drivers, designed for municipal use in residential areas, school zones, and city entrances. Includes GR36L (amber LEDs, 4 kg, mobile use), GR36CL (color-coded red/yellow/green feedback with data recording and GRS Online access), and GR36C (full-matrix color display). Proven smiley-effect feedback reduces measured speeds by 15–18%.
• GR48 Series Radar Speed Displays Advanced radar speed display family with a 45x45cm full-matrix LED panel and a built-in data logger storing over 200,000 measured values. Variants include GR48S (amber LEDs with aluminum front plate), GR48C (red/yellow/green color feedback), GR48FC (full-color RGB LEDs with animations and 2+ million colors), and GR48FCL (full-color with VMS / Variable Message Sign capabilities for external data-source integration such as weather providers).
• SR7 Traffic Detection Device MIMO radar-based traffic counter and classifier delivering bi-directional vehicle detection and up to 8+1-category vehicle classification with 1 million+ record memory. Includes automatic angle calibration enabling deployment in under 5 minutes, LTE cloud hourly data upload, IP68 weatherproof housing, and FCC / IC certification for North American market deployment. Sells for €1,595 with browser-based SRA Web analysis included.
• SR7-Bike Bicycle Counter Radar-based bicycle counter with interference-free bidirectional detection, automatic LTE cloud upload, and a lightweight rugged IP68 housing for mobile deployment. Integrates with the SAI platform for weather correlation, annual trend curves, automatic monthly reports, and live-map widgets. Priced at €1,595.
• SAI Platform Central traffic data management platform for managing multiple Sierzega devices and analyzing traffic data from different sources, including third-party data. Provides device management, counting-site organization, map visualization with traffic flows, KPI dashboards, heatmaps, comparisons, and AI-assisted trend and anomaly detection. Supports automated data hand-off via API, FTP, or email in TXT, CSV, and PDF formats.
• GRS Online Browser-based evaluation software for Sierzega radar speed displays (GR36 and GR48 series with data logging) that requires no installation and processes data on the user's device for maximum data security. Free for all Sierzega customers.
• SRA Web Browser-based analysis software for SR4 and SR7 traffic counter data, providing interactive charts, intuitive navigation, classification reports, and PDF export. Desktop-optimized and requires one-time registration and activation.
• GR.net Online Platform Remote management platform for Sierzega Speed Displays equipped with the Remote Control Unit RC1, enabling remote device configuration, traffic data access, and status monitoring (battery voltage, temperature, records, average speed) via any internet browser with a secure connection.
• STerminal 3 Mobile App Smartphone application for Android and iOS enabling Bluetooth control of GR36, GR48, and SR7 devices. Provides threshold configuration, bitmap selection, settings adjustment, live traffic view for the SR7, and direct data transmission via email.
• Solar Package II 50W Complete solar kit enabling autonomous operation of Sierzega devices without mains connection. Includes Phaesun Sun Plus 50S solar module, Phocos Ecoterm 14 charge controller, mounting hardware, and tilt frame, with waterproof IP68 charge controller. Priced at €380.
• Banner Battery GiV 12V-18Ah 12V sealed lead-acid battery with 18Ah capacity, low self-discharge, IP68 rating for outdoor use, FAA/IATA compliant, maintenance-free. Includes battery cable with M6 ring lugs and REMA connector. Priced at €76.50.
• Variable Pole Clamp VG2L Multi-function mounting solution combining lockable battery storage (for batteries, charger, solar controller, or RC2), one-man mounting on poles 60–180mm diameter, and speed display suspension. 2.5 kg with stainless steel components. Priced at €249.
• Battery Charger Mascot 2240 12V 1A IP67 waterproof 3-step battery charger for 12V batteries with 90–264V universal input, overcharge protection, trickle charge, short-circuit and reverse polarity protection. Connects via REMA connectors or crocodile clips. Priced at €49.
• Battery Charger Mascot 2140 12V 4A High-power IP67 waterproof 3-step charger with timer for 12V batteries, featuring 4A charge current, automatic resettable fuse, and multiple output terminals. EN 60601-1 and EN 60950 certified. Priced at €95.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Verkehrswacht Köln e.V.coreStrategic or Co-development PartnerCollaboration on the GATS project (GeschwindigkeitsAnzeigeTafeln - Speed Display Signs) in Cologne. The traffic safety organization cooperates with Sierzega to install speed displays at sensitive locations, with citizens able to submit location suggestions directly to Verkehrswacht Köln.
• Distribution Partners NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of 40+ distribution partners providing local sales, technical support, product training, and ongoing service in local languages. Partners represent Sierzega products in their respective markets with direct manufacturer contact, fair conditions, and long-term collaboration emphasis.
• City of GrünbergminorStrategic or Co-development PartnerThe city of Grünberg deployed 12 speed displays across its municipal area, starting with Lehnheim district, to improve road safety with Mayor Marcel Schlosser emphasizing safety for children and elderly.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wavetronix: US-based manufacturer of radar traffic detection sensors (SmartSensor line) used for vehicle detection, speed measurement and classification on roadways. Closest direct product analogue to Sierzega's SR7 traffic counter.
• All Traffic Solutions: Provider of radar speed signs and cloud-based traffic data management for schools and municipalities. Direct competitor on speed display hardware plus a software/data platform (similar positioning to Sierzega's SAI).
• Traffic Logix: Supplier of radar speed signs, driver feedback displays and traffic calming products to municipalities and communities in North America. Same customer segment (cities, school zones) with overlapping product offering.
• Houston Radar: Specialist in Doppler radar-based speed signs and traffic classifiers. Direct competitor in the radar speed display and traffic counting niche, primarily serving North American municipalities.
• Sensys Networks: Wireless vehicle detection and traffic data solutions for intersections and arterials, also serving bicycle and pedestrian counting. Competes with SR7/SR7-Bike on the traffic data analytics side of the stack.

Broad incumbents

• Kapsch TrafficCom: Austrian-headquartered intelligent transport systems provider offering tolling, traffic management, and connected vehicle solutions. Overlaps with Sierzega in roadside traffic data collection and urban mobility but at a much larger scale.
• SWARCO: Global leader in road infrastructure including signage, marking, signaling, and ITS. Competes with Sierzega on the speed display and traffic data side but operates an order of magnitude broader portfolio and larger balance sheet.
• SICK AG: German industrial sensor manufacturer with extensive traffic and logistics sensing products including radar and LiDAR. Overlaps in the underlying sensing technology used in Sierzega's products.
• Jenoptik: German technology group with a traffic solutions division delivering speed enforcement, traffic monitoring, and classification systems. Direct overlap on radar-based speed measurement and classification hardware.

Emerging players

• Eco-Counter: Leading specialist in bicycle and pedestrian counting solutions for cities. Direct competitor to the SR7-Bike product on cycling data collection and analytics for European municipalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierzega Electronics