Alvarium Beer Co

What Alvarium Beer Co does

Alvarium Beer Co. is a privately held craft brewery and coffee company headquartered at 365 John Downey Drive in New Britain, Connecticut, operating as "New Britain's first microbrewery and taproom." Its core product is a rotating portfolio of craft beer spanning IPAs (NEIPA, West Coast, Double), Japanese rice lagers, Czech pilsners, sour ales, Belgian blondes, stouts, and barrel-aged projects, plus a proprietary "Hard Sippin' Seltzer" flavored malt beverage line and a collaborative "Hard Hittin'" hard soda line produced with Avery's Soda. The company extends its beverage platform through a wholly-owned sister business, Alvarium Roasting Company (established 2022), which roasts ethically sourced specialty coffee weekly and operates cafe locations in New Britain and GastroPark.

Revenue is generated across six identifiable streams: on-premise taproom draft and merchandise sales at the flagship 270-person taproom (with a 10-ton reclaimed I-beam bar), e-commerce sales of beer/merch and coffee via dedicated online stores, subscription-style Fellowship of the Hive mug club membership, B-Side private event rentals (50-person capacity, 900 sq ft, available Mon/Tue plus full-taproom buyouts), wholesale/self-distribution of canned and kegged beer to retailers and draft accounts across the entire state of Connecticut, and roastery-cafe coffee sales to walk-in and wholesale customers. No proprietary technology platform or software is described; the technical stack is conventional craft brewing plus weekly coffee roasting under the direction of Head Brewer Mike Dryburgh. The customer base spans individual craft beverage enthusiasts, the local New Britain community, coffee consumers and remote workers using the cafes, and CT retail/hospitality on-premise accounts.

Distribution combines direct-to-consumer (taproom, cafes, online stores) with a self-distributed wholesale channel across CT, supported by a locator tool (find.alvariumbeer.com) and a community-led marketing mix centered on Instagram, Facebook, two email newsletters (beer and coffee), and a high-cadence events calendar. The company is privately held and founder-led (Brian / Brian Bugnacki identified as co-founder and Owner), with no disclosed institutional investors, M&A activity, or M&A signal. Active hiring via a Workable careers page and operational expansions (B-Side 2021, Roasting Company 2022, GastroPark cafe) indicate ongoing capacity building, though revenue figures, headcount detail, and funding history are not publicly disclosed.

Name

Alvarium Beer Co

Legal name

Alvarium Beer Co.

Website

https://alvariumbeer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alvarium Beer Co. is a privately held craft brewery and roastery in New Britain, CT, producing a rotating portfolio of craft beer, hard seltzers, and hard sodas under its own taproom brand, and specialty coffee via its sister company Alvarium Roasting Company, serving CT consumers, hospitality accounts, and private event clients.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Specialty coffee roasting
• Microbrewery taproom
• Hard seltzer production
• Beverage distribution

Headquarters

HQ city

New Britain

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Taproom Draft & Pour Sales: On-site sales of draft beer, hard seltzers, and other beverages at the New Britain taproom. The taproom is the primary revenue driver, with a 10-ton bar made from reclaimed bridge I-beams and honeycomb lighting creating a unique industrial atmosphere.
2. E-commerce Beer & Merchandise: Online store at store.alvariumbeer.com for to-go beer, merchandise, and swag. Coffee web store at coffee.alvariumbeer.com for whole bean coffee sales.
3. Mug Club Membership: Fellowship of the Hive mug club provides annual membership benefits including discounts on to-go sales, draft pours, merchandise, and coffee, along with exclusive event access and birthday perks. Drives recurring engagement and customer retention.
4. Private Event Rentals: B-Side private room (50-person capacity, 900 sq ft) and full taproom (270-person capacity) available for rental on Mondays and Tuesdays. Revenue from event deposits and on-site sales during events.
5. Roastery & Cafe: Alvarium Roasting Company operates cafe locations in New Britain and GastroPark, selling coffee beverages and whole bean coffee to wholesale clients. Coffee is responsibly and ethically sourced globally and roasted to order weekly.
6. Statewide Self-Distribution: Self-distributes canned and kegged beer to retailers and draft accounts throughout Connecticut, generating wholesale revenue from package sales and keg deposits.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alvarium Beer Co. operates as New Britain's first microbrewery and taproom, producing a rotating portfolio of craft beers (NEIPAs, West Coast IPAs, lagers, sours, barrel-aged projects), a proprietary Hard Sippin' Seltzer line, and specialty coffee via its sister brand Alvarium Roasting Company. Products are sold on-site at the flagship taproom and cafes, through an online store, via statewide self-distribution to CT retailers and draft accounts, and through private event rentals.

Product overview

Alvarium Beer Co. is a craft beverage company operating as New Britain's first microbrewery and taproom. The company offers a diverse portfolio centered on craft beer (including IPAs, Lagers, Seltzers, Sours, and Barrel Aged projects) complemented by the Alvarium Roasting Company coffee line. Physical offerings include the main taproom, a roastery & cafe, and the B-Side private event space. Products are available through on-site consumption, online ordering, and self-distribution throughout Connecticut.

