Orthodontics of San Mateo

What Orthodontics of San Mateo does

Orthodontics of San Mateo is a privately held, single-location orthodontic practice operating at 2720 Edison Street in San Mateo, California. Founded in 1968 by Dr. Al Landucci (originally as Landucci Orthodontics), the practice has been led since 2015 by Dr. Krista Hirasuna, a board-certified Diplomate of the American Board of Orthodontics, following Dr. Landucci's retirement in November 2016. The practice employs 1–10 staff across clinical and administrative roles, including registered dental assistants and treatment coordinators.

The practice delivers comprehensive orthodontic care across three patient segments: children (ages 7+) receiving early/Phase I growth guidance, adolescents (ages 11–17) receiving braces or Invisalign Teen during peak growth phases, and adults (18+) seeking discrete options such as Invisalign or ceramic braces. Core offerings include metal braces, ceramic braces, Invisalign clear aligners, Invisalign Teen, PROPEL accelerated orthodontics, fixed and removable retainers, and an in-house retainer fabrication lab enabling one-day turnaround. Technology stack comprises iTero 3D digital impression scanning, digital X-rays and imaging, Invisalign's ClinCheck integration, and a virtual consultation service for remote assessments.

The business model is direct-to-consumer fee-for-service with multi-year treatment contracts (typically 12–24 months for teens, 9–12 months for Phase I). Revenue is recognized over the treatment period, with payment via direct insurance billing (most major carriers), monthly payment plans starting at $150/month with interest-free extended options, or full-payment discounts. The practice differentiates on the basis of board-certified credentials, same-day treatment starts, free initial exams, Saturday hours, free on-site parking, and community involvement (volunteering with multiple Peninsula nonprofits and operating as a Smile for a Lifetime Foundation scholarship provider). The patient base is entirely individual consumers drawn from San Mateo and at least nine surrounding Peninsula communities.

Name

Orthodontics of San Mateo

Legal name

Orthodontics of San Mateo

Website

https://orthodonticsofsanmateo.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Orthodontics of San Mateo is a privately held, single-location orthodontic practice in San Mateo, California, led by board-certified orthodontist Dr. Krista Hirasuna. It provides metal braces, ceramic braces, Invisalign, and accelerated orthodontics to children, teens, and adults across the San Mateo Peninsula.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Orthodontic Emergency & Repair Services (HLABABAL)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Metal and ceramic braces
• Accelerated orthodontics
• Digital dental impressions

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Fees: One-time treatment fees covering the full course of orthodontic care including diagnostic records, treatment planning, active treatment visits, appliances, and one set of retainers. Treatment duration typically 12-24 months for teens, with early treatment (Phase I) lasting 9-12 months. Revenue recognized over treatment period.
2. Replacement Retainers: Lost or damaged retainers may incur additional charges not included in the initial treatment fee.
3. Insurance Reimbursement: Direct payment accepted from most insurance carriers. Practice verifies benefits and files claims on behalf of patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Orthodontics of San Mateo is a single-location orthodontic practice that provides teeth-straightening treatment for children, teens, and adults, including metal braces, ceramic braces, Invisalign, Invisalign Teen, accelerated orthodontics, early/Phase I treatment, and post-treatment retainers. The practice is led by a board-certified orthodontist and uses iTero digital impression scanning, PROPEL accelerated treatment, and an in-house retainer lab. Treatment is sold as a comprehensive orthodontic service package billed through flexible monthly payment plans starting at $150/month or as a discounted full-payment option.

