Southern Cross Care

What Southern Cross Care does

Southern Cross Care (Vic) is a Catholic, not-for-profit aged care organization founded in 1969 under the Knights of the Southern Cross tradition, dedicated to caring for older Victorians in Australia. The organization operates primarily in Victoria and has built a 55+ year heritage in residential and community-based aged care services. Through a strategic partnership with Mercy Health — which shares Catholic roots via the Sisters of Mercy tradition — Southern Cross Care extends its service offering into in-home care delivery, leveraging Mercy Health's operational infrastructure rather than building its own. This partnership model allows Southern Cross Care to combine its established brand and mission focus with Mercy Health's home care capabilities.

The home care services delivered through the partnership span multiple government-funded programs including Support at Home (the new program replacing Home Care Packages), Commonwealth Home Support Programme (CHSP), National Disability Insurance Scheme (NDIS), Veterans' Home Care (VHC), and Department of Veterans' Affairs (DVA) Community Nursing. Service categories include domestic assistance, personal care, nursing, allied health, dementia support, palliative care, transport, and home maintenance. Underlying technology includes Mercy Health's Healthy Ageing App for iOS/Android and Connected Care IoT devices (fall detectors, movement sensors, medication reminders, emergency pendants). Service delivery is supported by 16 local offices across Victoria, NSW, Queensland, and ACT.

The business model is predominantly subscription/recurring revenue through government-funded care packages (Support at Home Levels 1-8 with quarterly budgets ranging from $11,000 to $78,000 per client per year), supplemented by self-funded private fee-paying services. Customer segments include older Australians (65+), people with disability (under 65), veterans with Gold or White Cards, and family caregivers. Distribution is direct through local offices and government referral portals (My Aged Care, NDIS planners), with healthcare provider and hospital referrals as mid-funnel channels.

Name

Southern Cross Care

Legal name

Southern Cross Care (Vic)

Website

https://home-care.mercyhealth.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Southern Cross Care (Vic) is a Catholic, not-for-profit aged care organization founded in 1969 that delivers home care services to older Victorians through a strategic partnership with Mercy Health, serving government-funded and private clients across Victoria and eastern Australia.

Ownership category

akta.pro rank

Product category

Aged Care Services

NAICS

Continuing Care Retirement Communities (623311), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Catholic aged care
• Aged care services
• Senior care Victoria
• Home care partnership
• Residential aged care

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Government-Funded Home Care Services: Mercy Health Home Care generates revenue through approved provider status for multiple government-funded programs including Support at Home (formerly Home Care Packages), Commonwealth Home Support Programme (CHSP), National Disability Insurance Scheme (NDIS), Veterans' Home Care (VHC), and Department of Veterans' Affairs (DVA) Community Nursing. Clients may contribute to costs based on income assessments.
2. Self-Funded Home Care: Private fee-paying services for individuals who do not have government funding or have reached their subsidy limits. Clients pay directly for services such as domestic assistance, personal care, nursing, and transport.
3. Disability Support Services: Services funded through NDIS, TAC, Worksafe Victoria, and other state-based compensation schemes for individuals with disabilities under 65 years of age.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Southern Cross Care (Vic) is a Catholic not-for-profit aged care organization founded in 1969 to care for older Victorians. Through its partnership with Mercy Health, the organization delivers home care services to older Australians. The partnership combines Southern Cross Care's longstanding reputation in Victorian aged care with Mercy Health's operational home care expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Services (via Mercy Health partnership)

Quantifiable outcome

• 487,500 Australians living with dementia (national figure cited for context)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Southern Cross Care (Vic)coreStrategic or Co-development PartnerMercy Health partners with Southern Cross Care (Vic) to deliver home care services. The partnership combines Mercy Health's home care expertise with Southern Cross Care's 55+ years of history caring for older Victorians since 1969. Both organizations share Catholic heritage - Mercy Health grounded in the Sisters of Mercy tradition and Southern Cross Care founded by the Knights of the Southern Cross.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• HammondCare: Independent Christian not-for-profit specialising in dementia care and complex aged care across home, residential, and hospital settings in NSW, Victoria, and WA. Comparable as a faith-rooted specialist with similar values-based positioning and dementia support capability.
• BlueCare (UnitingCare Queensland): UnitingCare's community and home care arm operating across Queensland. Comparable as a faith-based NFP delivering in-home aged and disability support through similar government funding programs (HCP/CHSP, NDIS, DVA).
• Regis Healthcare: ASX-listed residential aged care provider with 60+ facilities across Australia. Comparable as a multi-state aged care operator serving similar elderly population, though differing in for-profit, residential-only structure.
• Bolton Clarke: One of Australia's largest not-for-profit home care and retirement living providers, operating across QLD, NSW, and VIC. Directly comparable as a multi-state home and community care operator with overlapping service lines (domestic assistance, nursing, allied health).
• Japara Healthcare: ASX-listed residential aged care provider operating across Victoria, NSW, QLD, SA, and TAS. Comparable as a multi-state operator delivering government-funded aged care services to similar elderly segments.
• Uniting AgeWell: Uniting Church-affiliated aged care organisation providing home care, residential, and retirement services across Victoria and Tasmania. Comparable as a faith-based NFP aged care provider with overlapping funding programs and regional concentration.
• Estia Health: ASX-listed residential aged care operator with 70+ homes across NSW, VIC, QLD, and SA. Comparable as a multi-state aged care provider serving similar elderly clientele through government-funded programs.
• Anglicare (Victoria): Anglican-affiliated NFP providing aged care, home support, and community services in Victoria and Tasmania. Comparable as a faith-based regional aged care operator with overlapping service mix and funding program participation.
• Baptcare: Faith-based (Baptist) aged care provider operating residential and home care services across Victoria and Tasmania. Direct comparable due to shared not-for-profit, faith-based model and overlapping geographic footprint with Southern Cross Care (Vic).

Broad incumbents

• BUPA Australia: One of Australia's largest private health insurers and aged care providers, operating residential aged care, retirement living, and home care. Comparable as a broad incumbent in the same aged care space with overlapping capability set but significantly larger scale and capital base.

Market position

Strengths5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MercyHealthAus
• Facebookfacebook.com/MercyHealthAus
• LinkedInlinkedin.com/company/mercy-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Cross Care