Albany Toyota

What Albany Toyota does

Albany Toyota is a privately held, single-location Toyota franchise dealership located at 360-368 Albany Highway in Orana (Albany), Western Australia. The company sells the full range of new Toyota vehicles — from Corolla hatchbacks and Camry sedans through the RAV4, Kluger, LandCruiser Prado, LandCruiser 300, HiLux, Tundra, and the bZ4X electric SUV — alongside a multi-brand pre-owned inventory priced from approximately $15,990 to $142,888. The dealership is locally owned and operates as part of the OneToyota authorised dealer network, sharing customer data and guest-experience infrastructure with Toyota Motor Corporation Australia, Toyota Finance, Toyota Insurance, and Toyota Western Australia (Prestige Motors).

The business operates a traditional three-department dealership model: new and pre-owned vehicle sales, a service and maintenance workshop using genuine Toyota parts, and a parts and accessories counter. A dedicated Fleet Sales division serves commercial buyers, and a digital retail layer built on the Dealer Studio platform supports online inventory browsing, finance pre-approval, service booking, and a trade-in valuation tool. Payment acceptance includes Apple Pay, Google Pay, Mastercard, Visa, and Maestro. Headcount is reported in the 51-100 employee range. There is no disclosed proprietary technology, no AI/ML capability, and no public revenue reporting.

The revenue model combines transactional one-time vehicle sales (new and pre-owned), recurring workshop service revenue, parts and accessories sales, and commission or referral economics from F&I products under the OneToyota umbrella. Pricing on new vehicles is set by Toyota Australia at the manufacturer level; pre-owned prices are dealer-set; service and parts pricing is per unit and not publicly disclosed. Customer segments are split between individual consumer retail buyers (primary) and business/fleet buyers (secondary), all served exclusively within the Albany/Orana region of Western Australia.

Name

Albany Toyota

Legal name

Albany Toyota

Website

https://albanytoyota.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Albany Toyota is a privately held, single-location authorised Toyota franchise dealership in Orana (Albany), Western Australia, selling new and pre-owned vehicles, service, parts, fleet, and F&I products to consumers and businesses in the Albany/Orana region under the OneToyota network.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (vehicle stock, parts), Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including cars, hybrids, SUVs, 4WDs, Utes and Vans. Primary revenue stream with full manufacturer warranty support.
2. Pre-Owned Vehicle Sales: Sales of quality used vehicles including Toyota certified pre-owned and other makes. Wide range of prices from $15,000 to $142,888.
3. Service & Maintenance: Workshop services for vehicle maintenance and repairs using genuine Toyota parts.
4. Parts & Accessories: Sales of genuine Toyota parts and accessories for vehicle maintenance and personalisation.
5. Finance & Insurance: Finance arrangements, insurance products and extended warranties through OneToyota network partners.
6. Fleet Sales: Dedicated fleet sales division for business and commercial vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Albany Toyota is an authorised Toyota franchise dealership in Orana, Western Australia, that sells new Toyota vehicles (including hybrids, SUVs, 4WDs, utes and vans) and a range of pre-owned vehicles from multiple brands. The dealership also operates a service and parts department offering vehicle maintenance, repairs, and genuine Toyota parts and accessories, alongside finance and insurance solutions through the OneToyota network and a dedicated fleet sales division for commercial customers.

Product overview

Albany Toyota is a Toyota dealership offering a comprehensive vehicle sales and service operation. The core offering consists of new Toyota vehicles (including hybrids, plug-in hybrids, and electric vehicles) and pre-owned vehicles from multiple brands. The dealership operates on a platform model where the primary business is vehicle sales supported by integrated service departments for maintenance, parts, and accessories. Additional services include finance and insurance products, fleet sales, and vehicle trade-in valuation tools. The product portfolio centers on Toyota's full vehicle lineup including hatchbacks and sedans (Corolla, Camry, GR sports cars), compact and mid-size SUVs (RAV4, Kluger, LandCruiser Prado), full-size SUVs (LandCruiser 300), utes (HiLux, LandCruiser 70, Tundra), vans (HiAce, Coaster), and electric vehicles (bZ4X). Toyota Certified Pre-Owned vehicles provide an additional quality-assured purchasing option for used Toyota vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Full range of new Toyota vehicles including hatchbacks, sedans, SUVs, 4WDs, utes and vans available for purchase through the dealership. Covered by Toyota warranty advantage.
• Pre-Owned Vehicles Quality used vehicles from multiple brands including Toyota, Ford, Kia, Mazda, MINI and Mitsubishi available for purchase. Prices range from approximately $15,990 to $142,888.
• Toyota Certified Pre-Owned Vehicles Toyota-backed certified pre-owned vehicle program offering additional warranty and quality assurance for qualifying used Toyota vehicles.
• Vehicle Service & Maintenance Professional vehicle servicing, maintenance and repairs performed by Toyota-trained technicians using genuine Toyota parts.
• Parts & Accessories Genuine Toyota parts and accessories available for purchase to support vehicle maintenance and customization needs.
• Finance & Insurance Vehicle financing options and insurance products arranged through Toyota Finance Australia Limited and Toyota Insurance to assist customers with purchasing and protecting their vehicles.
• Fleet Sales Dedicated fleet sales division handling commercial vehicle procurement for business customers requiring multiple vehicles.
• Sell Your Car (Trade-in) Vehicle trade-in and instant valuation service allowing customers to sell their current vehicle to the dealership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core, supporting and regional.