Differentiator

Problem solved

Functional benefit

Brands

• B-Side: Private event room that opened in 2021, holding 50 people comfortably, 900 square-foot room fully equipped with a private bar, private restroom, and private entrance.
• Fellowship of the Hive
• Hard Sippin' Seltzer

Products and services

• Craft Beer

Quantifiable outcome

• 10% off to-go beer, seltzer, cold brew & RePhresh for mug club members
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• Avery's SodaminorStrategic or Co-development PartnerAlvarium collaborated with Avery's Soda (a New Britain-based soda company) to create the Hard Hittin' hard soda line, including Hard Hittin' Vanilla Cola. This collaboration extends Alvarium's non-beer beverage offerings while supporting a local Connecticut business.
• CT Brewer's Guild / Sacred Heart University African American Brewing Science ScholarshipminorStrategic or Co-development PartnerAlvarium brewed Undivided IPA (now retired) in collaboration with the CT Brewer's Guild, with proceeds supporting the CT Brewer's Guild African American Brewing Science Scholarship at Sacred Heart University. A charitable partnership supporting diversity in brewing.
• Pink Boots Society (CT Chapter)minorStrategic or Co-development PartnerTenacious V was brewed in collaboration with the CT Chapter of the Pink Boots Society. This aggressive West Coast IPA features the proprietary annual Pink Boots Hop Blend and was crafted to celebrate women in the craft beer industry. A portion of proceeds supports Pink Boots Society's mission of education for women in beer.
• Wood N TapminorStrategic or Co-development PartnerAlvarium partnered with Wood N Tap for the WNT Hop Evolution series (now at version 4.0), a recurring collaborative NEIPA released through Wood N Tap locations.
• Terrapin Beer Co.minorStrategic or Co-development PartnerAlvarium collaborated with Terrapin Beer Co. on Biruta Street, a Brut IPA featuring Polish Lublin and Citra hops. This collaboration marks Terrapin's first Connecticut partnership.
• Night Shift BrewingminorStrategic or Co-development PartnerSoft Synergies NEDIPA was brewed in collaboration with Night Shift Brewing, featuring Vic Secret and Idaho 7 hops with notes of mango, papaya, and lime.
• Bronze Radio ReturnminorStrategic or Co-development PartnerLight Me Up Double NEIPA was brewed in collaboration with Hartford-based band Bronze Radio Return, featuring Citra and El Dorado hops with passion fruit and pineapple puree.
• Kickstarter Contributors Chris & Kristen RyanminorStrategic or Co-development PartnerExit 36 Milkshake IPA was brewed in collaboration with Kickstarter contributors Chris & Kristen Ryan, featuring Citra, El Dorado, vanilla, mango, and pink guava.
• Five Churches BrewingminorStrategic or Co-development PartnerHard Hittin' Honey Kolsch was co-created with Five Churches Brewing to celebrate New Britain's 150 Year Anniversary. Named by Mayor Erin Stewart, the beer features wildflower honey and is dedicated to the city.
• Kinsmen BrewingminorStrategic or Co-development PartnerPiwo Pale Lager was a collaboration with Kinsmen Brewing, a Polish lager brewed with Czech Pilsner malt and Polish Lublin hops, inspired by New Britain's Polish heritage.
• Last Frontier Tree FarmminorStrategic or Co-development PartnerTreewalker West Coast IPA was brewed with spruce tips sourced from Last Frontier Tree Farm in Southington, CT, lending notes of pine, resin, and a smooth malty backbone.
• Hop Culture Farms & Brew Co. and Box 8 CreativeminorStrategic or Co-development PartnerPour for the Cure 2021 was a charitable collaboration with Hop Culture Farms & Brew Co. and Box 8 Creative to support pediatric cancer research, featuring fresh strawberry, cara cara orange, Strata, and Citra hops.
• Emo Night CTminorGTM or Marketing PartnerAlvarium hosts the annual Emo Night CT Broken Hearts Ball (7th annual), a ticketed music-themed event drawing crowds to the taproom. Managed via Eventbrite.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Two Roads Brewing Company: Stratford, CT craft brewery with a taproom, broader distribution, and contract-brewing capability. Comparable on craft portfolio and CT taproom/distribution model, but materially larger scale with industry-wide brand presence.
• Tree House Brewing: Charlton, MA craft brewery built on a destination taproom, hazy IPAs, and limited distribution. Overlaps with Alvarium on small-batch craft, community-driven taproom economics, and rotating specialty programming, but at a much larger national following.
• Stony Creek Brewery: Branford, CT craft brewery with broad CT distribution, a large taproom, and event programming. Overlaps with Alvarium on craft portfolio, CT taproom presence, and self-distribution, but at meaningfully larger scale.
• Trillium Brewing: Boston, MA craft brewery operating multiple taprooms and distributing throughout New England. Comparable on New England craft style, taproom-centered revenue, and direct-to-consumer ethos, though larger and multi-location.

Direct peers

• Night Shift Brewing: Everett, MA craft brewery that co-brewed Soft Synergies NEDIPA with Alvarium. Closely comparable on portfolio style (NEIPAs/IPAs), small-to-mid craft scale, and taproom-plus-distribution go-to-market.
• Kinsmen Brewing: Wallingford, CT craft brewery that collaborated with Alvarium on Piwo Pale Lager. Operates a taproom and self-distributes in CT, directly comparable on size, geography, and craft lager/IPA focus.
• Five Churches Brewing: New Britain, CT craft brewery and direct collaborator with Alvarium on the New Britain 150th Anniversary Honey Kolsch. Operates in the same micro-market with similar size, taproom-led model, and New Britain community roots.
• Counter Weight Brewing: Cheshire, CT craft brewery with a taproom and CT-focused distribution. Directly comparable on size, geography, and small-batch IPA/lager emphasis.
• Thimble Island Brewing: Branford, CT craft brewery operating a flagship taproom and distributing throughout CT. Directly comparable on business model (brewery + taproom + in-state distribution) and regional geography.
• Beer'd Brewing: Stonington, CT craft brewery with taproom and CT distribution. Closely comparable small-craft brewery model with hazy/IPA focus and similar community-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlvariumBeer
• Instagraminstagram.com/alvariumbeer
• Xx.com/alvariumbeer
• LinkedInlinkedin.com/company/alvarium-beer-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alvarium Beer Co