Mandurah Toyota

What Mandurah Toyota does

Mandurah Toyota is an authorized Toyota dealership franchise operating from a single site at 161 Pinjarra Road, Mandurah, Western Australia (LMCT: 11638), serving the Mandurah and Peel region under the OneToyota network and affiliated with Toyota Western Australia (Prestige Motors Pty Ltd as trustee for the Prestige Toyota Unit Trust and Eastpoint Pty Ltd). The business employs 16 staff and distributes Toyota's full Australian range spanning passenger cars (Yaris, Corolla, Camry, GR86/Supra/Corolla/Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Kluger, Fortuner, LandCruiser Prado, LandCruiser 300), commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster), and Toyota Certified Pre-Owned stock.

The dealership's revenue mechanics combine one-time new and pre-owned vehicle sales with recurring service, parts, accessories, finance/insurance origination (Toyota Finance, Toyota Insurance, Toyota Access with Guaranteed Future Value), and dedicated fleet sales for commercial and government customers. Distribution is entirely through the physical showroom plus online stock browsing, with KINTO providing car rental and subscription options and JET Charge supplying home EV chargers for bZ4X buyers. Customers also access Toyota's connected ecosystem (myToyota Connect, Toyota Connected Services, Toyota Safety Sense) and capped-price servicing for the first five years of ownership. Brand-level technology, marketing, warranty backing (5-year/unlimited km private; 5-year/160,000 km commercial), and national advertising are supplied by Toyota Motor Corporation Australia; local reputation is reflected in a 4.3-star Google rating across 330 reviews.

The business is a privately held franchise with no public ticker, no disclosed funding rounds, no M&A activity, and no subsidiaries. Pricing is not publicly disclosed; vehicles are quoted on request and finance structured monthly through Toyota Personalised Repayments. Revenue is not publicly reported, and the dealership operates exclusively in the Australian market with no indicated cross-border or multi-site expansion.

Name

Mandurah Toyota

Legal name

Mandurah Toyota

Website

https://mandurahtoyota.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mandurah Toyota is an authorized Toyota dealership franchise in Mandurah, Western Australia, selling new and pre-owned Toyota vehicles, service, parts, finance and insurance to consumers, fleets, and government buyers across the Peel region.

Ownership category

akta.pro rank

Headquarters

HQ city

Mandurah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including cars (Yaris, Corolla, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Kluger, Fortuner, LandCruiser Prado, LandCruiser 300), and commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster).
2. Pre-Owned Vehicle Sales: Sales of pre-owned vehicles including Toyota Certified Pre-Owned program with warranty coverage, demonstrator vehicles, and trade-in/vehicle purchase services.
3. Service & Repairs: Vehicle servicing, repairs, maintenance including Toyota Express Maintenance, recall services, and genuine Toyota parts replacement.
4. Parts & Accessories: Sales of Toyota Genuine Parts and Accessories for vehicle customization and replacement.
5. Finance & Insurance: Vehicle financing through Toyota Finance including personal loans, Full-Service Lease, Toyota Access (Guaranteed Future Value), and Toyota Car Insurance. Also includes finance for farmers program.
6. Fleet Sales: Dedicated fleet sales services for commercial and government customers with volume pricing and fleet management solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mandurah Toyota is an authorized Toyota dealership that sells new and pre-owned Toyota passenger, SUV, performance, electric, and commercial vehicles. The dealership also provides workshop servicing and repairs, genuine Toyota parts and accessories, Toyota Finance and Insurance products, and dedicated fleet sales services to consumers, businesses, and government buyers in the Mandurah and Peel region of Western Australia.

