Gramica

What Gramica does

Gramica (legal entity GRAMICA SAS, DBA Gramica Africa) is a private digital advertising agency and programmatic ad network founded in September 2016 by Anais Girod. The company is headquartered in Saint-Cyr-au-Mont-d'Or (Lyon), France, with a regional office in Abidjan, Côte d'Ivoire, and operates across Francophone Sub-Saharan Africa, Central Africa, and the Indian Ocean. Its core product is the Gramica Programmatic Network, which aggregates 200+ exclusive publisher sites and offers brands three programmatic buying models (programmatic direct, real-time bidding, and private marketplace) combined with managed media buying on Google Ads and social platforms. The company leverages zero-party and third-party data for precision audience targeting, particularly of African consumers and the European African diaspora.

The business operates three revenue streams: programmatic advertising inventory sales across its publisher network, managed media buying services on third-party platforms (Google, social), and creative/production services delivered through its wholly-owned G-Studio subsidiary. G-Studio provides web development, community management, video editing, motion design, graphic design, SEO, social listening, gamification, and white paper production. The company serves a dual-sided market: advertisers/brands seeking African audience access and media publishers seeking monetization. Disclosed customers include MoneyGram, Roche Diagnostic, and ASP alongside a long tail of SMB and startup clients.

Gramica is bootstrapped with no disclosed external funding, patents, or institutional investment. Its distribution relies on direct sales outreach to advertisers and publishers, supplemented by content marketing, social media presence, and a portfolio of case studies. The company's headcount of 11–50 employees and absence of large enterprise anchor contracts suggest a small-to-mid-sized agency operating in a niche geographic specialization rather than a scaling ad-tech platform.

Name

Gramica

Legal name

GRAMICA SAS

Website

https://gramica-africa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industry

Cross-border Marketing, Discovery & Affiliate Networks (CRAFAJAM)

Keywords

• Programmatic advertising network
• Digital media buying
• Community management services
• Creative studio services
• African audience targeting

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Programmatic Advertising: Revenue from selling digital advertising inventory across their network of 200+ exclusive partner sites using programmatic buying models. They charge advertisers for impressions and clicks on their network.
2. Media Buying Services: Managed media buying services on Google Ads and social platforms, charging commissions or fees for campaign management and optimization.
3. Creative & Production Services: G-Studio division provides web development, graphic design, video production, SEO, and community management services for clients requiring end-to-end campaign support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gramica runs a programmatic advertising network that connects brands with African and African-diaspora audiences through 200+ exclusive partner publisher sites in Francophone Sub-Saharan Africa and the Indian Ocean. Through its G-Studio division, it also delivers complementary creative and digital services including web development, community management, video editing, graphic design, and SEO to provide end-to-end 360° campaign support.

Product overview

Gramica operates as a programmatic advertising network (régie publicitaire) specializing in Francophone Sub-Saharan Africa and the Indian Ocean regions. The core product is the Gramica Programmatic Network, which connects brands with African audiences and diaspora through 200+ exclusive partner publishers using programmatic buying, Google Ads, and direct media purchasing. Supporting the core advertising network, G-studio provides complementary creative and digital services including web development, community management, video editing, graphic design, and SEO. The company offers a full 360° digital strategy encompassing media buying, social ads, website/application creation, and content production, enabling advertisers to reach local African and diaspora audiences through targeted, high-impact campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• G-Studio: Creative studio offering services including web development, video editing, graphic design, SEO, and community management.

Products and services

• Gramica Programmatic Network A programmatic advertising network that connects brands with African audiences across more than 200 exclusive partner publisher sites in Francophone Sub-Saharan Africa and the Indian Ocean, offering targeted digital advertising through programmatic buying, Google Ads, and direct media purchasing.
• Media Buying Services Expert media buying services offered across three models: programmatic direct, real-time bidding (RTB), and private marketplace (PMP), leveraging zero-party and third-party data for precise audience targeting and ROAS optimization.
• Social Ads & Sponsoring Social media advertising campaigns and sponsorship strategies across networks, focused on brand awareness, traffic generation, or conversion objectives.
• G-Studio A creative studio division offering web development, community management, video editing and motion design, graphic design, and SEO services to complement advertising campaigns.
• Website & Application Development Creation and redesign of websites including showcase sites, e-commerce platforms, and interactive applications, including migration from Drupal to WordPress.
• Community Management Social media strategy development, content creation, posting schedules, moderation, and engagement management for brand visibility amplification.
• Video Editing & Motion Design Video production and motion design services to bring digital projects to life and enhance advertising creative assets.
• Graphic Design Creative graphic design services for advertising campaigns, brand identity, and digital content production.
• SEO Services Search engine optimization services to improve website visibility and organic search performance.

Quantifiable outcome

• Reached 1.3 million people in MoneyGram contest campaign

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Africa Practice: Africa Practice is a strategic communications and marketing agency serving African and diaspora audiences. Overlaps with Gramica's multicultural/market expertise and pan-African advertiser services.
• Eskimi: Eskimi is a pan-African programmatic advertising platform offering mobile-first audience targeting across Africa and the diaspora. Directly competes with Gramica's programmatic network for African audience reach and advertiser spend.

Broad incumbents

• Ogilvy Africa: Ogilvy Africa is a multinational creative and media network with operations across multiple African markets, including francophone regions. Overlaps with Gramica's multicultural and digital strategy offerings.
• Dentsu Sub-Saharan Africa: Dentsu offers media buying, programmatic, and creative services in Sub-Saharan Africa. Competes with Gramica's programmatic and media buying operations at the regional incumbent level.
• Publicis Africa: Publicis operates full-service advertising networks across the African continent. They compete with Gramica for enterprise advertiser budgets across the region but at broader portfolio scale.
• Havas Africa: Havas operates a global advertising network with African presence. Comparable to Gramica's offering as a broad incumbent with overlapping capabilities across media buying, programmatic, and creative production.

Emerging players

• GeoPoll: GeoPoll is a market research and media platform focused on African and emerging market audiences. Adjacent to Gramica through shared zero-party/third-party data and African audience targeting capabilities.
• Hello Solar (Hello Africa): Hello Solar is a digital media and content agency serving African brands with advertising and creative services. Comparable to Gramica as an emerging African-focused digital marketing player.
• Pulse Marketing Africa: Pulse Marketing Africa is a digital marketing and media agency operating across African markets. Comparable service model to Gramica around social media management, programmatic, and creative content for African audiences.

Regional players

• Scanad: Scanad is a digital advertising and marketing agency focused primarily on East Africa. Comparable to Gramica as a regional digital ad agency serving African markets with similar service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC87dd-eqkxWi6x4Lyv41S2A
• Facebookfacebook.com/gramicafr
• LinkedInlinkedin.com/company/gramica
• Instagraminstagram.com/gramica_africa
• Xx.com/GRAMICA3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gramica