• Toyota Motor Corporation AustraliacoreChannel Partner/ Reseller/ DistributorAlbany Toyota is an authorised Toyota dealer representing Toyota Motor Corporation Australia. The dealership operates under franchise agreement to sell new Toyota vehicles, use Toyota branding, access manufacturer support, training, and warranty systems. This is the primary business relationship underpinning the dealership's operations.
• Toyota Finance Australia LimitedcoreGTM or Marketing PartnerPart of the OneToyota network providing vehicle financing solutions. Toyota Finance offers consumer and commercial loan products to dealership customers. Shared customer data and integrated guest experience across the OneToyota network.
• Toyota Insurance (Aioi Nissay Dowa Insurance)supportingGTM or Marketing PartnerPart of the OneToyota network providing insurance products including comprehensive, CTP and extended coverage. Offered to customers through the dealership.
• Toyota Western Australia (Prestige Motors)regionalStrategic or Co-development PartnerRegional Toyota distributor for Western Australia. Part of the OneToyota network along with Albany Toyota. Handles distribution and support for Toyota operations in WA.
• Dealer StudiosupportingTechnology or IntegrationWebsite platform provider powering the Albany Toyota dealer website. Provides vehicle inventory management, customer enquiry forms, and digital retail tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Bapcor Limited: ASX-listed (BAP) automotive parts distributor and retailer supplying trade and consumer customers across Australia and New Zealand. Relevant as a supplier/ecosystem participant to Albany Toyota's parts department and as a comparable aftermarket auto business, though not a direct competitor for new-vehicle sales.
• carsguide (Nine Entertainment): Major Australian automotive research and listings platform owned by Nine Entertainment. Comparable as a digital channel influencing Albany Toyota's customer acquisition and used-vehicle pricing dynamics, though not a direct sales competitor.
• Carsales.com Limited: ASX-listed (CAR) Australia's largest online automotive marketplace connecting buyers and sellers of new and used vehicles. Adjacent/ecosystem to Albany Toyota's used-vehicle business and a key channel for inventory discovery, though not a direct sales competitor.

Broad incumbents

• Eagers Automotive Limited: ASX-listed (APE) Australia's largest automotive retailer, operating hundreds of franchised dealerships across new and used vehicle sales, service, parts, and F&I nationally. Comparable as a scaled, multi-brand franchised dealership operator whose business model and revenue mix mirror Albany Toyota's at materially larger scale.
• John Hughes Group: One of Western Australia's largest privately owned automotive dealer groups, operating multiple franchises (including Toyota and other brands) across multiple Perth metro and regional sites. Comparable as a larger-scale multi-brand WA dealer group with overlapping Toyota franchise operations.
• AHG (Automotive Holdings Group, now part of Eagers): Pre-merger Australia's largest automotive dealer group, now consolidated into Eagers Automotive, with deep WA and national Toyota and other franchise representation. Comparable as a large-scale multi-franchise dealer whose operating model and service/F&I economics align with Albany Toyota's franchise-dealer structure.

Direct peers

• Osborne Park Toyota: Authorised Toyota dealership in Perth's Osborne Park, part of the OneToyota WA network. Directly comparable in franchise affiliation, product lineup, and multi-revenue-stream operations, though operating in a larger metro catchment.
• Rockingham Toyota: Toyota franchise dealer in the Rockingham area south of Perth, part of the broader WA Toyota dealer network. Comparable as a multi-stream Toyota dealership with new, used, service, parts, and finance operations in a Western Australian catchments.
• Bunbury Toyota: Another authorised Toyota franchised dealership in regional Western Australia, operating under the same OneToyota network with comparable new, used, service, parts, and F&I offerings. Directly comparable in business model, brand affiliation, customer profile, and regional WA catchments.
• Mandurah Toyota: Authorised Toyota dealership serving the Mandurah/Peel region of Western Australia, also part of the OneToyota network. Directly comparable as a regional WA Toyota franchise with multi-revenue-stream operations including new, used, service, parts, finance, and fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlbanyToyota.WA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albany Toyota