Bunbury Toyota

Name

Bunbury Toyota

Legal name

Bunbury Toyota

Website

https://bunburytoyota.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including passenger cars (Yaris, Corolla, Camry, GR models), SUVs (RAV4, Kluger, LandCruiser), and commercial vehicles (HiLux, HiAce).
2. Pre-Owned Vehicle Sales: Sales of pre-owned vehicles including Toyota Certified Pre-Owned program and demo vehicles.
3. Service and Maintenance: Genuine Toyota service department providing scheduled maintenance, repairs, and Toyota Genuine Service with capped price servicing.
4. Parts and Accessories: Sales of Toyota Genuine Parts and accessories for vehicle maintenance and personalisation.
5. Finance and Insurance: Toyota Finance products including Toyota Personalised Repayments, Full-Service Lease, Toyota Access, and car insurance. Also offers used car finance and finance for farmers.
6. Fleet Sales: Dedicated fleet sales team providing commercial vehicle solutions for businesses with dedicated fleet sales contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bunbury Toyota is an authorised Toyota franchise dealership in Bunbury, Western Australia (established 1973) that sells new, demo, and pre-owned Toyota vehicles across passenger cars, SUVs, utes, vans, and hybrid/electric models. The dealership also provides Toyota Genuine Service and maintenance, Toyota Genuine Parts and Accessories, Toyota Finance and Insurance products, dedicated Fleet Sales for commercial buyers, and Toyota Connected Services accessed via the myToyota Connect app.

Product overview

Bunbury Toyota is a comprehensive Toyota dealership in Bunbury, Western Australia (established 1973) offering new, demo, and pre-owned vehicles. The product portfolio centers on Toyota's vehicle lineup spanning passenger cars (Yaris, Corolla, Camry, GR sports cars), SUVs (Yaris Cross, Corolla Cross, C-HR, RAV4, Kluger, LandCruiser Prado/300), and commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster, Granvia). Beyond vehicle sales, the dealership provides Toyota Genuine Service, Parts & Accessories, Finance & Insurance products (including Toyota Access and fleet solutions), and Toyota Connected Services accessed via the myToyota Connect app. The company also offers hybrid and electric vehicle options including the bZ4X all-electric SUV and various Hybrid Electric Vehicle variants. Toyota Safety Sense active safety technologies are available across the vehicle range.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles

Quantifiable outcome

• Up to 10 years traction battery coverage on Hybrid Electric Vehicles
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Ampol (Ampol Foodary)minorGTM or Marketing Partner · 1 January 2024Through the myToyota Connect app, Toyota offers Ampol Foodary fuel rewards including 4c per litre discount at participating Ampol Foodary locations for myToyota Connect members. Additional 8c per litre discount available for GAZOO RACING CLUB members. This partnership provides fuel incentives to Toyota customers using the myToyota Connect app.
• JetChargeminorOthers · 1 January 2024For bZ4X electric vehicle owners, complimentary 7kW JetCharge wall-mounted home charger offered as part of the bZ4X charging solution package, or alternatively a 12-month Chargefox subscription for public charging access.
• ChargefoxminorOthers · 1 January 2024Chargefox public charging network subscription offered as an alternative to JetCharge home charger for bZ4X EV owners. Provides access to Ultra Rapid, DC, and AC charging across the Chargefox network in Australia, capped at 625kWh for 12 months.
• Toyota Motor Corporation Australia LimitedcoreStrategic or Co-development Partner · 1 January 1973Bunbury Toyota operates as an authorised Toyota franchise dealership since 1973. This is the primary brand relationship providing the dealership with rights to sell Toyota vehicles, access to Toyota Genuine Parts, service support, marketing materials, and brand standards. The partnership includes access to Toyota's technology platforms including Toyota Connected Services, myToyota Connect, and Toyota Safety Sense.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Autosports Group: Australian automotive retail group operating luxury and volume brand dealerships. Comparable to Bunbury Toyota as a franchised new car dealer with sales, service, and parts income, though focused on premium-brand volume in larger metro markets.
• Eagers Automotive Limited: Largest automotive retailer in Australia and New Zealand, operating new and used vehicle dealerships across multiple OEMs including Toyota. Directly comparable as a Toyota franchise operator, but at substantially larger scale and with multi-brand, multi-site diversification.
• Peter Warren Automotive Group: ASX-listed Australian automotive retail group operating new and used vehicle dealerships across multiple brands. Comparable as a multi-roof Australian dealer group, with similar exposure to OEM franchise economics and aftersales revenue mix.

Broad incumbents

• Lithia Motors: Largest US automotive retailer, operating franchised dealerships across many OEMs plus digital channels. Comparable as a multi-brand franchised dealer group with integrated F&I and aftersales, though at vastly larger scale and with a more aggressive M&A roll-up strategy.
• AutoCanada: Canadian franchised automotive retailer operating new and used dealerships plus a captive finance arm. Comparable as a multi-OEM dealership group with integrated F&I, though operating in a different (Canadian) market.
• Sonic Automotive: US-based franchised automotive retailer operating new and used vehicle dealerships plus EchoPark used-vehicle stores. Comparable business model (franchised new car + used + F&I + service/parts), though at much larger scale and with a multi-brand portfolio.
• Group 1 Automotive: US and UK-based franchised automotive retailer with ~200 dealerships across multiple OEMs. Directly comparable in business model (new vehicle sales, used, F&I, service, parts) but at much larger scale and geographic diversification.
• Inchcape plc: Global automotive distributor and retailer operating across multiple geographies. Relevant as a large, established multi-brand automotive retailer, though its portfolio is more diversified and its mix leans more toward premium and import brands than a single-OEM rural dealer.
• CarMax: Largest US used vehicle retailer with associated finance and wholesale auctions. Comparable as a player in the automotive retail value chain, but specialized in used vehicles rather than franchised new vehicle sales.

Others

• AMA Group: Australian operator of collision repair and aftermarket services. Comparable as an adjacent automotive aftermarket participant in Australia, though focused on crash repair rather than franchised vehicle sales; useful as a reference for aftersales economics in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/bunbury-toyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bunbury Toyota