Baptcare
Baptcare is an Australian not-for-profit integrated care provider delivering residential aged care, home care, retirement living, NDIS disability services, mental health support, foster care, and affordable housing to more than 38,000 customers across six states and territories.
- Company typePrivate
- Founded1914
- HeadquartersCamberwell, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Baptcare does
Baptcare (BaptistCare) is an Australian not-for-profit integrated care and social services organization with more than 110 years of operating history, headquartered in Camberwell, Victoria. It delivers a portfolio of nine service lines spanning residential aged care (Peninsula View, Hedley Sutton, The Orchards, Strathalan, Karana), in-home care packages, retirement living, NDIS-funded disability services and Local Area Coordination, mental health programs (Horizons, Foundations, Choices), foster and kinship care, family and community programs, affordable housing, HopeStreet community outreach, and Sanctuary transitional accommodation for asylum seekers. Services are delivered across six Australian states and territories (NSW, ACT, WA, VIC, TAS, SA) following the 2025 national merger that consolidated the prior state-based BaptistCare entities and Baptist Care SA into one unified national brand.
The organization's revenue is generated through three principal streams: (i) government-funded care services including NDIS disability support, federal and state aged care subsidies, and statutory contracts (e.g., Housing Tasmania, Department of Communities Tasmania) for child protection, mental health, and housing; (ii) client fees across residential aged care, home care packages, retirement living, and income-adjusted affordable housing rents; and (iii) donations, community fundraising, and bequest gifts. Customer access is sales-led through direct enquiries, a centralized phone line (13 22 78), website forms, and community referrals. The organization's technology stack centers on the BESTMED electronic medication management system, deployed across Victorian and Tasmanian residential aged care homes in 2026 to standardize medication administration and tracking. Governance is overseen by a Board chaired by Tim Farren, with Charles Moore serving as CEO of the merged national entity and Robyn Sampson as General Manager, Advocacy.
Baptcare firmographics
Firmographics- Name
- Baptcare
- Legal name
- BaptistCare
- Website
- https://baptcare.org.au
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Baptcare is an Australian not-for-profit integrated care provider delivering residential aged care, home care, retirement living, NDIS disability services, mental health support, foster care, and affordable housing to more than 38,000 customers across six states and territories.
- Ownership category
- akta.pro rank
Baptcare industry classification
Industry- Product category
- Aged Care and Community Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Other Residential Care Facilities (6239)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Rental / Fee-for-Service CCRCs (HLADAEAB)
- akta.pro secondary industries
- Comprehensive Geriatric Assessment & Care Planning (HSABAIAA), Maternal, Child & Family Health Organizations (BPAGACAF)
Keywords
Where Baptcare is headquartered
LocationHeadquarters
- HQ city
- Camberwell
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Baptcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funded Care Services: NDIS-funded disability services, government-funded aged care subsidies, and state government contracts for statutory services including child protection, mental health, and housing.
- Client Fees: Residential aged care fees, home care package fees, retirement living fees, and affordable housing rents based on income.
- Donations and Fundraising: Donations from supporters, community fundraising, and bequest gifts in wills for charitable programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Aged Care - fee-based service with government subsidies |
| Subscription | Fortnightly | Home Care Packages - government-funded support |
| Subscription | Weekly | Retirement Living - independent living units |
| Subscription | Weekly | Affordable Housing - income-based rent |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Baptcare product offering
Product offeringCore offering
Baptcare is an Australian not-for-profit integrated care and social services provider delivering residential aged care, in-home care, retirement living, NDIS disability services, mental health support, foster and kinship care, family services, affordable housing, and asylum seeker transitional accommodation across Victoria, Tasmania, New South Wales, ACT, South Australia and Western Australia. Following the 2025 merger of regional BaptistCare entities, the organization serves more than 70,000 customers annually with over 12,000 employees supported by nearly 2,000 volunteers.
Product overview
BaptistCare is an integrated care and social services provider offering a diverse portfolio of services across aged care, disability support, mental health, family services, and affordable housing. The core offerings include Home Care (in-home support with packages), Residential Aged Care (24/7 care in dedicated communities), and Retirement Living (independent villages and apartments). Supporting services encompass Children, Youth and Family Support (foster/kinship care), Disability Services (NDIS support, Local Area Coordination), Mental Health Support programs (Horizons, Foundations, Choices), BaptistCare Affordable Housing, HopeStreet community services, and Sanctuary transitional accommodation for asylum seekers. The organization operates multiple named residential aged care communities (Peninsula View, Hedley Sutton, The Orchards, Strathalan) and has recently implemented BESTMED electronic medication management technology across its aged care homes. Services span Victoria, Tasmania, South Australia, NSW, ACT, and Western Australia following a 2025 national brand unification.
Differentiator
Problem solved
Functional benefit
Brands
- HopeStreet: A trusted place in some of the most vulnerable communities, offering hope to people living with disadvantage and distress.
- Sanctuary
- BESTMED
Products and services
- Home Care
Quantifiable outcome
- 97.25% overall customer service score for The Orchards Community
- +1 more outcomes
Companies that use Baptcare
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Baptcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Baptcare partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Housing Tasmania (Department of Communities Tasmania)coreBaptistCare partnered with Housing Tasmania to develop four new social housing units at Orana in East Devonport. Housing Tasmania contributed $440,000 toward the $1.1M+ project to ease homelessness by providing affordable housing to older Tasmanians from the priority social housing list.