Product overview

Orthodontics of San Mateo is a single-location orthodontic practice offering a comprehensive range of teeth-straightening treatments led by Board-Certified Orthodontist Dr. Krista Hirasuna. The core offerings include traditional Metal Braces and Ceramic Braces for fixed appliance treatment, along with removable clear aligner options via Invisalign and Invisalign Teen. The practice also provides specialized services including Early Treatment for children, Adolescent Treatment, and Adult Treatment, along with complementary offerings such as Fixed and Removable Retainers to maintain results post-treatment. Advanced technology offerings include PROPEL Accelerated Orthodontics to reduce treatment time and iTero Digital Impressions for goop-free scanning. The practice also offers Virtual Orthodontic Treatment consultations for remote patient assessments. Treatment is customized for each patient with flexible financing options starting at $150/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional metal brackets and wires that gradually move teeth into proper alignment, providing reliable and effective correction of crowding, spacing, and bite concerns for children, teens, and adults.
• Ceramic Braces Tooth-colored ceramic brackets that blend with the natural smile, providing the effectiveness of fixed braces with a more discreet appearance for image-conscious patients.
• Invisalign Clear Aligners Custom-made, clear removable aligners that gradually straighten teeth using advanced 3D imaging, offering a nearly invisible and flexible orthodontic solution for adults and teens.
• Invisalign Teen Clear aligners designed specifically for teenagers, featuring eruption tabs for incoming permanent teeth and compliance indicators that track wear time.
• Early Treatment (Phase I Orthodontics) Interceptive orthodontic treatment for children typically starting around age 7, designed to address developing concerns and guide proper jaw and tooth alignment before all permanent teeth erupt.
• Adolescent Treatment Comprehensive orthodontic care tailored for teenagers, taking advantage of the growth phase to efficiently correct alignment and bite issues during key developmental years. Treatment typically lasts 12-24 months.
• Adult Treatment Orthodontic treatment for adult patients, including discreet options like Invisalign and ceramic braces, addressing crowding, spacing, bite correction, and accommodation of existing dental work such as crowns, implants, and bridges.
• Accelerated Orthodontics (PROPEL) In-office treatment that stimulates bone remodeling to accelerate tooth movement, reducing overall treatment time when used alongside braces or aligners.
• Orthodontic Observation Program Monitoring program for children not yet ready for active treatment, tracking permanent tooth eruption and jaw development through regular check-ups.
• Fixed (Bonded) Retainers Thin wire permanently placed behind the front teeth to maintain alignment without requiring daily removal, ideal for patients prone to tooth shifting.
• Removable Retainers Custom-made removable retainers that can be taken out for eating and cleaning, available in clear form for discreet retention of treatment results. Two sets of retainers are included after treatment.
• Emergency Care Support for orthodontic emergencies including broken brackets, loose wires, and other appliance issues, with immediate relief guidance provided until the office visit.
• Virtual Orthodontic Treatment Remote orthodontic consultation option where patients submit five photos for Dr. Hirasuna to review prior to a virtual appointment, enabling remote treatment assessments.
• iTero Digital Impressions Digital scanning service using a handheld wand to capture 3D images of teeth and gingival structures in minutes, eliminating the need for traditional putty impressions and electronically sending images to the Invisalign ClinCheck system.

Quantifiable outcome

• Treatment for teens typically lasts 12-24 months depending on complexity
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Smile for a Lifetime FoundationcoreStrategic or Co-development PartnerDr. Krista Hirasuna partnered with Smile for a Lifetime Foundation, a non-profit (501c) charitable organization, to provide orthodontic scholarships to children who cannot afford treatment. Dr. Hirasuna donates her orthodontic service to children in the local community, including one set of retainers after treatment. Candidates must be school-aged (8-18), demonstrate financial need (family income no more than 200% poverty level), have good grades, and commit to keeping appointments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonrava Health: Multi-brand DSO (formerly DentalOne) operating Western Dental, Brident, and other dental brands with general and orthodontic services. Comparable broad service portfolio and insurance-driven model.
• Heartland Dental: Largest U.S. dental support organization supporting primarily general dentistry offices, many of which offer or coordinate orthodontic treatment. Comparable DSO-driven professional services model at enterprise scale.
• Smile Brands Dental Group: DSO affiliated with brands including Bright Now! Dental and Monarch Dental, offering general dentistry plus orthodontic services. Comparable multi-location DSO model with insurance and financing infrastructure.
• Great Expressions Dental Centers: Multi-state DSO providing general dentistry and orthodontic services through affiliated practices. Directly comparable patient-experience model (insurance billing, financing, multi-specialty) but at significantly greater scale.
• Western Dental & Orthodontics: Large multi-state DSO offering general dentistry plus in-house orthodontic services. Comparable in service breadth but operates at far greater scale and as part of a broader dental portfolio.
• Pacific Dental Services: DSO supporting hundreds of general and specialty dental practices across the U.S., many offering in-house orthodontic care. Comparable DSO infrastructure, business support, and patient acquisition model.
• Aspen Dental: National DSO with hundreds of locations providing general dentistry and select orthodontic offerings through partner orthodontists. Comparable patient demographic and insurance-driven model at much larger scale.

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the U.S., operating hundreds of affiliated orthodontic offices. Directly comparable to Orthodontics of San Mateo in core offering (braces, Invisalign, comprehensive orthodontic care) but at multi-site scale.
• Image Orthodontics: West Coast orthodontic chain with multiple Bay Area and California locations offering braces and Invisalign. Most geographically comparable peer given overlapping Peninsula/Northern California service area.

Others

• Align Technology: Manufacturer of Invisalign clear aligners, iTero scanners, and the Invisalign Advantage Program (in which Orthodontics of San Mateo holds Platinum status). Functions as a critical technology supplier and ecosystem enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OrthoSanMateo
• Instagraminstagram.com/OrthoSanMateo
• Xx.com/orthosanmateo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthodontics of San Mateo