Product overview

Mandurah Toyota is an authorized Toyota dealership offering a comprehensive portfolio of new and pre-owned Toyota vehicles along with integrated automotive services. The core product offering consists of Toyota's full vehicle lineup spanning passenger cars (Yaris, Corolla, Camry), sports/performance cars (GR86, GR Supra, GR Corolla, GR Yaris), SUVs (RAV4, Kluger, Fortuner, LandCruiser Prado, LandCruiser 300, LandCruiser 70), electric vehicles (bZ4X, bZ4X Touring), and commercial vehicles (HiLux, Tundra, HiAce, Coaster). The dealer supplements vehicle sales with service and maintenance, Toyota Genuine Parts & Accessories, Toyota Finance & Insurance, Fleet services, and Toyota Connected Services including the myToyota Connect app. Toyota Safety Sense advanced driver-assistance systems are standard across the vehicle range.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles

Quantifiable outcome

• Toyota HiAce has strongest resale value in its segment according to Glass's Information Services
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Toyota Motor Corporation Australia LimitedcoreStrategic or Co-development PartnerParent company and authorized franchisor providing vehicles, brand, marketing support, warranty backing, and operational guidelines for the dealership network.
• Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)coreChannel Partner/ Reseller/ DistributorProvides Toyota-specific insurance products sold through the dealership as part of the OneToyota guest experience.
• Toyota Western Australia (Prestige Motors Pty Ltd and Eastpoint Pty Ltd)coreStrategic or Co-development PartnerRegional Toyota distributor for Western Australia, operating as part of the OneToyota network of Toyota organisations in Australia.
• KINTOsupportingStrategic or Co-development PartnerToyota's mobility brand offering car rental and subscription services. Available through the dealership for customers needing temporary vehicles or flexible ownership options including bZ4X service loan vehicle offer.
• OneToyota NetworkcoreStrategic or Co-development PartnerNetwork of authorized Toyota dealers in Australia, Toyota Motor Corporation Australia Limited, Toyota Finance Australia Limited, Toyota Insurance, and Toyota Western Australia that share customer information to provide integrated guest experiences.
• JET ChargesupportingTechnology or IntegrationPartner for home charging solutions for electric vehicles including bZ4X and bZ4X Touring. Offers dedicated AC wall chargers through JET Charge at additional cost.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Autosports Group: ASX-listed multi-brand automotive retail group operating luxury and volume franchises across NSW and other states. Comparable authorized-dealer business model including finance/insurance and service revenue streams, but at materially larger scale.
• Eagers Automotive Limited: Australia's largest automotive retailer (ASX: APE) operating Toyota among many other franchises nationally with full sales, service, parts, and F&I capabilities. Comparable business model at scale and the dominant incumbent in Australian auto retail.

Direct peers

• Melville Toyota: Authorized Toyota dealership in the Perth metro area offering the full Toyota new and pre-owned range with parts, service, finance, and fleet. Closely mirrors Mandurah Toyota's operating model within the same state franchise network.
• Rockingham Toyota: Authorized Toyota dealer in Rockingham, geographically adjacent to Mandurah along the WA southern coast. Competes for the same Peel/south-west corridor customers with an equivalent Toyota range and full-service offering.
• Tony Ireland Toyota: Regional authorized Toyota dealer group based in Victoria. Operates the same authorized Toyota franchise model — full new/used vehicle range, service, parts, finance and insurance — making it a strong structural peer outside WA.
• Canning Vale Toyota: Authorized Toyota dealer in Perth's southern metro corridor, operating the same Toyota franchise model with new, used, service, parts, finance, and fleet capabilities. Directly comparable in operating model and customer mix to Mandurah Toyota.
• Bunbury Toyota: Authorized Toyota dealer in regional south-west WA. Comparable as a regional full-service Toyota franchise operating outside the Perth metro with similar exposure to agricultural, fleet, and government customers.
• Binks Auto Group: Western Australian multi-brand automotive retail group offering new and used vehicles, service, parts, and finance across multiple franchises. Comparable regional WA retail footprint with overlap in customer segments (Peel/south-west).
• Morley Toyota: Authorized Toyota dealer in Perth's north-eastern metro area operating the same full Toyota franchise mix (new, used, service, parts, finance, fleet). Direct authorized franchise peer within the WA Toyota network.
• Osborne Park Toyota: Perth metro authorized Toyota dealer with comparable new, used, service, and fleet operations under the same Toyota Western Australia distributor framework. Direct franchise peer operating the same business model in the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mandurah-toyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandurah Toyota