Storage Switzerland

What Storage Switzerland does

Storage Switzerland is a private analyst and content publishing firm that covers the storage, virtualization, and cloud infrastructure markets. Founded in 2007/2008 by George Crump — a former CTO of one of the largest US storage integrators with 30+ years of storage design experience — the firm is headquartered in Fort Worth, Texas, and operates with 1-10 employees. It does not sell commercial software or services; instead, it produces editorial content including articles, blogs, podcasts, product briefings, webinars, videos, and short-form pieces (StorageShort) distributed through its storageswiss.com website, email newsletters, YouTube, Twitter, and Facebook. Coverage topics span backup, cloud storage, data protection, deduplication, flash storage, NAS, object storage, SSD, and virtualization, with recent editorial expansion into AI-driven infrastructure, Kubernetes persistent storage, and VMware alternatives.

The firm monetizes through a content marketing and thought leadership model, generating revenue via sponsored content, vendor briefings, webinars, and partner coverage rather than direct reader fees — all published content is freely accessible. The audience footprint includes 17.4K+ primary email subscribers, 838+ secondary WordPress.com subscribers, and 2M+ cumulative blog page views. The analyst bench comprises George Crump (Founder), Eric Slack, Krista Macomber, Charlie Hodges, and Colm Keegan, collectively covering storage, virtualization, cloud, containers, DevOps, and business continuity.

A notable structural feature is the dual role of founder George Crump, who concurrently serves as CMO of VergeIO while leading Storage Switzerland. This creates a formal commercial alliance between the analyst firm and a primary vendor subject of its coverage, signaling a blended analyst-and-brand-content go-to-market approach where Storage Switzerland content serves both independent analyst positioning and vendor partner demand-generation objectives.

Name

Storage Switzerland

Legal name

Storage Switzerland

Website

https://storageswiss.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Storage Switzerland is a private US analyst and content publishing firm that produces articles, podcasts, webinars, and briefings on storage, virtualization, cloud, and AI infrastructure for IT professionals, monetizing through sponsored content and vendor partnerships rather than reader fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Content Marketing / Thought Leadership: Revenue is generated through content marketing and analyst coverage that promotes partner technologies (primarily VergeIO). The firm's founder George Crump serves as CMO of VergeIO, indicating a blended model where analyst content supports product marketing objectives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Storage Switzerland is an independent analyst firm that publishes educational content on storage, virtualization, and cloud infrastructure technologies. The firm produces articles, blogs, podcasts, product briefings, webinars, and videos covering topics such as AI-driven infrastructure, Kubernetes, VMware alternatives, data protection, flash storage, and cloud storage for IT professionals and data center administrators.

Product overview

Storage Switzerland is an analyst firm focused on the storage, virtualization, and cloud marketplaces. The firm publishes educational content including articles, blogs, podcasts, product briefings, webinars, and videos covering storage technologies, data protection, virtualization, Kubernetes, AI infrastructure, and cloud computing topics. It does not offer its own product portfolio or software platform.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GigaOm: GigaOm is an independent analyst and media platform covering cloud, infrastructure, and data technologies with research reports and editorial coverage. It is directly comparable to Storage Switzerland as an independent voice producing vendor-agnostic analysis for enterprise IT buyers.
• Taneja Group: Taneja Group is an IT analyst and advisory firm focused on storage, virtualization, and data center infrastructure, producing research notes and advisory services for enterprise buyers — the same model Storage Switzerland operates at a smaller scale.
• Evaluator Group: Evaluator Group is an IT analyst firm focused specifically on storage, data protection, and virtualization — directly overlapping Storage Switzerland's coverage of backup, flash, NAS, object storage, and data protection.
• SiliconANGLE / theCUBE: SiliconANGLE (and theCUBE) is a media and analyst platform covering enterprise infrastructure, cloud, and AI with webinars, podcasts, and editorial coverage — directly comparable to Storage Switzerland's content formats and audience of enterprise IT professionals.

Broad incumbents

• IDC: IDC is a global market intelligence firm covering storage, cloud, and infrastructure. It is comparable to Storage Switzerland as a third-party analyst voice producing storage and infrastructure research for enterprise buyers and vendors.
• Gartner: Gartner is the dominant enterprise IT research and advisory firm. While Storage Switzerland operates as a much smaller, storage-focused analyst/blog, both serve IT decision-makers evaluating infrastructure technology purchases through independent research and advisory content.
• Forrester Research: Forrester is a large enterprise technology research firm covering infrastructure, cloud, and data center topics. It competes for the same enterprise IT research budget that Storage Switzerland's vendor clients allocate for analyst-driven thought leadership.
• TechTarget (including Enterprise Strategy Group): TechTarget owns Enterprise Strategy Group (ESG), a storage and infrastructure analyst firm, and operates the underlying media properties Storage Switzerland's audience uses. The two compete for storage/cloud vendor marketing budgets across research and content syndication.

Emerging players

• Moor Insights & Strategy: Moor Insights & Strategy is an independent analyst firm covering enterprise infrastructure, cloud, and AI. It overlaps with Storage Switzerland's advisory and editorial model, though it places greater emphasis on syndicated research and vendor advisory engagements.
• The Register (Blocks & Files): The Register's Blocks & Files section is an enterprise storage news and analysis outlet covering the same topics (flash, cloud storage, Kubernetes, data protection) that Storage Switzerland covers, and competes for the same IT-professional audience.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/storageswiss
• YouTubeyoutube.com/user/storageswiss
• Facebookfacebook.com/storageswiss
• LinkedInlinkedin.com/company/storage-switzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storage Switzerland