- Department of Communities TasmaniacoreBaptistCare partnered with The Department of Communities Tasmania to extend foster carer recruitment across Tasmania, offering training and ongoing support to help create more positive environments for children most at risk through the child protection system.
- National Disability Insurance Agency (NDIA)coreBaptistCare provides statutory services pursuant to agreement with the National Disability Insurance Agency for NDIS-funded disability support services including Local Area Coordination, early childhood support, and community programs.
- Presbyterian Aged CareflagshipBaptistCare agreed to welcome two new retirement villages in NSW following an agreement with Presbyterian Aged Care to transfer ownership and operation of Elouera village in North Wollongong and Park Linn Haven village in Bowral. This expands BaptistCare's retirement living presence in NSW.
- Baptist Care AustraliaflagshipFollowing the merger of key BCA state members (BaptistCare VIC/TAS/SA, Baptist Care SA, and BaptistCare NSW/ACT/WA), Baptist Care Australia's national advocacy team joined BaptistCare. The BCA team brings expertise in government engagement, policy development, sector collaboration, and social advocacy to strengthen national advocacy efforts.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Baptcare competitors and assessment
Company assessmentDirect peers
- Bolton Clarke: Major Australian not-for-profit provider of residential aged care, home care, retirement living, and allied health services with national footprint. Highly comparable to BaptistCare across the full continuum of senior care and community health services.
- Benetas: Victorian-based Anglican not-for-profit provider of residential aged care, retirement living, and home care. A more regionally focused direct peer to BaptistCare, with overlapping service lines and a similar faith-based operating ethos.
- Mercy Health: Faith-based Catholic not-for-profit operating residential aged care, home care, retirement living, and health services across Victoria, NSW, Queensland, Western Australia, and the ACT. Comparable to BaptistCare in mission, integrated service offering, and state-based operating model.
- St Vincent's Care Services: Catholic not-for-profit arm of St Vincent's Health Australia providing residential aged care, independent living, and home care across Queensland, NSW, and Victoria. Comparable to BaptistCare as a faith-based integrated aged and community care provider.
- Anglicare Australia: National federation of Anglican community service organisations delivering aged care, disability, family and community services across Australia. Directly comparable to BaptistCare as a faith-based non-profit with an integrated residential, home care, and community services portfolio.
- Uniting (UnitingCare Ageing): One of Australia's largest not-for-profit community services providers, offering residential aged care, home care, retirement living, and disability services across NSW/ACT. Closely comparable to BaptistCare in service mix, faith-based identity, and government-funded operating model.
- Royal Freemasons: Victorian not-for-profit operator of residential aged care, retirement living, and home care services. A direct peer to BaptistCare in the Victorian market with comparable service lines and not-for-profit operating model.
Regional players
- ACH Group: South Australian not-for-profit provider of residential aged care, home care, retirement living, and allied health services. A regional peer with similar service mix to BaptistCare but operating primarily in a different geography.
Broad incumbents
- Opal HealthCare: One of Australia's largest for-profit residential aged care operators with 80+ homes and national footprint. A broad incumbent peer competing directly with BaptistCare in residential aged care, but for-profit and not providing the equivalent disability, mental health, or housing services.
- Calvary Health Care: Large Catholic not-for-profit health and aged care provider with hospitals, residential aged care, and retirement living across NSW, ACT, SA, VIC, and TAS. Comparable to BaptistCare in aged care and retirement services, but a broader incumbent spanning acute health.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Baptcare social profiles
Digital presenceBaptcare compliance and trust
Trust signalCompliance12 records
Baptcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baptcare leadership team
Management profileNumber of profiles
Profiles5 records
Baptcare subsidiaries and ownership
Company hierarchySubsidiaries1 record
Baptcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baptcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baptcare
What does Baptcare do?
Baptcare is an Australian not-for-profit integrated care and social services provider delivering residential aged care, in-home care, retirement living, NDIS disability services, mental health support, foster and kinship care, family services, affordable housing, and asylum seeker transitional accommodation across Victoria, Tasmania, New South Wales, ACT, South Australia and Western Australia. Following the 2025 merger of regional BaptistCare entities, the organization serves more than 70,000 customers annually with over 12,000 employees supported by nearly 2,000 volunteers.
Is Baptcare a public or private company?
Baptcare is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baptcare founded?
Baptcare was founded in 1914. It employs 1,001 to 5,000 people.
Where is Baptcare based?
Baptcare is headquartered in Camberwell, Australia, in the Oceania region.
How does Baptcare make money?
Three revenue lines are on record. Government Funded Care Services are the primary driver. The others are client Fees and donations and Fundraising.
Who are Baptcare's main competitors?
Direct peers on record are Bolton Clarke, Benetas, Mercy Health, St Vincent's Care Services, Anglicare Australia, Uniting (UnitingCare Ageing) and Royal Freemasons. ACH Group is listed as a regional player. Broad incumbents are Opal HealthCare and Calvary Health Care.
Does Baptcare have an API?
No public API is recorded for Baptcare.
What industry is Baptcare in?
Baptcare's product category is Aged Care and Community Services. Its primary akta.pro industry code is HLADAEAB, Rental / Fee-for-Service CCRCs, with a secondary code of HSABAIAA, Comprehensive Geriatric Assessment & Care Planning. Its NAICS code is 623311 and its SIC code is 8050.